Tag Archive for: Apple app store

What You Need To Know About Alternative iOS App Stores

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If there’s one thing that Apple has done exceptionally well — it’s to lock down its ecosystem — especially the App Store. Unlike how things work on Android, there are no alternative iOS app stores that come close to what’s available on Android. Apple has taken this hard-nosed approach to ensure a consistent and secure experience for App Store users.

While we can’t necessarily blame Apple for taking this approach, it does seem a little shortsighted. On the positive end of the spectrum, the App Store does offer a more secure, privacy-focused, and quality-driven environment than anything on Android. But on the negative side, this does limit where users can download their apps and what they can and cannot do with their devices.

One of the perks of being an Android user is the sheer freedom to download apps from several digital storefronts. It’s also easy to sideload apps, allowing developers to share Android apps via their websites or email. In many ways, the Android experience isn’t much different from that of a Windows PC, where users can access apps from various sources.

But this level of freedom also presents some risks, like the transmission of malware, viruses, and botnet miners. The latter targets a user’s digital wallet to steal cryptocurrency, which is becoming a more common scenario.

Undoubtedly, all this sounds extremely scary, and some will side with Apple’s approach of locking everything down. So, does this mean we won’t see any alternative iOS app stores pop up anytime soon? No, because alternatives are on their way. Below, we’ll delve deeper into this matter and outline several ways you can access apps outside the App Store.

Why Are Alternative iOS App Stores Necessary?

We only need to look at how Android users benefit from having alternatives to Google Play to understand the appeal. While Google Play does a stellar job of vetting developers and their apps, users often feel limited. That may sound strange, considering there were over 2.43 million apps on Google Play at the end of 2023, according to Statista.

But it’s not that Google Play has a quantity problem. As massive as it is, it just can’t fulfill the needs of all its users. There are app niches that only alternative stores seem to handle well.

For example, those who seek free and open-source apps built from libraries that don’t track users prefer to download their Android apps from F-Droid. What this store does so well is provide its users with full access to the source code of their apps from a repository. F-Droid compiles the apps from the publicly available code. However, you can build these apps alone, provided you sign the APK files with your key.

The entire process is very similar to how the source code of apps is verified and later compiled on Linux systems. It seems complicated and additional work for the user, but it exemplifies the open nature of F-Droid and the Android ecosystem.

An alternative gaming digital storefront where it’s easy to grab free and experimental indie games is itch.io. It’s a multiplatform site offering Android and iOS downloads, but only with a link to the App Store for the latter. Android titles are available as standalone APKs or via Google Play.

Many Android gaming sites in Asia offer NSFW gaming experiences. Due to the risqué nature of some of these titles, it’s unlikely that Google Play will ever offer them for download.

What Alternative iOS App Stores Existed During The Early Days Of The Platform?

The early days of iOS saw the debut of several unofficial alternative iOS app stores. On February 28, 2008, Jay Ryan Freeman, aka saurik — released Cydia for jailbroken iPod Touch, iPhone, and iPad range of devices. While Cydia isn’t necessarily an app store in the true sense of the term, it does have digital distribution functionality.

Cydia is an advanced package manager that allows users to browse and download apps from a repository. These apps aren’t available on the App Store and are mostly free, with a few for sale.

While a Cydia Store that accepted payments via Amazon payments and PayPal became a reality, the developer reportedly terminated the store after experiencing issues with PayPal’s token authorization. On December 16, 2018, the Cydia Store ceased to operate, and the last stable version of Cydia made it to market on June 24, 2020.  

A more accessible alternative to Cydia is AppEven. Several advantages AppEven has over Cydia are that it’s easier to use and install, no Apple ID is necessary, and jailbreaking is not required. Furthermore, AppEven was known to run on iOS 9 through 13, but now it runs on all iOS versions.

It’s possible to download modified and paid apps for free from AppEven. Unsurprisingly, Apple doesn’t endorse alternative iOS app stores like AppEven and likely never will. Apple continuously revokes the certification of AppEven and the apps available through it, so it’s not possible to enjoy the smooth functioning of these apps without workarounds.

How Flash Gave iOS Users More Avenues To Discover Great Content? 

Another avenue for iOS users to access apps — particularly games — outside the App Store was via the many Flash game portals. Sites like Armor Games, Kongregate, and Newgrounds hosted some of the most creative Flash games by small developers.

But what was so special about Flash? Flash, a platform owned by Adobe, made it easy for indie developers to realize their game ideas and other creative endeavors. The accessibility of Flash was due to its programming language, ActionScript, an easy-to-learn interpreted language that ran within the Adobe Flash Player.

Released as a web plug-in, the Adobe Flash Player allowed users to enjoy games and other multimedia content in the browser. Undeniably, it was one of the most versatile cross-platform technologies available. It was also one of the few technologies that lived up to the write once, run anywhere (WORA) paradigm.

