So you’ve recently designed an MVP, but what’s the next step? What should you do next? Now is the time to look for early adopters or your first groups of loyal users. However, most users don’t embrace innovations easily. Early adopters, also known as lighthouse customers, only make up 13% of the total user base. They offer valuable feedback that helps entrepreneurs refine and improve their apps in various aspects. Here are a few ideas on where to find the early adopters for your MVP.
1. Landing Pages
People who visit your webpage or connect with you through another online channel are often directed to your landing page. You can leverage this marketing strategy to explain the features of your products and compel your target audience to sign up. This way, you can use them to test your MVP.
Traditionally, landing pages get a bad rap. In many cases, marketers merely utilize them as email capture pages. On the contrary, when appropriately designed, they carry the potential to test your MVP thoroughly. For example, you can use them to find out which of your features are more popular between the two and how do your users view your pricing plans.
Kate Rutter, the Co-Founder of Luxr, believes that landing pages are an excellent means to “sell first, build later.” Although there are many promising analytics tools, Google Analytics is a smart choice. Use this tool to collect the visitor metrics of your landing pages.
Afterward, you can perform A/B tests to monitor the changes in your product. Observe how users react to your product specifics, such as when you add a specific feature.
Not many people are aware that Indiegogo, Kickstarter, and other crowdfunding websites are terrific platforms to attract prospective customers to your MVP. Many users determine the market response of an MVP by measuring how much funds did the company raise.
Pro-tip: Successful fundraising campaigns often involve rewarding people with incentives.
3. Explainer Videos
The correct use of text and images work wonders, but modern-day digital consumption is highly biased towards videos. According to HubSpot, 81% of companies use videos for marketing. Seek inspiration from the cloud storage giant Dropbox. Dropbox generated a lot of buzz when it sold its MVP via an explainer video. The 3-minute video demonstrated the functionality of Dropbox with easy-to-understand content. As a result, it spread across 70,000 viewers overnight. What made Dropbox’s MVP standout from the rest was that its video was more of a step-by-step guide than a marketing gimmick. As a result, user engagement soared.
Blogs are one of the most popular tools to validate ideas of your MVP. You can flesh out your ideas and earn support from a community of readers and followers. This participation can help you gain further momentum and obtain customer feedback on your MVP development.
5. Digital Prototypes
Today, you can design prototypes, mockups, and wireframes on the web to showcase your MVP’s intended functionality. Make a dummy app and share it on your digital marketing channels. This tactic can allow your target audience to know what your MVP is all about.
The process of building an MVP is an intensive one due to its iterative nature, and it requires a great deal of energy and time. Therefore, it is essential to avoid getting bogged down because of irrelevant details and maintain your attention to create a high-quality MVP. Once you develop it, the methods mentioned above can allow you to acquire your first adopters.