Enhancing User Acquisition and Retention Strategies

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There’s no doubt that a central tactic for driving mobile app success is achieving user acquisition, engagement and retention. However, without an effective acquisition and retention strategy that keeps active users around, higher rates of downloads won’t yield any lifetime business value.

Mobile app engagement and retention are two critical metrics that give a clear and accurate insight into the success of any mobile app. Lower app retention and engagement rates are a sure-fire recipe for disaster.

App developers, brands, and enterprises must know that achieving sufficient app engagement and retention is difficult. For instance, Statista reports that only 32% of mobile users will return to a mobile app ten times or more after downloading. What’s even surprising is that a whopping 25% of users will abandon an app after one-time use.

Enhancing user acquisition, engagement and retention leads to an active user group that drives leads and sustains growth. The following tips for increasing user acquisition and retention will help you reduce your app churn rate and help your enterprise see the desired ROI and the results it anticipates from your app investment.

Let’s delve right in!

  1.   Efficient Onboarding

While it may seem simple to welcome users to your app, not all apps kick-start an efficient onboarding process. Therefore, it’s advisable to make your onboarding process as simple and as efficient as possible to initiate user acquisition and retention. The more difficult it is to use an app, the more likely new and existing users will abandon it.

Some of the ways to simplify the user onboarding process include:

  • Cut down the number of steps required to set up a new account — and capture multiple registration platforms (Facebook, Google, Twitter, and others)
  • Educate users throughout the onboarding process to launch the app’s functionality, but don’t overload users instantly.
  • Teach and educate through actions and pointers to show the main gestures in the app’s functionality.

An efficient onboarding process equals faster and easier user acquisition and engagement.

  1.   Track Data Early Enough

To accurately evaluate and measure data and improvements, you need to start tracking your app’s data early enough. Early data collection and tracking will give you what you need to evaluate performance. It will also help you fast-track which features and strategies affect engagement and retention.

  1.   Push Notifications Right Away!

Users who experience personalized brand interaction are reportedly more likely to return to a mobile app for ten or more sessions. To put it simply, if you walk into a retail outlet and you aren’t acknowledged, you’d most likely feel disgruntled. Consider app experience the same way.

An app interaction can be as simple as sending a push notification, thus providing valuable information as users leverage the app. Successful mobile applications use this approach to shape the customer’s journey. They’re strategic and thoughtful in how they access and engage new users. For instance, giving relevant retail deals based on user patterns and geo-location are clever approaches to promoting app retention.

  1.   Offer an Incentive Program

If your business model allows you to offer loyalty or a reward program, it’s vital to capitalize on this opportunity. Not only do reward and loyalty programs incentivize users towards the app, but they also make users feel recognized and part of the brand.

Realize that apps that utilize in-app purchases as a monetization approach, especially the quick router set-up (QRS) applications, offer time-sensitive discounts. However, freemium mobile apps can be incentivized with usage-based discounts instead of monetary benefits.

  1.   In-app Messages

The more disposed your app experience is with your users’ needs and preferences, the more likely users will continue using the product. Brands utilizing in-app messaging to communicate with users will see a retention rate within a month.

In-app notifications denote notifications that don’t demand immediate action or response but are altogether crucial in the customer’s engagement journey. These messages can capture notifications or warnings about version upgrades, app issues, or payment failures. Therefore, remember that not every notification you see is relevant to every user. Fragmenting your audience ensures the information you convey is relevant to their needs and expectations.

Contact NS804 to discover how your app can respond to new user acquisition, engagement and retention needs.

 

The Future of Enterprise Mobile App Development

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Enterprise mobile app is a sophisticated software system designed, deployed, and maintained to deal with routine business operations. The app is developed according to the company’s global strategy and makes certain app functions available on mobile devices to streamline business tasks and enterprise operations.

Enterprise mobile app development focuses on developing apps for employees to address their immediate needs and streamline business processes. Thus, these apps serve their core purpose in making your company’s operations results-oriented and focused. The app performs several other crucial but mundane tasks, including tracking sales, invoicing, and inventory tracking.

The future of enterprise mobile app development is bright. Today, enterprise mobile apps are experiencing an upsurge with the rapid adoption of mobile strategies by companies. Small, medium-sized, and large organizations alike are adopting high-end mobile strategies to optimize offline and online marketplaces.

Organizations are also using mobile applications to manage their employees and routine operations remotely. Enterprise mobile app development has become an integral part of every business – from designing and deploying marketing campaigns to managing routine operations. Mobile apps are further leveraged to engage small communities in social platforms to create brand visibility and strengthen brand value.

So, what indicators mark the future of enterprise mobile app development? Let’s dive right in.

  1.   Transaction control and additional payment features

Transaction control and additional payment features are especially valuable for retailers involved with e-commerce payment systems. Having an enterprise mobile app focused exclusively on money management can help you cut spending and improve your money management. The evolving role of enterprise mobile apps in routine money management tasks has made it a frontrunner in the contemporary business landscape.

  1.   Improved data management

Enterprise mobile apps help enterprises to improve their operations related to data processing, analysis, adjustment, and data verification. Routine data management can have a big difference in the overall business efficiency and can positively improve the bottom line. Mobile applications also record users’ data such as product interaction information (likes, loves, impressions, etc), user attitudes, and comments. This data provides actionable insight and improves business decision-making on different fronts like product design, marketing, pricing, and product positioning.

  1.   Eliminating paperwork and the human factor

Human error is to blame for 90% of the workplace and occupational hazards, can cost money, interrupt workplace productivity and create a loss of time. Knowing the different sources of human error can help you learn how best to prevent them. Enterprise mobile applications reduce the amount of paperwork and automate routine tasks. In addition, these apps enable employees and workers to focus on complex problems and mission-critical enterprise operations.

A New Dawn for Enterprise Mobile App Development

Enterprise mobile applications are doing wonders in the contemporary business domain and across various sectors: manufacturing, retail, finance, telecommunication, and logistics. With automation, transaction control, improved data management, and supply chain control, enterprises cannot help but leverage the revamped capabilities of these apps. In addition, enterprise mobile apps are automating employee onboarding and certification processes, and client support.

With NS804, we guide you through deploying the best-of-class enterprise mobile app that responds accordingly to your business and market needs. NS804 expertise and experience in mobile app development help businesses transcend contemporary operational challenges, including invoicing, customer relationship management, accounting, and enterprise resource planning.

Contact NS804 for time-to-value solutions in enterprise mobile app development.

What You Need Before Developing An Android App

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Developing an android app requires a deep understanding of design and programming. When approaching a new technology or project, it’s advisable to break it down into pieces. If you’re an experienced website developer, many of the techniques (and tools) involved in Android app development will be synonymous with things you already know.

Building mobile apps requires the mastery of more nuanced concepts. Mobile devices have simpler processors, smaller screens, and in the case of android devices, different manufacturers. Developers should keep their codes flexible and account for various user-interface scenarios. So, what does it take to become a qualified or expert android developer?

