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SaaS Mobile Apps Vs Custom App Development

Weighing the benefits of SaaS mobile apps vs custom app development is worthwhile for several reasons. With rapid digitalization underway, every enterprise should consider what type of apps they need. They also need to look at costs, customization, integration, time to implementation, and scalability, to name a few.

Both SaaS and custom apps offer very similar benefits, which makes the decision-making process difficult. While a SaaS solution may be perfect for certain types of businesses, it may not be right for your enterprise. Below, we pinpoint the differences between SaaS and custom apps and what you should consider before coming to a decision.

1. What Are SaaS Mobile Apps?

Most of us know what mobile apps are and know how indispensable they’ve become. But what exactly is SaaS (Software as a Service), and why does it matter? Well, if you’ve used a modern cloud service, you’ve likely made use of a SaaS. Dropbox, Google Docs, and Netflix are good examples of popular SaaS offerings that users find valuable.

And since these services are cloud-based, users don’t have to download and install large executables and packages. Thus, they avoid installation errors and the possibility of their devices becoming infected with malware and viruses. Another side benefit is that users don’t have to worry about updates, as these are done in the cloud. So, enterprises that hire employees that aren’t too technical can hit the ground running.

SaaS mobile apps offer all these benefits to users who mainly or only use smartphones for their daily business activities. As long as they have a reliable connection, they should enjoy uninterrupted service most of the time. However, many SaaS offerings have offline modes allowing users to continue using these services without breaking their workflow.

2. Top SaaS Mobile App Benefits

You may be deliberating whether to develop a SaaS or a custom mobile app. We understand that it’s not always a clear-cut decision if the app should fulfill many vital business functions. Therefore, we’ve listed a few of the benefits that you should be aware of when developing SaaS mobile apps:

  • Fast Implementation – If you’re leading a startup or need to deploy services rapidly, then a SaaS is the way to go. A SaaS allows you to bring all your ideas to the market far quicker than taking the custom app development route.
  • Simple Customization – SaaS apps are far easier and quicker to customize than custom apps. Furthermore, features are likely to fit your enterprise’s needs since SaaS apps are updated at more regular intervals.
  • Integration With Other Apps – Your enterprise probably relies on several third-party applications to function smoothly. A SaaS allows you to quickly and cheaply integrate all these apps since you can access its built-in APIs (application programming interfaces). For a custom app, you’d need to handle all integrations during development and incur additional costs if you integrate them later on.
  • Easy To Scale – Small enterprises with approximately 50 employees use between 25-50 SaaS apps. And larger enterprises with over 250 employees utilize more than 100 SaaS offerings. Furthermore, almost 85% of small enterprises have invested in SaaS solutions. The adoption of SaaS is partly due to how easy it’s to scale for enterprises of various sizes.

3. How Does Custom App Development Differ?

Developing a custom mobile app is a more elaborate process than creating a SaaS solution. The developer will have to consider the costs associated with back-end hosting, setting up a developer account, operating system updates, handle user feedback, support new devices, and offer maintenance and support. Of course, some of these costs apply to SaaS mobile apps but to a lesser extent.

But what truly sets a custom mobile app apart is that it makes use of a smartphone’s unique features. For example, a developer can add functionality that takes advantage of the Samsung Galaxy Note 20 S Pen. It wouldn’t make sense to add this functionality in a SaaS since it’s meant to work on a wide variety of devices.

4. Top Benefits of Custom App Development

As we’ve already revealed, SaaS mobile apps offer a wide variety of benefits that you ought to consider. The lower costs and quick implementations certainly benefit startups and enterprises operating on a tight budget. However, it would be a mistake to forge ahead without looking at what custom app development brings to the table.

