Improving your business lead count should be a top priority. And that’s because you’re likely operating in a competitive environment where only effective organizations survive and thrive. However, it’s never been easier to pump up that business lead count with today’s mobile app technologies.
About a decade ago, you’d rely on your website, blog, social media presence, and marketing outreach to generate leads. While you’ll still need to use these channels, a mobile app can help boost your lead count immensely. But that shouldn’t come as a surprise due to the wide proliferation of mobile devices. Inevitably, most of your clients likely engage with your organization via their smartphones and tablets.
And this presents a golden opportunity for you to strengthen your relationship with existing clients while also reaching new clients. A quality mobile app designed and coded by a reputable studio, such as NS804, can take your lead count to the next level. But if you’re sitting on the fence, here are several reasons why an app can improve your business lead count.
1. Tap Into A Larger Market
As of January 2023, there are 6.92 billion smartphone users, which make up 86.41% of the global population. When the majority of the world uses smartphones, you must optimize your business for mobile. Failing to do so will be detrimental to your business, as your competitors probably already have front-facing mobile components implemented.
When these competitors have established a direct relationship with clients via their mobile apps — it’s game over! Clients will remain loyal to these competitors since they’ll enjoy the convenience of having their needs met via a mobile app. They don’t have to waste precious time calling in or visiting an organization’s premises if they make inquiries or have services rendered.
More importantly, your competitors can keep on generating new leads with their mobile apps. Existing customers will often recommend these apps to their friends and families if they’re satisfied with the user experience (UX). But your competitors can also spread awareness of their app via advertisements, leaflets, flyers, and other marketing materials. All they need to do is place a scannable QR code on these marketing materials, which has a download link to their apps.
2. Optimize Your Email Campaigns For Mobile
Another way a mobile app can help you is with your email campaigns. First-time users that download your app may need to provide an email address and set up 2-step verification. So, they’ll receive subsequent communications via email, which you should optimize for mobile devices.
However, email is an effective tool for generating and improving your business lead count. You can start by creating several email templates that work well on mobile devices. Then, proceed with A/B testing to optimize these templates and your messaging further.
Running a lengthy email campaign can be time-consuming, so use an automation email marketing tool. You may use an existing platform or create your own, which integrates with your mobile app for maximum efficiency. Also, ensure that you’ve set up a backend database to store user emails, responses, feedback, and other related information.
3. User Geo-Location Presents Further Business Lead Opportunities
Utilize the built-in GPS of your users’ smartphones to determine the locations of most of your clients. With this information, you can run promotions in your most lucrative markets and do outreach programs in markets where you’re relatively unknown.
But keep in mind that geo-location strategies work best with existing users. For example, a restaurant may use its order-taking app to secure orders. But also use the same app to run promotions via in-app messages when customers are nearby the restaurant. Undoubtedly, this strategy will boost sales but won’t likely lead to additional business leads.
4. Attract B2B Clients Via Sponsored InMail
You’ll find many potential business clients on LinkedIn. And one of the best ways to reach these clients is via sponsored InMail messages. But this feature is only available for premium users, and 50 credits of InMail currently costs $79.99 per month. Yet it could be worthwhile, especially if you’re able to attract quality prospects.
And the good news is that you can further increase your business lead counts on LinkedIn with the Communication APIs. These APIs include the Invitation API and Messages API, which you may integrate into your app. The side benefit is that your app will become a social hub for clients that use LinkedIn on a regular basis. And potentially bring new clients to your business that you would’ve never been able to reach before.
5. Build A Business Lead And Tracking App
If your company and sales representatives work out in the field, you should consider building a mobile business lead and tracking app. While there are several established platforms available such as Apptivo, Salesforce, and Zoho, you may prefer a tailor-built solution instead.
The primary advantage is that you can take a mobile-first or mobile-only approach. And even though there’ll be an upfront cost for developing this app, you won’t need to pay an ongoing subscription or deal with changing end-user license agreement (EULA) issues of turnkey solutions.
But why would you want a business lead tracking app when a spreadsheet would suffice? For a small business that’s only just started establishing itself, a spreadsheet may do in the short term. However, for any organization that needs to integrate other components, such as its customer support systems, e-commerce, and email, it’s an absolute necessity.
Ultimately, you’ll need to consider your organization’s growth rate and the complexity of your business processes before developing such an app. And while there’s nothing wrong with using a turnkey solution as a startup, a custom-built and robust solution should always be a long-term goal.
6. Automate And Monitor Your Business Leads
Make your email campaigns and outreach programs as engaging as possible. You want to impress your prospects early on and keep them interested all the way down the sales funnel. However, you may have generated plenty of leads, so you’ll need to automate the process.
Take the tracking app that we mentioned earlier. One way to improve it is by including the capability of processing a large number of prospects rapidly. And ensure that it keeps log event data, including when a sales representative attains a business lead, the date and time, the value of the lead, and any sales related to this lead.
Then, implement analytics that keep track of all aspects of your business lead endeavors. These analytics should reveal how successful your efforts have been, the quality of your leads, and insights into all your sales activities. Moreover, you should be able to drill down on the data to a granular level. And compile a detailed report with a single click, which management can access at any time.
And if you already have a customer relationship manager (CRM), you should allow for easy interoperability with your business lead tracking app. This will make customer acquisition and retaining those customers a more efficient process.
Mobile apps offer the perfect vehicle for increasing your business lead counts significantly. Not only do they make the process of attaining leads more efficient, but it’s also easier to track results and take the appropriate actions far more quickly. Contact NS804 to learn how we’ll help you develop a business lead app that will boost your business!