Here’s what you need before developing your android app.

  1.   Java

Java is the best programming language that underscores Android mobile app development. For those who have gained their programming experiences from languages like Ruby and JavaScript, there can be a learning curve when using the Java programming language for the first time. Like Ruby and JavaScript, Java is object-oriented; but it’s stricter about processing different data types. Developers need to be careful with their codes by defining the different data types, using, and allocating scarce memory resources.

  1.   XML Understanding

XML is a language that defines a set of rules for encoding documents in a format that is human-readable and machine-readable. XML was created as a standard approach to encode data for internet-based mobile applications. The XML is a structured mark-up language that shares many features with HTML including; angled brackets, tag types, and the deep nesting of elements. In short, XML allows information to be conveyed between devices in a manner that can be understood easily.

  1.   Android Software Development Kit SDK

The software development kit SDK may conjure up images of a briefcase packed up with all sorts of spy tools. But in essence, it’s a fancy name for a set of pre-packaged codes. Android SDK is a module of Java code that extends developers access to mobile devices functions and capabilities like accelerometer and camera. One key element of the Android SDK is a library called Gradle. So, let’s say you want to integrate a social media platform like Facebook with your application. To do this, you’d download a code library from Facebook, then tell Gradle you’re using this code so that when your application compiles, your code remains well-organized.

  1.   Android Studio

The integrated development environment for Android developers is the Android Studio. Android Studio is designed on top of the well-respected IntelliJ IDE and comes with great out-of-the-box support for many of the most common software development kits.

Android studio also entails many features and capabilities that developers expect of a fully-fledged IDE environment. For instance, the code completion feature makes auto-complete suggestions as you type. Code debuggers help you review your code to identify sources of error.

  1.   APIs

As an android developer, you will want to interact with many other services. For instance, you may want your users to access a calendar or events sessions from a third-party service provider – or even check the stock market. An android app development company usually offers APIs and will show you exactly how to query them for data in a consistent, secure way. While you’re free to interact with an existing API, Google makes it easy to connect to their APIs using android apps. For instance, you can use Google APIs to monitor the geo-location of your users.

  1.   Database

If your app handles huge amounts of data, most likely the data won’t stay on the device for long. Instead, your app will most likely interact with a database living outside your phone. Cloud services like Parse and Firebase provide simple APIs to host data in the cloud and make it available across different devices. These cloud platforms provide Java libraries to plug in your app, making it easy to cache data on the user’s device.

This synching of data between remote database and local storage is vital if you want your users to use the app while they’re offline. So, before developing an Android app, ensure to have adequate storage. That is achieved by outsourcing cloud services that provide a simple API to secure your app’s data.

How To Become a Better Android Developer?

Becoming an Android developer is easy but being an expert developer who stands from the crowd is difficult. It takes a great deal of passion, dedication, and perseverance to become great at design and programming. So, what do you need to become a better Android developer?

  • Get familiar with android framework internals. It’s advisable to get familiar with Android’s actual framework code. Many developers are afraid of delving right into the Android framework internals. Luckily, it’s amazing how much you can discover how things work.
  • Get over the fear of missing out. Android is quite big. You cannot learn it end-to-end in a month or three months. The more you learn, the more you understand how much you don’t know. As a beginner, it’s perfectly normal to feel that you’re missing out on learning crucial information.
  • Start reading more code. Most developers don’t take the time to read what other developers are writing. Instead, they spend more time writing the codes they already know. The best way to become an Android developer is to read the excellent codes of more experienced developers.
  • Learn more languages. It’s crucial that you learn more programming languages. You need to keep yourself updated with the industry’s happenings rather than confining your thinking to the Android space. Learning more languages and opening your mind to new possibilities will inspire new ideas, open up your perspective, and help you improve your Android development skills significantly.
  • Learn Java design patterns. Learning Java design patterns is crucial in your Android development career. Whenever you’re stuck in solving programming problems, design patterns can be lifesavers. You also need to be on the same page with other designers and programmers so that when they’re talking about using a Decorator, Factory, or Façade pattern, you instantly know what they mean.
  • Contribute to open source. If you have developed a plugin, library, or any other useful piece of code, consider open-sourcing it. There’s much to learn in the process of maintaining your projects or contributing to open source projects. Contributing to open-source is an excellent crash course in open-source development that will exponentially increase your value as a developer.
  • Make your IDE work for you. Start spending more time understanding the integrated design environment you are using: Android studio. The IDE can do much more than you think. There are many cool features hidden in the IDE that most developers don’t even consider. Make it a habit to discover new and better ways of making your tools work for you, thereby improving your productivity and workflow.

 NS804 – Kick-starting Your Android App Development 

Android app development comes with many benefits. Firstly, android app development features higher returns on investments with lower costs; the availability of the Android software development toolkit provides cost savings to individual developers. In addition, Android app development comes with faster deployment cycles, offering a competitive advantage to companies willing to have a quicker go-to-market for new ideas. Other benefits include targeting multiple platforms, versatility, scalability, security, and easy customization.

Contact NS804 for timely android app development solutions.

How to Monetize An App

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There are many routes you can take in mobile app monetization. In this post, we are going to discuss several mobile app monetization strategies and their potential impact on app engagement and growth.

  1.   Paid and free app versions model

One reputable app monetization strategy is to offer both the paid and free versions of your mobile application. With this monetization model, app developers will either limit some of the app’s features in the free application to encourage and compel the free app users to upgrade to the paid version of the app; or even monetize the free app with in-app advertising.

The benefits of this particular monetization strategy are two-fold. On one hand, it provides users with a free option to experience and experiment with the app’s basic functionality at no cost. On the other, it gives the app developer the user base much required for potential monetization via in-app advertising or app upgrades.

  1.   Free app with an in-app purchase model

Another app monetization strategy is in-app purchases. The app and all its basic features are free. However, if the user wants to upgrade in the app faster, for instance, gaining more lives in a gaming application, or enjoying certain premium features in a dating app, they can subscribe to the pay-to-play model.

In some cases, users can still access premium features and functionality without paying a dime. If they’re patient enough to wait for certain features to be unlocked or interact with the app long enough, they can use the app for free. In other cases, such free options may not be available, and the app developers would only make particular things for free, and others would be only attainable through in-app purchases.

  1.   Email lists

Using an email monetization strategy tie-in with your mobile app is a fantastic way to gain engagement from your users, which leads to more money and sales. Why? Well, because people hardly change their email addresses. That makes an email marketing strategy an effective model to ensure people see your content and engage with it. Regular emails also keep you at the forefront of a customer’s mind, making them more likely to purchase from your business.

The average life of a Facebook post is a few hours; a tweet’s lifespan is only over an hour, and an email has an average lifespan of ten days. And the best way to gather all email addresses is to add an email subscription form to your app.

