What Do People Want In A Health And Fitness App?
The health and fitness app has become a permanent fixture in most people’s lives. And you can tell that this is true by merely observing the people around you. Nowadays, most people wear smartwatches — but that’s not surprising — considering the global smartwatch market grows consistently by 13% year-on-year.
But even if someone doesn’t own a smartwatch, they certainly own a smartphone. And most decent health and fitness apps will work on both types of devices. However, smartwatches are ideally suited for tracking health and fitness due to their wearable nature.
Yet our focus of attention isn’t on which device to use. Instead, we want to uncover what people want in a health and fitness app. And how developers can respond to these wants in a competitive mobile app marketplace.
1. A Health And Fitness App Must Have Personalization Features
All good health and fitness apps have user profiles. And these are necessary as every user has unique health attributes, exercise routines, and goals, to name a few.
Moreover, these user profiles should protect the privacy of the user, especially if they share their smartphone or smartwatch with someone else. And make it easy to access health stats and progress reports via an intuitive user interface (UI).
2. Social Media Integrations
There’s no better way for people to stay motivated than by sharing their results with others. Some may like to brag when they reach a new milestone or break a performance record, but most prefer camaraderie and support from like-minded people.
Thus, social media integrations are absolutely essential, as they’ll allow users to easily and quickly share results on their favorite platforms. Furthermore, developers can add chat and group-based activity features to further enrich their health and fitness app.
3. Streaming And Video Sharing Capabilities
Offering a live streaming capability is an essential feature nowadays. Fitness instructors can share videos with others that use your health and fitness app, to help them practice proper exercise techniques.
However, users can also share videos of themselves with instructors and health practitioners. These experts can then examine these videos and ascertain whether or not users are following proper health and fitness procedures. And then, offer feedback and suggestions directly to users via a live chat feature.
4. Gamification Will Enhance Your Health And Fitness App
Another effective way to motivate people to reach their goals is with gamification features. By offering rewards within the health and fitness app, most users will push themselves harder to reach set milestones.
These rewards can come in the form of prize money if it’s financially feasible. Or they can take the form of virtual prizes, such as trophies and digital reward tags. It’s also possible to penalize users when they fail to reach certain goals, by removing rewards or lowering their score associated with their progress.
The more people use health and fitness apps, the more features they’ll desire and demand. But the good news is that there are many ways to evolve these kinds of apps, and even innovate on existing ideas. Contact NS804 to learn how we’ll help you develop a leading-edge health and fitness app that will help improve your users’ lives.