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Pubnub Vs. AWS: Developing Chat Apps

Developing Chat Apps: A Look at Pubnub and AWS

Communication is undoubtedly an integral ingredient for any business. Scratch that. Communication, evidently, is a major part of any relationship. However, in the business-to-customer relationship, this is particularly true. It goes to logic, then, that chat apps would be a popular topic of discussion in today’s mobile app market. But with so many chat apps available, and under development, it can get a little hazy navigating the marketplace, especially for developers. So if you need to build a chat app, either as a portion of a larger system, or as an individual application, where should you begin your development journey?

There are two pretty popular power-houses when it comes to developing chat apps. In fact, their names may be familiar already. Those developers are Pubnub, and AWS. Each company has their own sets of strengths and weaknesses and slightly unique service offerings. As such, it’s important to have an understanding of your companies needs before choosing who you want to develop your chat apps.

Starting With Pubnub Chat Apps

Pubnub is a great solution for those looking to develop chat apps. Especially if you’re just starting out on your chat app development journey. The thing that jumps out right away about Pubnub is that they have a totally free version that’s available. While the free version is severely limited in its scaling and features; it also offers enough for the user to get a feel for the Pubnub platform. Additionally, using the free version enables you to get some traction, trial the service, and make an informed decision.

Looking beyond the free plan, Pubnub has solutions for every and any type of application. This extends well past applications that are specifically designed for chatting; and reaches other pillar communities in the application world. This is important to note, because it goes back to the point that Pubnub is perfectly capable of even adding a chat-service onto existing applications, or assisting with real-time updates in-app.

Pubnub offers their users a variety of plans. These plans range from free, to the standard $50/month plan, and then finally, Pubnub also offers custom plans. It’s integral to note that the support plans from Pubnub also range from free, to $1,500/month.

AWS With Appsync

AWS with Appsync is another popular choice for developing chat apps. Powered by Amazon, AWS with Appsync has a true monolith in the business community supporting them. AWS builds GraphQL API’s that are multifaceted and give developers a lot of flexibility when it comes to how they want to implement GraphQL endpoints. AWS with Appsync offers a whole slew of services that allow companies to develop solutions for real-time chatting, real-time collaboration, offline application syncing, and much more.

The Best of Both

Pubnub and AWS with appsync are two of the popular choices when it comes to developing chat apps for a reason. However, users are in luck; as the hard choice is no more. The two forces partnered back in 2018, making a truly comprehensive force in the world of developing chat apps.

How To Successfully Run a BETA

BETA Testing Basics

Hard data is a powerful asset. As such, it can be difficult to gather. Yet, it’s integral to decision making. Especially leading up to product launches and app release. However, there are ways to compile insightful data that will help dictate the direction of a mobile app before it’s official launch. One of the best tools to gather this sample data is conducting a BETA test.

BETA testing generally consists of creating a series of small-groups. Then presenting those groups with an early version of the app (or the BETA version). When the small group concludes their trial of the BETA version, their feedback is then prompted and garnered. Importantly, these small groups should represent samples of the various target demographics included in the marketing strategy.

As enterprise apps grow in popularity, and the volume of mobile app development continues to increase, quality becomes even more vital. To deliver this quality in mobile apps and enterprise apps alike, the BETA testing process is crucial.

The Small Group Sessions

As mentioned above, the BETA version of the app is a skeletal version. Therefore, user design and user experience will likely be incomplete. However, the BETA should offer users a very similar experience to that of the end-product, as initially designed. That being said, it’s important to have an updated design plan aligned with the latest trends.

There is information that’s particularly important for developers to note from these small-group sessions. This information can be garnered in one of two ways.

Group Discussion

The first option regarding this process is an open and honest group discussion. The discussion is usually led by a facilitator. They can ask specific questions. Therefore the feedback is poignant when needed and open-ended elsewhere.

Individual Feedback Surveys

This is another tool. A tool to gather feedback. Instead of a group discussion, these responses are written. Written on a hard-copy survey that asks the testers questions. The questions are about various aspects of the BETA version.

After conducting the surveys, collect them. Then review them.

Utilizing Feedback

After collecting the feedback the small-group concludes. Then reiterate the process. After conducting a variety of small-group sessions with representatives from a spectrum of target markets, there is ample feedback.

Utilizing the feedback means comparing the various sources of feedback to each other. In other words, cross-reference the feedback from the various focus groups. This should reveal some trends.

Upon reviewing and cross-referencing patterns will emerge in the data. These patterns help make informed decisions regarding a range of important factors.

Marketing Strategy:

Not every app is for every person, and this is an important reality to face as a developer. BETA testing will reveal key insights into the most marketable target-demographics.

Additional Features:

Through BETA testing, users will define features they felt the app was missing. These notes are specifically helpful, as they can directly impact the end functionality of the app.

Unnecessary Features:

Similarly, users may identify features the app currently includes that they find unnecessary and suggest removing.

UX Direction:

Finally, as mentioned above, there should already be a design-plan in place – but BETA testing results will undoubtedly provide vital information that provides additional direction for the UX.

NS804 is dedicated to making mobile app design services more accessible than ever before. For more information on developing mobile or enterprise-level apps, and all the help you need – visit NS804 today.