Unique Challenges Of Developing Both An iOS And Android App

Challenges of Developing Cross Platform

During mobile app development, developers face many challenges. Evidently, obstacles spring up throughout the entire journey. Generally, roadblocks and challenges pop up from the very beginning all the way to the end. Developing a mobile app is already a hefty task. However, that task becomes more complicated with more stipulations. In other words, the more robust a mobile app is – the harder it is to develop.

Developing an application that is cross-platform, for example, brings about a whole slew of development challenges. A cross-platform application is one that is functional on both the ios and the android operating systems. The reason so many developers prefer to build cross-platform applications is because of the market appeal.

In other words, offering the application to both android users and apple users essentially makes the marketing strategy much more inclusive and wide-spread. Essentially, this exposes the application to a much larger potential user-base and amplifies its chance for success. Improving an applications chance for success on the open market is significant, as the mobile app industry is already unbelievably saturated.

Therefore, one way to stand out, is to develop cross-platform applications that include the entire population of potential users.

Defining The Obstacles of Cross Platform

One of the main challenges of cross-platform application development is the coding language. Code is the structural building blocks that create enterprise applications, websites, and mobile apps.

Just like human language, however, there are various coding languages. The different languages apply to different operating systems. In other words, the difference between developing a mobile application for ios and android is no small difference. While the app functionality, look, aesthetic, and feel will end up being identical, the structural building blocks composing the applications are completely different.

Understanding that developing applications for both ios and android simultaneously is much more than a copy+paste type of activity, brings developers to the reality that developing functional cross platform applications takes a dedication to learning and mastering multiple coding languages.

On top of developing applications that are cross-platform and available on both ios and android, developers also need to build for various devices. Many applications are accessed from multiple devices, such as smartphones,  laptops, and even tablets. This brings another slew of challenges into the development process as developers need to not only build for multiple operating systems, but also for varying screen-dimensions, and a wide spectrum of devices that consumers prefer.

Wrapping Up on Cross Platform Development

Cross-platform development is becoming the standard in app development. As both the ios and android markets are both soaring through the duration of the pandemic, it makes sense that app developers would want their applications to be as accessible as possible. This translates into taking the time to develop applications in multiple coding languages, and for multiple devices.

Get the help you need for cross-platform application development by visiting NS804 today. NS804 is dedicated to making mobile app development services more accessible than ever before. As a premiere source for information and knowledge on mobile app development, visit NS804 today and get in touch to start realizing your mobile app.

The Ultimate Guide To Improving Mobile App UX

Elevating Mobile App UX

No matter the industry, the consumer or end-user generally has the ultimate power. Businesses and organizations, mobile app developers included, undoubtedly want to serve and gain as many customers or end-users as possible. Keeping this goal in mind highlights the importance of delivering an optimized user experience. To further this point, users will abandon mobile apps that deliver a poor mobile app UX within the first 10 minutes of use.

Mobile app design is, in and of itself, a beast of a task. Designing the user experience is no walk-in-the-park though. There are many aspects that a UX design team must consider when approaching the UX design. However, there is such a wide variety of elements to consider, it’s daunting to go into mobile app UX design without any guidance.

Therefore, successful UX designs stem from an understanding of the various aspects that need to be considered. The following guide outlines four pillars of UX design.

The Design Process

To begin the mobile app UX design process, there needs to be some semblance of an action plan to follow. Building a workflow for mobile app design helps streamline and standardize this process. The first step in realizing an idea for a mobile app is through the development of an MVP or minimum viable product.

The MVP serves multiple functions. One of the main purposes of an MVP is to provide a sample of what the mobile app will be to various focus groups. These focus groups then take a trial of the mobile app. From this trial, garner feedback that informs the rest of the mobile app design.

Through the testing process, mobile app designers gain valuable insights into the features that have been included in the MVP that users experience and trial. These insights will likely apply to a variety of elements such as the beginnings of the visual design, the actual features that are included, and the way the app addresses the problem that it is supposed to solve.

