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Mobile App Usage During COVID-19: Mobile Apps Seeing a Surge in User Base

COVID-19 And The Surge In Mobile App Usage

In March of 2020 the world began a period of rapid change. The COVID-19 pandemic swept over the globe, and society all over the world felt its impact. Not only that, but shortly after the onset of the pandemic, domestic turmoil erupted as well. With COVID-19 running rampant through cities and states all over the country, things shut down quickly. Additionally, unemployment rates began to skyrocket as businesses shut their doors to customers. Others still would transition to a fully-remote work environment. With businesses shut down, and the majority of people stuck inside, mobile app usage saw a massive surge.

The huge surge in work-from-home positions was just one of the significant shifts that the pandemic began. As companies realized it was no longer safe for employees to come into the office, those same businesses had to make adjustments to stay afloat in our new society. In order to keep operations running, many businesses got creative and found ways to serve their customers remotely.

Mobile App Usage Stats

In fact, in the second quarter of 2020 business app usage saw a massive increase of 220% compared to quarter four of 2019 in the United States. India, however, saw an even greater increase of 450% over the same time period. The significant increase in businesses app usage points toward a general trend in the way that businesses will be operating for the foreseeable future.

Businesses aren’t the only ones to see a huge increase in mobile app usage, however. In the last three months, July, August, and September, mobile app users spent 180 million hours on apps. The huge surge in mobile app usage is universal. In other words, it isn’t just businesses, or customers in a certain demographic that are spending more time on mobile apps.

Rather, it seems that the entirety of the mobile app market is experiencing one of the greatest volume-increases in history. Certainly, while some trends are just that, a trending phase or fad, the increase in the mobile app market seems like it’s going to be more sustainable than other phases.

This is because of two main reasons. The first is that the affects of the COVID-19 pandemic are going to stretch far into the future. The second is simply the versatility of the market. From enterprise level apps that businesses use to conduct operations, to educational apps that are powering remote learning, and of course, even the silly mobile-app games that provide people with a sense of community in these dismal times.

Capitalize On The Surge

While the onset of the mobile-app surge has already come and gone, the massive uptick in mobile app usage is here to stay. Now is a better time than ever to start taking your ideas for a mobile app from concept to reality.

NS804 is the mobile app developer of the ever day person. As such, we’re dedicated to making mobile app development services more accessible than ever before. Visit NS804 today and get in touch with the mobile app developer of tomorrow.