  • Full Customization – Both SaaS and custom apps can be customized. But a custom app offers deeper customization since the developer can access more of a device’s APIs, hardware, and operating system.
  • Fits Your Needs Perfectly – Your enterprise’s unique needs can’t always be addressed by a SaaS. For example, storing data on the cloud presents certain security risks that you’d like to avoid. But your custom mobile app allows you to store and encrypt data on the device or offline.
  • Takes Advantage Of Device Features – Today’s smartphones come with innovative features that set them apart from competitors. And users choose a specific brand and model because they find its unique features desirable or valuable. Thus, you can make your app stand out if you take advantage of a device’s unique features and grow your audience.
  • Changes With Your Business – SaaS apps often become monolithic as they grow and mature. When an enterprise’s needs change, it becomes a monumental task to implement changes in such apps. But that’s not the case with custom apps since they don’t require any significant platform changes to adapt to your business.

5. Which Development Strategy Is Best For Your Needs?

Last but not least, you must consider your development strategy that best fits your enterprise’s needs. Developing apps is challenging and is fraught with risk, that’s why it’s important to make the right decisions. We recommend that you look at your costs, time to implement, and customization factors in more detail.

  • Costs – Consider all the costs of developing a custom mobile app versus that of a SaaS. Additional features, higher complexity, and sleeker visual elements will inevitably increase costs. And the longer it takes to develop your app, the more expensive it becomes.
  • Time To Implement – One of the key benefits of SaaS is how rapidly an enterprise can deploy and implement services. In most cases, a SaaS is the smarter choice for startups and smaller enterprises that don’t have the luxury of time.
  • Customization – Smartphones have become more advanced and sport features, which were inconceivable a few years ago. Furthermore, user expectations have risen, and enterprises may want to take advantage of features unique to specific devices. In such scenarios, it’s necessary to develop apps with deep customization in mind. That’s only possible with custom app development because the developer works directly on the hardware and not the cloud.

In Conclusion

SaaS solutions have gained traction in recent years as more enterprises embrace the cloud. And many smaller enterprises have invested heavily in SaaS apps, and this trend’s bound to continue. But for enterprises requiring high levels of customization and the ability to take advantage of a device’s unique features, only custom apps will do. Contact us today to learn how NS804 can develop powerful enterprise apps that will boost your business.

How To Create A Better iOS Ecommerce App

Developing an iOS eCommerce app that keeps users engaged takes time and work. But to achieve desirable results, it’s best to work with an experienced iOS development agency. And if you follow these handy pointers, you’ll increase your chances of releasing an app that truly shines.

1. Why You Should Study The Competition

For many enthusiasts and tech industry insiders, the Apple Worldwide Developers Conference (WWDC) is a yearly highlight. Developers, in particular, follow this conference to keep updated about the latest developments concerning the iOS app platform. And the media wait with bated breath to hear announcements from keynote speakers, such as Tim Cook and Craig Federighi. These announcements clarify the direction of Apple and how that affects developers in the foreseeable future.

While developers can learn much about the Apple ecosystem by following WWDC, it’s not enough. They must continue researching and studying the market segment they are targeting. If an iOS development agency plans on entering the eCommerce space, then it should study its competitors. After all, this market segment is highly competitive, and developers must do their homework to find success. And with eCommerce app use growing by 36% between April and July 2020, competition will only get tighter.

2. How To Optimize For The iOS App Platform

Apple wants developers to release polished applications that showcase the iOS app platform to existing and potential users. That’s why it’s crucial to optimize your app by closely following Apple’s guidelines.

Your app needs to be lightweight and responsive for the best user experience. Therefore, you should implement the most efficient file and video formats and reduce the size of updates. Then, take things further by leveraging app thinning and utilizing on-demand resources by shipping these as separate asset packs.

However, your work doesn’t end there, as you’ll also need to do App Store Optimization (ASO). Ensure that your store page has the following: app name, subtitle, the app’s URL, all relevant keywords, ratings, reviews, listing CTR, and the category of your app. Furthermore, you should insert high-quality images and videos, an apt description, and design an eye-catching icon.

