Best Language to Develop IOS Apps

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IOS apps are highly renowned, respected, and secure because of the long-standing brand equity of the Apple brand. However, developing a functional, comprehensive, and responsive IOS app is a big deal that needs careful analysis and planning.

App developers and consumers must consider essential elements before starting on their IOS app projects. Firstly, define the main purpose. Then, conduct detailed market research and finally, prepare a detailed plan for your IOS app development. In addition, it’s crucial to take into account the app’s compatibility with other IOS devices. Also, evaluate your internal business capabilities before developing the application.

After you’ve satisfied the above requirements, it’s now time to decide your IOS app development language. But why is language selection important? Well, if your app is successful at its nascent stages, you will want to expand with a new feature set and introduce other devices. Selecting the best language for your IOS app development is crucial for your success.

   1. Swift

Swift is a programming language for developing iOS, macOS, tvOS, and watchOS solutions. Apple created Swift language in 2014 as the immediate successor of Objective-C. Swift integrates with platforms like Cocoa Touch, Cocoa, and the extensive code designed in Objective-C for all Apple products.

The advantage of Swift is that it’s available as an open-source project. It has good scalability, interoperability, is easy to use, and provides regular updates. In addition, Swift provides a faster development process, it’s stable, and provides safety and superior development performance.

   2. Objective-C

Objective-C is a project created as an extension of the C programming language with objective-oriented features and capabilities. In addition, Objective-C is a general-purpose language used for programming Apple operating systems like iOS, OS X, and application programming interfaces: Cocoa Touch and Cocoa. According to a trusted popularity report, Objective-C ranks 20th, falling only three positions below Swift, and it’s used by 4.1% of developers worldwide.

   3. C#

Another programming langugage is C# which is an object-oriented, high-level, general-purpose language created by Microsoft as an upgrade to Java language. The C# language integrates with the .net platform that is both a runtime environment and a framework. Since C# was developed, it has always been applied to write Windows applications. In addition, since the .net came to Mac and Linux systems, it’s possible to create native applications with this language for virtually every platform including IOS.

Swift – The Final Verdict

Swift’s all-in-one solution and its diverse reach on multiple iOS applications – macOS, tvOS, and watchOS – make it a perfect fit for developing iOS applications. Other than having great scalability, Swift is easy-to-use, interoperable, integrated, and provides regular updates. Swift automatic memory counting capability, faster development process, stability, and superior performance makes it a best-in-class programming software for IOS applications. For more inquiries about app development language selection, contact NS804 for time-to-value solutions in all your app development processes.

Understanding App Development Cost in 2021 [Full Guide]

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How much does it cost to develop an app from scratch? Perhaps this is the first question that application brands and app ambassadors ask when launching an app development project. Indeed, the app development cost sits at the very bottom of any mobile application development project. Quite often, a business owner finds himself asking this question – how much does it cost to create an app myself, and how much does it cost to hire a professional agency.

Both approaches have their advantages and disadvantages. So, to cast an eye on how each impacts an app development costs, let’s review the two.

After several years, an app development agency or company develops industry experience on mobile app development for multiple platforms. This industry experience enables them to overcome several bottlenecks especially when app projects become sophisticated, involving machine learning, artificial intelligence, the internet of things IoT – and other advanced mobile technologies.

Being smart, app development enterprises learn from the mistakes that occur in mobile app development projects. Working with such an experienced team saves you a lot of time and protects you from repeating the same mistakes. In addition, app development is a multi-stage process involving careful planning and an appropriate timeline.

If you choose to design your app in-house, you cut on the app development cost, at least initially. However, in the long-term, going through a bug fixing caused by a lack of experience may lead to costs amounting to the price tag of an app development agency. Therefore, in-house app development is less costly in the short term but costly in the long term. This is due to the lack of specialty and experience by in-house development teams.

How Much Does It Cost to Create an App?

Well, how much precisely may an app development project cost you? The typical price of designing an application of good quality ranges from $60,000 to $300,000 per platform. Without a doubt, factors like app number, app type, functionality, complexity, and app design drive developers to influence the app price, sometimes to $40 per hour.

  • Simple app development costs. The simple app starts from $60,000 for each platform (e.g. Camera, calculators, photos etc.)
  • Basic app price. The basic app starts from $50,000 to $100,000 per platform (e.g. MacDonald’s Loyalty)
  • Complex, multi-feature app type. The complex app starts from $200,000 (e.g. Uber, Facebook, Instagram).

The app development timelines range from 2-4 months for a simple app, 4-6 months for an app with a basic feature set, and 9-months for a complex app which is considered an ongoing project of immense complexity. Luckily, our software development firm provides an app development calculator that gives you several options to select from and provides a cost estimate of your app.