This a very important note to make. Any mobile app, no matter how big or small in scale, should aim to solve a problem. The way that the mobile app solves the problem needs to be evident in the MVP. Otherwise, focus groups, early adopters, and other test groups won’t be able to provide feedback on the actual core-functionality of the mobile app.

Elements of UX

Developing a strong MVP that yields positive feedback from test groups begins with the very first design stages. That includes understanding the actual framework of a successful and functional mobile app. Understanding the skeleton of a mobile app allows mobile app developers to ensure a design is comprehensive.

Two of these five core elements of mobile app UX design are: information architechture, and interaction design. These two aspects together organize the information of the mobile app in such a way that makes it accesible to the end user, and defines the various user-interactions within the mobile app.

These two functions are vital to building a high quality user experience. Information architechture is the way that information is both organized, and accessed within the mobile app. In other words, where do users need to navigate in order to perform certain activites within the mobile application.

Defining the information architechture will be important in building an easy to use and intutive mobile app. The interaction design, on the other hand, applies to the elements of the design with which users actually interact.

These aspects range from the text displayed, to the various symbols and any visual representations used (including brand logos), and other user-specific elements like device-preference. All-in-all the interaction design is a vital aspect of the mobile app UX.

Features to Include for a Strong Mobile App UX

In building a mobile app then, it’s important to identify where to start. This often happens on the back-end of things. The actual coding brings to life features in the mobile app.

There’s no need to reinvent the wheel here. Using history as a teacher, there is a library of features to include in the mobile-app design that are proven to benefit the user experience. Pulling from this pre-existing library will start your mobile app design off on the right foot. Ensuring the inclusion of important features.

Some of these features will streamline a process, while others just emphasize simplicity and ease-of-use. Therefore, these features include: platform-specific-design, a simple and swift onboarding process that users can get through without much difficulty, short forms, avenues for feedback, a live chat feature, and helpful navigation systems.

Platform Specific Design

Contrary to what might seem most intuitive, mobile app designers should build the initial design with a native-platform in mind. However, it becomes crucial to then create a responsive-design.

In other words, a responsive design will naturally convert itself to be optimal for any device and any screen size. designing apps with a responsive design is the industry standard, and significantly broadens the marketability of your mobile app. Responsive design also ensures that user experience is consistent between and across different devices.

Swift Onboarding

Users want to get to the crux of the matter. Dancing around introductory screens and a convoluted on-boarding process is almost guaranteed to send users running for the hill. While it is important to bring new users into the community that your mobile app has developed, it is also important to prioritize the time that users spend on your app.

Bogging down the user experience with a hefty or unnecessarily long onboarding process shows users a disregard for their precious time, and will send them to a competitor. Plus, the faster you get the user to their goal, the more likely they are to come back time and time again.

Short Forms

Gathering information from your mobile app users is just as important as delivering the actual functionality of the mobile app. In order to weave information forms into the mobile app that are both natural, and user-friendly; forms should be designed to be concise, and yield valuable insights into user demographics.

Understanding the most popular demographic that uses a mobile app will further inform marketing strategies, and other important aspects regarding the distribution of the mobile app.

Navigation

The navigation bar is a point of much debate in mobile app design. The two main types of navigation menus are: hamburger, or kabob. Both are viable and come with their own strong points.

Regardless of the style, mobile apps only need one main navigation menu. That way users know where to look.

Current Mobile App UX Design Trends

In addition to everything else that’s been covered, designers also need to consider current trends in mobile app design when developing a mobile app. The trends of mobile app design are forever in flux. Some of the popular design trends today, could very well fizzle out within the next few years.

However, keeping up to date with the latest in mobile app design trends will not only inform the initial design, but can also inform and direct future iterations of the mobile app. That ensures that future versions of the app include updates to keep the app relevant and aesthetically pleasing for each and every user on the app.

Start Developing UX with NS804

NS804 is the premier mobile app developer of the everyday person. Making mobile app development services more accessible than ever before. NS804 will help bring your mobile app idea into reality. Or, if you’re a do-it-yourself type of person, make sure to check back at NS804 for more valuable information regarding how developers can optimize the user experience.