3. What Ecommerce App Features Are Most Important

Keep users engaged by providing them with the features they want and a seamless experience. So, ensure that your eCommerce app has the following features:

  • Hassle-free customization
  • Simple onboarding process
  • Intuitive and responsive design
  • A frictionless process from registration through to checkout
  • Analytics measuring all applicable user behavior
  • Push notifications for promotions and call to action (CTA)
  • Engaging and relevant content

4. Why You Should Hire An iOS Development Agency

It may seem tempting to hire a freelancer to develop your upcoming eCommerce app to save on development costs. However, that may not be the wisest choice, especially with what an iOS development agency brings to the table. An agency is more accountable, likely to stick to deadlines, work within the budget, provide maintenance and support, and stay on top of trends.

5. How To Keep Users Coming Back

You’ve invested heavily into your new eCommerce app and hope that users will keep coming back. But to ensure this happens, your user interface (UI) and user experience (UX) should be excellent. Moreover, prepare a minimum viable product (MVP) and conduct regular testing to determine whether or not your app’s engaging users. And update your app regularly with features that delight your users and help keep it in the spotlight.

In Conclusion

When targeting the iOS app platform, it’s best to go in prepared with a clear strategy. Start by studying the competition, then optimize your app and add the most important features. And don’t forget to implement great UI/UX design and regularly roll out updates. But to create an outstanding app, work with an experienced iOS development agency, such as NS804 today.

What Are The Top Enterprise App Development Challenges In 2021?

Developing an enterprise app in 2021 presents several challenges that you need to know. App security vulnerabilities have become a cause of concern, and delivering a great user experience (UX) has become paramount. We take a deep dive into what enterprise app development looks like in the foreseeable future.

1. How To Decide The Enterprise App Type

When embarking on enterprise app development, you should carefully consider what tasks your application should handle. Start by looking at what processes require improvements at your company. Then, determine if these processes affect the entire company or are limited to a specific department. Moreover, pinpoint any tasks that your upcoming app should address, such as facilitating communication or stocktaking, as examples.

And even having already implemented several solutions, continue taking a holistic view of your company. As we enter a period of rapid digitalization, companies will need to enhance their business processes or be left behind. Thus, it’s wise to take a hard look at whether you’ve already implemented the following systems successfully:

  • Automated billing and payment process
  • Business Continuity Planning (BCP)
  • Business Intelligence (BI)
  • Call center and customer support
  • Content management
  • Customer Relationship Management (CRM)
  • Enterprise Application Integration (EAI)
  • Enterprise Management Systems (EMS)
  • HR management
  • Enterprise Resource Planning (ERP)
  • Social media management

All these systems should work flawlessly with each other and improve staff productivity. Also, upgrade outdated systems as quickly as these often cause bottlenecks and security vulnerabilities.

2. How To Ensure A Worthwhile ROI

Ideally, your enterprise app should make completing specific tasks far easier and quicker than before. And do so consistently and effectively so that it pays for itself in the long run. But how do you go about developing an app that does indeed deliver ROI? Well, you should ensure that your enterprise app development efforts produce a solution that offers several benefits.

Firstly, your app should improve productivity and empower staff by ensuring they have access to the most up-to-date data. By implementing business intelligence (BI) together with a robust cloud solution, staff members can complete mission-critical tasks at all times, even when out of the office. Secondly, your app should reduce running costs and speed up all relevant business processes. Thirdly, it should give your company a competitive edge by improving the customer experience and help you stay ahead of market trends.

3. Why The Enterprise App UI Matters So Much

When people think of enterprise apps, they picture dull and ugly-looking WinForms applications. Fortunately, that period in business computing is steadily coming to a close. Businesses no longer rely on desktop-only solutions, especially with the growing popularity of cloud-based web apps. Moreover, Windows desktops are no longer the only game in town, with Apple Macs and Linux desktops gaining traction. Not to forget about Android and iOS devices, which have gradually become powerful productivity tools in many organizations.