Benefits of the App Cost Calculator

With our calculator, you will be able to:

  • Effectively track and manage your app development budget
  • Reduce app costs by providing a detailed cost breakdown
  • Pay attention to mobile app cost drivers upfront

Benchmarks of App Development Costs

It makes much sense to launch a mobile app these days because a majority of the population uses apps for their day-to-day activities. Statistics show that 90% of the time on mobile is spent on apps. Messaging and social apps consume 12% of time spent on mobile, YouTube takes 3% of our time on mobile phones, and entertainment apps take approximately 17% of our time. Additionally, gaming is accountable for 15% and utilities 8% of the time spent on mobile.

The most reliable and accurate app development studies provided the following breakdown and quotations of app development costs and their respective timelines:

  • The median app development cost is around $170,400 (at a rate of $150/hour), representing 1145 development hours. According to the 2015 Clutch Survey, this margin could even increase to $727,150 in case of complex app functionality implementation.
  • The average minimum app development project is between $5000 and $10,000. But the typical cost of an app is likely to be higher than this according to a 2017 Clutch Survey.
  • The enterprise mobile app development cost is an average of $150,000 based on the VDC 2017 research.
  • The available app cost calculators quote an average of $267,000 to $350,000 for sophisticated, multi-feature apps.
  • Looking at the app development timeline, 80% of apps take 3+ months to develop; 40% of apps are built-in 6+ months according to the Outsystems Survey.

App Development Cost Drivers

Essentially, your app idea, combined with your functional and business necessities, influences your app development costs. However, the most influential factors that determine the final cost of your app include:

  • Vendor type
  • Vendor location
  • Complexity and number of basic app features
  • Back-end infrastructure and any interconnected application interface APIs
  • The complexity of UI/UX design
  • Inclusion of extra branded visual elements
  • Development approach (mobile web, native, hybrid, etc).
  • The number of platforms to be created or developed (web, android, iOS).

How Much It Cost to Build an App in 2021? The Question Remains

Our question is still open: how much does it cost to create an app in 2021? The key finding shows that the cost of an average app ranges from just $10,000 to $400,000 based on up-to-date industry surveys. Our team has also created a detailed investigation on the cost of app development that lists estimates based on design complexity, widely used app features, and software development stages.

Therefore, our findings support the initial finding regarding the cost of developing an app in 2021. An application with a core set of features costs upwards of $60,000, while a sophisticated app development project costs approximately $300,000. The breakdown below provides a range of costs and timelines for app development.

  • Basic app. A basic app with a core feature set and one platform costs between $60,000 and $150,000 with a development timeline of 2-5 months.
  • Full product. A full product app with a basic feature set, a complex design, and one operating platform costs from $150,000 to $300,000; and has a design timeline of 5-10 months.
  • Large apps. A large app with a complex design, integrated support, and development and features more than one platform (android, web, or iOS) costs from $250,000 and takes a timeframe of 9+ months ongoing.

How is an App Development Cost Estimated?

The main app cost driver is the feature. A feature is a special task or activity which an app should perform and give the expected results. The feature can be a sign-up button on the screen or a more sophisticated aspect like music synchronization or video-streaming integration. The number of features and the complexity of design and implementation directly determine the cost of app development. Thus, the formula used to calculate the cost of an app is provided below:

Total Development Time × Hourly Rate = Cost

Before the app development project begins, the software developers usually provide you with a rough mobile app development estimate. This initial quotation is based on the project description, technical specifications, and business requirements. Finally, this information is collected, compiled, and concluded in a preliminary list of product features.

Usually, companies usually estimate your app development cost using primary drivers:

  • Concepts. This represent a sum of features to be accomplished
  • Stories. List all the features necessary to make a particular concept
  • Story points. Show the app development’s complexity and pace

So, are you ready to start your app development project? Do not worry, contact NS804 for any inquiries and get a free quotation and additional product details about your next app development project.

Mobile App Vs Web App vs Website. Which is Better and Why?

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As more of the global internet traffic continues to flow through mobile devices, organizations are seeking to implement a digital strategy. The development of IoT technology and the rollout of 5G networks will push more businesses to operate digitally only. Such companies will need to decide between a mobile app, a web app, and a website. What’s the difference?

Mobile Websites

A mobile website is responsive so that users with different screen sizes can have an optimal experience. Websites are great because they are accessible from all devices that have a browser. This is unlike mobile apps built for specific operating systems (Android and iOS in most cases). Websites are a great fit when little to no interaction with users is necessary.

A non-profit organization that needs to share information about its activities, its location, and upcoming events would find a website useful. Websites cost little compared to apps. You can build and launch a site within days or weeks.

Web Application

Web apps are websites with more interaction between the users and the user interface. They are great because users can access them on any device. Online banking websites, social media sites, and travel booking sites and great examples of web applications. Users do not have to perform any updates as developers improve upon functionality and appearance.

