Instacart is a popular service, which offers customers in the United States and Canada grocery shopping and same-day deliveries. Customers can easily and quickly place orders via Instacart’s expertly designed app. Find out how to create such an app right here!
What Is Instacart And Why You Should Care
Instacart is a company based in San Francisco and founded by a former Amazon employee in 2012. It provides shoppers with a convenient grocery delivery service via its mobile app and website. And in the current pandemic era, such an initiative makes good business sense. After all, Instacart serves approximately 500,000 customers and generates an impressive $1.5 billion in revenue. Given that grocery shopping accounts for over $1 trillion in business in the United States, there’s still plenty of room for growth.
But what makes this service invaluable is its customer-centric approach. Customers are assigned personal shoppers to fulfill their orders and expedite deliveries within a given time frame. Furthermore, customers can make payments with Apple Pay, Google Pay, Electronic Benefits Transfer (EBT), credit, or debit card. Instacart charges a delivery fee of $3.99 for orders of $35 or more and an additional 5% service fee. And participating retailers are allowed to set the prices for all the items they list in the Instacart marketplace.
Aim To Make Grocery Delivery Easy
When you sit down with your team to brainstorm ideas for your app, always consider user interaction and engagement. Ideally, you’ll want to plan out an efficient and straightforward pathway for users to follow. Implement UX design principles, such as information architecture, interaction design, usability, prototyping, and visual design, for the best results.
Also, ensure that your user interface (UI) is cohesive across all target platforms. Utilize the same design language on Android, iOS, and the web, and make it easy for users to engage with your app if they decide to switch platforms. And clearly show information, such as the price, manufacturing date, ingredients, and expiry date of each item.
Implement Order Tracking And Multiple Payment Options
The primary reason to develop a grocery delivery app is to save the customer time. So, you’ll need to implement a robust order tracking system that utilizes the GPS in the customer’s smartphone. Thus, your order tracking system should accurately determine the amount of time it will take for items to reach customers based on their location. You can further improve delivery times by analyzing data from the route optimization system used by delivery workers.
Also, don’t forget to implement multiple payment options. Allow customers to pay using their preferred method of payment as quickly as possible. Don’t bog them down with a convoluted payment form or registration process.
Offer A Helping Hand
Most of the best apps make it easy for users to provide feedback and receive help. That’s why you must integrate a feedback system for customers to leave comments about the efficacy of your grocery delivery service. Furthermore, have a help center available to address customer complaints and resolve payment issues.
An endeavor such as Instacart requires delivery workers, fulfillment centers, and establishing partnerships with retailers. Moreover, it’s essential to comply with local government guidelines and regulations to remain within the law. But it’s worth the effort if you want to tap into a burgeoning industry that has a bright future ahead. Contact us today to learn how NS804 can help you create powerful apps that facilitate grocery delivery.