Tag Archive for: app stores

How to Achieve App Store Success: Tips and Tricks

Even seasoned developers need a few tips and tricks to succeed in today’s crowded app marketplace. According to Statista, there are approximately 2.2 million mobile apps on the App Store and 3 million on Google Play. Now, let that sink in!

But if you go in prepared with a well-conceived plan, you can enjoy phenomenal success in 2022 and beyond. There’s no reason why the mobile apps you’ve worked so hard on should fail to find their audience. Below, we provide several helpful tips and tricks to make app store success a reality.

Have An App Store Optimization Checklist Handy

One of the most crucial tools at your disposal is the app store optimization checklist. And that’s because it will help you focus on the key processes that lead to success. Without this checklist, you’ll waste valuable time figuring out what works and what doesn’t. Here are the ten things your app store optimization checklist should contain:

  • App store SEO tools
  • Keyword research
  • Adding local keywords of the target market
  • Checking on competitors and their keywords
  • Creating engaging icons
  • Creating impactful videos
  • Capturing screenshots
  • Picking a catchy and distinctive app name
  • Updating app description
  • Encouraging user reviews

Tips And Tricks On Getting Featured On The App Stores

The above checklist will go a long way in securing some level of success. But if you want your mobile apps to steal the show, there’s only one way to do this — and that’s by getting featured on the App Store and Google Play. While this isn’t easy by any stretch, it’s more than worth the effort. 

First and foremost, you’ll need to create a high-quality app that’s meaningful to users. That’s an app that runs smoothly and takes advantage of the latest OS and mobile phone features. Furthermore, you’ll need to quash any bugs and closely follow the developer guidelines set by Apple and Google.

Then, put in the time and effort to localize your app for all target markets. Optimizing for local languages and cultures not only wins over new audiences but also increases your chances of getting featured in foreign app stores. 

More importantly, listen to your audience and update your app regularly, as this will improve your ratings and downloads. Both Apple and Google take performance metrics seriously and will usually only feature apps with 4.5 stars or higher.

Network And Build Relationships

For the majority of developers, getting featured is a long-term process. But it’s possible to speed things up by networking and building relationships with key people in Apple and Google. That’s why you should always budget for travel expenses and ticket costs to attend Apple’s WWDC. Currently, Google keeps its Android Dev Summit a free online virtual event.

Attending such events helps keep you informed about upcoming developments that will benefit your endeavors. But they also present opportunities to connect with the right people that can play a decisive role in your success. Familiarize these people with your company and the apps you develop and build a relationship based on your mutual interests in releasing amazing apps

If it’s not possible to attend these events, always reach out via LinkedIn and other social media channels. Better yet, try to locate the app store contact responsible for your local or target market.

The Bottom Line

The tips and tricks we’ve provided will help narrow the gap between an app fading into obscurity and one bound for success. It’s hard work creating mobile apps that connect with today’s audiences and breach those vaunted top app store rankings. Contact NS804 today to learn how we can help you develop apps that rank and succeed. 

Increasing App Reviews To Become A 4.9 Rated App

Increase App Reviews to Boost to a 4.9 Rated App

Every developer wants their app to be a 4.9 rated app. Business reviews and referrals have been an operating currency in the economy since the days of barter-systems. That’s because, as humans, we tend to trust the voice of other humans. Especially those who are close to us. Therefore, if we get a direct recommendation from someone that we consider a close friend or loved one, our motivation spikes. This is why so many business 101 classes talk about the request for referral. Even if every sales call you make in a day is ending with a ‘no’; the request for referral is a common practice.

Essentially, the request for referral is exactly as it sounds – rather than simply accepting the ‘no’ and moving on, talented sales people find a way to ask the individual to recommend friends or family in need of their offer. The same is true for online reviews of businesses and stores. The route to a 4.9 rated app is through app-reviews.

Encouraging App Reviews

People are much more likely to respond to a prompt than to speak up without prompting. Therefore, including encouragement within your app for users to leave reviews is a great approach to gain more user insight. On top of that, more often than not, users want to have a voice. Some line of communication between them and the developers programming their applications. This is another function of app-reviews. Providing a platform for users to speak directly to developers.

Beyond encouraging app reviews within the application though, developers can actually incentivize honest reviews. Since many mobile apps use an in-app currency, it makes sense that developers would offer a bonus bundle of in-app currency, or some other rewards, to users who took the time to give their honest feedback on an app.

Following Through On Feedback To Become a 4.9 Rated App

Convincing users to give honest and thorough feedback on applications is really only the first half of the conversation, though. Developers and programmers need to put their time and money where their user-feedback is. In other words, reviews are meaningless if they aren’t acted upon and listened to.

Besides, if the point of application-reviews is to encourage discussion between users and developers, then ignoring this feedback tells users you don’t care and you won’t listen. This is a sure-fire way to drive your users into the apps of your competitors and find your applications dropping in ratings.

Showing your users the firm’s commitment to them, however, through taking actions and developing updates that address their feedback will speak miles to your effort and dedication to delivering the best experience possible. This, in turn, will also lead to an increase in user loyalty.

Grow The User Base and Implement In-App Support

Finally, a great way to increase your app-rankings and reach that 4.9 rated app is through a larger user base. The more users you can attract through marketing and other efforts, the more likely it is that your app will get high ratings and strong user feedback.

Be sure to also include an in-app support for users to look to for single-use issues, or other one-off use-cases.

For more information on how to boost your app ratings, keep browsing NS804’s content library. NS804 is the mobile app developer of the everyday person.