How UX Fits Into Mobile App Design

Mobile App Design and UX

Indeed mobile app design is no simple-feat. There are many elements to consider at the onset of developing a mobile app. Generally, beyond the function of the app itself, designers answer questions like, “how will the app feel?” or “what will the mobile app experience be like?”. These are questions that are addressed through a variety of components known as the user experience, or UX.

Firstly, components that make up the user experience include visual design and usability. Further, these components break down into a wide variety of elements. Specifically, the visual design incorporates symbols, logos, the color scheme, and how much contrast there is. Meanwhile, usability refers to more functional aspects of a mobile app.

Mobile app usability refers to a series of components that simply make the app more user friendly and intuitive.

Visual Design

The visual design of a mobile app is any and everything that appears on the screen. In other words, the visual aspect of the mobile app is one of the most critical. Visual design is the very first aspect of your mobile app that new and potential users will interact with. Hence, it’s also going to leave your users with their first impression of the app. Just like in life, it’s important that users walk away feeling good after their first interaction with your mobile application.

The visual design is also crucial because of the way it reinforces a brand. The app design should include an aesthetic that supplements the existing brand perception and further improves customer loyalty.

Usability in Mobile App Design

Usability is extremely critical in building a successful mobile app. This term refers to the way a mobile app operates. In other words, how the different functions of the application are utilized by the end-user.

There is a variety of important factors that create usability within a mobile app. Developing a strong information architecture is one of the foundational building blocks of a mobile app with a high usability score. Information architecture is the way that information is organized and accessed within the mobile app. In other words, information architecture defines the operations used to access information stored throughout the mobile app.

To streamline this part of the design process, some mobile app designers will develop from templates, or use low-code tools that shorten the overall project length. Whether you’re coding entirely yourself or using the help of low-code tools, however, crafting an intuitive and user-friendly information architecture will surely elevate your mobile app to the next level.

Perfect the UX in Your Mobile App Design

Nobody is perfect, but we can all strive for perfection. Design a mobile app that delivers the best possible user experience with the help of the experts at NS804. NS804 is the premier source for information on user experience, information architecture, and everything mobile app development, dedicated to making mobile app development services more accessible than ever before. Vist NS804 today to start realizing and creating your dream app of tomorrow.

How User Experience Affects Your Mobile App

The Effects of User Experience

Mobile apps don’t exist for the sake of the designer. Rather, mobile apps exist to serve a function. That function, however, can be virtually anything. Although, many of the successful mobile apps that exist aim to solve a specific problem for the end-user. The important note to take there is that mobile apps exist for the end-user. Therefore, optimizing the user experience is a priority.

The term user experience can refer to quite a variety of elements and aspects that a user encounters within a mobile app, or any application. These elements include visual design, interactive components, information architecture, and more. Because the UX is such a vast category when it comes to the design of a mobile app, its impact is also critical.

There are many reasons to prioritize user experience in mobile app development. From improving user-retention rates to a stronger user-acquisition strategy, the benefits of a positive UX speak for themselves.

User Retention

As is mentioned above, one of the key benefits of building and developing a high-quality user-experience within your mobile app is higher rates of user-retention. This is another pillar argument for prioritizing user-experience in mobile app development, as gaining end-users is the ultimate goal. After all, mobile apps don’t exist for the sake of the designers.

The mobile app market is super-saturated. That means that users have endless options to solve the same problem. Therefore, new users who have a bad experience with your mobile app, are very likely to jump ship and download a competitor’s app.

User Acquisition

In the same vein as user retention, is user acquisition. User acquisition actually comes before user retention in the mobile app lifecycle, as it’s the process through which new users first learn about, and join your mobile app. Since the visual design is one of the very first aspects of a mobile app that new users interact with; it makes sense that visual design elements are a significant contributor to user experience.

Build intuitive and user-friendly mobile apps that are aesthetically pleasing in order to reinforce your user-acquisition strategy.