Thus, Flash games could run on a desktop PC, an Android smartphone, and any iOS device, provided there was a browser with the Adobe Flash Player plug-in. But not everyone was happy with this, especially not the late Steve Jobs. 

Why Steve Jobs’s Open Letter Killed Flash?

On April 29, 2010, the Apple co-founder and CEO made several scathing remarks about Flash in an open letter. Steve Jobs lamented the poor battery performance, security issues, and redundant nature of Flash in light of modern alternatives. Of course, given Steve Jobs’s prominent position in the tech industry, everyone took notice. After the open letter, there was a slow-going shift away from Flash. 

On January 12, 2021, Adobe began blocking all Flash content from running in the Flash Player and requested that users remove it from their systems. It’s sad to see the sunsetting of a technology that helped game developers and creatives build their careers. But Flash still lives on thanks to the Ruffle emulator, which runs natively on modern platforms and features a high degree of ActionScript compatibility. 

Nevertheless, the open letter by Steve Jobs changed the trajectory of Flash forever. Apple users soon lost several avenues to discover and enjoy content outside the App Store. Many Flash developers soon shifted to HTML5 and WebGL game development, but some of the magic and camaraderie of the Flash community was gone. 

Why Progressive Web Apps (PWAs) Caused Backlash?

Until now, the chances of legitimate alternative iOS app stores hitting the market were dire — and that’s putting things lightly. Apple had no plans to allow these stores on its platforms due to security and privacy concerns. But things will soon change due to pressure from advocacy groups, developers, and the European Commission.

Apple already faced scrutiny because of its policies on PWAs. Many developers and businesses that want to bypass the App Store will create and distribute PWAs. Developers build these using web-based technologies and languages like CSS, HTML, and JavaScript. Once built, the PWA is distributed on web servers and accessed via HTTPS.

That means any developer or business can distribute PWAs directly on their websites. The user will access the website with a desktop or a mobile browser. And with only a few clicks or taps, the user will download and install the PWA on their device. The process is so frictionless that it’s usually faster to download and install a PWA than an app from the App Store.

Furthermore, PWAs appear on the Home Screen with functionality like persistent authentication and notifications. It’s also common for PWAs to use fewer resources than native apps, which is advantageous for developers or businesses that want to distribute simple page-based apps.

Apple restricted PWAs from appearing on the Home Screen during the second beta release of iOS 17.4. However, there was some backlash from the Open Web Advocacy group and the European Commission, causing Apple to ease its stance on PWAs. Apple will now allow PWAs to appear on the Home Screen, provided developers use WebKit and adopt best practices as those for iOS native apps.

When Will Alternative iOS App Stores Be Available?

On March 6, 2024, the European Union (EU) implemented the Digital Markets Act (DMA), requiring Apple to let users install third-party stores and browsers. But this regulation only applies in EU countries and from iOS 17.4 onwards. Unfortunately, this comes at a cost to EU users who wish to use PWAs, as Apple will remove support for these in the region.

The introduction of alternative iOS app stores that closely mimic the stores on Android appears slim. Since Android runs on devices from different manufacturers, it’s common practice for each manufacturer to have an official app store. For example, Samsung has the Galaxy Store, Huawei has the AppGallery, and Xiaomi has the GetApps store.

Another big player in the Android space is Amazon, which has branded Android-compatible devices like the Fire range of tablets and TV sticks. Amazon serves users with apps and games via the Amazon Appstore, which runs on Android, Fire OS, and Windows 11 devices.

In a nutshell, many leading alternative Android app stores are so big and mature that anything similar will not appear for iOS. But iOS users can expect smaller app stores similar to APKMirror, APKPure, and Aptoide. There are also many game-specific Android stores and HTML5 game portals that may pursue the iOS EU market.

Will Third-Party iOS App Stores Appear In North America?

Apple has not revealed any plans for alternative iOS stores for the North American market. And it’s doubtful that Apple will change its position on this matter as it did with the EU.

But is this a hopeless situation for North American iOS users who crave alternative stores? Not necessarily, as rumors abound that Epic Games, the developer behind Fortnite, may push forward with an alternative store. While it’s purely speculative now, Epic Games is one of the few companies willing to land a hard blow on Apple’s tightly controlled ecosystem.

It’s no secret that Epic Games filed an antitrust lawsuit against Apple back in 2020. The game developer accused Apple of taking anti-competitive and unlawful steps against users by necessitating them to use the App Store exclusively. Epic Games also claims that the App Store charges a 30% commission on all in-app purchases, and why Epic Games attempted to make Fortnite available outside the App Store.

Unfortunately, this move caused Apple to block Fortnite on the App Store. But users can play an older version of Fortnite natively or the current version via cloud gaming channels. Epic Games recently announced they will bring their game store and Fortnite to the EU for iOS devices. While there’s no news of an American store for iOS, some tech insiders and enthusiasts claim that it will appear in the foreseeable future. 

