Mobile devices have evolved from just a means of communication into highly versatile business tools. As technology advances by the day, so do users get addicted to their mobile devices and spend more time on these devices. According to a 2017 survey by a media marketing and analytics firm, an average American spends around 3 hours every day on mobile devices.
When the above estimate compounds over a month, it adds up to half the total time they spend on a full-time job during the same period. It’s emerging that the core functionality of mobile devices, other than making phone calls, is to run a whole suite of applications that serve unimaginable purposes.
Enterprises from all corners of the world offering a ridiculous range of services and products have begun transitioning from the physical world of printing leaflets, hanging billboards, and printing advertisements, to the mobile and digital realm. Most people think their businesses do not need a mobile app to sell products to their loyal customers simply because that’s been the case in the past.
However, if you want to prepare for the future and start seeing the benefits of going digital, you’ll need a mobile app. Are you still not convinced? Here are the top reasons how your business will reap by creating a mobile app for your customers.
Benefits of Mobile App Development
- Strengthens Customer Engagement
This is one of the most important benefits of mobile app development for individuals, brands, and businesses. A mobile app provides a direct marketing channel between your business and your customers, allowing effective communication. With a mobile app, you can communicate and send in-app and push notifications to as many clients as possible. If your notifications contain valuable and relevant information, customers will be attached and become loyal and opt for your offerings whenever they need them.
- Direct Communication
One of the reasons your business needs an app is to improve direct communication with your customers. With instant access to a wide array of information, business mobile application development has opened doors to a direct and clear communication channel between enterprises and customers. The information gathered from customers from these apps is invaluable, with buyer personas and shopping behaviors being incorporated to help with marketing strategies.
- Brand Awareness
One of the most crucial things a mobile app offers your customers is awareness of and communication with your brand. With a mobile app, you can foster regular interaction with your target market, thus fostering trust. The more your audience trusts your brand and your enterprise, the more likely they’ll be to listen to your sales pitches and commit to your products. In the same manner as calendars, disturbing fridge magnets, and other random memorabilia, mobile apps strengthen your brand and educate your customers.
- Marketing Channel
Custom mobile app development allows information and notifications to be sent to clients in an instant. If the information is relevant to the target market, for instance, containing information about exclusive offers and deals, it can help you market to loyal clients who value the app. The fact that information and notifications can be sent instantly implies that you can communicate to your clients anytime, thus fostering brand loyalty through targeted communication.
- Customer Connections
Customer service is no longer about face-to-face interactions between customers and smiling associates. Since 6.378 billion people currently have high-powered smartphone devices at an arm’s reach at all times, the ultimate game-changer in customer relationship management is mobile apps. Mobile phone ownership has escalated to 80.76% of the world’s population, meaning that businesses are restructuring how they approach customer service.
- Business Profitability
Apps increase sales by alerting customers about products and services they were not previously aware of and keeping connections with prospects while ultimately driving sales and increasing revenues. In a report by Flurry, revenues collected from mobile apps were estimated to be $25 billion by 2013. A study published by the research firm Deloitte found out that customers use shopping apps before and after shopping trips. Twenty-two of surveyed respondents acknowledged that they spent more money on shopping trips because of the information supplied by retailers via mobile applications. When business apps are integrated with social media applications like Instagram, Pinterest, Twitter, and Facebook, the amplifier effect can reach new clients.
- Attracting Customers
Integrating mobile applications in your existing applications allows you to meet and connect with customers on channels they already use. Mobile users spend a substantial amount of time on social networking sites, so interfacing your company’s mobile application with existing social networking channels has the potential to reach out to a large audience. By creating a mobile application for your business, you can control the environment of how the user learns and interacts with your product.
- Customer Service
Providing relevant content and empowering your customers to engage with your firm via mobile apps can free you labor to focus on other mission-critical activities. Since companies expect customers to be able to interact with products, it’s crucial to ensure that your organization’s mobile apps allow them to engage in ways they expect. Giving customers easy-to-find information and answers enables them to trace the information they require at their own time. While many businesses already have self-service features embedded in their websites, these same features do not translate to mobile devices. For these features to be seamless across mobile and web platforms, it’s necessary to develop custom mobile apps.
- Transforming Retail Experience
Mobile applications transform the retail experience, enabling retailers to remain ahead of customer expectations by delivering superior customer experiences. In addition, mobile apps drive the digital process and digital model that would ultimately cut down on storage costs and increase profitability. For instance, Walmart has bolstered its retail experience following the Covid-19 pandemic by offering seamless mobile shopping experiences. Customers presently identify this shift as a superior retail solution to the otherwise time-consuming and strenuous on-premise shopping. There are many retail stores built mainly on mobile applications. Transitioning from physical, on-store shopping reduces the overhead costs associated with typical brick-and-mortar retailers.
- Unique Payment Services
Mobile applications come with different features that match various sectors and industries. For example, if you’re in the service industry – healthcare, beauty, spa, salon, or online food retail – your app can be helpful for your target audience to book an appointment. The push notifications can be vital to update them on their appointment. There’s no doubt that mobile payment has become a powerful and popular means of making payments nowadays. Both small and large enterprises can integrate payment options in mobile applications that would be possible to receive payments from credit cards and debit cards. Mobile integrated payment platforms are fast, secure, and user-friendly.
Mobile Apps – The Next Frontier in Online Shopping
If these benefits have not yet solidified the importance of a mobile app, there are still more reasons to consider adopting a mobile app strategy to encourage more customer satisfaction and engagement. With mobile app development, you achieve the following for your business and your brand:
- Inform prospects of new products, services, and exclusive deals
- Stand out from your competitors who are yet to adopt mobile solutions
- Reach out to younger and mobile-oriented demographics
- Synch users’ social media accounts and emails
And if you structure your mobile integration carefully, you receive a ton of analytics on exactly how users interact with your app. These analytics range from how much time a user spends looking at your app to the amount of money you make from each online purchase. You can contact NS804 for any questions about mobile app development.