Spending time on research will give any appreneur an edge in the app building competition arena. It’s an overly competitive market out there, and developers need to do their homework if they’re going to succeed. Moreover, extensive research should always precede the app development and marketing processes. Below, we provide several handy tips on how to conduct research before developing your next app.
1. App Building Competition Doesn’t Mean Give Up
Many appreneurs build an MVP to beat their competitors to market and enjoy a leading position. But with a deluge of apps in the app stores, it’s not always possible to be the first to market. Now, that may demoralize many budding appreneurs entering the market in 2021 and beyond. They may feel dissuaded from developing their app and testing out their cool ideas. However, it’s possible to succeed even in an excessively competitive market with the right approach.
The app marketplace is always giving us signals about what works and what doesn’t. But many of these signals seem cryptic or obscure, especially to inexperienced developers. Quite often, they don’t even know what to look for and where to begin their research. That’s why it’s critical to have a plan of action based on tried-and-true research methodologies.
2. Market Research Gives You An Edge
If you’re serious about making an impact in the app marketplace, you need to conduct market research. But why is this so important? Well, once you launch your app, you’ll likely only get one shot to make an impact. While users may download your app, this doesn’t mean that they’ll use it for prolonged periods. According to Statista, 25 percent of downloaded apps between 2010 to 2019 have been used only once, globally.
What this data reveals is the fickle nature of users. But it also tells us that many developers don’t take the time to research the marketplace. Given the low bar of entry, many developers throw everything at the wall hoping that something sticks. But that’s a bad strategy and only leads to failure in most cases.
Thus, an effective way to gain an edge in such a competitive marketplace is to do your homework. By conducting extensive market research, you’ll determine if your app idea is feasible, frame your business model, and solidify your marketing strategy.
3. Research App Stores
The App Store and Google Play are the first places you should check out when conducting your research. Start by browsing the store pages of all the highest-ranking apps and those in the same category as the app you’ll be making. Then, carefully study the screenshots, wording, and user reviews of these apps. Narrow down your closest competitors and use analytics tools such as App Annie to gain greater insight into what makes them so successful.
4. Build An MVP
In the app building competition game, it makes sense to use the most effective methods. You may have come up with several good ideas that could lead to a potentially lucrative app. But these ideas aren’t worth much if they’re only theoretical and remain untested.
One of the best ways to see if your ideas can gain traction in the marketplace is to build an MVP. An MVP reduces the risks and costs associated with releasing a full-fledged product. Depending on the complexity of your app, an MVP could cost between $ 25,000 to $ 100,000.
5. Use MVP As A Research Tool
A key reason to build an MVP is that you’ll gain invaluable feedback and insight from your users. Without a doubt, this user data will give you a clear picture if you’re on the right track. Furthermore, you’ll have an opportunity to iron out the kinks before your product’s final release.
6. Discover If There’s A Real Need
You may be obsessed with some of your ideas and eager to implement them in your upcoming app. These ideas may seem great to you and your team but not necessarily to your target audience. Therefore, it’s better to take some preparatory steps before embarking on such a costly and potentially risky endeavor.
It’s vital to discover if there’s a real need for your app, and you can do this with a SWOT analysis. A SWOT analysis is a simple procedure that allows you to determine the strengths, weaknesses, opportunities, and threats, as these pertain to your app and organization.
7. Understanding ASO Research And Development
One thing that sets apart successful appreneurs is their extensive knowledge of ASO research and development. ASO stands for App Store Optimization and is powered by keywords similarly to search engine optimization (SEO). Several years ago, you could be forgiven for not knowing much about ASO. But app stores have matured, which makes ASO a mandatory field that no appreneur should ignore.
A crucial part of ASO research and development includes researching and implementing keywords. Initially, you’ll find out what keywords your closest competitors use and what works well on the app stores. Then, you’ll implement 2-3 keywords, but as your ASO campaign matures, you may even implement up to 5 keywords.
8. Look At Trends In User Needs
We’ve already mentioned that app users tend to be fickle. But this isn’t necessarily a bad thing, as users’ ever-changing needs drive innovation. That’s why it’s essential to keep abreast of user trends and respond with apps that will engage them.
You should regularly peruse reports and white papers that track these trends. Read user reviews to pinpoint common problems and what features users commonly request. Also, make it a habit to read blogs from tech insiders and other authoritative sources that reveal upcoming developments.
9. Test User Engagement Strategies
Ideally, your app should be solving pain points that users regularly experience. But you’ll only know for sure if your app’s meeting expectations by testing user engagement. Make onboarding as frictionless as possible and give your users clear instructions of what to do next, and encourage them to unlock content and additional features.
Add analytics, then collect and analyze data to see how users are engaging with your app. A few things you’ll be looking out for include how often users open your app, how long sessions last, and if any anomalies occur. And implement personalized push notifications to aid users when they experience specific issues.
10. Develop For The User, Not The Brand
While it’s vital to build your brand, don’t prioritize this over your users. After all, most users seldom care about the brand behind an app. What keeps them using an app are its features and any benefits they derive thereof.
If you’ve properly researched your target audience, then you’ll know what engages and repels them. For example, if you’re developing a streaming app for audiophiles, then you should ensure that music streams run at a high bitrate. And since audiophiles tend to pay for content and expect a premium experience, they don’t want to deal with disruptive ads. Thus, give them the option to pay to remove ads, even if your business strategy revolves around the ad model.
The Bottom Line
Thorough research makes all the difference in the world when trying to beat the competition. It’s a long and complex process, but it’s worthwhile since you’ll gain a better understanding of the market and if your app actually stands a chance. Contact us today to learn how NS804 can help you develop an app that leaves the competition in the dust!