In Conclusion

Alternative iOS app stores are on their way, at least in the EU. While this is a positive first step, it would be great to see a similar move in North America and other territories. 

However, we understand Apple’s concerns about protecting user data and privacy and providing a consistent user experience across the board. A locked-down ecosystem isn’t necessarily a negative if users and developers see the value. Contact NS804 today to learn how we can help you build high-quality iOS apps that run natively!

App Store Submissions For iOS Developers (2024 Guide)

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The App Store is undoubtedly one of the most successful digital storefronts ever conceived. And that’s proven by a barrage of App Store submissions, ultimately leading to approximately 36 billion iOS mobile downloads in 2024. Interestingly, Google Play’s 129 billion mobile app downloads overwhelmingly surpass the App Store’s download figures. But that’s due to the higher number of Android devices in circulation. 

Even with this notable difference, no appreneur, business leader, or developer should ignore the iOS marketplace. Consumers in the US and Western European territories prefer iPhones over all the Android alternatives. The brand recognition, better security, and premium quality of iPhones have won over these consumers over the long haul. 

Furthermore, App Store users spend more on apps via in-app purchases, premium app purchases, and subscriptions. Whether we like it or not, iOS users are significantly more valuable to appreneurs and businesses than their Android-using counterparts. Unfortunately, this has led to a degree of elitism within Apple’s user base, but it’s best to ignore this sentiment and focus on what it takes to succeed in the App Store. 

Creating a marketable and high-quality iOS app should always take precedence. It’s usually your second step after planning your app or your third step if you’ve already built a prototype or minimum viable product (MVP). 

But what do you do once you’ve completed your app — do you hand it over to Apple and call it a day? No, App Store submissions are a more complicated affair requiring about as much professionalism, foresight, and dedication as your app development procedures. You can’t cut corners if you want to enjoy a smooth submission process in 2024, so we’ve compiled this handy guide to help you succeed with your iOS app launches.

Why Are App Store Submissions So Important? 

Apple built its reputation by delivering a computing experience that often exceeds anything similar by rivals. The computing giant’s world-beating product design and no-nonsense approach to quality leave many competitors far behind or trying to emulate the Apple formula. In most cases, these competitors fail since Apple has amassed the resources and top talent to remain in the lead.

But Apple hasn’t set the bar high only for itself and the industry; it has set the bar high for you as well. If you want to partake in the Apple ecosystem — especially the highly lauded App Store — bring your A-game to make it worthwhile. While the App Store was once a place for newbie developers to launch their careers or try out all sorts of quirky app ideas, this is no longer the case. 

Like many popular digital storefronts, the App Store has no shortage of apps of varying quality. As is the trend with most app releases, the higher-quality apps do better while their low-effort counterparts languish behind.

Inevitably, the more successful apps bring home more revenue, which also benefits Apple since it charges a 30% commission on in-app purchases and subscriptions. However, Apple offers other rates for small businesses and the European Union (EU). In either case, Apple earns more from its chart-topping apps like Roblox, TikTok, and Uber. 

Not every iOS app will set the App Store charts on fire, and Apple doesn’t necessarily expect this from developers. But it does expect them to meet their significantly stringent app review guidelines. The App Store is much more curated than rival storefronts, so iOS developers must meet a certain quality threshold when making App Store submissions. 

Why It’s A Prerequisite To Join The Apple Developer Program? 

Apple wants you to deliver your best work, so they’ve created the Apple Developer Program to help you with all the ins and outs of the development process. Enrolling in this program is mandatory if you want to develop for Apple’s platforms and release your apps on the App Store. There’s an annual fee involved that will set you back US$99. Apple also offers a program for enterprises for a fee of US$299 per annum.

Do note that enrolling in this program is legally binding, and Apple expects the following from you:

  • Apple ID with two-factor authentication activated.
  • Full legal name and address, and you must be of legal age.
  • Provide a D-U-N-S Number if you enroll as an organization.
  • Your organization must be a legal entity and have a publicly visible website under a domain name registered with your company.  

What Are The Benefits Of The Apple Developer Program?   

Apart from allowing you to make App Store submissions, membership will grant you access to the following tools: 

  • The latest operating system (OS) betas and software development kits (SDKs): iOS, iPadOS, macOS, tvOS, visionOS, and watchOS.
  • Apple’s proprietary integrated development environment (IDE): Xcode. 
  • Additional tools to facilitate quicker and easier development: CreateML, Reality Composer, and Xcode Cloud.