  1.   Free app with a subscription model

Some programmers and developers decide to design free apps with a subscription model. With this strategy, the app is free to download with limited access to certain services and products. This model requires users to opt into a subscription plan to enjoy the full benefits. This app monetization strategy is common among service-oriented apps or content-centric apps such as news apps (Washington Post, New York Times, Gannett, Weather Channel, Financial Times, Wall Street Journal, and The Athletic). The free app with a subscription model makes your app easily discoverable in the app stores when users search for related content. This model is a great monetization strategy to build an initial user base and cultivate this into paid app subscriptions.

  1.   Partnership model

If an app is popular among a certain population, businesses may approach the developer for strategic partnership. This partnership comes through sponsorship opportunities to put brands, products, and services in the eyes of app users.

So, when you’re planning for the next app to build, think about the target user base the app may appeal to and the type of brands or companies that might be interested in your app’s user base. If the user base is large enough, monetization through partnership, brand sponsorship, and acquisition could be a great option.

  1.   Paid app model

In some cases, developers will make their apps available only in the paid version. Usually, these apps offer unique value that’s hard to find anywhere. This strategy is most common among productivity apps.

If you take this route, the mobile app you create must offer exceptional value and unique functionality that meets certain user needs. Otherwise, you may find a hard time building the user base to generate revenue for your new app.

  1.   Transactional apps

If you own an invoicing or a financial app, one easy way to monetize it is to charge a service or transaction fee. As digital marketplaces expand and continue to grow, this strategy has also grown in its application. There are several ways the transactional model can be useful than just in the financial apps where customers are charged for making a transaction.

This model has potential advantages in any e-commerce app (product and service marketplaces alike). Common apps that use this model include wholesale and retail marketplaces, hotel booking apps, travel apps, and e-learning marketplaces. So, if you opt for the service fee strategy, ensure to charge a reasonable percentage of the entire transaction. Alternatively, you can set a flat rate that favors most consumers. Either way, you stand to monetize your app most effectively.

  1.   Creating strong code

Perhaps the most important but often overlooked app monetization strategy is creating a strong code. If you develop your unique code from scratch and it proves to be successful, businesses and brands may approach you and offer to reskin your app for their purposes.

By licensing your app to other developers, you can make money without disturbing or disrupting your users’ experiences. For instance, the popular mobile game Temple Run was re-skinned to Temple Run Oz as a film. Other games that have been re-skinned to films include: Die Hard Arcade, Bionic Commando, Tecmo Cup Soccer Game, and Black Belt US.

Another thing to consider with code-sharing is your own app’s endgame. After your brand or business has gotten enough value from the app and is preparing to delve into the next stage, you can sell it as a whole to a new buyer who is willing to use your existing framework to create their app. Luckily, there are many ways of doing this, like using Apptopia which is a popular site for buying and selling mobile apps.

In addition, white labeling your app is analogous to selling it as a whole – without selling off your IP. The only problem here is that there will inevitably be multiple versions of your code in the marketplace. Regardless, you will be sure to make money by saving other developers from having to develop the code from scratch. All it takes is for your app to be initially constructed out of a strong, desirable source code.

NS804 – Honing Your App Monetization Strategy

Creating an awesome mobile app for your brand is not the endgame. Although customers can interact with the app and learn more about your business, there’s something else you can do to make your app work for you: monetize it. Before you monetize, you need to find a monetization strategy that works best for you. To access superior mobile app development solutions, feel free to visit NS804 for inquiries.

How Much Does it Cost to Make an App?

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Spoiler: Want to know what your app idea will cost? Use our Mobile App Cost Calculator

The rising internet penetration rates and increasing mobile phone ownership have accelerated the adoption of mobile applications for personal and business reasons. According to trusted sources, the global internet penetration rate is 59.5%, with Northern Europe ranking first with a 97% internet penetration rate. Additional statistics show that the current number of cell phone users is 6.37 billion, meaning that 80.69% of the world’s population owns a mobile phone.

So, with rising phone ownership and internet penetration rates, mobile applications are finding new users on personal and business fronts. For instance, individuals are using applications for communication, networking, and work-related purposes. Mobile applications like Slack and Messenger provide enhanced communication capabilities. While LinkedIn, Indeed, and Zip Recruiter are classic applications to connect with professionals and experts in diverse fields.

Therefore, with these trends, most people, mostly brand managers and enterprises are exploring opportunities for app development. One of the most important questions by individuals and enterprises is how much it costs to make a mobile app.

In this post, we take a long journey in exploring the mobile app development costs. This exploration will help you make informed decisions when choosing your next mobile app developer.

How Much Does It Cost to Create an App?

Many factors influence the cost of a mobile app development project, and depending on the complexity of the app, at $40 per hour, the average cost of mobile app development will be:

  • Simple app development cost – $40,000 to $60,000
  • Average app development cost – $60,000 to $150,000
  • Complex app development cost – $300,000

The cost of developing a mobile app ranges from $10,000 to $150,000 and depends on app complexity. 

App type Estimate cost Time
Simple app development $40,000 – $60,000 2-3 months
Basic app development $60,000 – $150,000 3-6 months
Complex app development From $300,000 9+ months

Therefore, the answer to how much it costs to develop a mobile app can quickly go overboard, depending on the app features and functionalities. Luckily, there are several options to get a rough estimate of your mobile app development project. The most reliable one is to contact an established mobile app developer. But you can also leverage an app cost calculator.

If you send a formal request to a development studio to estimate the typical cost range of custom mobile app development without the terms of reference and proper documentation, the cost will most likely be approximate. In contrast, a cost calculator needs to capture a wide range of mobile app development services and the required time.

The main factors considered in a mobile app development project include:

  • Design complexity and number of supported screens
  • Development process
  • Quality assurance
  • Number of features and functions
  • Feature complexity
  • Database complexity
  • The complexity of third-party configurations
  • Implementation of security protocols such as HIPAA and GDPR
  • Size, level, and expertise of the development team

At NS804, to determine the cost of a mobile app, we follow and adhere to an iterative estimation process. To get a clear idea of the cost of mobile app development, let’s examine the world’s app development statistics.

Mobile App Development Cost Statistics

The world’s mobile app development market determines the popularity of mobile apps and the cost of development. The total number of apps available for free download in the App Store is over 6 million.

Statistics detail the mobile app development market. Below, you can find some vital figures based on different methodologies and different sources.

  • On average, 100,000 new apps are released by Google Play every month, and 30,000 on the Apple App Store.
  • Free mobile applications dominate the mobile app market. The most effective pricing strategy for open-source mobile applications is free and freemium. For instance, free utilities account for 92% of the total applications.
  • The mobile app development market is expected to grow more than 19% by 2026 and the market is expected to reach $407.31 billion by 2026.
  • The mobile app industry revenue reached $580 billion in 2020. If this pattern does not trend, the industry will reach $1 trillion in 2023.
  • People spend approximately 90% of their time on apps. Soon, people will use their phones 4 hours a day, and 90% of this time will be for activity in the applications.

The cost of mobile app development depends on the primary function of the app and the features it encompasses, with several factors influencing the cost of mobile app development. Below we take a look at several factors that affect the pricing of mobile app development.