Mobile Apps

Mobile apps o perform in specific environments and users have to install new updates every so often. These apps are powerful because they allow users to customize their experience. They also track user behavior so that the business can send important custom communication based on profiles from data collected. A great advantage of mobile applications is that they can work offline, something web applications cannot. Mobile apps can take advantage of device capabilities such as camera quality. Monitoring mobile app performance also informs updates.

The Choice Between Mobile App, Website, and Web App

The decision to build a website, web app or mobile app really depends on organizational needs. To offer maximum performance, scalability, user tracking, and the most interactive features, though, a mobile app would be the best solution. 

Why Emotional Design Is A Game Changer For App Developers

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Implementing emotional design for your upcoming project can have a far-reaching impact. It can take your project down a path that will set it apart from competing apps. Instead of following the same trends as others, emotional design allows you to create an app that will leave users with a long-lasting positive perception. Below, we unveil what this concept encompasses and how you should apply it.

1. Focus On The User Experience 

As an appreneur, you’re looking at ways to make your app appealing and sticky. And there are several ways to go about this, one of which is focusing on the user experience (UX). But to get this right, you’ll need to grasp what problem you’re trying to solve. 

For example, you could be developing a filter app that automatically touches up users’ selfies. And your target audience consists predominantly of young women who want to snap the most amazing photos of themselves. Furthermore, these women don’t care about the technicalities involved in fixing their selfies and are looking for a quick and easy solution. So, your app’s user interface (UI) should be clean and streamlined while being devoid of any complex features.

But, likely, your closest competitors are also treading a similar path. So what should you do to make your app stand out? Well, many developers are capable of delivering apps, which are slick and minimalistic. Yet, it’s all too easy to follow these common design trends set by popular apps in the marketplace. And thus, you’ll end up in a situation where you’re following the herd instead of being a trailblazer.

Sticking to tried and tested design principles may make sense. After all, your users have become accustomed to navigating apps in a certain way. They also have certain expectations in how an app should look and function, which you can’t ignore. However, having a better understanding of design fundamentals can help you take your app to the next level.

2. Enter Emotional Design

App developers not only need to understand their tools and when to use these, but they also need to broaden their horizons. They need to study human behavior and how people interact with everyday items. Objects such as a doorknob, foldable chair, or a hairdryer and how people engage with these offer many valuable clues into human behavior. Moreover, it’s people’s response to using these common everyday items that app developers need to observe closely.

But why is this so important? Primarily because people usually have an emotional response to their experiences. And these may be positive or negative, and people will inevitably associate their experiences with the respective objects and brands. And while app developers don’t make everyday items, this doesn’t mean that people don’t respond similarly to apps. Therefore, it’s crucial to pay close attention to the app user interface to engage and retain your audience.

And if you manage to drive a strong and positive emotional response in users, then you’re onto a winner. Fortunately, the concept of emotional design can aid you in optimizing the interactions users will have with your upcoming app.

3. Understanding The Three Levels Of Emotional Design

Emotional design is a concept detailed in a book written by Donald Norman. Published in 2003, In Emotional Design: Why We Love (or Hate) Everyday Things, delves into how people interact with everyday items. The author reveals how all items have distinct personalities, even if that wasn’t the original intent of the designers of these items. And the same applies to digital creations such as websites and applications. 

Furthermore, the author reveals the three cognitive levels that designers will need to engage users. These include visceral, behavioral, and reflective, which can evoke positive responses in users if implemented correctly. And while it’s possible to use these three cognitive levels individually, they’re more powerful when used together.

4. Visceral Design

Depending on the visceral design of your app, you can jolt a positive user experience almost immediately. But what exactly is visceral design, and why is it so powerful? In a nutshell, visceral design involves all the visual cues in your app and how they affect the user. Visual elements, such as the colors, graphic design, fonts, and images, will profoundly impact your audience, even if they don’t understand why that’s occurring.

However, the savvy designer knows how to use these visual elements correctly and understands how they evoke a positive response. For example, bright colors and appealing graphic design often make users feel happy. On the flip side, a more subdued color palette and utilitarian design evoke a more serious tone.

5. Behavioral Design 

Unlike visceral design, behavioral design encompasses the value people derive from actually using the product. It encompasses all product functionality, performance, effectiveness, and expected behaviors from users when they complete certain tasks.

It’s possible to deliver a positive user experience if a user’s actions seem enjoyable and rewarding. That’s why your app must be fluid and responsive and make users feel empowered. And this experience needs to be consistent, even after updating your app, to build and retain trust. Moreover, ensure that users can achieve their desired goals with as few steps as possible.

6. Reflective Design

Lastly, we have reflective design, which focuses on users’ feelings after they use your app. Users consciously evaluate your app and try to ascertain all the pros and cons it offers them. And good reflective design will make users think about the app hours after they’ve stopped using it.

