3 Reasons Why Mobile App Developers Should Explore User Testing
User testing is a crucial step in the mobile app development process. And yet, many appreneurs and developers largely ignore it due to inexperience or time constraints. But that’s a mistake and potentially damaging to the reputation of any developer that releases untested apps in the marketplace.
And that’s because untested apps often suffer from performance, security, and usability issues. Thus, users will have a subpar experience causing them to leave negative reviews, uninstall these apps, and not recommend them to others.
Furthermore, user testing makes life much easier for developers in the long term. Since it’s necessary to maintain and update an app during its entire lifecycle, it’s essential to identify bugs and other issues and fix them before rolling out the next version. Regular troubleshooting and user testing early on lead to high-quality apps that delight users. Below, we delve into this matter in more detail.
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User Testing Helps Developers With Quality Assurance
Many developers may have hang-ups with user testing because they don’t know where to start. Moreover, they may not know whether to run internal tests with company employees or open or closed beta tests with early adopters. And if they go with internal testers, how many will they need?
If the developer must release an app early, it’s better to run an internal test with the help of in-house staff and trusted users. Google recommends up to 100 internal testers per app, which the developer will invite via email and manage through the Google Play Console.
The Google Play Console also makes it easy to run open and closed testing tracks. A closed testing track allows the developer to reach more targeted users for feedback. And an open testing track makes the app available to the largest pool of users, but the app and store listing must be visible in Google Play. In all cases, users will give the developer invaluable feedback about the overall quality of their app and what they’ll need to fix.
Understanding The User’s Journey
User testing reveals much about how users interact with an app. Savvy developers implement analytics and visualizations to better understand the user’s journey. And this entails how users launch the app for the first time to how they navigate through the app’s menus and pages. Thus, with the user feedback they receive, developers will be in a better position to make improvements in all their current and future apps.
User Testing Increases App Success
All appreneurs and developers want their apps to succeed, but that only happens if they don’t skimp on any important steps during the development process. User testing is one of those essential steps that shouldn’t go ignored for the following reasons:
- Smoother development process: User testing results in more helpful user feedback, which allows developers to quash bugs and technical issues early and often. This makes it easier to maintain apps and attain higher quality levels.
- Better user experience: Higher-quality apps keep users engaged for longer periods. Thus, app stickiness improves, resulting in users returning to these apps regularly rather than abandoning them, which is, unfortunately, the case for most apps.
- Increase in word-of-mouth referrals: Satisfied users are more willing to recommend high-quality apps to family members, friends, and their followers on social media. They’re also more likely to leave positive app store reviews and ratings.
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The Bottom Line
Appreneurs and developers ignore user testing at their peril since that often leads to low-quality apps. Users expect a rock-solid experience from their apps and have no qualms about uninstalling buggy apps and leaving negative reviews. Contact NS804 today to learn how we’ll help you create outstanding apps with quality at the forefront.