Factors that affect mobile app development cost

Before developing a mobile application, you need to determine and analyze your business goals and target audience, understand how to develop the app, and choose a coding platform.

The screens, buttons, and other elements make the mobile app engaging, unique, convenient – but each additional piece affects the overall app budget.

Therefore, it’s essential to pre-develop a prototype and think over the functionality to the smallest details. This investigation of functionality in their smallest details influences a range of factors that affect the price.

How much it costs to develop a mobile app depends on three things:

  • Design and structure
  • App complexity levels
  • The platform on which the application will run
  1. The complexity level of the mobile app development

The smaller and simpler the application, the less time you will need to develop it. When it comes to timing the application development, you need to estimate the scale of the upcoming work.

How many features will be integrated with this product? How many buttons, screens, and functions will it have? How complex will the business logic of the application be?

The complexity levels of the mobile app depend wholly on the features and integrations you select and how to get an application approved.

Types of applications and their complexity levels

  • Simple apps. These apps are created without any added benefits. You will only have essential features with low-tech screens and all the necessary user interface UI solutions.
  • Mid-level apps. Have a lot more complicated features and functionalities to offer. You can access integration with the application programming interface API, more screens, and a custom user interface. You also access features like real-time messaging.
  • Complex apps. These are apps with embedded multi functionalities. You can get complicated and advanced features like real-time synchronization. You also access additional capabilities such as media processing, chatbot, UI animation, and many more.

A simple app has the least complexity because it entails only a few features, an example is a calendar app. A middle app has an average level of complexity with a few roles, data use, and API. An example of a middle app is the EHR platform. A complex app consists of many roles and complex technological solutions; an example is a telehealth mobile app.

  1. The complexity of the application design

Progressing on how much it costs to develop a mobile app, we have delved into the app design stage. The design stage is considered an integral part of the app development process. You cannot separate the two in determining the cost of mobile app development. Designing is much more like the development part, only that you add more features and the cost rises dramatically.

Similarly, in design, when you decide to use more features, templates, and functionalities, the cost estimate will be restrictive but more customizations mean more time and higher costs. When examining the complexity of the app design, there are several features to look at:

  • User experience
  • User interface and user visuals
  • Branding
  • UX writing
  1. The platform on which the app will run

By knowing how much it costs to develop a mobile app depending on design and complexity, it’s time to consider the platform. In determining the platform, you need to consider two things:

  • Design hybrid or cross-platform application. Hybrid here means that the application will run on either android or IOS devices. It is helpful to know your target audience and identify the cost of either IOS app or android applications. Cross-platform applications provide the benefit of smooth operation, easy-fit, and can use platform-specific features. This helps create a better experience and lowers the “how much it cost” questions about app development. The cost of developing a native app is cheaper than the hybrid app for obvious reasons; you require double efforts and double human resources to build two apps simultaneously.
  • Develop a native app. The second option is to develop a native app. In contrast to a hybrid app, a native app runs on a single platform: IOS or android. Thus, if you want to build an app for both android or IOS using native frameworks, you will need to hire two development teams. One team creates an Android version and the other an IOS version. Since you will need to hire different teams for different applications, the cost will certainly double.

Hidden App Development Costs

There are some hidden app development costs that you need to know about. Precisely, a few additional costs add to the final quotation of how much it costs to create an effective mobile app:

  • Functional costs. These are fees to third-party integrations. For instance, SMS and push notifications, payment getaways, and geolocations.
  • Administration costs. These costs denote management costs such as content manager salaries and content development costs.
  • Infrastructural costs. These refer to the payment for servers, integrations like Redis and CDN.
  • Support costs. These are additional costs to fix a bug, upgrade or update an application, and make future improvements.

Looking at the details, for example, it costs $75,000 to develop a mobile application. Depending on the load and the number of integrations, it can cost anywhere from $5000 to $20000 per year. Maintaining the application would cost 20% per year of the original app development cost which is $15000. The app marketing costs will range from 50% to 100% per year of the app development costs, that’s $75,000 to $150,000.

What are your options when it comes to mobile app development?

The final point to consider in how much it costs to build a mobile app is the team of technicians you choose. The assumption that the kind of environment one adopts does not matter is an invalid one.

On the contrary, choosing the right team of experts has several advantages. One of them is higher quality projects and lower costs. As a start-up or a mid-level enterprise, the need for a unique product is imperative, but the budget is low.

Therefore, if you want the best bang for your bucks, select the right team. The choice of a team will significantly impact how much it costs to create a mobile. Having the right team will drive down the cost of mobile app development. But the wrong team can be a financial drain, draining your business’s money and your employees’ time.

One tip: Always keep three things in mind when hiring developers for your mobile app solution.

  • Focus exclusively on the product
  • Do not mess up with the design
  • Constant outreach and marketing

Below is a description of each item with more detail and depth.

Option 1 – Hiring a local agency

You can always select a medium-sized enterprise that provides customized mobile app development solutions, including SEO optimization.

  • Cost criteria – To develop the app, the development costs by the local company will be higher. Depending on the nation you are starting your start-up in, the per-hour rates of development for a development team or a local studio range from $150 to $200 per hour per specialist.

There are specific pros and cons to hiring a local development team. There’s no doubt that if you hire a local development team, you can always maintain constant communication. In addition, you will access expert quality and the ability to schedule regular checks and improvements. Lastly, a local development team is responsible and accountable for the project from inception to completion.

To access these specialized services of a local development team, you should be ready to spend $40,000 on average. However, this price quotation is bereft of the edits, maintenance, copywriting, and market analysis. If you run a cost-benefit analysis, you will realize that this option is not worth it. For complicated projects, there’s yet another option.

Option 2 – Building an in-house team

An internal app development team is most suitable for middle-level companies where a full-time IT team can handle the support and development of internal information systems.

  • Cost criteria – If you’re someone who wants full communication, transparency, and a trustworthy solution, hire an in-house development team. However, if you ask how much it costs to develop a mobile app using an in-house development team, the answer is shocking. Here, the cost is even higher than delegating the project to a local development team.

Below is a quick breakdown of the basic costs.

  • Full stack developer – $100,000 per year
  • Designer – $85,000 per year
  • IOS or Android developer – $80,000 per year

However, if the developers work for equity from the onset, the founder could save a significant budget. So, in total, the in-house costs and the maintenance costs are twice as much as hiring a local development agency.

Luckily, one of the benefits of hiring an in-house development team is the constant flow of new ideas. The communication is super smooth, and everyone in the team will be fully engaged and dedicated. With this solution, however, all costs come to your shoulders. Quality, responsibility, budget, and employee welfare are in your hands. With this solution, you are looking up at an extra cost for mobile app development.

Should you go with this option? Well, as a start-up, hiring a team also means finding space to accommodate them. If not, you may want to save up some space for the server and other critical IT infrastructure. So, if you don’t want to get a shocking answer to how much an in-house team can cost, it’s better to consider yet another option.