The Apple Developer Program also includes the following services for better app integration and a more meaningful user experience (UX): 

  • AirPlay: Allows users to stream across all their Apple devices. 
  • CloudKit: Access Apple’s iCloud service to store all your app’s data.
  • Core ML: Easily implement the latest machine learning (ML) models into your iOS app.
  • DeviceCheck: This helps keep the services running on your app and devices safe from bad actors. 
  • Face ID and Touch ID: Allows users to access your app with safety and usability in mind.
  • Handoff: Allows users to work uninterrupted when moving from one Apple device to another. 
  • HealthKit: This feature regularly provides users with the most up-to-date fitness data on their iPhone and Apple Watch devices. 
  • HomeKit and Matter: Users can control all connected devices in their homes. 
  • In-App Purchase and Subscriptions: By implementing the StoreKit framework, it’s possible to unlock additional app features and content when users pay. 
  • Push Notifications: Inform users of the latest content updates and events to retain or increase engagement. 
  • Sign in with Apple: Make app and website access simpler for users by allowing them to sign in with their Apple IDs. 
  • System Extensions and DriverKit: Enhance app functionality and security with Apple’s wide range of extensions. 
  • WeatherKit: This handy framework lets users access up-to-date information to help them stay safe during rapidly changing and adverse weather conditions. 

What To Check Before Making App Store Submissions?

To ensure that all your App Store submissions proceed smoothly, be sure to follow the points in this checklist: 

  • Rigorously and regularly test your app for any bugs and crashes.
  • Provide accurate and comprehensive app information and metadata before submitting. 
  • Keep your contact details current so the App Review team can contact you when necessary. 
  • Ensure that the App Review team has full access to your app, so provide a demo account if it relies on having an account to access features. 
  • All your app’s backend services must be live when under review.
  • Provide additional documentation to detail all your app’s more advanced or cryptic features. 
  • Regularly refer to Apple’s development, design, and brand and marketing guidelines to ensure your app complies with all these. 
  • If you’re a European developer, review the guidelines and notarization for iOS apps in the EU. 

Which Safety Rules Does The App Store Enforce?

The App Store places user safety and satisfaction front and center. Thus, objectionable content of any kind isn’t welcome. To avoid failed App Store submissions, be sure to comply with the following rules: 

  • Don’t add discriminatory, distasteful, or offensive content to your app. Be mindful of any content that aims to harm, humiliate, or defame users of any specific race, religion, gender, sexual orientation, or ethnic group. 
  • Avoid content that aims to shock and disgust users. 
  • Cut out any realistic or overly violent scenes from your iOS app or mobile game. 
  • Pornographic imagery of any sort is unacceptable, and so are any so-called hookup apps that lead to exploitation, human trafficking, and prostitution. 
  • Provocative and falsified religious messaging is not allowed. 
  • No depictions of illegal behavior, drug usage, or dangerous use of weapons must appear in your iOS app or mobile game. 
  • Never submit an app with false features or information or attempt to trick or defraud users. If your app tries to prank users via calls or the SMS/MMS messaging features, then the App Review team will reject it. 
  • Don’t submit an app to profit from human suffering due to wars, terrorism, and pandemics. 
  • If your app relies on user-generated content (USG), make it easy to filter and block abusive users and objectionable content. Be sure to publish your contact details so users can notify you of any related issues.
  • If you’re creating a children’s app, you may submit it for the Kids Category under specific conditions. Your app must not entice children to make purchases or have any external links. 
  • As an iOS developer, you must protect user data and disclose which third parties you partner with that collect user data.

Why Performance Matters During App Store Submissions?

The App Review team first looks at the overall completeness of your iOS app. So, you must submit a fully functional app that includes all metadata, even during the pre-order phase. If you submit a demo, ensure that it fully showcases the functionality of the finished product. Never submit an app with placeholder content, text, and non-existent app and company website links. 

The overall performance of your iOS app is another aspect that the App Review team will scrutinize. To ensure you submit a relatively polished and bug-free app, you must beta test regularly before releasing it officially on the App Store. Use Apple’s excellent TestFlight SDK for beta testing, and ensure that you submit these builds to TestFlight App Review.

Keep in mind that you’re not permitted to offer any form of compensation to beta testers. Also, you may not release your iOS app to the public during the TestFlight process. 

A big part of App Store submissions includes the correct and accurate completion of app metadata. Never leave this task to the last minute, as there’s plenty of metadata you must carefully evaluate and complete. You must include an app description, privacy information, screenshots, and previews accurately showcasing your app’s core features.

Every time you update your app, you must include new metadata that reflects these changes. Never misrepresent your app and its features in any way, as you risk being banned from the Apple Developer Program if you’re deemed untrustworthy.

Be sure to test your app on several iOS devices to determine whether it runs well on a wide range of Apple hardware. Moreover, ensure that your app runs smoothly on the latest version of the OS (currently iOS and iPadOS 17). 

Which Factors Will Impact Approval Of An iOS App? 