But how does one implement good reflective design? By utilizing gamification features that allow users to unlock achievements and attain badges. And while that’s a good starting point, you can further boost engagement and retain users by implementing social features. So make it possible for users to invite friends and share their achievements and experiences with others.

7. Methods To Boost Positive Emotional Responses 

Never lose sight that your audience consists of human beings with real feelings. And no matter how well your app solves a problem, you still want to evoke positive emotional responses in your users. Not only will this make your app more appealing, but more memorable too.

If appropriate, don’t shy away from using humorous elements in your app to make it more enjoyable. Add an Easter egg, which will surprise users since it’s something they didn’t expect. And if you have a knack for writing, add a few interesting story elements that will take your users on a journey. You can further enhance these elements with the inclusion of animations, illustrations, and special effects.

The user interface is yet another area that offers the savvy designer many opportunities to excite users. So add subtle or not-so-subtle cues in your app’s interface, which help improve its usability. And ensure that the design language that you’re using speaks to your target audience. Don’t use a bright and bold style if you’re targeting business users.

In Conclusion

Understanding how emotional design impacts users and how they perceive your app in the long term will only benefit your development efforts. And knowing when and how to implement the three cognitive levels will transform your app into an enjoyable and memorable experience. Contact us today to learn how NS804 can help you create phenomenal apps.

Mobile App Marketing Guide

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Whenever planning to launch a new app in the market, chances are that a few dozen apps already exist providing similar services. Therefore, a meticulous marketing strategy is important to ensure you can carve out a market for your intended app. The marketing process begins even before the first line of code is written and continues even after you hit the targeted number of downloads. Here is a brief marketing guide for a mobile app.

Pre-Development Activities

The business intending to create a mobile app must have a clear picture of how they intend to position themselves in the market. The first step involves carrying out proper market research to understand the variables involved and the players already there. Your app must address a specific pain point for customers. It must give something different or offer a better solution than what is already in the market.

One way to find customer pain points is to read comments on forums, blogs, and pages where your target market visits regularly. Identify the chief complaints about the existing apps. It could be the user interfaces, cost, speed, or even reliability. You should then build your app to address these problems.

Market research will also help you build a user persona that will inform your marketing activities during the building and after the launch. What’s the content they identify with? What tone is best to interact with them? Which pricing model will appeal to them? Can they make in-app purchases?

Pre-Launch Activities

Once the development work nears completion, the business should begin creating awareness about the app. A standard practice is to have a website from where users can find useful information. A teaser video explaining how the app will look like and the launch date should be on the pre-launch website. Adding more content on the website, such as blog posts will help build the domain authority of the site.

Some apps opt for a soft or beta launch where a select number of users are invited to test the app. These include journalists and influencers in the niche. These early testers can then publish sincere reviews on their own platforms, which then creates further publicity for the app. Once the business sets a release date, it should be publicized on social media, the pre-launch website, and mainstream media.

Mobile App Store Optimization

Publishing an app in major stores is a delicate process that must be handled carefully. Some stores, such as the App Store, review all apps thoroughly before publishing them. The app should have a proper description that includes the important keywords. There should also be screenshots to enable users to see what the UI looks like before download. The app should also be titled and categorized correctly. The App Store Optimization process helps users find the app easily in a crowded market.

Mobile App Marketing After Launch

Once the app has launched, the business must continue putting out content on its blog and social media. The download links should be widely available. The business must decide whether to pursue a paid marketing strategy. If so, they should use the channels informed by the target users’ persona. The business should also establish two-way communication channels with users to collect feedback on user experiences. Push notifications are a great way to continue nudging users to interact with the app. They increase user retention by up to 180%. 

 

How to Create a Social Media App & How Much It Costs

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Social media apps have changed how we convey information and communicate with each other. Now more than ever, people spend much time online, scrolling news feeds on Instagram, Facebook, Twitter, and LinkedIn. That is not to mention other social media apps that target a specific niche of users and can even motivate users to develop something similar.

The popularity of most social media apps is the freedom they extend to users. Users can share their thoughts, dreams, goals, and achievements with the whole world. Therefore, that is precisely why the social media app development market is one of the leading trends in IT today. People want to exchange ideas, share, and chat with other like-minded users.

So, if you want to know how to create a social media app, continue reading this post.

Types of Social Media Apps

If you’re thinking of starting a social media app, it’s first important to know what type of social media your idea belongs to. First, you need to define your target audience, identify competitors, and offer your targeted users more appropriate functionality in their overall user experience.

Let’s define the specific types of social media apps:

1. Social Networks

The primary aim of this type is to connect people with shared interests and who pursue different goals. For example, LinkedIn helps users find professional opportunities and build professional connections. Facebook offers a lot of thematic groups and more than 2 billion users to connect and befriend.