Option 3 – Work with freelancer developers

If you quickly want to test a hypothesis or try out a small project, work with freelancers. If you choose to work with freelancers, you will need more time to communicate with project managers and contractors.

  • Cost criteria. There are two ways you can get ahead with freelancers. First, you can hire them on a contractual basis, and secondly, you can hire them on an hourly basis. In addition, there are plenty of platforms to find freelancers. Websites like People Per Hour, Freelancer, Upwork, and Fiverr are a few examples.

The hourly rate of a freelancer again depends on which country you are hiring your expert in.

  • United States – $50 per hour
  • Asia – $25 per hour
  • Ukraine – $25 per hour
  • Latin America – $20 per hour

These are the starting rates, and they can hike depending on the experience and expertise of specific freelancers.

Just like other options, there are pros and cons to working with freelancer developers. Hiring a freelancer is not a problem. However, ensuring that the freelancer helps you from the project concept initiation to product completion, and adheres to your specifications can be a problem.

So, we cannot advise going the freelancing way unless and until you have the energy and time to monitor the freelancers continually.

Option 4 – Outsourcing app development

If you have a complex and large-scale project with multiple stages and you’re ready to spend money on the app, it’s easier and more efficient to outsource the mobile app development by outsourcing a mobile app development company.

  • Cost criteria. Countries like Ukraine, Japan, China, and other Asian destinations provide adept design and development teams. These nations ensure a high-quality project and creativity. It boils down to the cost of mobile app development that differs from one country to another. In Ukraine, for example, you will get a local development agency for as low as $30/hour. No freelancers or app development companies charge exorbitant or predatory pricing for app development.

 

There are also pros and cons to outsourcing mobile app development. Outsourcing is a classic option to build a minimum viable product MVP for yourself or your start-up at reasonable prices and with minimal risks. Getting your hands on an excellent agency from another country will earn you a multitude of benefits:

  • Cost-effectiveness
  • High quality
  • Break-free communication
  • Adherence to operating guidelines and compliance requirements
  • No hiccups or fuss
  • Responsible team
  • Accountability
  • Timely delivery

So, besides the low mobile app development cost, you are also getting access to an innovative, functional product.

Should you go for the outsourcing option? Yes, absolutely! Outsourcing app development to a trusted agency will reduce the mobile app development costs. However, before choosing a trusted agency, make sure you leave no stone unturned. Check everything and talk to the app development team. Make sure to check their case studies, past experiences, and references.

In general, the cost of outsourcing a mobile app development project can vary from $30,000 to $50,000. As mentioned above, it all depends on the minimum viable product, operating system, type of app, tools, software, UI/UX design, and applicable features.

What to consider in your mobile app development?

When it comes to mobile app development, you have to consider and analyze several things, including.

  • Project management. Determine the project manager who can design and knit together different stages of the project lifecycle.
  • Business analysis. Analyze your business goals and tie them together in the project development process.
  • Development process. You need to examine the development process from backend to frontend.
  • UX/UI design. Provide an intuitive and interactive user interface to enhance the app’s user experience.
  • App testing. App testing is a critical part of the app development process. After testing, you can identify opportunities to optimize your development process.
  • Deployment. It’s crucial to determine how the app will be deployed, and the necessary deployment requirements and evaluation procedures.
  • App maintenance. The app has to be maintained regularly to detect any upcoming technical issues and adjust to emerging or growing market dynamics.

NS804 – Your Number One Mobile App Developer

NS804 is a trusted mobile app developer with years of experience in mobile (IOS and Android) app development. NS804 ensures that you get the best from your mobile app development, with a customized cost calculator and unmatched expertise in product development.

Contact NS804 to know how much it costs to create your mobile app.

Why Mobile App Development

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Mobile devices have evolved from just a means of communication into highly versatile business tools. As technology advances by the day, so do users get addicted to their mobile devices and spend more time on these devices. According to a 2017 survey by a media marketing and analytics firm, an average American spends around 3 hours every day on mobile devices.

When the above estimate compounds over a month, it adds up to half the total time they spend on a full-time job during the same period. It’s emerging that the core functionality of mobile devices, other than making phone calls, is to run a whole suite of applications that serve unimaginable purposes.

Enterprises from all corners of the world offering a ridiculous range of services and products have begun transitioning from the physical world of printing leaflets, hanging billboards, and printing advertisements, to the mobile and digital realm. Most people think their businesses do not need a mobile app to sell products to their loyal customers simply because that’s been the case in the past.

However, if you want to prepare for the future and start seeing the benefits of going digital, you’ll need a mobile app. Are you still not convinced? Here are the top reasons how your business will reap by creating a mobile app for your customers.

Benefits of Mobile App Development

  1. Strengthens Customer Engagement

This is one of the most important benefits of mobile app development for individuals, brands, and businesses. A mobile app provides a direct marketing channel between your business and your customers, allowing effective communication. With a mobile app, you can communicate and send in-app and push notifications to as many clients as possible. If your notifications contain valuable and relevant information, customers will be attached and become loyal and opt for your offerings whenever they need them.

  1. Direct Communication

One of the reasons your business needs an app is to improve direct communication with your customers. With instant access to a wide array of information, business mobile application development has opened doors to a direct and clear communication channel between enterprises and customers. The information gathered from customers from these apps is invaluable, with buyer personas and shopping behaviors being incorporated to help with marketing strategies.

  1. Brand Awareness

One of the most crucial things a mobile app offers your customers is awareness of and communication with your brand. With a mobile app, you can foster regular interaction with your target market, thus fostering trust. The more your audience trusts your brand and your enterprise, the more likely they’ll be to listen to your sales pitches and commit to your products. In the same manner as calendars, disturbing fridge magnets, and other random memorabilia, mobile apps strengthen your brand and educate your customers.

  1. Marketing Channel

Custom mobile app development allows information and notifications to be sent to clients in an instant. If the information is relevant to the target market, for instance, containing information about exclusive offers and deals, it can help you market to loyal clients who value the app. The fact that information and notifications can be sent instantly implies that you can communicate to your clients anytime, thus fostering brand loyalty through targeted communication.

  1. Customer Connections

Customer service is no longer about face-to-face interactions between customers and smiling associates. Since 6.378 billion people currently have high-powered smartphone devices at an arm’s reach at all times, the ultimate game-changer in customer relationship management is mobile apps. Mobile phone ownership has escalated to 80.76% of the world’s population, meaning that businesses are restructuring how they approach customer service.

  1. Business Profitability

Apps increase sales by alerting customers about products and services they were not previously aware of and keeping connections with prospects while ultimately driving sales and increasing revenues. In a report by Flurry, revenues collected from mobile apps were estimated to be $25 billion by 2013. A study published by the research firm Deloitte found out that customers use shopping apps before and after shopping trips. Twenty-two of surveyed respondents acknowledged that they spent more money on shopping trips because of the information supplied by retailers via mobile applications. When business apps are integrated with social media applications like Instagram, Pinterest, Twitter, and Facebook, the amplifier effect can reach new clients.

