4 Pre-Launch App Marketing Tips

4 App Marketing Tips for Pre-Launch

History shows that even the best products and services need strong marketing. Simply because without marketing, no one will hear or know about those awesome products. Like with many things in life, there needs to be a balance. A balance between providing an excellent product or service and getting the word out about that product or service. It is the yin and yang of the business world, so to speak. The next question to ask is whether or not you’re ready to begin marketing. Like in many other industries, the marketing efforts for a new product or mobile application start far before the final version of that app is available. Here are four quick app marketing tips to help your team get a jump on spreading the word.

Marketing by itself won’t be enough to sustain the success of your mobile application. However it will certainly help build a loyal userbase and continually attract new users as well.

Develop a Landing Page

Developing a landing page is the simplest and easiest step you can take to begin marketing your new mobile app. A landing page serves as an easy place for your team and managers to point interested parties, investors, and partners. The landing page should be relatively simple, but with a modern design. Most importantly, though, the landing page should contain all of the relevant information an interested person might be looking for.

This could include things like app functionality, a bit about the development team, and maybe even an origin story for the app idea itself.

Create An MVP

As much as we all wish we were playing in the Superbowl, no, we aren’t talking about a most valuable player. The MVP in mobile app development is known as the minimum viable product. This is essentially a framework version of what the ultimate application is designed to be.

MVP’s are a popular tool for pitching and recruiting investors, as well as demonstrating the capabilities of an application. MVP’s also commonly have some design element to them. This is in order to give the onlooker an idea of what the final version will look and feel like.

Utilize Demographics For Ads

Ads are an integral aspect of any app marketing plan. It’s important, however, to get those ads in front of the right eyes. In order to do this many tech companies use demographics in order to point their advertising toward parties who will likely show the most interest. Therefore being the most likely to convert into a paying customer.

Pre-launch, however, app marketing tactics suggest using the demographics of competitors applications to start directing your ads in a more powerful way.

YouTube, Social, and Influencers

Filming a catchy YouTube video or creating a robust social media presence are both other strong (and free) app marketing tactics that your firm can use pre-launch. Utilizing social media marketing is now one of the most popular business practices of the era.

In the same vein, your company can partner with an influencer who already has a robust social media presence and can bring validity to your brand or new application.

For more pre-launch app marketing tips, or anything else related to mobile development, visit NS804 today and get in touch with an expert developer prepared to make your idea into a reality.

Enterprise Mobile App Ideas That Will Boost Your Business In 2021

As a forward-looking business leader, you likely have several app ideas that seem promising. And the right kind of ideas could boost your business in 2021. We delve deeper into this subject and reveal the mobile app development trends that will shape the year and beyond.

1. Why Mobile App Development Still Makes Sense In 2021

While the App Store and Google Play are inundated with apps, this doesn’t mean that mobile app development will go away. Quite the opposite, the app market is maturing and evolving and opening up new opportunities. There’s a growing demand for innovative apps that offer augmented reality (AR) and virtual reality (VR) experiences.

As a post-COVID world gradually emerges, enterprises and users will be looking for the most sustainable solutions. Enterprises will want to offer AR & VR-based training simulations since many of their employees now work remotely. And users will want more virtual concerts and tours, knowing that this is a far more convenient and safer way to enjoy their favorite pastimes.

2. App Ideas That Enhance Business Processes

With almost 80% of the global population owning a smartphone, enterprises need to take advantage of this phenomenon. As a business leader, it’s no use standing on the sidelines if you want to add value and grow your enterprise.

Enhance and restructure your existing business processes by utilizing emerging digital ecosystems. Furthermore, create apps that enhance customer loyalty, improve external and internal processes, and streamline communication between employees and clients.

3. Break Down The Barriers Between Your Staff And Clients

Take the time to assess how your staff and clients interact with each other. Are you happy with the results, or is the room for improvement? In a competitive market, you’ll likely need to tweak and improve your communication channels.

You may need to develop a business app that makes it easy for staff and clients to contact each other while keeping track of all communications. Furthermore, you’ll want to collect data and receive feedback from both staff and users to ascertain how well they’re engaging with each other and the app.