 

2. Media Sharing Networks

From its name, you can tell that these networks allow users to share different content. Users can share live videos, photos, and images. These days, the margin between social networks and media sharing networks is narrowing because such apps as Facebook are allowing users to share live videos and images.

 

3. Discussion Forums

These social media networks are gaining popularity because they allow users to learn from experts and share opinions on different topics. For example, discussion forums allow users to find the right information on specific topics. In addition, it’s possible to start a discussion, ask questions, and get responses from experts and knowledgeable users. The leading discussion forums include Quora and Reddit.

 

4. Consumer Review Networks

The primary objective of these social networking sites is to let users share reviews, opinions, and thoughts about products, locations, services, brands, and more. Consumer review networks can bring customers to the brand in case of positive reviews. In addition, company owners and stakeholders can get genuine client feedback and improve their products. Examples; Yelp and TripAdvisor.

 

5. Content Sharing Networks

Also called bookmarking apps, content sharing networks allow users to save and organize links to various online resources or websites. Users can save links in different folders according to topics. These platforms host more exciting features. For instance, Pinterest lets users upload their photos. In other content-sharing networks, users can download pictures they like. Most users choose these content-sharing networks to look through creative images and draw inspiration. Examples include Flipboard and Pinterest.

 

6. Blogging and Publishing Networks

Blogging is not as easy as it sounds. First, you must possess creative writing skills to keep your users engaged on a topic. Bloggers need applications that will enable them to pen their ideas from any device. It’s generally not difficult for you to build a social media app like this. YouTube and Facebook are the market leaders in this domain. But over the last few years, several other platforms have gained popularity like WhatsApp, Wix, Bubble, Squarespace, Microsoft Expression Web, and Medium.

Social Media App Development Cost

There are many websites offering clones of the Instagram app. These are templates with a few options for customization. So, it can be tempting to choose one of these and try to save money. However, utilizing them can breach privacy and security. In addition, you will still be required to develop a backend.

The truth is that a social media application development from scratch stands out because of its compelling brand, design, and functionality. But just like any other functional application, it takes time and money to develop. So, how long does it take, and how much will it cost you?

Let’s take a closer look.

Social Media App Development Timeframe

The one-platform version of a social media app may take upwards of 2000 hours to develop, including UI and UX design, app development (client-side and server-side), and accompanying activities like deployment, testing, and project management. In addition, if you want to create a promotional landing page for your app, it may require another 100-200 hours.

Social Media App Development Costs

The cost of a social media app depends on how much you choose to pay your developers. You usually have three main options as outlined below:

  • Freelancers – From $15 per hour.
  • In-house development team – From $90 per hour.
  • Outsourced development team – From $50 per hour.

The problem with freelancers is the difficulty and necessity to coordinate their efforts and the possible lack of expertise which is especially difficult to notice if you’re unaware of the complexities and intricacies of web development. On the other hand, hiring a local development team is way too expensive – it means spending far too much on simple fixtures.

Therefore, the way to go is to outsource a development team. The outsourcing option is a great way to tap into the expertise of a local in-house development team at just a fraction of the cost. For an Instagram-like social media application, you can take the below rough calculations:

Application development: Android/IOS – $25,000

Client-side app development – $13,000

Server-side app development – $25,000

UX/UI design – $9,000

Total Cost: $72,000

Social Media App Features and Their Costs

So, to calculate the cost of a social media app, you need to consider the required features since they affect the cost significantly. In addition, these features must perfectly fulfill the expectations of your target users and seek to solve their problems. There are two main features you must consider: the minimum viable product MVP and advanced features.

Must-have or minimum viable product features stand for basic functionality to satisfy users’ needs and offer them the appropriate user experience. It’s common for developers to launch the MVP version of the social media app, then gain feedback before investing more money in the idea itself. The MVP allows understanding what specific features need improvement. It’s only after this basic understanding that you can add more features.

Basic MVP Features to Build a Social Media App

With an MVP, you have better chances to get investments since a working app earns more trust from stakeholders. To give you a hint, we’ve singled out some MVP features.

  • Search
  • User profile
  • Sign-up feature
  • Chat
  • Newsfeed
  • Push notifications
  • Add post

Advanced Features

  • AR filters
  • Editing
  • Location-based content
  • Post-release marketing

Social Media App Development Trends

Social media is changeable. New app designs come and go. Therefore, the following elements can prove to be a game-changer in the coming years and something to add to your next social media app development project.

  • Interactive content. 91% of social media users are striving for interactive media content. Key aspects of interactive content include 360-degree video, AR/VR, games, quizzes, and many more.
  • Video content. Video is one of the most interactive content forms, and it’s gaining more popularity. Whether it’s short videos like on TikTok and Instagram Live or long videos like on YouTube, the social media video apps are defining the future.
  • Social commerce. Social commerce is becoming the primary way of retailing, whether online or offline. Shortly, this trend will intensify with the advent of an increasing number of social networks offering new sales features.
  • Leveraging social networks to serve customers. This change took place slowly as brands began noticing customers were contacting them through social networks. It’s simply the easiest way to get in touch with some social media users.

