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How To Measure App Performance To Release Better App Updates

Anytime you roll out app updates, you should measure your app’s performance. The data you collect will reveal much about your app and whether it’s gaining traction with users. Moreover, you’ll gain greater insight into your app, allowing you to work on more meaningful future updates.

1. How To Track App Usage Growth

As an appreneur, you’re not only concerned with releasing a quality app but also measuring its performance. You’ll want to keep tabs on app usage growth by implementing analytics and checking all relevant data points regularly. For example, you’ll need to know how many downloads you’re getting on a daily, weekly, and monthly basis. And, also keep an eye on any sharp spikes or declines and quickly ascertain why these occur.

There are several powerful analytics tools that you can use, such as App Annie, Apple App Analytics, and Google Analytics. These will give you insight into how well your application is performing in the app stores. Of course, the more well-versed you’re in understanding this data and utilizing these analytics tools, the more likely you’ll improve app user acquisition. But if this seems intimidating, it’s best to work with a professional studio, such as NS804, to help you with your App Store Optimization (ASO) strategy.

2. Why You Should Track Feedback After App Updates

Users can potentially become your biggest fans but also your staunchest critics. The latter may not be fun to deal with, as nobody wants to hear that their app isn’t meeting expectations. However, you must set up a robust pipeline to gather and keep track of all user feedback, especially after rolling out app updates.

After all, a big part of maintaining a mobile app involves listening and responding to user feedback consistently. Your pipeline should allow you to comb through and respond to feedback as quickly as possible. Positive feedback means that you’re on the right track, but negative feedback reveals issues with your app that you need to address. If you do listen to feedback and address these issues, then you’ll increase app usage growth. But if you choose to ignore your users, you risk losing them and having your app stagnate.

3. Why You Should Measure App User Acquisition Type

Many of the best analytics tools allow for greater granularity, allowing you to look at user data in detail. And this data can help you determine whether app user acquisition is either paid or organic. But you should also be measuring whether app updates spur further growth of your app. You may have added new features and made changes to the UI/UX to improve user retention, but you’ll never know for sure until you start measuring these data points.

4. How To Track Overall Engagement

You can track the overall engagement of your app by measuring average session length, daily active users (DAU), monthly active users (MAU), retention rate, exit rate, churn rate, and stickiness ratio. Here’s a quick breakdown of these and their respective formulas:

  • Average session length – Amount of time users spend on your app: Total duration of all sessions in seconds during a set time frame / total number of sessions during that time frame
  • Daily Active Users (DAU) & Monthly Active Users (MAU) – The number of users who use your app: The number of DAU or MAU
  • Retention Rate – The number of users who use your app during a given time frame: Number of users at the end of a period – number of users acquired during this period / number of users at the beginning of this period x 100
  • Exit Rate – The number of users who leave specific screens: Total number of visits to a screen / total number of exits from a specific screen
  • Churn Rate – The rate at which users uninstall the app: 1 – Retention Rate
  • Stickiness Ratio – The number of users who return to the app monthly: DAU / MAU x 100

In Conclusion

Measuring app user growth should always be a top priority for any budding or experienced appreneur. Contact us today to learn how NS804 can help you with your app user acquisition strategy.

How To Find The App Update Sweet Spot

The Secrets of Perfecting An App Update

Chances are, if you’re reading this, you’re an app-user yourself. That means that, most likely anyway, you’ve been annoyed, interrupted, or frustrated with an app update. This is because many developers and app programmers have yet to find the app update sweet spot. In other words, with today’s knowledge and data, there are plenty of tricks to the trade, so to speak, when it comes to app updates.

Certainly, finding the frequency with which to release app updates is one of the steepest mountains to climb. However, there are other important considerations to take into account as well. Factors like cost, the time-of-the-update, and how users are notified have an impact as well.

Keeping Updates User Friendly

The user experience is arguably the most important aspect of an application. This is simply because the app-market is so heavily saturated with options and competition; such that a single negative experience is capable of driving a user to a competitor’s platform. This principle extends through the entire process of app development, from design and functionality, to the app updates, and overall usability of the application.

Correspondingly, it’s vital that app updates maintain the set-standard in regards to user experience and be as easy to manage as possible. By releasing regularly planned app-updates at as convenient as times as possible, shows a dedication to your user base that in turn generates additional user-loyalty and extended log-times.

How Frequently Should You Run an App Update?

Now, for the real question. Just how often should you be running an app update? While the answer varies slightly depending a few factors, industry standards suggest no fewer than once a month. With the rate at which technology is advancing, and the frequency with which we use applications one update/month is truly necessary.

There are plenty of reasons to run app updates, for example, if your users even experience one bug with your application; they’ll likely jump ship at the drop of a hat. Running an app update prevents bugs from running rampant in your application. Furthermore, app updates ensure that user-feedback is being heard and implemented throughout the lifetime of the application.

While one update/month is the accepted minimum in todays app-economy; current data suggests that more robust applications undergo up to four updates/month.

Don’t Let Updates Go Ignored

Finally, it’s important that users actually download the app updates you run. This is vital because without running the updates, users open themselves up to security risks, and faulty application functionality. However, most applications in today’s market have the ability to push users to the app store for important updates, which ensures that users download the most current version, as outdated copies simply lose device-compatibility entirely.

A Quick Recap

Running app updates is a tricky, but core element to building long-lasting applications that soar to the top of the app-store. Run at least a monthly app update; continue prioritizing the user experience; and ensure that only the latest version is kept active, and elevate your app updating process.

For more information on app updates, or anything app development related, keep browsing NS804, the mobile app developer of the everyday appreneur.