Scalability plays a major role in whether or not an app will succeed in the long term. But it’s necessary to set up a backend that’s robust and capable of scaling with your needs. Below, we reveal why the backend is such an essential component.
1. Scalability Is Vital For Modern App Development
Your team has worked hard on an innovative enterprise app that shows promise. And, likely, everyone on your team is deeply invested in its success. But that will only happen if it reaches and satisfies your target audience. Moreover, it may need to go beyond your target audience to achieve desirable key performance indicators (KPIs) and return on investment (ROI). After all, the highest-ranked apps in the App Store and Google Play reach millions of happy users.
So, you’ll need to consider scalability and how to achieve this early on in the development process. You’ll need to take a hard look at what features you’ll likely roll out in the foreseeable future. And you’ll also need to consider your backend infrastructure needs for these features and any additional features that users may request. Then, you’ll need to ascertain what type of backend infrastructure best suits your app: enterprise server, cloud, or hybrid solution.
2. Your Enterprise App Requires A Robust Backend
While you may have developed a phenomenal app that engages users, that won’t be enough. And this is especially true if you’re targeting enterprise environments that require integration with existing business processes. Thus, a robust backend is usually the most effective solution for storing and retrieving the data required by your app.
And when scaling your app, your backend must be capable of handling such an endeavor. For example, you plan on rolling out updates that allow remote workers to access features that were initially only available to office staff. However, your current servers are not up to the task, so you’ll either need to upgrade these or use a cloud service. And given the increased usage of your app, your backend solution should handle concurrent access efficiently.
3. The Backend Is Essential When Implementing In-App Purchases And Subscriptions
If you need to monetize your app, you could implement ads, in-app purchases, or subscriptions. Of course, you can charge users a once-off upfront fee to use your app, and it’s another option you should consider when targeting enterprises. But with in-app purchases and subscriptions, a rock-solid backend is essential since it will need to handle these transactions swiftly and without compromising payment credentials.
4. Understanding Mobile Backend As A Service (MBAAS)
Setting up and maintaining a robust backend may not always be feasible for a small startup. However, some great solutions can relieve these smaller players from the associated costs and pain points. A mobile backend as a service platform will handle app logic and data management as two separate tasks. Not only does this save time since the startup doesn’t have to deal with a complex backend, but it also makes scaling possible.
5. Why A Professional Studio Is Better Suited For Scaling Your Backend
A startup will likely be on a tight budget and may seek the services of a freelancer to set up its backend. But this is not always a good idea, as a freelancer may cost more in the long run. And given the wide range of backend solutions in the market, the freelancer will only have expertise in a few of these.
However, a professional studio has more resources available and a better understanding of the various backend solutions. More importantly, a studio is a more suitable long-term partner, which will be around when it’s time to scale. Contact us today to learn how NS804 can help you with your backend and scalability needs.