Contact NS804 for more inquiries about social media app development costs.

How To Create A Social Media App

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Social media applications have taken up a great part of our lives and dominated the application market. With the rapid adoption of smartphones worldwide, there have emerged opportunities for social media apps with superior, advanced features.

As a result, many entrepreneurs cannot miss the chance of being part of something big and that’s why many are thinking of building a social media application to join a wave of successful enterpreneurs. So, if you’re one of these people, you’re right to be reading this post. I will tell you exactly how to create a social media app for your target audience.

What are the Different Types of Social Media Apps?

Let’s first identify the different types of social media applications. This will help you know what specific niche you’re going to venture into and what big competitors are waiting for you. So, the following are the most common types of social media to know about:

What are the Specific Types of Social Media Applications?

  • Social network apps – These help you connect and interact with other people online. For instance, social networking apps can be used for personal needs (Twitter and Facebook) and professional needs (LinkedIn).
  • Media sharing networks – Media sharing networks help users share different kinds of media files such as photos, images, documents, and GIF files.
  • Networks for consumer reviews – Used by customers to find and review brands and businesses they have used before.
  • Community and discussion forums – Great avenues for asking questions and receiving honest reviews.
  • Blogging and publishing platforms – Allow users to create their pages, publish and manage their content.
  • Bookmarking and content curation networks – These networks allow users to create their content, view and save the content of other users.
  • Interest-based networks – These networks unite people with similar interests.
  • Anonymous social networks – These are synonymous with teens. These apps let teens convey information and communicate with each other. Some of the apps in this category include Ask.fm, Steams, Yik Yak, Whisper, Popcorn Messaging, and After School.

How To Create a Social Media App

In this section, we review the best practices for social media app design. So, the following are the simple rules you should follow when creating a functional social media app.

  • Shades of blue – It’s advisable to use shades of blue because they are considered less offensive and less annoying.
  • Navigation consistency – Use the same navigation bar with notifications, search functions, and profile icons throughout the app and on every screen.
  • Similar to any device – The design of the social media app must be adapted to a specific platform for users to feel comfortable using the apps on different devices or endpoints
  • Smooth switch – Smooth switch from a web app to a mobile app design, therefore making the user experience similar across all platforms.
  • Round profile pictures – Round profile pictures help focus on the user’s image, thus making it easier to remember or distinguish them from others in the social media list.
  • Infinite scroll of posts
  • A simple search of relevant content and users
  • Quick sign-in and entry without signing up

Why Choose NS804 Social Media App Builder?

NS804 is a leading app builder that helps developers and typical users create a compelling social media app. The social media design platform helps users evaluate their needs and instantly create a social media app. In addition, the NS804 offers customer-deployed, intuitive tools that are most favored by developers. So, you may check NS804 and find what mobile app development services you can use for your next app development project.

Mobile App Development Process [10 Steps Detailed Guide]

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As mobile app revenue nears the 1 trillion annual revenue mark, more businesses are looking to develop and launch their own enterprise app. Business apps increase the productivity of employees, by reducing paperwork and improving internal communication. They also enable workers to access important functionalities from a central place. When apps are built for customers, they improve the customers’ experience of the brand’s services. They can quickly request a service, follow up on progress, and request support in case of an issue.

The mobile development landscape, however, can prove quite a challenge for many businesses. The budget can be quite a constraint. Determining what constitutes the Minimum Viable Product requires an exhaustive analysis of organizational workflow. Another challenge lies in getting together the right development team. Before getting started, it’s important to understand the mobile app development steps. This step-by-step guide can help understand why most apps take at least four months to develop and launch.

1. Business Strategy Discussion

All app development processes begin with ideation. This is a discussion of why the business needs to develop an app. The users must be identified. If there are other apps already in the market, the business must identify how the new app will differentiate itself from the others. If the app is expected to bring in revenue, the business model should be discussed. The business has a chance to differentiate itself from the competition by charging different prices by applying a freemium model. The first step is important in deciding whether a gap exists in the market. If not, there is no need to commit resources to the project.

2. Analysis and Discussion of MVP

If indeed a gap exists in the market, a discussion about the Minimum Viable Product will happen. What should the app be able to do? How many users should it support? What should the User Interface look like? Some of these requirements can be pegged against competitor apps. At this point, the business must have an internal lead for the project.

If the business has brand colors used on other company assets (business cards, books, websites), then these should be used to develop a style guide for the app. Does the company have fonts? If yes, then these also go into the app.

