Have you thought about developing a camera app recently? If that’s a yes, then you may be on the right path to creating your next killer app. And yes, we’re well aware that there’s plenty of competition in this space. We only have to take a quick look at the growing number of excellent camera apps for Android to confirm this.
But this is also a space that doesn’t stay static for too long. With constant smartphone camera innovations combined with the proliferation of content creation and social media use, there’s always a need for camera apps to evolve. So, if you plan on creating the next Android app that will drive strong user engagement, consider taking advantage of the camera.
1. Smartphone Manufacturers Are Constantly Improving Their Cameras
The Android smartphone market is rich and diverse. With vendors such as Google, Huawei, Motorola, Nokia, Oppo, Samsung, Sony, Vivo, and Xiaomi servicing a global market, consumers have plenty of options. Unlike Apple, which serves a predominantly higher-end market, Android devices do incredibly well in lower-income territories. However, many Android smartphone manufacturers also target well-heeled consumers with their flagship phones.
And one area that manufacturers are continuously improving is the camera functionality of their smartphones. Lately, they’re implementing depth sensors, monochrome sensors, macro cameras, telephoto zooming, periscope cameras, and ultra-wide lenses. Thus, allowing users to take phenomenal snapshots at almost any angle, distance, and light condition. It’s also possible to shoot 4K videos with many higher-end Android smartphones, making them ideal for content creators.
2. Why Google Camera Is A Game Changer
As impressive as all this hardware is, it’s only one piece of the puzzle. The other piece is the software, which makes all the difference in the world. We’re living in the age of computational photography, and that relies heavily on digital processing techniques. And these techniques are equally, if not more important, than what happens inside the camera lens.
Take Google’s Pixel line of phones, for example. These are neither the most expensive nor technically advanced smartphones on the market. However, they’re capable of capturing the most incredible pictures due to the processing initiated by the Google Camera app. And these post-processing algorithms are so good that ports of Google Camera have been made available for non-Pixel devices.
3. Every Content Creator Needs A Good Camera App
The average user will likely stick to the pre-installed camera app that comes with their smartphone. It may not necessarily be the best choice for taking breathtaking photos, but most users are only concerned about taking a selfie, at best. But there’s another type of user that cares about image fidelity, and that’s the content creator.
Popular platforms such as Instagram, TikTok, Twitch, and YouTube, have given rise to a new generation of content creators. And these content creators rely on high-quality video and digital photography to engage their audiences. Moreover, many of these creators are incredibly tech-savvy and always on the lookout for a good camera app that will give them an edge.
These are the types of users that regularly trawl Google Play to find an Android app that fulfills their needs. It could be an AI-powered camera app that automatically applies image filters. Or it could have improved UX design that makes it easier for the user to identify and adjust shutter speeds. The possibilities are almost endless! And with this growing demand from content creators, developers will need to rise to the occasion.
The Bottom Line
Developing an Android app that will take the world by storm is a challenging but not impossible endeavor. Luckily, smartphone manufacturers and content creators play a crucial role in driving forth innovation. Not only that, but they open up several opportunities that are worth pursuing, such as evolving the camera app. Contact us today to learn how NS804 can help you develop your upcoming Android app with trailblazing camera functionality.