With this gradual shift, there has been a steady revolution in User Interface (UI) design. And with the increased use of mobile devices in enterprises, it’s crucial to deliver an optimal User Experience (UX). After all, a well-implemented UI/UX goes a long way in improving conversion and retainment rates. Company staff can fulfill their duties effectively while customers can complete registrations, purchases, and bookings in a frictionless manner.

Thus, it’s paramount that you always consider the UI/UX when embarking on enterprise app development. In many cases, errors and flaws could be due to the interface instead of any underlying issues. Utilize user testing and web analytics, and give this data to your designers to initiate improvements where necessary. Furthermore, a great UI/UX will help boost search engine rank, enhance customer loyalty, and promote your self-service channels.

4. How Can You Keep Enterprise Apps Secure

Your enterprise app shouldn’t only look good, but it must also be secure. And the security of your app should be a top priority, especially if you’re developing for smartphones. According to a report by the Synopsys Cybersecurity Research Center (CyRC), approximately 63% of Android apps contain open source components that contain security vulnerabilities. These vulnerabilities expose sensitive data and utilize an excessive amount of device permissions.

What’s even more concerning about these findings is that 94% of these vulnerabilities have security patches available. And most developers are ignoring or failing to secure the components they use to build their apps. Therefore, whether you’re developing a mobile, web, or hybrid app, you must regularly conduct vulnerability tests. For example, if you’re developing a mobile app, make sure to test for the following:

  • Client-side injection
  • Dangerous third-party code
  • Data storage issues
  • Detecting insecure communication
  • Exposed authentication
  • Failure to encrypt data over a web service
  • Server-side control failures
  • The exploitation of the device’s permissions and operating system (OS)

5. Why You Should Invest In Regular App Updates

It’s vital to look at your enterprise app as an ongoing project and not a one-off. Why this is so important is because your app will become outdated after some time. So you’ll need to roll out updates at regular intervals to introduce new features and patch up security vulnerabilities. And every update presents a golden opportunity to receive employee feedback to see how they’re finding the latest iteration of your app.

6. How Should You Manage Your App’s Data

Users have become increasingly concerned about how their data is collected and used. And given the growing number of security breaches as of late, this is a valid concern. That’s why you should pay more attention to how you manage your app’s data. Ideally, you want to limit the amount of data usage and bandwidth of your app, as long as it doesn’t impact productivity negatively. But you should also encrypt this data, as you don’t want malicious parties to gain access to sensitive information.

Furthermore, analyze how your app stores data, especially in mobile devices with limited storage space. Ensure that the app isn’t storing unnecessary or unwanted data, which can rapidly eat up the available storage. And limit the number of app permissions, as it’s seldom necessary to share information with too many apps.

7. How Much Does Enterprise App Development Cost?

Applications vary in complexity, and that directly correlates with the cost of development. Succinctly, a simple app costs approximately $ 37,500, an app with medium complexity costs up to $ 150,000, and a highly complex app can reach $ 750,000. A low-cost app developer, such as a freelancer, may charge between $ 85 – $ 105 per hour. While this may seem reasonable, do check if this also includes back-end integrations, graphic design, cross-platform support, and additional features.

In most cases, a freelancer or cheaper developer won’t be able to deliver all of these. That means that you’ll have to hire an additional graphic designer, developer, and back-end expert to complete your project, which will drive up costs more than expected. However, if you work with an experienced agency, you can have your app developed on time and within budget.

The Bottom Line

Enterprise app development is a long and complex process that requires the expertise of seasoned professionals. Ideally, you’ll be working with an agency that understands the needs of your company. Contact us today to learn how NS804 can help you create an enterprise app that takes your business to the next level.

Is It Still Possible To Develop Innovative Enterprise Apps?

Creating innovative enterprise apps seems like a monumental task. And you’re not wrong if that’s what you’re thinking? However, all the best apps have something in common, which involves solving a pain point exceptionally well. So yes, it’s still possible to develop innovative apps for enterprises, provided you spot a gap in the market.