3. Estimate Cost and Time

The third step in mobile app development is getting an estimation of how much the project will cost and the time to complete. A business consultant familiar with the app development landscape can help with this process. The business can invite several software developments teams to put together proposals based on the requirements agreed in step 2. Costs will vary depending mainly on the location of the software development team. Software developers in North America charge five times what developers in Asia do. The time will depend on the complexity of the project.

4. UI/UX Design

The first thing the development team will seek to understand is how users of the app will interact with it. What will the app display to users? What data will users provide? This will inform the different screens the mobile app will have. All these are then drawn on paper as sketches then digitally as wireframes. Wireframes should include styling from the style guide given so that they are as realistic as possible.

The design team can also prepare clickable mockups on Figma or Invision to simulate the user experience. The business’s project team can then provide better feedback.

5. App Development

Software developers will now begin to code the functionality of the app. The architecture of the app includes a server, APIs, and the front-end. Developers will pick an appropriate technology stack depending on the different platforms the app will launch on (iOS, Android, Windows). The coding process can take weeks or months. Therefore, there should be milestones where meetings will occur for updates purposes. It’s important that the business’s internal lead can understand the significance of these milestones. If not, the business might need an external project manager.

6. Functional and Performance Testing

Once the coding is done, testing begins. The first tests will mostly be visual to find whether the app looks like what was in the mockups. The workflow should match clickable wireframes on Figma of Invisio. The app should use the style guide fonts and colors consistently. The navigation should also work properly. The next step should be functional testing, to ensure users can access all the app’s functions. Testing should happen on all operating systems.

Once all features are tested, the app’s performance should also be tested. Performance testing involves checking screen load times, bandwidth consumption, app size, effects on phone battery, incidences of memory leaks, and so on.

7. Quality Assurance and Security Testing

The next step will be testing the ability of the app to withstand security threats. The development team will most likely have standard security testing procedures for the app. For instance, the app should be able to terminate user sessions if a user stays too long without activity. In some cases, the app will require to store user credentials for easy login. Data leaks should not happen in such instances.

8. Deployment of the Mobile App

Once issues detected in the testing phase have been fixed, the app is now ready for launch. The app will be submitted to the major stores and subjected to a review process. Clearance might take a few days or weeks. It’s important to write the app’s metadata correctly during the submission process. This metadata includes the app’s name, description, category, icon, and screenshots. Make sure to include the important keywords in the description for App Store Optimization.

9. Publicity

Apps are either meant for the mass market or a certain specific niche. Businesses, therefore, need to get word out to their target market that their app is available. One way to do so is to invite journalists and industry thought leaders to try out the app and review it for their audiences. This will help to not only get feedback but also publicity. The company should also use its other avenues such as social media to generate a buzz for the app. In most cases, they will release trailers, explainer videos, and a blog forum for discussion.

10 . Feedback and Improvement

As people download the app and start using it, it’s important to keep track of certain metrics. The most obvious will be the app’s average rating on the different stores. Are the specific issues that people are complaining about? Is there a feature that’s not working? There are deeper and more indicative metrics, though, such as the retention rate- the number of users using the app after their first experience. It’s indicative of the fact that they find the app useful. The company will also want to see how the Daily Active Users number is growing over time.

Getting Mobile App Development Right

The best way to approach mobile app development is to understand the intricacies of every step. The right software development partner will explain each step in detail. The business must not rush. The business model must be clear. The app must offer something different from the competition. Only when this happens should the actual app development proceed.

If your organization needs help with mobile app development, get in touch with NS804 for a comprehensive package. We help businesses build apps for both iOS and Android platforms. Get in touch with us today.

How To Create A Food Delivery App Like DoorDash

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Online food delivery platforms such as DoorDash make it easy for users to purchase food from their favorite restaurants. This expertly designed app facilitates convenient and frictionless online food ordering transactions in multiple territories. Below, we reveal what you need to know about creating a food delivery app.

1. Online Food Ordering Is Enjoying Phenomenal Growth

It’s a decision most of us have made. We opted to spend a quiet Friday evening at home instead of standing in line outside our favorite eatery. But we still craved that tasty pizza or sushi from the restaurant across town while we watched Netflix. So we did what most savvy consumers do nowadays and whipped out our smartphones. We ordered directly from the restaurant’s website or app or via a third-party food delivery app.

Our order arrived in record time, and then we munched down on our delicious meal. We barely gave a thought about how quick and convenient online food ordering has become. Yet, what makes this industry segment so compelling is how frictionless it has made the food delivery process. With just a few clicks, taps, and swipes, hungry customers don’t have to leave home or their place of work to enjoy breakfast, lunch, or dinner.

And this combination of technology and convenience is making a considerable impact. Consider that the food industry has an annual growth rate of approximately 3.7%. However, online food delivery has achieved annual growth rates of 15-20%, which is impressive. And much of this business is driven by platforms such as DoorDash, Grubhub, and Uber Eats.