Increased Efficiency

Beyond attracting new users or retaining existing users, strong user experience offers other benefits as well. Since a large component of UX is related to information architecture and usability, this furthers the argument for prioritizing well-designed user experience.

Building a strong information architecture means designing the mobile app in such a way that users get to their end-goal faster. This improves the efficiency that mobile app users experience.

Developing efficiency into a mobile app shows users that you respect them and their busy schedules.

A Final Thought

User experience has a wide variety of effects on mobile app success. From improving user retention rates, and developing a more powerful user-acquisition strategy, user experience is truly the backbone of any mobile app.

NS804 is the mobile app developer of the everyday person. Dedicated to making mobile app development services more accessible than ever before, and sharing the years of knowledge and expertise we’ve gathered. Visit NS804 today and start realizing your mobile app dreams.

Mobile UX Best Practices for User Retention

Best Practices to Maximize User Retention

Businesses operate through people. In other words, employees, customers, organizational leaders, and even industry thought-leaders. The list goes on and on, but nonetheless, businesses rely on the people they serve. For mobile app developers, the most important type of person is, arguably, the end-user. Hence why user retention is sort of the ‘holy grail’ when it comes to mobile app development.

User retention is critical for mobile app developers because it is the metric that defines the total average userbase of the mobile app. User acquisition is another important metric for mobile app developers to track, but a higher acquisition rate does not always equate to a similar retention rate.

In the app store, user acquisition strategies are what will attract new first-time users. However, user retention strategies are what will keep those users returning to your mobile app time and time again.

Retention Strategies

Whether designing enterprise mobile apps, or consumer-facing mobile apps, retention strategies are crucial to keeping gained users happy. Retention tactics will vary slightly depending on some app-specific data. For instance, financial tracking and personal budgeting apps will have a drastically different user retention strategy than say, a dating app.

User Control

User control is one of the current trends in user experience that improves retention rates. Allowing the end-user more direct access and customization over the user experience is a good way to ensure that people are enjoying their time on the app. Developing a mobile app that allows users to customize their individual experience almost guarantees a positive user experience. In turn, this boosts user retention rates.

Additionally, allowing users to choose which, if any, notifications the mobile app delivers to their home screen has been shown to greatly reduce mobile-app deletions. More than ever before, users and consumers are prone to protect their privacy. Limiting the access of a mobile app can provide the level of trust consumers are looking for.

Swift Onboarding

Another pillar of strong mobile app UX is a swift onboarding process. Bringing new users into the world of the mobile app in an efficient and quick manner is a good way to immerse users in the actual application itself. Rather than spending valuable time forcing users to click through another set of screens, that time can be better allocated. Instead, new users can jump right into the heart of your mobile app.

A swift onboarding process also improves in-app efficiency and shows users respect for their already busy schedules. In turn, contributing to the comprehensive user experience.

Mobile App UX and User Retention

Retaining mobile app users is a difficult task in an era that offers consumers so many solutions to a single problem. Prioritizing the development of strong user experience is sure to mitigate fickle users prone to jumping ship, and improve your mobile app user retention rates.

For more information on how to build a successful user retention strategy visit NS804. NS804 is the premier source for everything mobile app development, from UX to back-end development, and even marketing. Visit NS804 today and start realizing your mobile app of tomorrow.

5 Of The Most Common Ux Pitfalls In Mobile App Design

Mobile app design is one of the most important aspects of mobile app development. The design should attract users, be in line with current design trends, and still serve the function of the app. These are all vital to creating a design that is both effective, seamless, and beautiful. The design significantly impacts UX. An element that is historically influential in user decision making.

Acknowledging the significance of UX and its influence in user decision-making allows companies to focus on the aspects of design that are most important to the end-user. There is a whole spectrum of elements and themes to consider in UX design. Truly there are countless options. Therefore, understanding your demographics needs and wants, as well as current trends in UX design allows your company to design a stunning app that still solves a problem.

