All businesses will need apps in the near future, whether you’re a fast-food vendor or a fast fashion store. Small businesses are already using apps to communicate to customers. Big boy brands are leveraging mobile apps for brand positioning purposes.
So, mobile apps are adopted differently by businesses depending on the scope and the size of their business operations.
The adoption of mobile phones alongside high internet penetration rates dictates new developments in smartphone usage. Already, mobile apps are ushering new frontiers in web experiences by offering chatting, browsing, and payment services.
Mobile apps are transforming legacy communication patterns by providing digital avenues for communication. A classic example is the chat apps: WhatsApp, Facebook Messenger, Instagram Direct, Line, Skype, and WeChat.
Research shows that mobile applications could generate up to $930 billion in revenues in 2023 alone. Already, shocking estimates show the power of mobile apps, reinforcing the talk of why it’s critical to get started with mobile apps. For instance, users spent over 3 trillion hours on mobile apps in 2021 alone.
The ever-changing face of mobile applications and the desirability of mobile apps to young demographics make it a target for tech-savvy enterprises. Most importantly, young developers are embracing application programming as a new frontier of mobile usability.
While apps are crucial in transforming legacy enterprises and shaping customer experiences, it’s critical to identify particular features that make apps desirable.
Important features a business needs in an app:
Usability is a critical consideration in any app development exercise. That means that developers must approach any mobile app development process with usability in mind. The app must be creative, simple, and easy to navigate. Most importantly, the app must focus on robustness and intuitiveness by incorporating the things people see in apps.
Always aim for a user-friendly app design that’s simple to navigate and highly responsive. Navigation and responsiveness are the cornerstones of any successful app design work. Therefore, ensure that your business app is user-friendly and responds well to the evolving user needs.
Some tricks to make your app user-friendly include:
- Focus on your target audience
- Offer superior design
- Prioritize user security
- Optimize graphic and font size
- Make wise use of push notification
- Aim for intuitiveness
A user-friendly app is highly adopted and has higher retention rates.
3. Chat and call-back
Your business app must incorporate chat and call-back options. Business communication is forever changing, making mobile apps the go-to platform for business communications. Alongside emails, chatbots, and web portals, mobile apps offer a unique avenue for users, mostly clientele groups, to communicate and interact with brands.
4. Intuitive user interface
All apps must incorporate an intuitive interface, and proprietary, discretionary privacy. Users must own their information and privacy for apps to make meaningful sense to prospective users. The fact that enterprises are accelerating their app adoption efforts means that enterprises must find new ways to retain customers. One of these ways is by offering discretionary privacy solutions, including the possibility for privacy notifications in mobile apps.
5. Payment gateway
Payment gateway integration is a no-brainer for any business app. As a business owner, you are involved in the “money” business. That means that your services and products are sold or leased out to customers, making payment gateway integration altogether important. Therefore, a payment gateway is a critical feature of your business app.
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Other vital tips for business apps include:
- User experience is your ultimate objective
- Always aim to deliver a superior typography
- Aim for smooth edges, soft app elements, and creative color
- The logo is the centerpiece of your brand positioning. Keep it first.
- Remember to keep users updated. Users must not feel lost.
- Be accommodative in scope. Let your app encompass many features and functionalities.
- Aim for an interactive design. You can do this by testing, fixing, and testing once again.
At NS804, we guide businesses in mobile app development.
Contact NS804 to get started on your business app development journey.