1. Innovative Enterprise Apps Help Deliver Business Value

With behemoths such as Microsoft, Salesforce, and SAP, delivering high-quality enterprise apps, it’s easy to become intimidated by these strong competitors. But as an appreneur or lean startup, you can make a dent in the market by developing innovative enterprise apps. After all, there’s bound to be a gap in the market that the big players aren’t servicing yet.

Some of the most indispensable apps that businesses use are those that facilitate communication internally and externally. And this has become even more important in the COVID-19 era, as more company staff work remotely. But even in a post-pandemic age, businesses will still seek out the most effective communication solutions. Thus, there will be many opportunities to innovate on the cloud but also with business mobile apps.

2. Four Things Your Enterprise App Should Have

With a plethora of excellent enterprise apps in the marketplace, user expectations have risen considerably. The days when business applications would only run on desktops and thin clients are long gone. Business mobile apps have grown in popularity as company staff make greater use of smartphones. And apps with complex, inconsistent, and unresponsive user interfaces (UI) are also being shunned in the enterprise space.

The most successful enterprise apps all have these four elements: good visual design, full integration with a company’s systems, compatibility across devices, and robust offline capabilities. Company staff and remote workers love using apps that encapsulate all these elements since they facilitate productivity.

3. Identify A Gap In The Market

Before commencing with development, you’ll need to discover what pain point your app is trying to solve. What problem are you regularly experiencing, which can be solved by a well-conceived application? And does this problem also affect people within an enterprise environment? If you can provide an answer to both questions, then you may have discovered a gap in the market.

However, don’t rush into development without conducting a market opportunity analysis beforehand. It will help you identify customer needs, competitors, and risks that you may face. Thus, you’ll be more informed and better positioned to deliver an innovative enterprise app to users.

3. Business Mobile Apps Are Driving Forth Innovation

While the desktop is the undisputed stalwart of enterprise environments, smartphones have also penetrated this space in recent years. Today, company staff use an average of four apps per day for their work. These business mobile apps keep staff engaged and enhance their well-being and productivity.

From executives through to sales staff, they now have mission-critical information available to them at all times. Mobile apps diminish the need to be in the office or a specific location to access a PC, saving staff valuable time.

4. Work With An Experienced Developer

Innovative enterprise apps, such as Flock, Trello, and SurveyMonkey have radically transformed the workflow of modern businesses. These apps came into existence because there was a real need for them. Moreover, the developers behind these apps identified the pain points users were experiencing and responded with powerful and intuitive solutions.

If you have an app in mind that’s potentially world-changing, then talk to us. As an experienced developer of enterprise and mobile apps, NS804 can help you create the app you’ve always wanted to make.

Why Custom Enterprise Development is Soaring

The Digitalization of The Economy & Enterprise Development

In the last year, our world saw a massive acceleration into a more digitalized state. This was largely due to the global pandemic that swept the world. However, the wave of digitalization was well on its way long before the COVID-19 pandemic. Regardless, in today’s world, the economy has shifted to an almost entirely virtual experience. To meet this large appetite of the consumers for instant gratification and virtual service, companies have turned to custom enterprise development for a wide variety of solutions.

Developing a custom enterprise application for your organization leads to a wide variety of benefits.

How Businesses are Utilizing Custom Enterprise Apps

Companies are already making great use of custom enterprise apps and enterprise development. One of the main functions for which many organizations employ a custom enterprise application is communication. Communication is one of the most important aspects of any organization. Without strong communication channels, it’s fairly difficult to accomplish large-scale projects that require robust teamwork, cooperation, and strategy.

Furthermore, this is extrapolated when you consider the remote work atmosphere that many organizations have embraced following the COVID-19 pandemic. While working from home has proven beneficial for both organizations and staff members, it goes without saying that communication efforts saw strain as companies dealt with the transition from office work to remote staff.