The App Review team will expect your iOS app to fulfill the following criteria:

  • Smooth functionality: Your iOS app must perform flawlessly and work as detailed by the notes and documentation you provide. 
  • Overall usability: Ensure that your iOS app complies with the Human Interface Guidelines set by Apple. The App Review team wants to see a well-designed user interface (UI) with consistency on every page of your app. 
  • App accessibility: Make your iOS app usable for those with disabilities. 
  • Easy navigation: Use recognizable UI elements for the buttons, tabs, and gesture controls of your app. New and longtime iOS users should feel right at home when running your app for the first time. 
  • Satisfactory performance: Your iOS app must load quickly and be responsive at all times, regardless if it’s running on newer or older devices. Ensure that your app keeps battery drainage and memory usage to a minimum to avoid rejection by the App Review team. 
  • Tight security: Ensure that your iOS app complies with Apple’s guidelines regarding app permissions, data encryption, and privacy. 
  • Legal compliance: Your iOS app must comply with all relevant regulations, copyright, and trademark laws in your region. In some cases, laws applicable in other territories may impact your app, so seek legal advice if necessary. 

In Conclusion

If you closely follow the pointers we’ve provided, your App Store submissions should go smoothly in 2024 and beyond. Expect to hear back from the App Review team in about 48 hours after you submit your app. On the off chance of a rejection, the App Review team will provide feedback and guidance on what you need to fix before submitting again. 

But you can make life easier for yourself by partnering with a reputable mobile app studio. Contact NS804 today to learn how we’ll help you create iOS apps that will please the reviewers and your users! 

7 App Store Optimization Strategies To Improve ASO

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When you reach the point of marketing your mobile application, you must apply the correct app store optimization strategies. These strategies help drive traffic and installs within the App Store and Google Play. While app store optimization (ASO) can never replace paid user acquisition (UA), you should use both for optimal results. However, we’ll focus on ASO for now, as there’s much to cover relating to this topic in this guide. 

If you’ve released an app before, you likely have some experience with ASO. Or you hired an app marketing team to handle ASO for you instead. But if your experience with ASO is limited or non-existent, you may wonder how it works in 2023. Or ponder if the app store optimization strategies that worked several years ago still work today.

The good news is that many strategies from a decade ago still have their place in 2023. Any prior ASO knowledge and experience you’ve acquired will not go to waste. But the same old, same old — doesn’t work either! For example, many ASO experts focussed primarily on keywords to gain in-store traffic about a decade ago. But nowadays, experts also optimize screenshots, analyze user reviews, and look at the user journey holistically. 

Of course, that’s a lot of additional work and complexity added to the mix. As a busy appreneur or business leader, you may find all this daunting or beyond scope. If that’s the case, we’d always recommend that you work with an experienced studio like NS804 to handle ASO for you. But if you wish to tackle ASO in-house, check out the tips below. 

 

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1. What You Need To Know About ASO

ASO shares many similarities with search engine optimization (SEO) for indexing and accessing content efficiently. A similar philosophy exists for increasing visibility for a website as it does for a mobile app. Furthermore, the biggest search engine, Google, also owns Google Play — and most users have witnessed similarities in both. 

But how does this all impact your app store optimization strategies? As part of your app marketing campaign, your key performance indicators (KPIs) will not align with your SEO KPIs. But they must align with the following ASO ranking indicators:

  • App quality: The higher the quality of your app, the higher it will rank by the store algorithm. 
  • Uniqueness: Fresh ideas pay off, as app stores often reward unique apps with a higher ranking or a featured app placement. 
  • Scalability: The ability of your brand and app to scale to user demand will impact app ranking positively. 
  • Traffic: If your app proves popular, the algorithm acknowledges this and will ensure that more users see your app. Paid traffic will further boost your app’s ranking and won’t negatively impact your organic traffic. 
  • Categories: Your app can rank higher for specific categories or if it enters the top charts. 
  • Downloads: The higher your downloads, the better your app’s ASO ranking.
  • Ratings and reviews: When users leave ratings and reviews, it helps increase your app’s keyword rankings. Positive ratings and reviews also convince other users to try out your app. 

2. Do Research Before Formulating App Store Optimization Strategies

All your app store optimization strategies will be for naught if you don’t research the market beforehand. After all, you need to know which apps succeed and fail in today’s app marketplace. But that’s not all, as you must uncover what strategies successful competitors use for ASO purposes. Since this guide is not about formulating an app idea but app store optimization strategies, we’ll focus exclusively on the latter.

While this seems dubious, spying on competitors will help inform your app store optimization strategies. But if you avoid this path, your rivals won’t have any issues spying on the most successful apps, including yours. 

Thus, it’s pointless to reflect on the ethical ramifications of spying on competitors when it’s a common practice in the industry. Besides, we’re not referring to corporate espionage or anything illegal but a way to gain valuable insights by doing the following: 

  • Spot competitor weaknesses: Read the user reviews of competing apps and compile a list of all their pain points.
  • Discover the keywords of the top apps: Pinpoint the keywords that make successful competing apps appear during searches. 
  • Identify the keywords that drive maximum downloads: Determine whether branded or generic keywords lead to more downloads.
  • Check out competing app metadata: Keep a close eye on how often a competitor rolls out updates and metadata changes to determine their ASO strategy. 
  • Use the correct tools to analyze competitor ASO: Try free and paid tools from vendors, such as App Radar, AppTweak, and ASOMobile.

