Mobile applications continue to be critical tools for our everyday lives. Many factors must be considered when creating an app including; services provided, layout, design, features, and user experience.
Development of mobile apps requires a lot of effort and ingenuity with each app designed to solve a particular problem. However, what makes an app stand out is the user experience which can make a significant difference in making an app successful and stand out from the rest.
There is growing competition for app developers to create quality popular apps. With so many apps out there, users have a wide array to choose from. This makes app retention crucial by not only making the experience awesome but also being functional by solving the user’s problem.
So how do you make your app user-friendly in a highly saturated space? Well, making an app user-friendly requires some elements to collectively work together to achieve this goal.
1. Keep it Simple
The most important tip for making an app user-friendly is simply making it simple. The end user is likely to stay on an app that is simple and easy to navigate. Instagram and Tik Tok are some of the most popular apps which is because of the basic functionality that makes them easy to use.
A basic design must hook users who are not particularly tech-savvy and appeal to those with short attention spans. The average user is usually not interested in all the features of an app. Most users are focused on functionality and convenience when using the app.
They want to navigate the app seamlessly without feeling overwhelmed with information or complex features. An easy-to-use app means a new user can jump straight into the app with zero familiarity yet be able to navigate with ease.
Keeping it simple with an easy-to-understand layout and design creates a pleasant experience.
2. Understand the Target Market
The user interface and experience are based on user demands and behavior. User demands are typically the issues, difficulties, or obstacles that users are trying to address with the app.
User behavior on the other hand is the general pattern of characteristics that the target market shows while attempting to solve the issues.
For instance, younger users heavily rely on apps for on-demand services, whereas elderly users enjoy the personal touch of phone conversations. To make an app user-friendly, it is essential to comprehend the subtleties of user wants and behavior.
Making an app with the preferences of your target users as the top priority will ensure that you are creating something they will enjoy and use repeatedly.
3. Make it Safe and Secure
People are becoming more aware of the threat of hackers and the potential dangers of information getting leaked to the wrong hands. Users want the assurance that the data shared on apps are secure and will not be accessed or used illegally. This is especially true for apps that collect sensitive data like credit card information, medical data, or bank details.
For such apps, the consideration of security cannot be overlooked. Any app with security breaches is going to have a negative outlook with users who will avoid it completely.
Therefore, you should take all necessary steps to ensure that users of your application do not suffer any security breaches. Many apps employ a Facebook or Google sign-in as a method of contracting out their security procedures to a trusted vendor.
The first thing users notice once they launch an app is a design, color, and layout. A basic color scheme is appealing and user-friendly as opposed to a clash of various bright colors. The design should be attractive yet simple without being overbearing for the users.
The layout should be clean without too much going on to convey an application with extraordinary visual appeal. All in all, the design and layout should be simple with icons and paths that make it easy for users to navigate the app.
NS804 – Making Your App User-Friendly
NS804 is a trusted provider of superior mobile app solutions. We help individual businesses and large companies navigate the difficult process of developing an intuitive and user-friendly app. At NS804, we work together with clients to identify their different business needs and deliver mobile app solutions that address these issues.
Contact NS804 for superior, user-friendly mobile apps.