The Benefits Of Enterprise Apps

There are many benefits to developing a custom enterprise application that streamlines business operations and creates internal efficiencies throughout the organization. From bolstering communication channels to fostering stronger collaboration sessions between remote employees, custom enterprise development offers firms a wide variety of solutions.

The Lifetime Value of a Custom Enterprise App

Investing in the enterprise development of a custom application is a big decision. However, when you consider the lifetime value that an application of this nature offers your firm, it really becomes a no-brainer.

For more information on custom enterprise applications, or anything else related to app development, keep browsing NS804.

What’s Involved In Maintaining A Mobile App?

Input cost is always a primary consideration when embarking on the app development journey. That makes sense when a simple mobile app costs about $37,500 while a complex app is north of $500,000. Undoubtedly, designing and developing an app is a substantial investment that company leaders need to comprehend. But they also need to understand the importance of maintaining their applications after releasing them.

User expectations have risen considerably, and they seldom put up with buggy, obtrusive, and unengaging apps. That’s why it’s vital to listen to user feedback and roll out the necessary bug fixes and content updates. However, this is an ongoing process that increases the likelihood of — keeping users hooked — when done correctly. Below, we’ll take a deeper look at what’s involved in maintaining a mobile app.

1. App Development Is Ongoing

 

Pushing an application out the door is only part of the app development process. And the reason for this is that an app is never truly finished if it’s going to enjoy long-term success. There’s no shortage of applications in the App Store and Google Play, which means that users have an almost endless amount of options. Therefore, they’ll quickly delete lackluster apps to make space for those that seem more promising.

Many users have no qualms about removing applications that have intrusive in-app purchases, poor UX, security vulnerabilities, technical issues, unnecessary features, and when they lack content or violate user privacy. However, you can avoid or reduce the frequency of these issues by regularly rolling out updates for your apps.

2. Hidden Mobile App Costs

 

Developing applications comes with its fair share of hidden mobile app costs. Back-end hosting, gathering user feedback, keeping up with OS updates, maintaining a developer account, supporting new devices, and providing maintenance and support, all cost time and money. Since an app requires regular updates during its life cycle, the costs of maintaining and supporting it may exceed its initial development costs.

3. Listening To User Feedback And Requests

 

The apps that succeed are those made by developers that take user feedback seriously. That’s why you should always be listening to user feedback and responding to their requests timeously. Look out for reviews left by experts and regular users in the app stores, and always make sure to respond with the necessary bug fixes, updates, or replies.

Their feedback will also help shape your app since you’ll gradually implement features and improvements that users want. Furthermore, by understanding user behavior you won’t waste resources on unnecessary content and features.

4. Pushing New Content

 

It’s vital to keep users engaged so that they don’t lose interest in your app. A good way to achieve this is by pushing new content at regular intervals. And one of the most efficient ways to notify your users about these changes is with push notifications. But there’s a push notification cost that you’ll need to consider. While several analytics platforms and vendors offer a free tier to help you get started, eventually, you’ll need to invest in a paid service to increase your reach.

The Bottom Line

 

Maintaining a mobile app is an essential part of the app development process. And doing it right means that you’re ascertaining all the hidden mobile app costs and listening to user feedback. Furthermore, you’re taking advantage of push notifications and applying the right strategies to keep your push notification cost as low as possible. Contact us today to learn how NS804 can help you develop and maintain engaging mobile apps.

How to Properly Execute a Mobile App Launch for Results

Successfully launching a mobile app is challenging, but not impossible if you know what the process entails. But be aware that it’s a long and difficult process that often trips up novice app developers. NS804 specializes in mobile app development in Virginia, and we always try to demystify the craft of making engaging apps. Below, we’re providing several handy tips that are in line with current trends in mobile app development.

1. Do Your Homework

Launching a mobile app is a lot more involved than one would think. It’s simply not about developing an app and then releasing it out in the wild, hoping that it will miraculously succeed. Only half the battle involves designing and developing a compelling application that will keep users engaged. The other half of the battle involves marketing, which may sound scary but is absolutely necessary.