  1. Attracting Customers

Integrating mobile applications in your existing applications allows you to meet and connect with customers on channels they already use. Mobile users spend a substantial amount of time on social networking sites, so interfacing your company’s mobile application with existing social networking channels has the potential to reach out to a large audience. By creating a mobile application for your business, you can control the environment of how the user learns and interacts with your product.

  1. Customer Service

Providing relevant content and empowering your customers to engage with your firm via mobile apps can free you labor to focus on other mission-critical activities. Since companies expect customers to be able to interact with products, it’s crucial to ensure that your organization’s mobile apps allow them to engage in ways they expect. Giving customers easy-to-find information and answers enables them to trace the information they require at their own time. While many businesses already have self-service features embedded in their websites, these same features do not translate to mobile devices. For these features to be seamless across mobile and web platforms, it’s necessary to develop custom mobile apps.

  1. Transforming Retail Experience

Mobile applications transform the retail experience, enabling retailers to remain ahead of customer expectations by delivering superior customer experiences. In addition, mobile apps drive the digital process and digital model that would ultimately cut down on storage costs and increase profitability. For instance, Walmart has bolstered its retail experience following the Covid-19 pandemic by offering seamless mobile shopping experiences. Customers presently identify this shift as a superior retail solution to the otherwise time-consuming and strenuous on-premise shopping. There are many retail stores built mainly on mobile applications. Transitioning from physical, on-store shopping reduces the overhead costs associated with typical brick-and-mortar retailers.

  1. Unique Payment Services

Mobile applications come with different features that match various sectors and industries. For example, if you’re in the service industry – healthcare, beauty, spa, salon, or online food retail – your app can be helpful for your target audience to book an appointment. The push notifications can be vital to update them on their appointment. There’s no doubt that mobile payment has become a powerful and popular means of making payments nowadays. Both small and large enterprises can integrate payment options in mobile applications that would be possible to receive payments from credit cards and debit cards. Mobile integrated payment platforms are fast, secure, and user-friendly.

Mobile Apps – The Next Frontier in Online Shopping

If these benefits have not yet solidified the importance of a mobile app, there are still more reasons to consider adopting a mobile app strategy to encourage more customer satisfaction and engagement. With mobile app development, you achieve the following for your business and your brand:

  • Inform prospects of new products, services, and exclusive deals
  • Stand out from your competitors who are yet to adopt mobile solutions
  • Reach out to younger and mobile-oriented demographics
  • Synch users’ social media accounts and emails

And if you structure your mobile integration carefully, you receive a ton of analytics on exactly how users interact with your app. These analytics range from how much time a user spends looking at your app to the amount of money you make from each online purchase. You can contact NS804 for any questions about mobile app development.

How to Develop a Fitness App

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The fitness app market is set to hit $14.7 billion in value by 2026. The market is currently seeing a Cumulative Annual Growth Rate of 23%. Although there are quite some big players in the market, there is still room for competitors to enter the market with a different value proposition. Customers in the market are open to a subscription model if they feel that they are getting premium features from an app. The development costs for a fitness app can be quite steep given the advanced features now present in the most popular apps. If you are planning to develop a fitness app for the mass market, here are a few basic steps you will follow.

Researching the Fitness App Market

The fitness market is filled with apps that offer different value points for users. Activity apps monitor all the physical activity a user engages in during the day and aggregates it. It can track progress over time and generate reports. The user can see improvements made in lengths of physical activity, body measurements and so on.

There are diet and nutrition apps to help users monitor their food habits. Users can use such apps to monitor calorie intake as they try to hit weight loss or weight gain goals. The apps can help users develop meal plans and grocery shopping lists so that they add variety to their healthy diets.

Finally, there are workout apps, mostly developed by trainers. These apps have a variety of curated workouts that a user can access from anywhere. The app acts as a personal trainer and helps users progress over time to longer and more complex workouts.

What’s the Goal of Market Research?

The goal of market research is to help decide the kind of fitness app you’d like to develop. For instance, if you want to develop a diet and nutrition app, you must conduct an analysis of the existing solutions in the market. Make a list of at least a dozen of such apps that are in the market. On a spreadsheet, list their monetization model, their user numbers on both Android and iOS and average ratings. Read through their reviews and find what users like most for each app and what they complain most about. This analysis will help you decide what gap your app will seek to fill in the market.

An example of an area where apps compete is the level of integration with other apps, especially social ones. While some apps try to build a community of fitness enthusiasts within the app’s ecosystem, others make it easy to share activities with people away from the app.

Minimum Viable Product

The product of your market research will be a list of your proposed app’s main features and business case. What should your app offer to users? Which monetization model will you use? What is the persona of your target audience?

At this stage, you can engage a business analyst to help review your proposal and see whether your idea can withstand scrutiny from a business expert. Such analysis is important before committing money into the development phase. Internal enthusiasm about a project can often lead to confirmation bias whereby you look just for evidence that suggests your idea will work. Getting an external party to review helps provide a more balanced analysis of the idea.

Hiring a Development Team

The developer costs will form the bulk of the app’s development budget. Developer costs vary with the location of the development team. Software engineers in North America charge upwards of $100 per hour, while Asian developers can charge four times less. However, you must be careful about hiring an experienced team. You might prefer hiring an external project manager to help recruit the team as well as track the progress.

Inception Phase

Once the team is in place, the first step of development will be determining the scope of work in detail. This will help develop a project roadmap and an expected date of completion. At this point, you will be able to estimate the development budget based on hours of work.

A technical writer will put down the project’s scope of work against which the work will be reviewed upon completion. This includes how each page should look and work.

Design and Coding

Your business analyst should help prepare the technical documentation to hand to the project team with the scope of work well recorded. The development team will begin with developing UI/UX wireframes for review. This could take several weeks up to a month to complete. Wireframing is important to ensure that the UI/UX is consistent with the brand’s colors and fonts. Once these are ready, the coding can begin.

The coding involves the development of the app’s frontend as well as backend. The backend carries the functionalities of the app including user logins, payments processing, geolocation tracking, notifications and more. This could take months although there should be weekly or check-ins with the project manager to give updates on development progress.

Testing and Debugging your Fitness App

A fitness app is complex owing to the numerous features it normally has. The testing phase is thus important and could take several weeks. Performance testing is necessary to ensure the app does not drain battery inefficiently across the various devices users will install it. The app should also pass a memory analysis test so that it does not crash by being unable to clear heap memory. Security vulnerability tests are also necessary to ensure the app can withstand brute force attacks and that there is no data leakage. Functional testing of the app checks whether all features are working correctly across all hardware devices where the app might be used. The app should be able to do all that it should, but it should not do what it is not designed to do.

Publicity, Reviews, and Marketing

It’s important to have a marketing plan for your fitness app. One way to do this is to invite opinion leaders in the fitness app to test the app before launch. You should also have a website from where people can visit and read up on expected app features and pricing. You can also share thoughts that informed the development process, including the gap it seeks to fall.