3. Use Search Ads To Improve Your ASO

In 2016, Apple introduced its advertising platform — Search Ads. It’s a paid platform renowned for its sheer power in targeting various app markets. App marketers, in particular, love Search Ads and have made it their go-to tool for advertising purposes. So, there’s little reason not to integrate it into your arsenal of tools that will work with your app store optimization strategies. 

But what does Search Ads do so well to make it essential? While Search Ads is a paid tool, it helps save app developers and marketers money. After conducting keyword research, you’ll likely have a long list of keywords you plan to use. But that’s counterproductive, as not all these keywords will drive a reasonable amount of traffic to your app. 

Therefore, you need to reduce that list of keywords to only those that will bring favorable results. That’s where Search Ads comes in, as it will help you pinpoint the keywords relevant to your app and its target market. You’ll quickly pare down your keywords, reducing ad spend and increasing the possibility of successful searches.

4. Prioritize Visual Quality Within Your App Store Optimization Strategies

Whether developing a mobile game or a non-gaming app, you must make it visually appealing. This makes your app more marketable and gives users more reason to leave favorable ratings and reviews. And all this helps with ASO in several ways that we’ll discuss in greater detail.

An app with high-quality visuals will please your users and provide you with plenty of assets for ASO and marketing purposes. Start by taking high-resolution screenshots and record clips for previews and instructional videos. If you wish to add any branding to your screenshots or edit them, consider working with an experienced graphic designer. Likewise, consider hiring a professional video editor to make all your videos slick and impactful. 

Look at ways to optimize your screenshots and videos for the App Store and Google Play. Ensure you arrange the screenshots to convey a coherent story about your app’s usefulness and core features. 

If your app is exclusively text-based, you may want to spruce things up with graphics that flow harmonically from screenshot to screenshot. Moreover, this may enhance the story-telling component of your app’s presentation and ASO, which will help draw user interest.

While these screenshots are crucial, your video preview must never take a back seat as it’s equally important. Create a 30-second clip that hooks the viewer within the first 10 seconds. This early part of the video must highlight the core capability of your app and later reveal two or three of its prominent features. 

Don’t forget to prepare a visually striking but comprehensible app icon. Ideally, work with a graphic designer who understands ASO, the app market, and your brand identity.

5. Focus On Localization At An Early Stage

Never draft your app store optimization strategies just before you launch your app. Instead, outline your ASO and localization during the planning stage of your app. It’s crucial to have clarity regarding the territories where you will launch your app initially.  

For example, if you target English-speaking territories from the get-go, you’ll limit your localization strictly to English. You may also limit your initial release to the App Store due to the higher adoption of iOS devices in these territories. Once your app achieves a reasonable amount of traction, you can target other markets.

You may decide to target Android devices that are predominant in developing economies. But if you’ve made provisions for additional localizations when hashing out your app store optimization strategies, you can move forward with the necessary translations. Most likely, you have budgeted for all your localization costs and decided on the localization team and testing process. 

Localizing your app to all target markets is worthwhile because it will enhance its visibility. Furthermore, it increases user trust, engagement, and conversions. Targeting multiple markets will inevitably expand the reach of your app and bolster its profitability with the right monetization strategies.

 

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6. Update Your App Page Regularly

One of the biggest mistakes you could make is to leave your app product page as is, even after a successful app launch. And even though you’ll spend many hours optimizing your page for your launch — that’s not enough. That’s because app marketplaces are very dynamic in order to respond to user demands and market trends. These marketplaces are also very seasonal, meaning that holidays help drive additional demand. 

It’s common for the app stores to run special offers during Black Friday, Christmas, Valentine’s Day, etc. So, you’ll need to update your keywords, screenshots, and icons to optimize your page for these holidays. And even though holiday-specific keywords don’t gain significant traction, they will still bring some traffic. 

But the real reason to put in extra effort during holiday seasons is to align your app page with app store seasonality. Users often have more leisure time during holidays to discover interesting apps and great deals.

Thus, these users are browsing the app stores with intent and have certain expectations that your app page must meet. If they’re browsing during Christmas, ensure that your app’s description, promo text, screenshots, video preview, and icons convey that quintessential Christmassy feeling. 

But be forewarned, your app’s category will play a crucial role in whether or not it gets a high number of downloads during the holiday season. For example, a travel app won’t do so well during Christmas, as most users spend time at home with few travel plans. However, a gift idea app will be in high demand during Christmas since most users will seek unique gift ideas.

7. A/B Test During The Entire Lifecycle Of Your App 

You’ll never truly know the effectiveness of your app store optimization strategies without testing them out. The best way to do this is with A/B testing during every phase of your app’s lifecycle. Your first A/B test will focus on finding the keywords that drive the most traffic. Then, subsequent A/B tests will focus on your app’s conversion funnel and how your strategies impact the user journey. 