Take the time to do extensive market research. And we do need to stress that there’s no such thing as too much market research. After all, you don’t want to waste time and money working on an app that users will ignore or won’t find appealing. Furthermore, investors and other stakeholders won’t be pleased if company resources are funneled into a project that will likely fail.

It’s vital to understand your Product Market Fit (PMF) and subsequently develop the right product for the right market. Current trends in mobile app development include several handy tactics in regards to PMF. These include keyword search volume, which is a list of commonly searched words in the app store, conversion metrics that track user acquisition and other data points, and retention metrics that measure user retention after the mobile app launch.

Of course, your marketing efforts shouldn’t end there. Research your closest competitors, blog regularly, create engaging video content, share content on social media, and even set up a landing page for your upcoming app. Also, diligently measure all your marketing endeavors and audience engagement.

2. Discuss the importance of defining success for the app

Many individuals and companies want to put out an app. But many don’t have a clear picture of what they’re trying to achieve or have an end goal in mind. If you’re finding yourself in a similar situation, then we recommend you ask an important question: “What problem should my app solve?”

After launching a mobile app, it will either gain traction or languish in obscurity. Apps that solve particular problems or improve on existing solutions tend to do well. And some apps find an audience by dealing exclusively with customer pain points. Other more niche apps solve specific business needs or improve upon existing processes. After carefully conducting a PMF survey and doing extensive market research, you should have a good idea of what problems your app is trying to solve.

Furthermore, you’ll need to set specific goals that your app will have to achieve and that you can measure. These goals can include the number of users that you’ll reach, the number of active users, the retention rate, and lifetime value.

3. Testing & Feedback

Current trends in mobile app development include leveraging BETA test groups and focus groups. These groups will make up the initial audience that sees your app, apart from your internal development teams. Why BETA testers are so important is that they’ll rigorously test your app and then provide you with valuable feedback. This feedback will consist of bug reports, issues with the UI/UX, and performance issues, to name a few.

Focus groups can help you to further refine your product before that crucial mobile app launch. Perhaps your target audience consists of medical professionals, but you’re unsure if your app’s color scheme and visual design will meet their expectations. However, a focus group that includes such professionals will be able to tell you immediately if they find your app’s aesthetics appealing.

Prepare a roadmap that informs your development teams and testers about important milestones. If possible, make your roadmap as visual as possible, as this makes it easier for most people to comprehend and internalize. Ideally, you want your developers and testers to work in tandem and deal with issues early on.

4. Data Collection & Results

Launching a mobile app is both exciting and scary. Exciting because you’re finally releasing your masterpiece after months of hard work. But scary, because you don’t know how well it will do. While there’s no guarantee that your app will succeed in an increasingly competitive market, this shouldn’t deter you from moving forward. Moreover, every mobile app launch presents a golden opportunity for collecting data that will become invaluable for your current and future development endeavors.

You can collect a wide variety of data, which may include device information and compatibility, functionality, location data, performance metrics, and user behavior patterns. Ensure that you’re only collecting data that’s necessary to the smooth functioning of your app and not intruding on user privacy. This data will show you whether your app is achieving the desired results or if you need to implement changes.

5. Be flexible in adapting and perfecting the app

You may think that you’ve released the perfect app, but it’s the users who ultimately decide that. The data you’ve collected and the reviews that users leave will give you a good idea if your app is meeting expectations. But regardless of your app’s overall performance, be flexible in adapting and perfecting your app. After all, current trends in mobile app development include the regular updating of apps to enhance their features and security.

But view this matter from the users’ perspective. Not only have users become accustomed to receiving regular updates, but they also expect them. Users tend to remain engaged if they’re receiving regular updates that enhance existing features or introduce new features. And they also feel more confident in using your app if they know that you’re regularly fixing bugs and issue security fixes.