App Store Listing and Categorization

Publishing your app in various stores is an intricate process that should be approached carefully. You should include proper descriptions, categorization, and screenshots when submitting it for publishing. Proper information is important for App Store Optimization to enable users to find your app easily. Apple Store has a long review process before approving the app for publishing. Account for this in time planning.

Once the app is available for download, make sure to have download links available everywhere, including on your social media handles and your website’s landing page.

Conclusion

Developing a fitness app should be the result of deep research and identification of a gap to fill in the market. The development should begin only after a business case for your app has been justified by an analyst. You must pick the right development team based on your budget but also their experience. An external project manager might help track the project progress better than you can internally. Once the coding is done, the app must be tested for both performance and functionality. It’s important to have an elaborate roadmap of the publishing and marketing process for the app.

If would like assistance in developing an app for your business, check out NS804. We’ve partnered with clients for over 6 years to help them make the best development decisions for their businesses.

How to Create a Social Media App & How Much It Costs

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Social media apps have changed how we convey information and communicate with each other. Now more than ever, people spend much time online, scrolling news feeds on Instagram, Facebook, Twitter, and LinkedIn. That is not to mention other social media apps that target a specific niche of users and can even motivate users to develop something similar.

The popularity of most social media apps is the freedom they extend to users. Users can share their thoughts, dreams, goals, and achievements with the whole world. Therefore, that is precisely why the social media app development market is one of the leading trends in IT today. People want to exchange ideas, share, and chat with other like-minded users.

So, if you want to know how to create a social media app, continue reading this post.

Types of Social Media Apps

If you’re thinking of starting a social media app, it’s first important to know what type of social media your idea belongs to. First, you need to define your target audience, identify competitors, and offer your targeted users more appropriate functionality in their overall user experience.

Let’s define the specific types of social media apps:

1. Social Networks

The primary aim of this type is to connect people with shared interests and who pursue different goals. For example, LinkedIn helps users find professional opportunities and build professional connections. Facebook offers a lot of thematic groups and more than 2 billion users to connect and befriend.

 

2. Media Sharing Networks

From its name, you can tell that these networks allow users to share different content. Users can share live videos, photos, and images. These days, the margin between social networks and media sharing networks is narrowing because such apps as Facebook are allowing users to share live videos and images.

 

3. Discussion Forums

These social media networks are gaining popularity because they allow users to learn from experts and share opinions on different topics. For example, discussion forums allow users to find the right information on specific topics. In addition, it’s possible to start a discussion, ask questions, and get responses from experts and knowledgeable users. The leading discussion forums include Quora and Reddit.

 

4. Consumer Review Networks

The primary objective of these social networking sites is to let users share reviews, opinions, and thoughts about products, locations, services, brands, and more. Consumer review networks can bring customers to the brand in case of positive reviews. In addition, company owners and stakeholders can get genuine client feedback and improve their products. Examples; Yelp and TripAdvisor.

 

5. Content Sharing Networks

Also called bookmarking apps, content sharing networks allow users to save and organize links to various online resources or websites. Users can save links in different folders according to topics. These platforms host more exciting features. For instance, Pinterest lets users upload their photos. In other content-sharing networks, users can download pictures they like. Most users choose these content-sharing networks to look through creative images and draw inspiration. Examples include Flipboard and Pinterest.

 

6. Blogging and Publishing Networks

Blogging is not as easy as it sounds. First, you must possess creative writing skills to keep your users engaged on a topic. Bloggers need applications that will enable them to pen their ideas from any device. It’s generally not difficult for you to build a social media app like this. YouTube and Facebook are the market leaders in this domain. But over the last few years, several other platforms have gained popularity like WhatsApp, Wix, Bubble, Squarespace, Microsoft Expression Web, and Medium.

Social Media App Development Cost

There are many websites offering clones of the Instagram app. These are templates with a few options for customization. So, it can be tempting to choose one of these and try to save money. However, utilizing them can breach privacy and security. In addition, you will still be required to develop a backend.

The truth is that a social media application development from scratch stands out because of its compelling brand, design, and functionality. But just like any other functional application, it takes time and money to develop. So, how long does it take, and how much will it cost you?

Let’s take a closer look.

Social Media App Development Timeframe

The one-platform version of a social media app may take upwards of 2000 hours to develop, including UI and UX design, app development (client-side and server-side), and accompanying activities like deployment, testing, and project management. In addition, if you want to create a promotional landing page for your app, it may require another 100-200 hours.

Social Media App Development Costs

The cost of a social media app depends on how much you choose to pay your developers. You usually have three main options as outlined below:

  • Freelancers – From $15 per hour.
  • In-house development team – From $90 per hour.
  • Outsourced development team – From $50 per hour.

The problem with freelancers is the difficulty and necessity to coordinate their efforts and the possible lack of expertise which is especially difficult to notice if you’re unaware of the complexities and intricacies of web development. On the other hand, hiring a local development team is way too expensive – it means spending far too much on simple fixtures.

Therefore, the way to go is to outsource a development team. The outsourcing option is a great way to tap into the expertise of a local in-house development team at just a fraction of the cost. For an Instagram-like social media application, you can take the below rough calculations:

Application development: Android/IOS – $25,000

Client-side app development – $13,000

Server-side app development – $25,000

UX/UI design – $9,000

Total Cost: $72,000

Social Media App Features and Their Costs

So, to calculate the cost of a social media app, you need to consider the required features since they affect the cost significantly. In addition, these features must perfectly fulfill the expectations of your target users and seek to solve their problems. There are two main features you must consider: the minimum viable product MVP and advanced features.

Must-have or minimum viable product features stand for basic functionality to satisfy users’ needs and offer them the appropriate user experience. It’s common for developers to launch the MVP version of the social media app, then gain feedback before investing more money in the idea itself. The MVP allows understanding what specific features need improvement. It’s only after this basic understanding that you can add more features.

Basic MVP Features to Build a Social Media App

With an MVP, you have better chances to get investments since a working app earns more trust from stakeholders. To give you a hint, we’ve singled out some MVP features.

  • Search
  • User profile
  • Sign-up feature
  • Chat
  • Newsfeed
  • Push notifications
  • Add post

Advanced Features

  • AR filters
  • Editing
  • Location-based content
  • Post-release marketing

Social Media App Development Trends

Social media is changeable. New app designs come and go. Therefore, the following elements can prove to be a game-changer in the coming years and something to add to your next social media app development project.

  • Interactive content. 91% of social media users are striving for interactive media content. Key aspects of interactive content include 360-degree video, AR/VR, games, quizzes, and many more.
  • Video content. Video is one of the most interactive content forms, and it’s gaining more popularity. Whether it’s short videos like on TikTok and Instagram Live or long videos like on YouTube, the social media video apps are defining the future.
  • Social commerce. Social commerce is becoming the primary way of retailing, whether online or offline. Shortly, this trend will intensify with the advent of an increasing number of social networks offering new sales features.
  • Leveraging social networks to serve customers. This change took place slowly as brands began noticing customers were contacting them through social networks. It’s simply the easiest way to get in touch with some social media users.

