The mobile app revolution has taken the world by storm – from e-commerce apps that embrace realistic virtual and augmented reality shopping capabilities to video-based dating apps.
Recent developments in mobile apps show that the digital world will embrace a paradigm shift, making apps the next big thing after the internet. Already, the metaverse defined the limits of virtual spaces, signaling a new awakening in how we use and interact with the internet.
Today, video-based dating apps have defined a new frontier, eliminating the barriers set in previous dating apps. Traditionally, the online dating scene was a scam zone characterized by fake profiles and unrealistic characters.
However, today, this is about to change with new video-based, next-generation apps like PreVue Dating.
Here’s what we should expect with video-based, next-generation dating apps:
1. More authenticity
Documented evidence shows that there are many benefits to using a dating app with a video as opposed to one with just images. The first advantage is more authenticity. Videos allow users to showcase their personality, tone, and body language in ways that mere pictures cannot.
Videos give users a more personalized and accurate presentation of themselves, which helps create trust and increase the likelihood of a successful match. So, new dating apps that embrace the video-based capability will ensure more users and personalized experiences than dating apps without this new capability.
2. Better communication
Truth be told: videos provide better communication and more personalized interaction than mere images or pictures. Precisely, videos allow users to exchange information and talk more realistically, ensuring that users can hear and respond to one another in real time. This capability can lead to more meaningful communication and deeper connections which is a critical element in online dating.
3. Improved safety
Videos can help improve the safety of users by allowing users to verify that those they are talking to are the people they’re claiming to be. Videos can also help users feel more comfortable meeting in person as they’ve already seen and talked to each other via video.
Let’s consider the following statistics:
- One in every seven dating profiles may be fake
- Of all 3.5 million profiles created every month, 500,000 may be fake
- Romance scams resulted in losses of over $1.3 billion in the US in 2022
- Canadian romance scam victims lost over $50 million in 2021
- Australians lost at least $568 million in online dating scams in 2021
- Social media remains a fundamental attack vector in online dating scams
So, video-based dating sites are gradually providing safety nets to most users in online dating sites.
4. User experience
There’s no denying that video-based dating apps are realistic and provide a better user experience. A dating app with a video feature can provide a more meaningful conversation and deeper connections and interactions. Users can share videos of themselves and others, making the app more meaningful and entertaining.
Already, a Forbes publication showed that video communication is being optimized to further physical distance and allow for social distancing – in both work and dating spheres.
So, when you combine this capability with the risk of physical communication in the wake of the Covid-19 pandemic, you realize that video-based communication is gaining momentum in bridging glaring gaps in physical communication.
5. Mutual attraction
Sharing videos with interesting captions on social media is nothing new. Facebook first launched its video function in 2007. YouTube began in 2005. And Snap Chat exploded after adding a 10-second video capability to its platform. TikTok is currently the new frontier in marketing, and it utilizes live and recorded videos of users.
There’s no denying that the short-form video model became a striking feature of most online applications – and this trend will grow. Despite this development, it has taken a few years for dating apps to adopt this feature.
But why the delay?
The prevailing theory is that it’s scary to show more online. Everyone has great photos and excellent captions depicting their ‘best angle’ and ‘their good side’ which provides psychological protection.
However, with platforms such as PreVue Dating taking video-form elements in their models, it shows just how videos are harder to fake and how the dating landscape is changing.
Videos indisputably allow users a better gauge of mutual attraction. And as users become more discretionary, videos will gain more momentum in the dating world, signaling a new normal to most users of online dating sites.
6. Increased confidence
Most people turn to online dating because it’s more confidential. Indeed, most online dating users prefer to first match with interested potential matches before meeting them in person. This ultimately provides psychological protection in case things do not go as planned.
The truth is – videos allow users to showcase their personality, tone, interests, and attitudes which can increase their confidence. This may be particularly helpful to those users nervous about meeting new people or people who may struggle with making the first impression.
Videos can be a more efficient way to get to know someone without wasting time. Instead of spending hours, days, or sometimes weeks getting to know someone, videos allow users to get a taste of someone’s interests and personality in minutes. Video-based capabilities help users establish compatibility without wasting time exchanging messages and texts.
8. Screening tool
One exhilarating aspect of videos in dating is that they can act as screening tools. Users can screen those they’re interested in before committing to a date or a meet-up. Screening can help reduce the number of mismatches and increase the chances of a successful date.
9. Hobbies and interests
Videos can help users showcase their interests and hobbies in a more meaningful way than written descriptions and images. By showcasing interests and hobbies in a more interactive and meaningful way, videos can help potential matches get a better understanding of what they have in common.
10. Better visibility
Adding a video on one’s dating profile provides better visibility and enables users to stand out from the crowd. This capability is especially important at a time when dating platforms are flooded by fake profiles. Adding a video boosts the number of potential matches, providing a more fulfilling and interactive online dating experience.
PreVue Dating – A Path to Online Engagement
Online dating apps have been doing a lot of experimentation and innovation in videos. Some of these platforms allow basic features such as pulling and posting a video from your phone. Others offer full-blown video-chatting functionality. Dating apps have adopted various and varying rules and moderation capabilities to improve match quality and dating experiences.
NS804 has worked closely with online dating app players to identify proven strategies for online dating experiences. And with the wake of PreVue Dating, it’s becoming clear that video dating will be a frontier in online dating. However, it’s important to note that as video becomes a trend in online dating, users will have to adopt several safety guidelines.
Some of the main safety cornerstones for videos in online dating include:
- Platform guidelines. Online dating platforms must be overtly clear about what’s appropriate content.
- Community feedback. The online dating community must drive the common good with reporting buttons that flag and moderate content.
- Human moderation. Human moderation is a critical element in reducing technology gaps and human errors. For instance, Facebook has approximately 15,000 reviewers hunting inappropriate content and fake news.
- AI moderation. Many dating apps take appropriate precautions to protect their women users. AI-powered private detectors scan images for inappropriate content.
- Privacy functionality. Controls when and how users use the video functionality feature. Some apps, for instance, allow chat users to blur their screens until they feel comfortable.
Contact NS804 to bring video-based capabilities to your online dating platform.