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How to Properly Execute a Mobile App Launch for Results

Successfully launching a mobile app is challenging, but not impossible if you know what the process entails. But be aware that it’s a long and difficult process that often trips up novice app developers. NS804 specializes in mobile app development in Virginia, and we always try to demystify the craft of making engaging apps. Below, we’re providing several handy tips that are in line with current trends in mobile app development

1. Do Your Homework

Launching a mobile app is a lot more involved than one would think. It’s simply not about developing an app and then releasing it out in the wild, hoping that it will miraculously succeed. Only half the battle involves designing and developing a compelling application that will keep users engaged. The other half of the battle involves marketing, which may sound scary but is absolutely necessary.

Take the time to do extensive market research. And we do need to stress that there’s no such thing as too much market research. After all, you don’t want to waste time and money working on an app that users will ignore or won’t find appealing. Furthermore, investors and other stakeholders won’t be pleased if company resources are funneled into a project that will likely fail. 

It’s vital to understand your Product Market Fit (PMF) and subsequently develop the right product for the right market. Current trends in mobile app development include several handy tactics in regards to PMF. These include keyword search volume, which is a list of commonly searched words in the app store, conversion metrics that track user acquisition and other data points, and retention metrics that measure user retention after the mobile app launch.

Of course, your marketing efforts shouldn’t end there. Research your closest competitors, blog regularly, create engaging video content, share content on social media, and even set up a landing page for your upcoming app. Also, diligently measure all your marketing endeavors and audience engagement.

2. Discuss the importance of defining success for the app

Many individuals and companies want to put out an app. But many don’t have a clear picture of what they’re trying to achieve or have an end goal in mind. If you’re finding yourself in a similar situation, then we recommend you ask an important question: “What problem should my app solve?”

After launching a mobile app, it will either gain traction or languish in obscurity. Apps that solve particular problems or improve on existing solutions tend to do well. And some apps find an audience by dealing exclusively with customer pain points. Other more niche apps solve specific business needs or improve upon existing processes. After carefully conducting a PMF survey and doing extensive market research, you should have a good idea of what problems your app is trying to solve.

Furthermore, you’ll need to set specific goals that your app will have to achieve and that you can measure. These goals can include the number of users that you’ll reach, the number of active users, the retention rate, and lifetime value.

3. Testing & Feedback

Current trends in mobile app development include leveraging BETA test groups and focus groups. These groups will make up the initial audience that sees your app, apart from your internal development teams. Why BETA testers are so important is that they’ll rigorously test your app and then provide you with valuable feedback. This feedback will consist of bug reports, issues with the UI/UX, and performance issues, to name a few. 

Focus groups can help you to further refine your product before that crucial mobile app launch. Perhaps your target audience consists of medical professionals, but you’re unsure if your app’s color scheme and visual design will meet their expectations. However, a focus group that includes such professionals will be able to tell you immediately if they find your app’s aesthetics appealing. 

Prepare a roadmap that informs your development teams and testers about important milestones. If possible, make your roadmap as visual as possible, as this makes it easier for most people to comprehend and internalize. Ideally, you want your developers and testers to work in tandem and deal with issues early on.

4. Data Collection & Results

Launching a mobile app is both exciting and scary. Exciting because you’re finally releasing your masterpiece after months of hard work. But scary, because you don’t know how well it will do. While there’s no guarantee that your app will succeed in an increasingly competitive market, this shouldn’t deter you from moving forward. Moreover, every mobile app launch presents a golden opportunity for collecting data that will become invaluable for your current and future development endeavors. 

You can collect a wide variety of data, which may include device information and compatibility, functionality, location data, performance metrics, and user behavior patterns. Ensure that you’re only collecting data that’s necessary to the smooth functioning of your app and not intruding on user privacy. This data will show you whether your app is achieving the desired results or if you need to implement changes.

5. Be flexible in adapting and perfecting the app

You may think that you’ve released the perfect app, but it’s the users who ultimately decide that. The data you’ve collected and the reviews that users leave will give you a good idea if your app is meeting expectations. But regardless of your app’s overall performance, be flexible in adapting and perfecting your app. After all, current trends in mobile app development include the regular updating of apps to enhance their features and security.

