The rising adoption of mobile apps has been driven partly by changing consumer lifestyles. The accelerated uptake of mobile applications is due to the increased need by consumers to shop, bank, communicate, and socialize on social platforms. Thus, mobile apps will continue to have diverse applications in many users’ lives.
There’s no doubt that as the world continues to move faster, business people, from frontline staff to executives, will want to draw insight into their business processes. That’s why NS804 launched mobile app development for individuals and businesses, putting the power of AI-driven and search analytics in the hands of executives and employees.
The global mobile app market was estimated to be $154.05 billion in 2019, and it’s projected to grow at a compounded annual growth rate of 11% from 2020 to 2027. The demand for mobile apps will grow mainly due to internet infiltration, smartphone proliferation, and emerging technologies such as; artificial intelligence, machine learning, and the cloud.
Although the global app market is expected to grow, generating millions of revenues to companies and reaching out to millions of new users, experts predict that not all apps will meet the evolving demand for new apps. That is why 80% of apps developed nowadays fail.
Below, we look at mobile app development best practices:
Mobile App Development Best Practices
1. Unique Value Proposition
Many individuals and start-ups fail to establish an original idea for a mobile application and copy their competitors. Without a unique value proposition, your app is likely to fail and get lost in a myriad of apps out there.
2. User Experience
According to research by Intechnic, users abandon downloaded apps after three or fewer attempts if they find the app problematic. The reason users have a poor app experience is due to unintuitive navigation, long loading times, low latency, and a long registration process. It’s advisable to blend intuitive and useful experiences in the following ways:
- Reduce the effort required by users to get what they want
- Break large chunks into smaller manageable portions
- Offload tasks by setting smart defaults
- Allow users to save actions and re-engage later. Users expected to continue the browsing journey after leaving the app for a while
- Focus on user goals but avoid overwhelming users with too many actions
- Home the pinboard setup – ensure simple walkthroughs, faster email setups followed by onboarding.
A superior user experience leads to higher conversions and retention.
3. User Interface
Make app content the interface and remove unnecessary elements that do not support user tasks. Cards are considered great elements to display actionable content. And it’s advisable to keep the app interfaces light. Remember that the most successful apps are focused on a limited set of features. So, limit your feature set and prioritize what’s important, and cut off the clutter.
Another way of improving the user interface is by using a typeface that works perfectly well in different sizes to maintain usability, functionality, and readability in every endpoint. In addition, use adequate contrast for text because insufficient contrast makes the text blend with the app’s background. Strive for a minimum contrast of 4:5:1 for image text and body text to achieve sufficient contrast.
Other tips for making interfaces invisible include:
- Use content prioritization to improve the UX and simplify the UI
- Use direct and simple language for clarity
- Use legible font size
The user interface is the browsing surface of any mobile application and the lifeblood of any user engagement and user retention.
4. Problem Solving
Most businesses fail to define a specific user problem and thus do not solve a specific demand. If you design an app that’s fully functional and provides a superior user experience but fails to solve a problem, your app cannot be successful. A well-defined problem may sound something like this, “I am a young professional who’s focused on my career and professional development. I work long hours and do not have time to prepare healthy meals. I want to eat better and to pursue a healthier lifestyle.”
5. Monetization Strategy
Businesses conduct thorough market and consumer research, define their goals, prioritize their strategies and build an app that solves users’ problems. However, they still fail to make money off their app development efforts. That is due to the lack of a good monetization strategy. By launching it, you might attract and retain users but still fail to monetize the app.
6. Prioritize Security
It may not seem like a pressing concern right now, especially at the nascent development stages. However, when you critically think about your app for a minute, you realize it will have tons of sensitive information and data. The app will hold information about the company and its stakeholders – customers, employees, suppliers, and partners.
Depending on what your app is used for, you could be collecting sensitive payment information such as credit cards. You’ll have access to information such as phone numbers, email addresses, and everything else provided. It’s your responsibility as the app owner to protect your data. That’s why you need to prioritize security from the onset.
Users may hesitate to provide you with their information if your app is insecure. If security gets breached, it will have far-reaching implications by damaging your brand and making it impossible to recover. One best practice for mobile app development is to use encryption like the two-factor authentication TFA to protect sensitive data.
7. Test and Test Again!
Tests need to be run throughout the app development process. Don’t wait until the end to test the app’s performance, that’s too late to notice any anomalies. It’s much harder to identify and solve problems if tests are not run periodically. One best way to test your app development is with beta testers.
You can try using online resources and tools from the Beta Family to put you in contact with superior testers. You can identify crashes, bugs, and even error reports with beta testers. If you cannot run diagnostic tests yourself, outsourced mobile app developers can assist you with your app development process to ensure a smooth and successful delivery.
8. Simple, Discoverable Navigation
Navigation should inspire users to interact and engage with the content. The navigation should be implemented in a way that supports the structure of the app without bringing attention to itself. The navigation should be accessible and discoverable without occupying too much screen space. Indeed, navigation should accommodate the needs of the app users.
To make navigation simple and discoverable, assign priority levels to common user tasks. Give prominence in the user interface to destinations and paths with frequent use and high priority levels. Ensure that navigation is available at all times, not just when users anticipate using the app. Minimize the user’s memory load by making features available and ready to use.
Other ways to make navigation simple include:
- Communicate location using location indicators
- Icon and graphics elements must help users understand menu options
- Make interaction easy
- Hidden navigation affects engagement, slows down exploration, and confuses users.
- Reduce search efforts. For instance, if “search” is a primary function, it should be in front of people. You can display the “search” icon at the top or have a reference that activates search mode anytime and anywhere.
Simple navigation with labels and icons helps with user experience, interaction, and retention.
NS804 – Accelerating Your Mobile App Adoption
NS804 provides superior mobile app development solutions. As a partner from concept to completion, NS804 works with individuals, businesses, and market leaders to identify and optimize market opportunities with innovative app solutions. With specialties in IOS, android app development, minimum viable product MVP, and app optimization, NS804 can help you bridge any development gaps.
Contact NS804 for superior, best-in-class app development solutions.