The Toolbox of The Appreneur

The Tricks Of The Appreneur Trade Start With The Tools

Every trade has masters to look to for exemplary work. However, an important aspect to keep in mind when admiring these great achievements, is where those masters began. They certainly didn’t start their journeys creating masterpieces. In most cases, the greatest successes have modest and humble beginnings. Simply learning any trade takes years, and mastering a trade is a whole different story. There is hope, though. For instance, Malcolm Gladwell theorized that it only takes 10,000 hours of intensive practice to master any skill. In other words, practice does make perfect, even for an appreneur.

Before anyone masters anything, however, the fundamentals need to be conquered; and this is true regardless of industry, practice, or trade. In the context of appreneurs, though, it means reaching a deep understanding of the tools and resources available that will guide your application development process. From data to the complexity of the app stores, pitching investors, and much more, let’s start filling your appreneur toolbox so you’re prepared for your first day on the job site, so to speak.

The Importance of Learning The Appreneur Tools

It might seem like a no-brainer, but it’s worth mentioning that there is real value in developing a deep and meaningful understanding of the tools used by appreneurs. By taking the time to learn and understand these various tools you’ll have the wherewithal to set out on meaningful app-development projects. Learning these tools will also help prevent you from making the same mistakes as others before you. The app market is a relatively tricky one, and starting with a comprehensive knowledge base gives you an immediate advantage.

One of the most valuable aspects of having this knowledge is the mistakes it helps developers avoid. For instance, creating a relationship with and utilizing these tools helps developers and programmers from creating clunky apps; it provides insight into red flags for which to watch out on the development journey; and it will help you tune into the needs of your consumers and users more easily.

The MVP: Minimum Viable Product

Most app-journeys begin with the ‘aha’ moment. The moment that the great idea was born. However, this is far from the point at which investors are taking a stake, or there’s any sort of buzz about your app. No, at this stage; it’s almost always just you and your good idea.

Enter: the MVP. While this may sound like a deus ex machina, in fact, it is not a most valuable player to save the day – but rather, the minimum viable product. The minimum viable product is an early form of an application that displays its basic functionality, core concept, and some design elements.

Much like a prototype in more traditional markets, the MVP is absolutely vital. One of the main reasons it’s such an important aspect of an application’s journey and development is that it often generates funding. MVPs are commonly the first introduction that investors and other potential partners are going to have to your application. Therefore, developing strong MVPs that garner and accelerate interest is vital to success in app development. The MVP sort of acts as both a teaser and a proof of concept; and it’s no secret that first impressions last.

App Store Data

The next tool to add to the box is data. Specifically, app store data. The app stores are important for appreneurs for a variety of reasons. Obviously, they represent the main marketplaces in which users can actually purchase, download, and discover applications. However, there’s much more to its value for an appreneur than that. For appreneurs, the app stores are rich mines full of data that covers a whole spectrum of categories.

Following the app store from week to week, for instance, sheds light on multiple factors. Firstly, it gives insight into the app store’s algorithm that rolls through and ranks apps. Secondly, and arguably, more importantly, it paints a portrait of user behavior and consumer trends. No matter which market you find yourself in, consumer behavior is one of the most telling elements that helps identify the next big success.

There are plenty of places to look within the app stores to find pertinent and valuable data. One of those places being direct competition.

Learning From Competitors

No one wants to reinvent the wheel. And for good reason. The same principle is why crafty appreneurs take the time to look at their direct competition before jumping into app development, or even MVP development. Since applications are designed to basically be as accessible as possible, appreneurs can use this to their advantage. By downloading and learning the ins and outs of a competitor’s application, you’re able to take notes on what you would improve as a designer or developer in your own version. The learning doesn’t stop there though.

Going a level deeper, examining user feedback, both positive and negative, will provide an elevated level of insight into the elements for which users in your specific niche market are looking. These elements include but are not limited to, functionality, design, the look and feel, the overall usability, and much more.

Taking lessons from the competition will give you and your team insight into features to be sure to include, as well as features that certainly should not be included. This sets your application on the right path, as you’re already taking consumer demands and needs into consideration before you’ve even released your first iteration.

The App Launch

Once you’ve built your all-star MVP that’s garnered enough interest and investment to take your app idea from concept to reality, it’s time for one of the most exciting stages in any app’s life. The app launch. The app launch is exciting for a myriad of reasons, but most notably, because it’s the first time that your application will actually be live on the app stores. Users will start seeing it in their feeds, and with the right marketing plan, downloads will begin in no time.

The app launch isn’t all fun and cocktails, though, as it’s another opportunity for your team to promote the app. After all, you’ve worked this hard to bring it here, there’s nothing wrong with getting a bit hyped up. Taking the time to plan an app launch, even a virtual one in this remote economy, helps push the word out about your app, drives early downloads, and theoretically builds an initial userbase that has a slightly higher sense of loyalty.

Leveraging and Implementing User Feedback

The app launch is in the past, the initial user base is cemented; you’re starting to wonder about what to develop next. Before you jump on that train, though, remember that applications are all about the user experience. User feedback, therefore, is one of the most valuable tools that any appreneur can access once their app is launched. By listening to the reviews that users leave, and giving strong consideration to the feedback provided by users, your team will have the knowledge they need to create valuable updates that don’t nuisance the users and continue to improve the user experience.

A Quick Wrap Up On Appreneur Tools

Learning any trade takes time, commitment, and practice. It’s no different with appreneurship. After reading this article though, you should at least have an understanding of which tools are important to learn, and why they offer so much value. For more information on mobile app development, appreneurship, or anything else app development-related; keep browsing the NS804 content library.