But view this matter from the users’ perspective. Not only have users become accustomed to receiving regular updates, but they also expect them. Users tend to remain engaged if they’re receiving regular updates that enhance existing features or introduce new features. And they also feel more confident in using your app if they know that you’re regularly fixing bugs and issue security fixes.

6. Partner with an expert

Another vital part of your app that you shouldn’t skimp on is in regards to its Call to Action (CTA). Creating a CTA that converts prospects into long-term users of your app is a skill that you’ll need to master. However, we recommend partnering with an expert, such as NS804 that has plenty of experience in creating powerful CTAs that convert.

CTAs can be implemented in an ad, app, blog, digital platform, download, free trial, landing page, newsletter, and social media. Effective CTAs target the user, create a sense of urgency and are simple and straightforward. Furthermore, the effectiveness of CTAs are determined via A/B testing, and these tests need to be conducted regularly.

In Conclusion

Developing mobile apps that find and retain their audience in today’s competitive market is not easy. But if you do extensive market research, define what makes your app successful, test and receive feedback, collect data, and are willing to adapt your app, then you’ve got a shot at success. If you’re seeking mobile app development in Virginia and beyond, then contact NS804 today.

How Many Enterprise Apps Does Your Company Need?

While apps have become ambiguous in today’s digital landscape, this doesn’t mean that business leaders should become complacent. After all, every well-conceived enterprise app boosts productivity, creates new opportunities, empowers employees, improves customer satisfaction, and increases competitiveness. And these are only a few of the benefits that apply to companies, big and small, in general.

But as we all know, every company is unique with specific requirements that can’t always be fulfilled by general-purpose solutions. Quite often, it’s necessary to develop custom apps that match a company’s needs, goals, and growth trajectory.

However, it can be tricky to determine the exact number of apps required to achieve the desired outcome. That’s why we’re providing these handy pointers to take away some of the guesswork and help you make an informed decision.

1. Consider Your Enterprise Mobile App Strategy

Most, if not all, your clients, business partners, and employees own or have access to smartphones. In many cases, the smartphone is their primary or even sole communication device. Therefore, it’s essential to determine the best way to connect with them by planning out your enterprise mobile app strategy carefully.

Always take into account what type of app will be useful for a particular target audience. Your sales staff may require a robust CRM, whereas your management team welcomes a handy analytics app to view KPIs on the go.

2. Why A General Enterprise App May Not Be Enough

Apps such as Microsoft’s Office 365 handle many essential business functions effortlessly. Staff can easily author and share Excel, PowerPoint, and Word documents quickly while working on various devices at multiple locations due to its cloud service. It’s also capable of further functionality, which largely depends on the preferred price plan and add-ins installed.

But should your logistics staff need an efficient, precise, and streamlined solution that monitors inventory throughout the entire supply chain, then a custom app is the more suitable choice.

3. Think About Individual Department Needs

Your enterprise mobile app strategy relies heavily on what each department of your company needs. Prepare to expend time and effort to determine what type of app will benefit individual departments, especially if current solutions aren’t addressing business problems adequately.

Are your HR managers satisfied with the company’s recruiting and onboarding apps? How are your customer service apps performing under heavy load? And are your financial apps compliant with the latest legislation in your region? These are just a few of the questions you should be asking before forging ahead.

4. Using Company-Wide Plus General Employee Apps

Speed, scalability, and easy integration with a company’s ecosystem are what makes for an ideal enterprise app. And like a well-oiled machine, your company-wide apps should work flawlessly with your general employee apps. Your company may hire both desktop and non-desktop bound employees. Thus, your apps should be useful to all employees, regardless of their screen time and choice of device.

5. Investing In Multiple Apps May Increase Productivity

To boost productivity, you’ll need to empower your employees by providing them with the right tools. And with the growing importance of mobile apps, there’s never been a better time to consider investing in multiple apps.

These apps should augment existing business processes by ensuring that employees always have access to the necessary functionality to complete their work on time. Furthermore, these should engage employees and offer a positive user experience that it inevitably elevates the company’s brand.

Conclusion

Companies are constantly evolving, and so are their technology needs. A well designed and developed enterprise app can be a game-changer. And a carefully orchestrated enterprise mobile app strategy can radically transform individual departments for the better. With our years of experience in developing apps that improve business processes, NS804 is ready to help fulfill all your development needs.