4. An Effective Business App Improves Productivity

Focus your mobile app development endeavors on creating apps that increase employee productivity and communications. And ensure that every business app you develop integrates with all your existing systems. Moreover, implement analytics, artificial intelligence (AI), and machine learning (ML) in your apps so that you can assess all data points effectively.

Similarly to many companies, you’re probably sitting on a ton of unstructured data that’s making your business processes inefficient. But if you organize and analyze this data, you’ll discover ways to improve productivity in your enterprise.

5. Work With A Partner That Will Bring Your App Ideas To Life

Mobile app development is a lot harder than it seems, especially if you’re new to this field. And there are many vital aspects that you could overlook, such as eschewing the latest design trends, ignoring compatibility across devices, not integrating with existing solutions, or offering an offline mode.

However, if you work with an experienced development partner, you’ll be able to bring your app ideas to fruition. Contact us today to learn how NS804 can help you create innovative enterprise mobile apps that will engage users in 2021 and beyond!

The Toolbox of The Appreneur

The Tricks Of The Appreneur Trade Start With The Tools

Every trade has masters to look to for exemplary work. However, an important aspect to keep in mind when admiring these great achievements, is where those masters began. They certainly didn’t start their journeys creating masterpieces. In most cases, the greatest successes have modest and humble beginnings. Simply learning any trade takes years, and mastering a trade is a whole different story. There is hope, though. For instance, Malcolm Gladwell theorized that it only takes 10,000 hours of intensive practice to master any skill. In other words, practice does make perfect, even for an appreneur.

Before anyone masters anything, however, the fundamentals need to be conquered; and this is true regardless of industry, practice, or trade. In the context of appreneurs, though, it means reaching a deep understanding of the tools and resources available that will guide your application development process. From data to the complexity of the app stores, pitching investors, and much more, let’s start filling your appreneur toolbox so you’re prepared for your first day on the job site, so to speak.

The Importance of Learning The Appreneur Tools

It might seem like a no-brainer, but it’s worth mentioning that there is real value in developing a deep and meaningful understanding of the tools used by appreneurs. By taking the time to learn and understand these various tools you’ll have the wherewithal to set out on meaningful app-development projects. Learning these tools will also help prevent you from making the same mistakes as others before you. The app market is a relatively tricky one, and starting with a comprehensive knowledge base gives you an immediate advantage.

One of the most valuable aspects of having this knowledge is the mistakes it helps developers avoid. For instance, creating a relationship with and utilizing these tools helps developers and programmers from creating clunky apps; it provides insight into red flags for which to watch out on the development journey; and it will help you tune into the needs of your consumers and users more easily.

The MVP: Minimum Viable Product

Most app-journeys begin with the ‘aha’ moment. The moment that the great idea was born. However, this is far from the point at which investors are taking a stake, or there’s any sort of buzz about your app. No, at this stage; it’s almost always just you and your good idea.

Enter: the MVP. While this may sound like a deus ex machina, in fact, it is not a most valuable player to save the day – but rather, the minimum viable product. The minimum viable product is an early form of an application that displays its basic functionality, core concept, and some design elements.

Much like a prototype in more traditional markets, the MVP is absolutely vital. One of the main reasons it’s such an important aspect of an application’s journey and development is that it often generates funding. MVPs are commonly the first introduction that investors and other potential partners are going to have to your application. Therefore, developing strong MVPs that garner and accelerate interest is vital to success in app development. The MVP sort of acts as both a teaser and a proof of concept; and it’s no secret that first impressions last.

App Store Data

The next tool to add to the box is data. Specifically, app store data. The app stores are important for appreneurs for a variety of reasons. Obviously, they represent the main marketplaces in which users can actually purchase, download, and discover applications. However, there’s much more to its value for an appreneur than that. For appreneurs, the app stores are rich mines full of data that covers a whole spectrum of categories.

