Improving Your App Store Rating
To this day word-of-mouth is one of the most powerful marketing tactics available. This is because it offers the new potential customer an immediate sense of trust. Since the suggestion comes from a fellow customer, who gains no benefit from your business, it’s safe to assume there’s no ulterior motive. While the world is swiftly transitioning to work-from-home environments and remote operations, it may seem like word-of-mouth marketing is disappearing. However, it’s quite the contrary. Even in a virtual world, elements like app store ratings and yelp reviews serve as the vehicle for word-of-mouth marketing.
In viewing app store ratings as a version of word-of-mouth marketing, the value of a strong app store rating becomes apparent. Mobile app developers and producers understand that driving a strong app store rating yields a myriad of benefits. These benefits range from a larger and more loyal user-base to longer log-times, and even higher in-app purchase rates. Prioritizing a high app store rating is quickly becoming recognized as more and more vital to an applications long term success.
Tips To Improve App Store Ratings
Mobile app developers often create store-rating strategies before the onset of a mobile app project. This allows the team to focus on developing a unique application with a unique interface while still delivering undeniable value.
Firstly, in approaching the release of any mobile app the first step is to conduct a market-analysis. Through this analysis the mobile app producer takes note of the competitors living within the same sub-markets that they’re targeting. Beyond the initial market-analysis, the mobile app producer looks at the specifics of each of the competitors already in the space.
This is where the developer can put their app-theory to the test. If the ideation of the new application is too similar to any of its existing competition, adjustments need to be made. This is the point in the process where a developer is able to pinpoint the value-proposition of their mobile-application. Additionally, this is also the stage that reveals the main differences between the new app and competitors solutions.
Prioritize User Experience
Prioritizing the user experience is a multi-faceted chore. Firstly, this means delivering undeniable value to the user. This goes back to the idea of a value-proposition. However, beyond offering users some type of solution; mobile app developers need to be prepared for iterations and updates.
In other words, consumers aren’t going to stay quiet about issues or unpleasantries they experience. Therefore, paying attention to user feedback, and especially negative user feedback, will help your developers address major issues with the application. Addressing user issues swiftly and confidently is a sure way to push your app store ratings higher.
Beyond that, build a feedback prompt into your mobile application, and solicit users to leave your team a rating and feedback.
The app store is a vicious place. Users are as fast to delete applications as they are to download them in the first place. For more information on achieving a higher app store rating, and how to drive user-loyalty, visit NS804.
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