To get your mobile app design started on the right path, avoid these five common UX mistakes.

Five Common UX Flaws to Avoid

Sometimes knowing where to start begins with understanding what not to do. This is especially helpful in circumstances where choices are abundant, and there aren’t technically any wrong answers. This is the case with UX.

As such, get to know these five common UX flaws that you can avoid with some simple planning.

Too Many CTA’s

Call to actions are crucial to engaging consumers, customers, and mobile app users. Whoever the userbase, call to actions help guide them into performing the right actions at the right time. Not just in the eye of the company, but also for the user to best leverage the mobile app.

Having too many CTA’s on a screen of your mobile app can make it crowded, overwhelming, and unclear. Users won’t know which actions are the most important, and therefore will tend to ignore all of them, instead of engaging with any.

Too Many Menus

Another common issue that UX designers run into is the menu conundrum. Trying to use too many menus throughout the mobile app can confuse users about where to find the relevant information for which they’re looking.

Simultaneously, the menus that are built need to include crucial information that the user will find helpful and relevant.

No Built-In Search

A very useful tool on the web, and also in mobile app design is including a built-in search. This allows users to navigate through the information included in the app, and pull the most relevant and useful information to them specifically.

Building a mobile app that lacks a built-in search can frustrate users and make it difficult to find the information they’re looking for.

Complex Registration

Using a mobile app should be simple, quick, and efficient. Including a difficult and convoluted sign-up or registration process can turn a user away before they even use the app for the first time. In order to captivate new users and really win them over, mobile app developers should make it easy for users to actually begin using the app.

Annoying Notifications

Push notifications are both good and bad for mobile app users. They’re a great way for the mobile app company to keep users engaged and interactive.

However, overdoing it on push-notifications can become invasive and overwhelming. Therefore, deterring users from returning for more sessions.

NS804 is the premier mobile app design source for the everyday mobile app developer. Making mobile app design services more accessible to everyone and anyone with a good idea than ever before. Visit NS804 and get in touch with an expert developer today.

The Role of the Project Manager in App Development

The Project Manager in App Development

There are many vital functions that need to be covered in developing an app. There is of course, the actual coding of the software. The UX design. Not to mention the marketing. Secondly the research. And finally data analytics. All-in-all, when it comes to a mobile app there’s a lot to keep track of. Enter the project manager. 

Particularly, a project manager covers many of the logistical and collaborative aspects in app development. From tracking timelines and production schedules. All the way to facilitating cross-department collaboration. The project manager plays a vital part in bringing together the various aspects of the puzzle. Finally, putting it all together. 

IDAP cites risk-management as another one of the main functions for which project managers are responsible. The risks mitigated are mainly project-based. This includes aspects like scheduling-risks. Technical risks. And monetary risks. Furthermore, as in every industry, the project manager has a strict obligation to the project budget as well. 

Vital Functions

The main goal of a project manager is to keep the project on track. On track with its original planning, and deadlines. Accomplished through a series of tactics, softwares and project management technology. 

Project managers keep projects on their track. Even through unforeseen hurdles that surface. In other words, it’s important to note that project managers are track live-projects. Therefore, they need to be informed of any shifts that occur. Importantly, these shifts can alter other aspects of the project. Ultimately affecting the deadline. 

Breaking Down the Role

    1. Scheduling – Firstly, scheduling is an essential function for a project manager. From team meetings, to project updates, and independent contractor interviews. Project managers are the originators of project schedules.

      Even timeline scheduling. Plus scheduling the various aspects of the project, and when they need to be ready to intersect. This includes everything from the user-experience design, to the back-end software. Not to mention everything in between. Logo design. Color and aesthetic design. Plus, marketing events. Not to mention, scheduling demos in addition. It all starts with the project manager.
    2. Communicating – Project-wide communication. This is where the project manager needs to really excel. Facilitating cross-departmental communication has to be one of the main priorities. Getting mobile app design teams to be on the same page can be difficult. However, if all teams reporting updates to the same project manager. They can ensure that all need-to-know parties are, in fact, in the know.
    3. Budgeting – Finally, time and money both need to be budgeted. Usually at the onset of the project. In mobile app development, this is no different. The time and money it takes to successfully develop a mobile app can vary. Project managers are the facilitator of the entire project. As such, they are in charge of keeping projects both on schedule, and on budget. 