Following the app store from week to week, for instance, sheds light on multiple factors. Firstly, it gives insight into the app store’s algorithm that rolls through and ranks apps. Secondly, and arguably, more importantly, it paints a portrait of user behavior and consumer trends. No matter which market you find yourself in, consumer behavior is one of the most telling elements that helps identify the next big success.

There are plenty of places to look within the app stores to find pertinent and valuable data. One of those places being direct competition.

Learning From Competitors

No one wants to reinvent the wheel. And for good reason. The same principle is why crafty appreneurs take the time to look at their direct competition before jumping into app development, or even MVP development. Since applications are designed to basically be as accessible as possible, appreneurs can use this to their advantage. By downloading and learning the ins and outs of a competitor’s application, you’re able to take notes on what you would improve as a designer or developer in your own version. The learning doesn’t stop there though.

Going a level deeper, examining user feedback, both positive and negative, will provide an elevated level of insight into the elements for which users in your specific niche market are looking. These elements include but are not limited to, functionality, design, the look and feel, the overall usability, and much more.

Taking lessons from the competition will give you and your team insight into features to be sure to include, as well as features that certainly should not be included. This sets your application on the right path, as you’re already taking consumer demands and needs into consideration before you’ve even released your first iteration.

The App Launch

Once you’ve built your all-star MVP that’s garnered enough interest and investment to take your app idea from concept to reality, it’s time for one of the most exciting stages in any app’s life. The app launch. The app launch is exciting for a myriad of reasons, but most notably, because it’s the first time that your application will actually be live on the app stores. Users will start seeing it in their feeds, and with the right marketing plan, downloads will begin in no time.

The app launch isn’t all fun and cocktails, though, as it’s another opportunity for your team to promote the app. After all, you’ve worked this hard to bring it here, there’s nothing wrong with getting a bit hyped up. Taking the time to plan an app launch, even a virtual one in this remote economy, helps push the word out about your app, drives early downloads, and theoretically builds an initial userbase that has a slightly higher sense of loyalty.

Leveraging and Implementing User Feedback

The app launch is in the past, the initial user base is cemented; you’re starting to wonder about what to develop next. Before you jump on that train, though, remember that applications are all about the user experience. User feedback, therefore, is one of the most valuable tools that any appreneur can access once their app is launched. By listening to the reviews that users leave, and giving strong consideration to the feedback provided by users, your team will have the knowledge they need to create valuable updates that don’t nuisance the users and continue to improve the user experience.

A Quick Wrap Up On Appreneur Tools

Learning any trade takes time, commitment, and practice. It’s no different with appreneurship. After reading this article though, you should at least have an understanding of which tools are important to learn, and why they offer so much value. For more information on mobile app development, appreneurship, or anything else app development-related; keep browsing the NS804 content library.

Wearable App Development – What You Need To Know

Things to Know About Wearable App Development and Technology

In today’s technical marketplace there are constantly new developments. That’s because there are so many players and competitors. One of the latest developments in recent years, for example, is wearable technology. Wearable technology is tech like an Apple smartwatch or a Fitbit wristband. The list doesn’t stop there, though, those are just a few cases. For app developers, however, this opens up a whole new marketplace: Wearable app development.

Developing wearable applications is swiftly becoming mainstream. This is partially because of the popularity of wearable technology in general. Wearable technology brings many features to the user that phone-applications and other smart-devices simply can’t. From fitness-oriented applications, to on-the-go messaging, and much more. Wearable applications are here to stay. Therefore, so is wearable application development.

Breaking Down Wearable App Development

As with any application development, wearable app development comes with its own series of obstacles. However, wherever there are obstacles, there is also a path forward. Understanding what you can and can’t do with wearable applications will greatly inform you and your programming team on where to start with wearable app development. We’ll also get into the costs and take a look at the overall value of wearable applications.

The Limitations of Wearable Technology

First of all, with wearable technology, there are way more limitations than there are with other smart-devices like phones and computers. This is partially because of the simple matter of space. With many wearable smart-devices, there simply isn’t as much room for the physical aspects of the device. This limits the circuit board, the amount of ram, the memory, and many other aspects of technology that rely on having the space to exist.