2. Enter DoorDash

The platform that we’ll focus on from here on out is DoorDash. It’s a technology company based in San Francisco and founded by Stanford University students in 2013. Today, the company serves customers in Australia, Canada, and the United States across 4,000 cities. And what DoorDash does so well is connecting customers with a myriad of eateries in their vicinity.

The DoorDash app is available for Android and iOS, and the core user base consists of younger time-strapped families. Thus, the app’s developers constantly refine the user experience and interface (UX/UI) to save customers time.

3. Key Features To Implement In Your Food Delivery App

Eateries that join the DoorDash program must upload their menus and images of food items. However, some establishments fail to upload relevant images, which frustrates customers. So, there’s an opportunity to improve on the concept by making image uploads a mandatory process. And several other features that you need to implement in your online food ordering app include the following:

  • Search box
  • Filtering
  • Food customization
  • Order history
  • Pre-order
  • Cashback and discount offers
  • Ratings
  • Restaurant address
  • Delivery & special instructions
  • Pick up
  • Push notifications
  • Real-time GPS tracking
  • Live chat

4. Craft Your User Flow

Users should discover interesting eateries in their area and make their way to the checkout screen as quickly as possible. Thus, you’ll need to map out all the steps users will take by drawing up a flowchart. Also, consider how they navigate your app via the search box and the various filter and sort options. Several of these options will consist of the following:

  • Rating
  • Under 30 min
  • Pickup
  • Vegetarian
  • Menu price
  • Group order

Then, design your app’s screens with wireframes before putting together a prototype or minimum viable product (MVP). DoorDash, in its current form, has come a long way and utilizes advanced machine learning (ML) algorithms. But since you’re likely testing the market, it’s unnecessary to add complex features during the initial stages of development.

The Bottom Line

Developing a food delivery app such as DoorDash makes good business sense. Younger users are increasingly relying on their smartphones to book plane tickets through to ordering food. Contact us today to learn how NS804 can help you create apps that make food delivery a cinch.

What Should You Know About Your App Analytics?

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It’s now a lie that the growth of your social media app depends only on the value you bring to your customers. Today, more than ever, many factors determine app performance. These factors include: complexity, design, app testing, butterfly effect, and the list is endless. So, developers are careful about how they view and assess their apps. Therefore, without knowing how your clients react to different marketing strategies and which acquisition channels work best for them, you’ll never be 100% sure of how to make your app increase traction. Today, using app analytics yields countless possibilities and endless insight. However, there are special benefits that stand out.

Here’s What You Should Know About App Analytics

  1. App Analytics Drive ROI in Every Aspect of Performance

Millions of apps on the stores are competing for customer attention and better visibility. In this cut-throat contest, you can’t afford to have an acquisition strategy that lacks monetary goals. Marketing costs huge money. As such, you need to measure how much different channels deliver and compare with different acquisition strategies to determine what results in the best ROI. A winning app analytics strategy includes the following two points.

  • Looking at which channels offer the best customer lifetime value. Customer lifetime value LTV is calculated by customers generating higher revenue and higher possibility for retention.
  • A focus on in-app messaging. Hearing from prospects who have the power to connect to your employees at any time throughout your app experience is helpful to improving your strategy.

  1. App Analytics Help You Gather Accurate Data to Better Serve Your Customer

It’s hard to listen and serve your clients without looking keenly at their feedback and use patterns. Thus, app analytics help you to gain insight into customer data to serve them across all lifecycle stages. Many apps suffer the unfortunate fate of gathering a bulk of followers and failing to serve their needs adequately.

  1. Personalized, Customer-Focused Marketing

Creating an individually targeted and customized customer experience is now possible with app analytics. Customer-targeted push messages sent to specific people can make your app double its rates in a short time. It also converts up to three times better than traditional push messages.

  1. Tracking Individual and Group Achievements

Most app marketers rely on marketing strategies they’ve experienced before to drive results. But, using app analytics gives you a whole new set of customer data. Now, more than ever, app marketers can gain insight around small groups and individuals completing specific, directed activities within the app. What’s more, the possibility of using this knowledge is endless.

  1. Data-driven Results in Issues Concerning Retention

There’s a lot of buzz concerning customer retention these days. However, you can’t have a strong app engagement score if you don’t have many customers using your app regularly. The bottom line is that apps with higher retention rates enjoy better engagement, and more engagement and retention helps the app to gain customers and achieve growth. The most successful apps use analytics by focusing on high life time value customers and acquisition channels. In addition, app analytics close the gap between churn and retention.

Bottom Line

App analytics work in your social media background to enhance your app marketing efforts. It helps you achieve better growth and higher ROI. The above benefits paint a picture of how helpful app analytics is in today’s marketing space. And now, with NS804, you can create a social media app and collect app analytics in just a few clicks.