NS804 is the everyman mobile app developer. Dedicated to making mobile app development services more accessible than ever before. Visit NS804 today, and get in touch with a development professional ready to make your mobile app dream a reality.

MVP Development: Competitive Analysis and Feature Sets

Developing a Successful MVP

Before developing a minimum viable product (MVP) developers conduct their due diligence to make decisions about the MVP prior to releasing it. That ensures the MVP includes vital features that display the core functions of the app. While there are many aspects to consider, two are especially crucial. Firstly, there is the competitive analysis.

The Competitive Analysis

The competitive analysis is a way to determine the specific competitive advantage of the mobile app. In other words, the comparison of mobile apps in the same market. Mobile app developers find valuable insight from these comparisons. Insights that highlight differences between mobile apps.

These differences then become differentiating factors. Enough of these factors form a competitive advantage. A comprehensive competitive advantage then informs the marketing strategy.

Another important aspect to consider when conducting a competitive analysis is the product-market fit. The product-market fit helps determine exactly where in the marketplace any specific app fits. Thus, leading to important insights that the marketing team leverages into different marketing tactics. In turn, forming the overall marketing strategy.

Feature Sets

Feature sets are also incredibly crucial in the development of a successful MVP. The feature sets of an app are the high-level pillars of what makes the app viable. In other words, feature sets make up the core skeleton of the app.

Another way to look at the feature sets of a mobile app is to define what solution the application offers the end-user. Essentially, what purpose does the app serve?

Defining the feature sets of the mobile app is an important step in the MVP development process for a spectrum of reasons. One of the most crucial is that some to many of the aspects defined as a feature set need to be included, to some capacity, in the MVP.

Moving Forward With The MVP

After determining the feature sets of the app the developer can begin designing and building the core of the application. Once the development process is a little further along, the app will be ready for the competitive analysis. Between these two components, an MVP is born.

While the MVP is being built behind the scenes, the marketing team surely is surely not sitting idly by. Once developed, the MVP needs groups ready to test it. These groups often include early adopters.

After the MVP undergoes testing, and the competitive analysis is complete, a mobile app is ready for it’s home-stretch.

At this point in the process, there is plenty of data readily accessible for mobile app developers to complete the app. Insights garnered from conducting the competitive analysis and the product-market fit. Additionally, extra aspects of feedback offered by test-groups from the released MVP.

Develop an MVP with NS804

NS804 is the mobile app developer of the people. NS804 brings mobile app development services to the everyday person with a good idea. With experience that spans the entire mobile-app marketplace and a team of expert developers and designers, bring your mobile app idea to life with NS804.

Benefits of Custom Development in Enterprise Apps

Custom Development in Enterprise Apps

There are many way s to go about developing an enterprise app. However, there is no one-size-fits all solution. There are pros and cons to each of the different available avenues. Two of the most popular avenues to develop an enterprise app are to commission a custom development team, or to purchase an ‘off-the-shelf’ solution. While a pre-packaged enterprise app can be a quick-fix with a smaller price tag, there are significant benefits to choosing custom development for your enterprise app. 

Some ‘off-the-shelf’ solutions include providers of CRM softwares. Plus project management solutions. Lastly, communication solutions, and even marketing automation software. Any vendor that has pre-made applications to address various business needs can be considered ‘off-the-shelf’, pre-made, or non-custom enterprise apps. 

There are certain instances that going with a non-custom enterprise app solution makes sense. For companies that are just starting out, or companies that don’t need extensive or unique solutions for their various functions. However, there are some crucial benefits to choosing custom development for enterprise apps. 

Unarguable Benefits

Before choosing a premade enterprise app solution, or going with a custom developer, conduct an internal review. It’s important to understand your company’s needs before making a final decision. 