As a result of less room for hardware, wearable technology simply isn’t going to be quite as sophisticated as its smart-device counterparts. However, that doesn’t strip wearable technology of all of its value. There is still intrinsic value to the convenience and many health and wellness applications that wearable technology has made possible.

The Cost of Wearable App Development

Cost is always going to be a factor. No matter the industry or the market, and no matter the product or the company – cost is always going to be a consideration. With wearable app development, the cost is going to be significant. While it may seem like it should be the opposite since there isn’t as much room, and the applications are probably simpler in function; however this isn’t the case.

The reduced space and limited operating systems of the wearable devices makes it almost a specialty app development. However, it still won’t be as expensive as developing something like an AR or VR application that relies on much more robust and sophisticated technology.

The User Experience

The final aspect to consider when working on wearable app development is the same element that needs focus in every other app development context. The user experience. The user experience is the ultimate priority for app developers and programmers, no matter the operating system, app genre, or device it’s built for.

For more information on app development, or anything related to app development, visit NS804. NS804 is the mobile app developer of the everyday person.

How To Find The App Update Sweet Spot

The Secrets of Perfecting An App Update

Chances are, if you’re reading this, you’re an app-user yourself. That means that, most likely anyway, you’ve been annoyed, interrupted, or frustrated with an app update. This is because many developers and app programmers have yet to find the app update sweet spot. In other words, with today’s knowledge and data, there are plenty of tricks to the trade, so to speak, when it comes to app updates.

Certainly, finding the frequency with which to release app updates is one of the steepest mountains to climb. However, there are other important considerations to take into account as well. Factors like cost, the time-of-the-update, and how users are notified have an impact as well.

Keeping Updates User Friendly

The user experience is arguably the most important aspect of an application. This is simply because the app-market is so heavily saturated with options and competition; such that a single negative experience is capable of driving a user to a competitor’s platform. This principle extends through the entire process of app development, from design and functionality, to the app updates, and overall usability of the application.

Correspondingly, it’s vital that app updates maintain the set-standard in regards to user experience and be as easy to manage as possible. By releasing regularly planned app-updates at as convenient as times as possible, shows a dedication to your user base that in turn generates additional user-loyalty and extended log-times.

How Frequently Should You Run an App Update?

Now, for the real question. Just how often should you be running an app update? While the answer varies slightly depending a few factors, industry standards suggest no fewer than once a month. With the rate at which technology is advancing, and the frequency with which we use applications one update/month is truly necessary.

There are plenty of reasons to run app updates, for example, if your users even experience one bug with your application; they’ll likely jump ship at the drop of a hat. Running an app update prevents bugs from running rampant in your application. Furthermore, app updates ensure that user-feedback is being heard and implemented throughout the lifetime of the application.

While one update/month is the accepted minimum in todays app-economy; current data suggests that more robust applications undergo up to four updates/month.

Don’t Let Updates Go Ignored

Finally, it’s important that users actually download the app updates you run. This is vital because without running the updates, users open themselves up to security risks, and faulty application functionality. However, most applications in today’s market have the ability to push users to the app store for important updates, which ensures that users download the most current version, as outdated copies simply lose device-compatibility entirely.

A Quick Recap

Running app updates is a tricky, but core element to building long-lasting applications that soar to the top of the app-store. Run at least a monthly app update; continue prioritizing the user experience; and ensure that only the latest version is kept active, and elevate your app updating process.

For more information on app updates, or anything app development related, keep browsing NS804, the mobile app developer of the everyday appreneur.

App Store Optimization Checklist: 10 Things To Do For Success

Having an App Store Optimization checklist in place should be a top priority for every appreneur. The App Store, and even Google Play, require that developers closely follow their guidelines. When developers fail to do this, their apps will inevitably languish in store rank. Furthermore, this checklist breaks down all actionable steps we can take to ensure our app’s success.

1. Why Do You Need An App Store Optimization Checklist?

It’s easy to get caught up in the development process and forget about App Store optimization. And App Store optimization is itself an involved process that many appreneurs prefer to put off, to their detriment. However, keeping an App Store optimization checklist handy gives appreneurs and marketing staff a bird’s eye view of the entire process. By breaking things down into 10 simple steps, we replace unnecessary guesswork with a winning strategy.

