Tag Archive for: app retention

How To Grow Brand Awareness with An App

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Business leaders often want to find effective ways to increase brand awareness. You’re likely one of those business leaders looking at how technology can positively impact your brand. And since we live in an era with so many options, technology-wise, it may seem incredibly daunting to make the right choice. 

Now, you may be wondering if apps can help grow brand awareness. And the short answer is a resounding yes, especially if you’re thinking of mobile apps instead of desktop or web apps. However, haphazardly releasing a mobile app for your brand will likely yield negative results. Instead, it’s best to follow these handy tips to make your app development endeavors worthwhile.

1. Increase Brand Awareness With A Quality Native App

Sadly, the mobile app stores have too many cheaply done, low-effort, and redundant apps. Users will often download apps that pique their interests, try them out, and eventually delete them. And what’s worse, most of these apps won’t get downloaded again in the future.

Obviously, as someone that wants to grow brand awareness, you don’t want such an outcome. So, how do you go about developing a mobile app that will do your brand justice?

Start by creating a native app that will run smoothly on Android and iOS. And while it costs more to develop a native app versus a hybrid app, your users will appreciate the better performance your app will deliver. Another benefit of releasing a native app is it will have a native UI that corresponds with the target platform’s guidelines and specifications.

2. Focus On UI Design And Usability

Your app must have an attractive and easy-to-navigate UI, as you want it to appeal to users while not frustrating them. After all, an ugly and unintuitive UI makes it harder for users to navigate the app. And this is usually a tell-tale sign of a low-quality app, which will reflect poorly on your brand.

Then, ensure that the design language of your app is on-brand. So use color schemes, graphic design, images, fonts, logos, and patterns associated with your brand for your UI. Ultimately, you want users already familiar with your brand to ‘feel right at home’ once they run your app.

Also, you want users to quickly associate your app with your brand by having a cohesive design language. The cohesion must be so strong that when you release other apps, users will instantly make the connection by simply looking at a screenshot of your app on social media or in the app store.

3. Grow Brand Awareness And Increase Retention With Push Notifications

Push notifications are a powerful tool that every savvy brand should utilize. Users love having announcements and content delivered that’s tailor-made for them.

For example, you’ve created a food delivery app meant to serve customers of your pizza brand. But to engage these customers, you offer them discounts on pizzas they’ve bought before based on their prior purchase history. And to keep them hooked, you provide them with pizza eating and making tips and run contests at a regular cadence. 

The beauty of push notifications is that they’re relatively easy, cheap, and quick to set up. And if users know that they’ll be receiving discounts and handy tips via upcoming push notifications, they’re more likely to engage with your app and keep it installed on their smartphones.

In Conclusion

Increasing brand awareness can and should go hand-in-hand with creating quality native apps, implementing UI design with usability in mind, and using push notifications. Contact NS804 today to learn how we’ll help you develop phenomenal apps that will help grow your brand!

Increase App Retention Among Remote Teams

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Remote Teams and App Retention

There’s no arguing it anymore. The digital era is here and it’s here to stay. While a more digital world has swiftly become the new normal, businesses are still adjusting. This means remote teams, digital conference calls, and no more “office hours”. That said, however, many organizations are still patching together digital solutions. Consequently, leaders, managers, and developers alike need to have their thumb on the pulse of the mobile app market. Doing so, will give your firm insight into some of the factors that drive app retention. Especially in remote teams.

When analyzing the user base of your applications, it is important to remember that the application market is a growing, evolving, and saturated one. As such, users are typically extremely quick to bounce from one application to another after a single negative experience or misstep. That being said, it’s vital that your app development team is diligent and detailed in their user base analysis.

Focus On Full Customization For Business Apps

This seems like it should be a no-brainer, but there is actually a lot of ‘plug-and-play’ type of software on the market. While that type of technology is certainly useful in specific contexts, it limits a remote team’s ability. Rather than using traditional methods or templates to create run-of-the-mill business applications, take a more customizable approach.

Developing custom enterprise applications for businesses and remote teams will enforce them to double-down on their commitment to your application. Ultimately driving app retention and creating a user base that’s less likely to jump ship. Additionally, each organization and each remote team is slightly different, and has different needs. Addressing the specific needs of any single remote team is best accomplished through personalized and customized enterprise applications on which that team can dependently rely.

Improve UX Design

Design is a major influencer in the world of consumption. Not only in art or architecture but in virtually every industry. From the cereal-box industry to the auto-industry; design is a key ingredient to the success of any product or service. The same is specifically true in app development.

The user experience is one of the most telling aspects of an application, and it starts as soon as the user opens the app. From the design of the loading screen to the flow of information on the application itself, to the ease of functionality and navigation. Prioritizing the UX design in your mobile app is sure to increase your app retention rates.

Listen To and Incorporate Feedback From Remote Teams

It’s becoming more and more accepted that people simply want to be heard. When it comes to developing enterprise applications, there is an entire well of value in mining feedback in all its forms. Combing online reviews, soliciting user surveys, and addressing user comments in application updates will show your user base that you hear them, leading to an increase in user-loyalty and app retention.

Finally, if it makes sense for your business model, there are ways you can incentivize remote teams to choose your enterprise application over your competitions.

For more information on app retention in remote teams, or anything else mobile app development, visit NS804 today. NS804 is the mobile app developer of the everyday person.