The social media revolution has dominated the first ten years of the online world. Therefore, there is no doubt that with the widespread use of smartphone devices and the advancement in tech solutions, people want to create a social media application.
Users across the world are active on social networking platforms. Users are keeping in touch with distant relatives and friends, sharing professional information on LinkedIn, and exchanging all sorts of information. Social networking has emerged as a new frontier in the online space. In recent years, the situation continues to take a fresh turn due to an increase in the number of smartphone users.
In 2020, the world has gone mobile with 3.5 million mobile users globally. Just 200,000 shy of the world’s population uses their mobile phones to play games, surf the internet, and most importantly communicate and share information with other users. Targeted social media platforms have already transformed the development field. This has caused a surge in social media usage across the world.
The extremely high demand for superior social media apps results in new products being developed at every turn. In addition, new apps are being launched on the market daily. The revamped competition combined with the presence of big boy brands like Snapchat, Facebook, and Instagram forces start-ups to seek new solutions. Furthermore, it forces enterprises to keep up with new trends to win clients.
Overview Of Social Media Development
For time immemorial, humans have always been social creatures. As such, people have developed ways of communicating with one another – from the use of smoke signals to advancements ushered in by the ever-growing internet use. All these styles of engagement make up the history of social media development as demonstrated by the following sequential stages. So, let’s take a quick glance.
- Ancient History – Chinese, Greeks, and Egyptians used smoke signals by day and beacon fires at night to convey information. The first regular postal system was established in Iran in 550 BC.
- Beginning of the 18th – 19th Century – The use of the telegram system in 1792, pneumatic post in 1865, radio 1891, and telephone 1890 were the main highlights of this century.
- 20th Century – Christened “the dawn of the new century”, the 20th century ushered in exciting developments. These developments included: Extensive of Email 1966, Arpanet 1969, Usenet 1979, Six Degrees 1997, LISTSERVE 1986, and Blogger 1999.
- Millennium – The millennium was the cornerstone of 21st-century communication. This period saw massive developments in innovative technologies such as Wikipedia 2001, LinkedIn 2003, Friendster 2002, YouTube 2005, Facebook 2004, Twitter 2006, Netlog 2009, and Google+ 2011.
The social world has solidified the definition of social media as to where social interactions are powered by the online world. Social media provides a digital space that facilitates online engagements, making it possible to build small communities of friends and peers.
Social Media Development Trends
To design a social media app that will be competitive, you need to equip it with trendy features that will make it stand out. These trendy features and designs are becoming a necessity particularly for start-ups that want to ignite touches with online users. So, what important social media development trends should you look out for?
Let’s take a look:
1. Messengers Outdo Mobile And Desktop-oriented Applications
In 2020, the creatively adaptive design of social media websites is not adequate to cut it anymore. Communication resides in messenger – rapid, mobile and focused around a specific product feature that distinguishes each from other available apps. A desktop version of your social media app will find its audience. However, the focus must be shifted towards rounding off the corners of your mobile version to reap maximum benefits.
2. Virtual Social Platforms
In the past decade, virtual and augmented reality features embedded in social media apps used to be quite unfathomable. However, in 2020, with the advent of KitKat and the ARCore for android, app developers now have a classic opportunity to introduce virtual elements. In social media, the demand for virtually supported social media elements is on the rise but there’s still a lot of space for innovation since these technologies are at their nascent stages.
3. P2P Payments
Online payments systems are being integrated into virtually all pieces of software due to their convenience. A social media application might seem like the least likely place to benefit from. However, peer-to-peer payment systems are an incredible feature particularly when you want users to interact with other people. Snapchat, Skype, and Facebook messenger are already using embedded online payment systems, with WhatsApp planning to incorporate the same.
4. Cross-Platform Development
Native development has its advantages. Unfortunately, it also has its downside and costs that businesses can avoid if they opt for cross-platform development. Unless you want your social media application to be tailored specifically to a particular platform, you can access platforms like Xamarin, Flutter, React Native and other tools to see if they can suit your needs. Most importantly, platforms make the design process faster and easier without compromising on the quality of your design. For app development solutions from experienced vendors, you can contact platforms like NS804, your development partner from conception to completion.
5. AI-Powered Functionality
Artificial intelligence and machine learning can improve user experiences, reduce expenses and improve business analytics. In social media applications, these technologies are most useful in technical support, chatbots, and other platforms requiring facial recognition. Embedding machine learning and AI-powered tools will yield better functionality in terms of security, user experience, and customer relationship management.
6. Content With A Short Life Cycle
The estimated concentration span for desktop content is 2.5 seconds, compared to mobile phone users who spend 1.7 seconds on any piece of content. The concentration span users have on social media continues to decline each year as documented by reliable sources. Keeping aside these statistics, account for this fact when developing any social media app. You need to account for both how large a piece of content is, and how long it’s available for viewing. Keeping the content focused and succinct will garner more viewership as targeted users browse the social media channel for feeds.
7. Functionality For Business Accounts
Content marketing is inevitable. So, businesses must learn to use available social media platforms to promote their products. Therefore, apps that embed this particular functionality are likely to win a broader audience and gain loyalty points. Business functionality can greatly vary depending on the type and nature of social media applications. Therefore, give your users sufficient tools to track likes, visits, reblogs, and similar activities inherent in your platform.
The Growing Relevance of Social Media Apps
Single-purpose apps offer a wealth of benefits particularly to enterprises that want to gain an edge. The first advantage is there is a 100% chance of hitting your target market. It’s also easier to find relevant and necessary information, whether product information, price, or promotional information.
The social media app is a convenient way to promote and to stay in touch 24/7. Social media applications extend a classic opportunity to connect and pool together brand enthusiasts, creating a group of like-minded individuals. For users, it is possible to create helpful, entertaining, and interesting media content, anywhere and anytime. You can share it with friends, colleagues, and anyone else – anytime.
Contact NS804 for a timely solution in your social media app development journey.