2. What Are The Best App Store SEO Tools?

For favorable results, always use the best app marketing tools available. And when you’re targeting the App Store, then there are three excellent tools that you should consider using. We’re listing these below with a brief description of what makes them so great:

App Annie – An App Store Optimization (ASO) tool, offering marketers a wide range of data at their fingertips. It’s worth investing in the premium plan since it features detailed user behavior, demographics, download estimations, and retention. If you’re unsure about App Annie’s effectiveness, you can always start with their free plan to test the waters.

Gummicube – A comprehensive tool that covers the entire marketing funnel, from searches to conversion. It features powerful A/B testing tools and live user feedback groups to test your store assets on the App Store and Google Play. Do keep in mind that this is a paid tool with no free plan.

StoreMaven – StoreMaven makes ASO as painless as possible by offering accurate and quick metrics. Their built-in StoreIQ algorithm gives precise data points from a smaller sample pool than alternative methods. Furthermore, you’ll have access to a design studio for effectively designing all your store pages. They offer a 30-day trial before you’re required to switch over to one of their paid products.

3. Focus On Top Keywords

Nothing’s worse than releasing your app on the App Store, only for it to languish in obscurity. And this can happen if you don’t implement the top keywords. Start researching for high-ranking keywords by using the App Store’s search bar. For example, if you’re developing a music app, enter the word ‘music’ in the search bar. The store’s search algorithm will offer several suggestions, such as ‘music maker,’ ‘music editor,’ ‘music downloaders,’ and many others.

These suggestions are exactly what users are searching for in high volumes, making good keyword ideas that you should explore further. Also, consider using TheTool for searching and optimizing keywords and tracking the visibility of your store page.

4. Master App Marketing By Checking Out The Competition

There’s no shortage of App Store SEO tools that offer additional features useful to marketers looking for an edge. MobileAction provides a wide range of tools, ranging from ASO to keyword discovery, which allows you to spy on competitor keywords. Moreover, it’s possible to conduct an app competitor analysis, giving you a clear picture of your rivals’ performance.

5. Make Your Icon Simple And Engaging

Your app’s icon is the first thing users will notice when browsing through the App Store. A bland, busy, or unprofessional design will put users off, and they won’t bother installing your app. Instead, make sure that your icon’s design is clean and engaging with a focus on simplicity. Draw inspiration from popular apps, such as Discord, Flipboard, and TikTok, which showcase good design. If you don’t have the necessary skills, then hire a designer to make your icon, as it’s worth the investment for such a critical visual element.

6. Capture Incredible Screenshots

When users discover your store page, the first thing that they look for is screenshots of your app. That’s why it’s vital to capture visually stunning screenshots that will wow your audience. If your app’s user interface (UI) already looks great, it should be relatively easy to take snapshots that look appealing. But if your app isn’t much of a looker, you should still capture crisp and high-resolution screenshots that depict what your app is about.

7. Show Your App In Action

Accompanying your screenshots, you should have at least one video showcasing your app. Show your users how smooth and responsive your app’s user interface is while highlighting its key features. And given that many users have low attention spans keep the duration of your video at under two minutes. Ultimately, your video should be short and concise while avoiding any fluff that will lessen its impact.

8. Pick The Perfect App Name

Believe it or not, your app’s name plays a significant role in whether it succeeds. Come up with a catchy, distinctive, and memorable name that best represents your app. Ensure that your title isn’t longer than 30 characters to keep in line with Apple’s regulations. Furthermore, use App Store SEO tools to research keywords that you can implement in your app’s name. App names that incorporate top keywords tend to rank higher in the App Store.

9. Consistently Update Your App Description

Every time you update your app, you have a golden opportunity to change your app description. And so you should! Your app description should always be clear, concise, and informative. Take the time to craft the first sentence so that it’s impactful and avoid unnecessary buzzwords and keywords. And, we do want to stress that you should be regularly updating your app. After all, you want your app to run well on the latest devices, enhance its security, and continue your marketing endeavors.

