Mastering the MVP: Elevating Development Strategy
In every industry and marketplace, there are historically proven and tested tactics and tools. Looking to these proven tactics and tools, then, is helpful in painting a pathway to success in the future for new players in the industry. In the context of app development, one such proven tool, is the MVP. MVP, in app development, stands for minimum viable product. In other words, this is the smallest version of the product your team can produce while accurately representing the functionality of the concept. This sounds relatively simple, but understanding the full breadth of the MVPs role in app-development is vital to creating a strong reputation.
While it may not seem incredibly intuitive at first, the MVP is often what makes or breaks an application. This is because MVPs often act as an introduction to the application concept for any interested parties external to the development team. Therefore, the MVP is extremely weighty in forming opinions about your application prior to its launch. Furthermore, though, MVPs also leave a mark on your reputation as a developer; doubling down on the important role that they serve.
Defining The MVP
As was mentioned above, MVP stands for minimum viable product. This serves an important purpose as providing a universally accepted term for essentially small-scale versions of applications. Having said that, though, there is value to further defining what constitutes an MVP for your specific firm or development team. By further expanding what an MVP looks like for your specific team, everyone should be on the same page.
This type of team and vision alignment builds value into your firm, and will help you in producing more consistently high-quality MVPs that attract, and retain, attention. Further still, with your team aligned to the vision of the project; and everyone on board with what a finished MVP looks like, there will be a reduction in miscommunications.
Develop A Process
Like with any business practice in your organization; once done a few times successfully – it’s time to replicate the process, and the resulting success. This is the same principle behind developing a process for your MVP development. Once your firm or team defines their standards for a finished MVP, then you and your team can reverse engineer the process from there. Standardizing the MVP development process weaves consistency and quality assurance into your application development lifecycle.
A standard MVP development lifecycle is multi-faceted and contains more than a few steps. Commonly, the process begins with the birth of the concept. From there, the driving concept for the application gets nurturing and brainstorming between colleagues until a value-proposition is born. Now, with a driving concept and a value proposition, the real design work begins. This is where designers, developers and programmers start working on the general framework of the application.
These first lines of code, that will eventually compose the MVP, act as the foundation for the application and its entire future. Investing in a strong team of programmers, developers, and designers will ensure that your MVP comes out high-quality, with the important features on display and some level of user-experience design included as well.
As should be obvious, the role of the MVP in app development is a robust one. Since the minimum viable product often acts as the introduction to the application-to-be, prioritizing its development leads to higher-quality results. Well, you may be thinking, if the end-user doesn’t ever interact with the MVP; does it really matter how strong it is? The answer is a resounding yes.
While users and players may never interact or even see the MVP, potential investors, advertisers, and partners will all want to see your MVP; before making any sort of decision toward partnering with you or your application. Therefore, its vital to present a strong minimum viable product that accurately showcases the value proposition and core functionalities of your application.
Not only this, but MVPs should also contain a thought-out design and user-experience element. These don’t need to be nearly as thought out as the value proposition or the core-concepts need to be; but their presence will elevate your MVP greatly, and indicate that you’ve thought about these various important features and factors.
Who To Go To For MVP Development
Some appreneurs, however, come to the game without the technical savvy or coding know-how. This though; should never act as a deterrent from entering the application-development industry. Especially with the explosion of the mobile and web application markets over the past year. the opportunity is as bountiful as ever. For the appreneurs who fall into this category; there are plenty of options for you to pursue and launch your application.
There are, of course, freelance options who will come with relatively cheap development rates, and promises of quick turn-arounds. However, working with freelancers, especially on application development projects, always comes with a relatively high-risk. From missed deadlines, to projects that completely fall-through, or finished products that are low-quality or bug-ridden. Before signing on a freelancer, be sure you know the risks involved.
On the other side of the development wall are agencies. Agency developers usually come with a slightly higher price-tag, but their quality and deliverable guarantees are much stronger. Plus, with an agencies support, you will usually have additional support-options that assist you in taking your application all the way from MVP through app-store launch, and even updates and reiterations.
The Benefits of Strong MVPs and Presentations
MVPs are clearly a huge part of the application development world. Their role is expansive and they serve a myriad of purposes. So let’s explore a few more of the benefits that yield from prioritizing a strong MVP presentation. Having a well-developed and well-designed minimum viable product is half the battle; presentation is the other half.
Making sure that your MVP presentation does the value-proposition justice, emphasizes the core-concepts of the application, and brings its main features into the limelight is just as important as having an MVP in the first place. By prioritizing the MVP development, your application will start its journey with a leg-up on competitors. This advantage stems from the interest that strong MVPs garner from external parties, prior to app-launch.
Financing, Investors, and Interest
Financial support, investors, ad partners, and a generally bolstered level of consumer interest in your application all start with a well-developed and thoroughly thought-through MVP. The MVP is arguably one of the most important aspects in application development because of it’s direct correlation with building, generating, and maintaining financial interest from partners, sponsors, and investors.
Therefore, by prioritizing the MVP development in your firm by defining the standards of an MVP for your team, building an MVP development process, and properly packaging your MVP proposals, your firm will be well on its way to long term success with a strong reputation and a formulaic process.
There are many tactics and strategies that app developers use to garner support for their projects. The minimum viable product is by far one of the most powerful and impactful tools that developers and designers can produce. This is especially the case as a proper MVP showcases the value proposition and the main features of the application.
For more information on how to begin your app-development journey, or the importance of a strong MVP, keep browsing NS804’s content library. NS804 is the proud mobile app developer of the everyday person, more than happy to help.