6. Partner with an expert

Another vital part of your app that you shouldn’t skimp on is in regards to its Call to Action (CTA). Creating a CTA that converts prospects into long-term users of your app is a skill that you’ll need to master. However, we recommend partnering with an expert, such as NS804 that has plenty of experience in creating powerful CTAs that convert.

CTAs can be implemented in an ad, app, blog, digital platform, download, free trial, landing page, newsletter, and social media. Effective CTAs target the user, create a sense of urgency and are simple and straightforward. Furthermore, the effectiveness of CTAs are determined via A/B testing, and these tests need to be conducted regularly.

In Conclusion

Developing mobile apps that find and retain their audience in today’s competitive market is not easy. But if you do extensive market research, define what makes your app successful, test and receive feedback, collect data, and are willing to adapt your app, then you’ve got a shot at success. If you’re seeking mobile app development in Virginia and beyond, then contact NS804 today.

How Many Enterprise Apps Does Your Company Need?

While apps have become ambiguous in today’s digital landscape, this doesn’t mean that business leaders should become complacent. After all, every well-conceived enterprise app boosts productivity, creates new opportunities, empowers employees, improves customer satisfaction, and increases competitiveness. And these are only a few of the benefits that apply to companies, big and small, in general.

But as we all know, every company is unique with specific requirements that can’t always be fulfilled by general-purpose solutions. Quite often, it’s necessary to develop custom apps that match a company’s needs, goals, and growth trajectory.

However, it can be tricky to determine the exact number of apps required to achieve the desired outcome. That’s why we’re providing these handy pointers to take away some of the guesswork and help you make an informed decision.

1. Consider Your Enterprise Mobile App Strategy

Most, if not all, your clients, business partners, and employees own or have access to smartphones. In many cases, the smartphone is their primary or even sole communication device. Therefore, it’s essential to determine the best way to connect with them by planning out your enterprise mobile app strategy carefully.

Always take into account what type of app will be useful for a particular target audience. Your sales staff may require a robust CRM, whereas your management team welcomes a handy analytics app to view KPIs on the go.

2. Why A General Enterprise App May Not Be Enough

Apps such as Microsoft’s Office 365 handle many essential business functions effortlessly. Staff can easily author and share Excel, PowerPoint, and Word documents quickly while working on various devices at multiple locations due to its cloud service. It’s also capable of further functionality, which largely depends on the preferred price plan and add-ins installed.

But should your logistics staff need an efficient, precise, and streamlined solution that monitors inventory throughout the entire supply chain, then a custom app is the more suitable choice.

3. Think About Individual Department Needs

Your enterprise mobile app strategy relies heavily on what each department of your company needs. Prepare to expend time and effort to determine what type of app will benefit individual departments, especially if current solutions aren’t addressing business problems adequately.

Are your HR managers satisfied with the company’s recruiting and onboarding apps? How are your customer service apps performing under heavy load? And are your financial apps compliant with the latest legislation in your region? These are just a few of the questions you should be asking before forging ahead.

4. Using Company-Wide Plus General Employee Apps

Speed, scalability, and easy integration with a company’s ecosystem are what makes for an ideal enterprise app. And like a well-oiled machine, your company-wide apps should work flawlessly with your general employee apps. Your company may hire both desktop and non-desktop bound employees. Thus, your apps should be useful to all employees, regardless of their screen time and choice of device.

5. Investing In Multiple Apps May Increase Productivity

To boost productivity, you’ll need to empower your employees by providing them with the right tools. And with the growing importance of mobile apps, there’s never been a better time to consider investing in multiple apps.

These apps should augment existing business processes by ensuring that employees always have access to the necessary functionality to complete their work on time. Furthermore, these should engage employees and offer a positive user experience that it inevitably elevates the company’s brand.

Conclusion

Companies are constantly evolving, and so are their technology needs. A well designed and developed enterprise app can be a game-changer. And a carefully orchestrated enterprise mobile app strategy can radically transform individual departments for the better. With our years of experience in developing apps that improve business processes, NS804 is ready to help fulfill all your development needs.