Developing an iOS eCommerce app that keeps users engaged takes time and work. But to achieve desirable results, it’s best to work with an experienced iOS development agency. And if you follow these handy pointers, you’ll increase your chances of releasing an app that truly shines.
1. Why You Should Study The Competition
For many enthusiasts and tech industry insiders, the Apple Worldwide Developers Conference (WWDC) is a yearly highlight. Developers, in particular, follow this conference to keep updated about the latest developments concerning the iOS app platform. And the media wait with bated breath to hear announcements from keynote speakers, such as Tim Cook and Craig Federighi. These announcements clarify the direction of Apple and how that affects developers in the foreseeable future.
While developers can learn much about the Apple ecosystem by following WWDC, it’s not enough. They must continue researching and studying the market segment they are targeting. If an iOS development agency plans on entering the eCommerce space, then it should study its competitors. After all, this market segment is highly competitive, and developers must do their homework to find success. And with eCommerce app use growing by 36% between April and July 2020, competition will only get tighter.
2. How To Optimize For The iOS App Platform
Apple wants developers to release polished applications that showcase the iOS app platform to existing and potential users. That’s why it’s crucial to optimize your app by closely following Apple’s guidelines.
Your app needs to be lightweight and responsive for the best user experience. Therefore, you should implement the most efficient file and video formats and reduce the size of updates. Then, take things further by leveraging app thinning and utilizing on-demand resources by shipping these as separate asset packs.
However, your work doesn’t end there, as you’ll also need to do App Store Optimization (ASO). Ensure that your store page has the following: app name, subtitle, the app’s URL, all relevant keywords, ratings, reviews, listing CTR, and the category of your app. Furthermore, you should insert high-quality images and videos, an apt description, and design an eye-catching icon.
3. What Ecommerce App Features Are Most Important
Keep users engaged by providing them with the features they want and a seamless experience. So, ensure that your eCommerce app has the following features:
- Hassle-free customization
- Simple onboarding process
- Intuitive and responsive design
- A frictionless process from registration through to checkout
- Analytics measuring all applicable user behavior
- Push notifications for promotions and call to action (CTA)
- Engaging and relevant content
4. Why You Should Hire An iOS Development Agency
It may seem tempting to hire a freelancer to develop your upcoming eCommerce app to save on development costs. However, that may not be the wisest choice, especially with what an iOS development agency brings to the table. An agency is more accountable, likely to stick to deadlines, work within the budget, provide maintenance and support, and stay on top of trends.
5. How To Keep Users Coming Back
You’ve invested heavily into your new eCommerce app and hope that users will keep coming back. But to ensure this happens, your user interface (UI) and user experience (UX) should be excellent. Moreover, prepare a minimum viable product (MVP) and conduct regular testing to determine whether or not your app’s engaging users. And update your app regularly with features that delight your users and help keep it in the spotlight.
When targeting the iOS app platform, it’s best to go in prepared with a clear strategy. Start by studying the competition, then optimize your app and add the most important features. And don’t forget to implement great UI/UX design and regularly roll out updates. But to create an outstanding app, work with an experienced iOS development agency, such as NS804 today.