You should also A/B test each time you change your description, promo text, icon, keywords, screenshots, and video preview. But you can also do A/B tests when entering new markets, during seasonal promotions, or when introducing new features. 

But how long should you run A/B tests to gain significant analyzable data? Run A/B tests as long as possible, but never less than seven days if you have time and budget constraints. Furthermore, run separate A/B tests for the App Store and Google Play. You’ll find that results differ widely between these two platforms due to considerable differences in user behavior and traffic. 

If you have a severely restricted budget, it’s better to pick one app store to launch and A/B test initially. You can also use your chosen store’s native A/B test tools to test and tweak your app’s page. Gradual improvements to the app page will improve your ASO. 

In Conclusion

Your app store optimization strategies are crucial to the overall success of your app. The app stores have matured, so finding the applicable keywords and making a few tweaks to your app page isn’t enough to drive traffic consistently. 

Every aspect of your app page will impact ASO, so you can’t ignore minute details. But if all this seems too much or too complex, consider working with an expert. Contact NS804 today to learn how we’ll help you boost your ASO and meet your KPIs.

How to Achieve App Store Success: Tips and Tricks

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Even seasoned developers need a few tips and tricks to succeed in today’s crowded app marketplace. According to Statista, there are approximately 2.2 million mobile apps on the App Store and 3 million on Google Play. Now, let that sink in!

But if you go in prepared with a well-conceived plan, you can enjoy phenomenal success in 2022 and beyond. There’s no reason why the mobile apps you’ve worked so hard on should fail to find their audience. Below, we provide several helpful tips and tricks to make app store success a reality.

Have An App Store Optimization Checklist Handy

One of the most crucial tools at your disposal is the app store optimization checklist. And that’s because it will help you focus on the key processes that lead to success. Without this checklist, you’ll waste valuable time figuring out what works and what doesn’t. Here are the ten things your app store optimization checklist should contain:

  • App store SEO tools
  • Keyword research
  • Adding local keywords of the target market
  • Checking on competitors and their keywords
  • Creating engaging icons
  • Creating impactful videos
  • Capturing screenshots
  • Picking a catchy and distinctive app name
  • Updating app description
  • Encouraging user reviews

Tips And Tricks On Getting Featured On The App Stores

The above checklist will go a long way in securing some level of success. But if you want your mobile apps to steal the show, there’s only one way to do this — and that’s by getting featured on the App Store and Google Play. While this isn’t easy by any stretch, it’s more than worth the effort. 

First and foremost, you’ll need to create a high-quality app that’s meaningful to users. That’s an app that runs smoothly and takes advantage of the latest OS and mobile phone features. Furthermore, you’ll need to quash any bugs and closely follow the developer guidelines set by Apple and Google.

Then, put in the time and effort to localize your app for all target markets. Optimizing for local languages and cultures not only wins over new audiences but also increases your chances of getting featured in foreign app stores. 

More importantly, listen to your audience and update your app regularly, as this will improve your ratings and downloads. Both Apple and Google take performance metrics seriously and will usually only feature apps with 4.5 stars or higher.

Network And Build Relationships

For the majority of developers, getting featured is a long-term process. But it’s possible to speed things up by networking and building relationships with key people in Apple and Google. That’s why you should always budget for travel expenses and ticket costs to attend Apple’s WWDC. Currently, Google keeps its Android Dev Summit a free online virtual event.

Attending such events helps keep you informed about upcoming developments that will benefit your endeavors. But they also present opportunities to connect with the right people that can play a decisive role in your success. Familiarize these people with your company and the apps you develop and build a relationship based on your mutual interests in releasing amazing apps. 

If it’s not possible to attend these events, always reach out via LinkedIn and other social media channels. Better yet, try to locate the app store contact responsible for your local or target market.

The Bottom Line

The tips and tricks we’ve provided will help narrow the gap between an app fading into obscurity and one bound for success. It’s hard work creating mobile apps that connect with today’s audiences and breach those vaunted top app store rankings. Contact NS804 today to learn how we can help you develop apps that rank and succeed. 

How to Market your App

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So, you’ve finally built your app and are ready to usher it into the world? Congratulations. But unless you aggressively market your app to the right audience, it will get lost in the sea.

There are 3.48 million apps in Google Play and 3.74 million apps in the App Store. The number of mobile apps is staggering, and it’s increasing daily. So, if you sit around thinking that app users will migrate to your app, think again. Competition is fierce. That’s why it’s advisable to have an app user acquisition strategy before app launch and treat it as you would any traditional product or service launch.

This post provides a compilation of the best ways to promote your app. This list is in no specific order, and so you should pick the strategies that best fit your existing marketing plan. Start with a handful of these strategies, or test what works for you and what doesn’t.

