Should you choose iOS or Android for your next app project? Well, that largely depends on your goals. And that’s because these goals will help you determine which platform you should develop for first.
But you may have heard that it’s cheaper and faster to develop for iOS. And that’s true, but this is seldom a good enough reason to opt for iOS over Android. It’s better to consider the target audience and what platform they predominantly use.
Ultimately, always consider where your app will likely succeed first. Below, we reveal a few handy tips to help you choose iOS or Android — but to do so wisely!
1. When Developing A Premium App
It’s no secret that iOS users spend more on apps than their Android counterparts. Moreover, they prefer premium apps and are willing to purchase apps instead of watching ads like Android users. And that difference is significant, as users spent $85.1 Billion in the App Store versus $47.9 Billion in the Google Play Store in 2021.
So, if you’re planning on going premium with your next app, then iOS is the clear winner. The same applies if you’ll be monetizing via in-app purchases and subscriptions, iOS still leads the way here. But be careful with utility applications, as these tend to do better on Android and don’t engage iOS users as much.
2. Consider Your Target Audience
One of the most crucial factors that will determine whether you’ll choose iOS or Android for your upcoming project is your target audience. And then, you’ll need to determine their demographics, locations, and preferred platform.
Outside North America and most Western territories, Android reigns supreme, especially in the developing world. Android has a 72% market share, and iOS has 26% of the mobile audience. So, if you’re aiming for maximum downloads, especially with a freemium app, Android’s your best bet!
Since most Android users reside in low and middle-income countries, you’ll be reaching a diverse audience. And that means you’ll need to spend some time and money on localization.
3. Starting With iOS Or Android For Mobile Game Development
Between Apple and Google, the latter has historically been the more game-friendly company. But that’s slowly changing, especially after the introduction of the Apple Arcade subscription service. However, Google remains competitive with Google Play Pass and Instant Play games.
And then, there’s the wide variety of platforms and storefronts that Android reaches. Android apps and games run on Chromebooks, and Google Play Games (still in beta in some regions) now run on PC. Furthermore, the Amazon App Store, Huawei AppGallery, Samsung Galaxy Store, and several other stores host Android games.
Thus, Android offers developers many more opportunities to reach gamers than Apple. And specific genres, such as arcade, puzzle, and racing games, tend to earn more as freemium titles, which suits Android perfectly.
However, if you want to be featured in the App Store, you may want to hold off on the Android version momentarily. The cool thing about the App Store is that it’s curated by humans who take an interest in titles that stand out. And if you provide them with a unique game that’s timed-exclusive, it’s possible to be featured, leading to many downloads and sales.
The Bottom Line
Both iOS and Android are fantastic platforms that offer developers plenty of solid opportunities. But you need to develop apps first for the platform that lines up with your goals closely. Avoid fanboyism and the hype surrounding a particular platform, and focus on the platform that will deliver the results you want instead. Contact NS804 to learn how we’ll help you deliver phenomenal iOS or Android apps to your users!