Contact NS804 for more inquiries about social media app development costs.

What Should You Know About Your App Analytics?

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It’s now a lie that the growth of your social media app depends only on the value you bring to your customers. Today, more than ever, many factors determine app performance. These factors include: complexity, design, app testing, butterfly effect, and the list is endless. So, developers are careful about how they view and assess their apps. Therefore, without knowing how your clients react to different marketing strategies and which acquisition channels work best for them, you’ll never be 100% sure of how to make your app increase traction. Today, using app analytics yields countless possibilities and endless insight. However, there are special benefits that stand out.

Here’s What You Should Know About App Analytics

  1. App Analytics Drive ROI in Every Aspect of Performance

Millions of apps on the stores are competing for customer attention and better visibility. In this cut-throat contest, you can’t afford to have an acquisition strategy that lacks monetary goals. Marketing costs huge money. As such, you need to measure how much different channels deliver and compare with different acquisition strategies to determine what results in the best ROI. A winning app analytics strategy includes the following two points.

  • Looking at which channels offer the best customer lifetime value. Customer lifetime value LTV is calculated by customers generating higher revenue and higher possibility for retention.
  • A focus on in-app messaging. Hearing from prospects who have the power to connect to your employees at any time throughout your app experience is helpful to improving your strategy.

  1. App Analytics Help You Gather Accurate Data to Better Serve Your Customer

It’s hard to listen and serve your clients without looking keenly at their feedback and use patterns. Thus, app analytics help you to gain insight into customer data to serve them across all lifecycle stages. Many apps suffer the unfortunate fate of gathering a bulk of followers and failing to serve their needs adequately.

  1. Personalized, Customer-Focused Marketing

Creating an individually targeted and customized customer experience is now possible with app analytics. Customer-targeted push messages sent to specific people can make your app double its rates in a short time. It also converts up to three times better than traditional push messages.

  1. Tracking Individual and Group Achievements

Most app marketers rely on marketing strategies they’ve experienced before to drive results. But, using app analytics gives you a whole new set of customer data. Now, more than ever, app marketers can gain insight around small groups and individuals completing specific, directed activities within the app. What’s more, the possibility of using this knowledge is endless.

  1. Data-driven Results in Issues Concerning Retention

There’s a lot of buzz concerning customer retention these days. However, you can’t have a strong app engagement score if you don’t have many customers using your app regularly. The bottom line is that apps with higher retention rates enjoy better engagement, and more engagement and retention helps the app to gain customers and achieve growth. The most successful apps use analytics by focusing on high life time value customers and acquisition channels. In addition, app analytics close the gap between churn and retention.

Bottom Line

App analytics work in your social media background to enhance your app marketing efforts. It helps you achieve better growth and higher ROI. The above benefits paint a picture of how helpful app analytics is in today’s marketing space. And now, with NS804, you can create a social media app and collect app analytics in just a few clicks.

 

5 Tips for iOS & Android App Development

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Both iOS and Android have had an enormous impact on the business, entertainment, and tech sectors. And both platforms have been embraced by developers and users alike for over a decade. The good news is that the popularity of these platforms will unlikely diminish in the foreseeable future. Therefore, it’s still worthwhile pursuing app development and investing the necessary resources into applications that will excite users eager for new experiences.

1. The Latest Trends in App Development for 2021

 

Nobody can deny that 2020 was an eventful year, and much has happened in the app development space. Some of the latest trends in mobile app design include advanced animations, convenient voice search, robust aesthetic with rounded corners, and universal device UX. 

But in 2021, expect app developers to kick it up a notch with improved design and powerful features. Some of the niceties users should expect; bolder and more colorful visuals, data-oriented design, embossed typography, Face ID integration, hand-drawn illustrations with more natural-looking graphics, and virtual reality (VR). Make sure to take advantage of these trends for your upcoming app to impress and retain users. 

2. Supporting iOS and Android

 

In the second quarter of 2020, Apple led the US smartphone segment with a market share of 46%. Samsung came in at a close second with a 25% market share, with LG in third place at 12% and Lenovo Motorola at 7%. Generally, US consumers are satisfied with Apple’s and Samsung’s smartphone offerings. However, given Apple’s higher penetration in the US, you may want to focus on this platform initially to save on development costs if you’re targeting the American market exclusively.

But if you’re planning on releasing your app globally, then you’ll want to support Android. As of October 2020, Android has gained almost 73% of the global smartphone OS market. While it’s a compelling platform, it’s also incredibly fragmented. It’s challenging to offer all Android users the premium experience that they can get on Apple devices.

Unfortunately, most Android users don’t own powerful smartphones such as the Samsung Galaxy Note20, which can provide a comparable experience to the latest iPhones. The hard truth is that the majority of Android devices in circulation are cheap and underpowered. Manufacturers such as Alcatel, Huawei, and Xiaomi regularly release budget mobile devices for the lower end markets. Today’s high-end apps experience performance issues on these phones due to their low memory and weaker CPUs

3. Leveraging Results on iOS

 

Make the most of Apple’s popular platform with these handy tips:

Integrate easy payment options – If you wish to sell products, services, or in-app purchases in your upcoming app, then you should make the payment process frictionless. Integrate Apple Pay and express checkout functionality to make life easier for your users.

Engage users regularly – Ensure that your app has push notifications to notify users about the latest products, promotions, and updates. Better yet, segment notifications to target your users more effectively. For example, you should send notifications to active users, inactive users, and subscribers to make your messaging more personalized. 

Gain and track app reviews – Your App Store Optimization (ASO) strategy will be a determining factor in the success or failure of your app. You’ll need to gain and track those vital appreneur system reviews from your users by implementing a Call-to-Action (CTA) and app review tracking API.

4. Leveraging Results on Android

 

Take your Android app development to the next level with these methods:

Utilize contactless payment options – Nowadays, many smartphone users enjoy the convenience of contactless payments. Integrate Google Pay and Samsung Pay into your upcoming app, and enable their respective Near Field Communication (NFC) features.

Implement Artificial Intelligence (AI) – With over 3 million apps in the Google Play store, it’s getting harder for new apps to stand out. But many successful and top-rated rated apps, such as Google Assistant and Swiftkey Keyboard, are renowned for their excellent AI.

Keep your app relevant – The Google Play algorithm doesn’t respond kindly to uninstalls and user churn. That’s why you should regularly send push notifications and emails to inactive users, encouraging them to try your app again after implementing features and optimizations that they want.

5. Finding the right partner for mobile app development

 

Developing an app that will find success on both platforms and showcase the latest trends in mobile app design is harder than it seems. However, you don’t have to go it alone if you find the right partner. Experienced developers such as NS804 can help you create an app that will cut through the noise.

Furthermore, we can craft an effective CTA that will convert users and gain those essential appreneur system reviews. We can also help out with nasty edge cases, such as dealing with an app rejection from Apple.