10. Add Local Keywords If Applicable

If you’re targeting foreign markets, you’re probably investing in translation services to localize your app. But consider researching and adding local keywords for every region that you’re targeting. It’s a big world out there, and users prefer to conduct searches in their home language. So, put yourself in the shoes of a foreign user and how they’d go about searching for your app.

11. Understand Your Audience

One of the most important aspects of app marketing is understanding your audience. If you don’t know who you’re targeting, then your app won’t succeed. However, it’s relatively easy to ascertain if your app’s appealing to a specific audience through beta testing, focus groups, and outreach initiatives.

You may even run low budget ad campaigns to see how users of a certain age, gender, demographics, and location respond. The better you understand your audience, the better you can set up your store page.

12. Encourage Reviews

Ensure that you’re providing users with a fantastic app experience. And, if you’re working with an experienced developer, such as NS804, then you’ll be able to deliver an app that will impress them. But that’s not enough, as you’ll need to encourage users to review your app so that it ranks higher in the App Store. Prompt them, through your app, to leave a review and rating on your store page. And utilize App Store Connect to respond directly to any feedback and questions your users may have.

In Conclusion

An App Store optimization checklist is a necessity since it keeps app marketers on track. Working down this list of 10 things to do will radically enhance your App Store page and help you acquire new users organically. Contact NS804 today to learn how our App Store Optimization (ASO) services can make your app stand out.

Improving Remote Team Collaboration

Further Improving Remote Team Collaboration

2020 has officially closed the door and we’re all-aboard moving forward. However, while hope is shining bright, a lot of the change from 2020 is likely here to stay. For example, the remote team, and the entire work from home environment will probably be the standard for the foreseeable future. As such, it’s important that managers, companies, and work-teams have the tools they need to successfully work remotely. On top of that, employees still need to feel connected, and projects need to be accomplished.

Pre-existing Options

In terms of remote team collaboration tools there are plenty to choose from. This is because working from home and the digital era were already well on their way. Although the events of 2020 certainly advanced those societal shifts. There are several options, though, already on the market for remote work teams.

These options range from popular communication applications like Slack to Zoom. Zoom is the app that historically rocked the charts last year. Slack is an internal communications application and instant messenger. Companies can use Slack to set up internal work-channels, establish direct lines of communication between staff members or groups of staff members, and offers other features as well.

Zoom, as we all know too well, is the popular video conferencing application that has been used by businesses and citizens alike. Zoom made it easy and accessible for anyone to video-chat with anyone. This allowed for businesses to keep lines of communication open all across the globe.

Develop A Custom Enterprise App

An alternate solution to employee communication and connection is to develop your own custom app. Developing a custom enterprise application benefits the remote team as well as your business as a whole. Having a custom enterprise app offers more customization to the suit of features included. This is good for you business and the remote teams they work with.

A custom enterprise application could combine the instant-chat features of Slack with the video-conferencing ability of Zoom to create an all-in-one solution. A solution specific to your business.

Team Building Exercises For the Remote Team

Another aspect of managing remote teams is to continue conducting team-building exercises. While the team may not be able to gather in conference room F anymore, there is still a virtual landscape that allows for employees to meet up and connect. For instance, one strong team building exercise can be a remote-dungeons-and-dragons campaign. The remote team can link up via applications such as Roll20 and have fun solving puzzles, overcoming obstacles, and most of all – blowing off steam and cracking jokes.

However, there’s a whole library of team building exercises you can choose from that fit your people.

Consistently Scheduled Collaboration

This is a balance. The goal here is to increase regularly scheduled collaboration while reducing everyday meetings. Giving employees a time and platform through which they can flush out ideas and collaborate on projects is good way to replace draining status meetings and other types of regular daily meetings. Instead, give your staff the chance to collaborate freely.

Wrapping Up

Empowering your remote team to succeed is a combination of equipping them with the software and technology required, as well as maintaining morale and promoting team-bonding.

For more tips on remote team management, or to explore a custom enterprise application, visit NS804 today.