1. Define your landing page

Provide a short and clear introduction to your app – one sentence is sufficient. You can get an example from Tinder’s landing page to get an idea of a succinct introduction. The landing page directly promotes your business goals and increases conversions. In addition, the landing page will generate data and insight and improve paid search campaigns.

2. Start a blog

Regular updates on a topic that exclusively focuses on your core product or service make you a niche expert. By blogging, you build a small community of like-minded individuals who will act as ambassadors for your app, promoting adoption and use. The blog will manage your online brand identity and trust, enable you to connect with new people, and build an audience for your app.

3. Family and friends

Look around and identify the people you surround yourself with. Are there family members, friends, or acquaintances that would enjoy using your app for whatever purposes? If yes, approach them. They are already part of your inner circle that will enable your app to grow. Now, think about the exponential potential of this inner circle. Each one of your family and friends knows about at least five people. Get this network to be part of your early adopters. This network will spread the word and build a foundation for your app’s user base.

4. Use social media

It’s advisable to use social media but do it wisely. Copy pasting a link and sharing it to multiple profiles is not enough. Be interesting. Engage your audience. Tease. Make yourself share-worthy and click-worthy. Always be creative about your intro text. Finally, ensure that different social media networks – Facebook, Instagram, Twitter, and Pinterest – are integrated to share content across these platforms. Cross-platform sharing enhances visibility.

5. Create a video intro to your app

Creating a commercial video for your app should only be an option if you’ve proven your app’s concept, you’ve gained some traction, and you’re sure you are a winner. You don’t want to spend a lot of money on an app that has changed three times since it was launched.

6. Reach out to influencers

Marketing your app can extend beyond your usual field of influence. Oftentimes, these foreign connections and collaborations are what your company needs. Developing authentic, trustworthy, and mutually beneficial relationships with influencers will go a long way in promoting your app. Influencers are a group of people with the power to influence the buying and engagement potential of a certain group of people.

Business owners and developers reaching out to influencers and bloggers should be careful to present content that’s only relevant to the influencers and their target audience. While some marketers offer monetary compensation in exchange for the influencer’s promotion, it’s advisable to look for influencers who truly value your company and your content. Let influencers know that you are creating or have already built an app. Ask if you can get some time with them to gather feedback; this will go a long way in promoting your app.

7. Mobile website

If you have an existing website that’s fully functional and mobile-friendly, this can be one of the greatest assets in promoting your app. At one point or another, your clients or anyone interested in your services will find their way to your website. When they do, they must know that you have an app. Including your app in your site could mean sectioning off a part of your website exclusively for the app. The corner of the screen or the middle of the website would do. While this approach can bring in more downloads, we recommend leveraging an alternative approach. Instead of placing it permanently or temporarily on your site, have a pop-up page display whenever a visitor explores your site.

8. Pitch tech blogs

Pitching tech blogs is a tough marketing approach. While you think you have an awesome app launching tomorrow, some tech blogs might be less impressed. However, don’t despair. Make a small list of contacts and email them your perfect pitch, and hope for the best.

Tip: Don’t stalk the editors, they receive tons of pitches regularly, and if they’re interested in your app, they will get back.

9. Ask for app reviews

Besides the big tech blogs, there are tons of other app review websites. For example, Feed My App, AppStorm, 148App, and AppAdvice have solid app review systems in place, providing visibility and creating audiences for new apps. By getting your app reviewed by app review sites, you achieve two goals. First, you increase your app brand awareness because any app at the beginning of its lifecycle is not known as it needs a lot of media placement to be discovered and downloaded by users. Secondly, app reviews help an app be ranked higher in Google Play, because of multiple inbound links from review sites pointing to an app’s page on the store.

10. Contact writers in the niche

This is one of the most effective techniques of mobile app marketing. If you find people who care to write about your niche, they might want to write about your incredible solution. Again, don’t be pushy, you don’t want to burn bridges with influential writers.

Tips to Market your App

When marketing your app, it’s advisable to practice the following tips to achieve the highest conversions and downloads:

  • App Store Optimization ASO. Google Play and Apple App Store prioritize certain apps in search results based on several ranking indicators – tags, ratings, screenshots, download data, and app title. The most important ranking factor in App Store Optimization is the app’s title. When it comes to app store optimization, it’s advisable to fill all the fields with the relevant details when submitting your app to the app store.
  • Facebook Marketing. Although one of the ways of acquiring mobile app installs is through the clever use of the Facebook advertising platform, few mobile marketers are talking about this. It’s advisable for app promoters and marketers to use a combination of sponsored stories and page-promoted posts targeted to mobile new feeds. In addition, use a power editor tool like Qwaya, and combine URL posts and high-res images.
  • Promoted Tweets. Similarly, promoted tweets are another way of driving mobile app downloads when set up correctly. Start with a small budget testing off different keyword segments and scale-up on what drives the best-per-cost acquisitions.

Contact NS804 for inquiries on how to develop, deploy, and market your mobile app.