You Get What You Pay For –

As is very often the case, “you get what you pay for.” In other words, the amount invested into an enterprise app, is going to reflect the ultimate product that the company receives. Custom enterprise development is likely going to be a larger upfront investment. Yet, the end result will be more powerful. Additionally, the solution will be more to specific to your company, than an out of the box solution.

Not to mention, while the upfront investment for a custom enterprise app to be developed may be hefty, there is likely going to be less year-after-year cost associated with a custom enterprise app. Meanwhile, a premade solution comes with subscription and various other annual fees. In other words, choosing custom enterprise app development could actually save your company volumes in the long run.

More Customizability For Unique Cases –

One of the strongest cases for custom enterprise development is the simple factor of customization. In springing for a custom enterprise app, the company is able to dictate the stipulations and design from top to bottom. This results in a software that more accurately and definitely assists a company in achieving their goals, and covering their needs.

Brand-Specific Experience –

Delivering a unique and stand-out brand experience is growing in importance in today’s market. As the era of information and the age of the appreneur continue to advance, customers and professionals are eager for new experiences that still feel somewhat familiar. A custom enterprise app can deliver this exact experience, and help differentiate your brand from the competition. 

NS804 has experience across industries, technologies, and the entire breadth of the app development marketplace. Dedicated to making development services more accessible to the everyday appreneur, and helping companies achieve their biggest and brightest dreams, look no further than NS804 for all your app development needs.

5 Common UX Design Flaws to Avoid in Mobile Apps

Creating a Positive UX

UX design is an aspect of mobile app design that is fluid and continual in nature. Similar to many elements of a mobile app, a good UX design includes planned evolutions and updates. Therefore, including planned updates ensures that the UX remains modern. A current UX delivers the best experience possible to the modern audience and user base. On the other hand, UX design flaws can cause users to jump ship, and leave your mobile app a metaphorical ghost boat.

Besides keeping the mobile app UX current and updated, avoiding critical UX design flaws is also crucial. Specifically, GKM IT reported 77% of ‘user stops’ is due to a negative user experience. Therefore evidencing the importance of a positive UX that is intuitive and user friendly.

While there are many mistakes seasoned and beginner UX designers can make, understanding the most common will help get the UX design started on the right foot.

Five Flaws To Avoid in UX Design

It is the age of the appreneur, and with it being the opportune time to invest in a mobile app design, knowing the UX design flaws to avoid from the start saves loads of time down the road.

  1.  Aesthetic over function: Prioritizing aesthetic over function is a good way to chase users out the door. Providing a beautiful interface with additional media is beneficial to a mobile app. However, it needs to be balanced with the actual functionality as well. This can be a tricky balance to achieve, but the pursuit is well worthwhile.
  2. Non-responsive: Responsive design is simply a standard in 2020. Creating a mobile app without cross-platform adaptability just isn’t viable in today’s marketplace. Especially with the surge in mobile app users, the competition is more fierce than ever before.
  3. Unintuitive: Relating back to functionality, mobile apps need to be built with intuition in mind. A digital native should be able to enter any mobile-app and immediately have a sense of how to access the information they need. A smooth and intuitive design will keep users coming back day after day.
  4. Following the trends: There is an art to following trends and maintaining a uniqueness. Both are vital to creating modern mobile apps that are user friendly, while also standing out from the crowd. Since each element is so crucial to the success of a mobile app in the hyper-competitive marketplace, the blend should be influenced by the niche-market of the mobile-app and other mobile-app specifics.
  5. Poor font and contrast design: Keeping the content accessible means making it easy to read. This is a direct result of both the font design, and the color-contrast design. Users aren’t going to want to fight through a migraine just to use a mobile app.

Avoid UX Mistakes, Design with NS804

NS804 has been dedicated to bringing mobile app development services to the everyday appreneur for the past 8 years. Visit NS804 today and get in touch with a design professional ready to tackle the absolute toughest mobile app design needs.