Increase App Retention Among Remote Teams

May 4, 2021/0 Comments/in Blog/by NS804 Content

Remote Teams and App Retention

There’s no arguing it anymore. The digital era is here and it’s here to stay. While a more digital world has swiftly become the new normal, businesses are still adjusting. This means remote teams, digital conference calls, and no more “office hours”. That said, however, many organizations are still patching together digital solutions. Consequently, leaders, managers, and developers alike need to have their thumb on the pulse of the mobile app market. Doing so, will give your firm insight into some of the factors that drive app retention. Especially in remote teams.

When analyzing the user base of your applications, it is important to remember that the application market is a growing, evolving, and saturated one. As such, users are typically extremely quick to bounce from one application to another after a single negative experience or misstep. That being said, it’s vital that your app development team is diligent and detailed in their user base analysis.

Focus On Full Customization For Business Apps

This seems like it should be a no-brainer, but there is actually a lot of ‘plug-and-play’ type of software on the market. While that type of technology is certainly useful in specific contexts, it limits a remote team’s ability. Rather than using traditional methods or templates to create run-of-the-mill business applications, take a more customizable approach.

Developing custom enterprise applications for businesses and remote teams will enforce them to double-down on their commitment to your application. Ultimately driving app retention and creating a user base that’s less likely to jump ship. Additionally, each organization and each remote team is slightly different, and has different needs. Addressing the specific needs of any single remote team is best accomplished through personalized and customized enterprise applications on which that team can dependently rely.

Improve UX Design

Design is a major influencer in the world of consumption. Not only in art or architecture but in virtually every industry. From the cereal-box industry to the auto-industry; design is a key ingredient to the success of any product or service. The same is specifically true in app development.

The user experience is one of the most telling aspects of an application, and it starts as soon as the user opens the app. From the design of the loading screen to the flow of information on the application itself, to the ease of functionality and navigation. Prioritizing the UX design in your mobile app is sure to increase your app retention rates.

Listen To and Incorporate Feedback From Remote Teams

It’s becoming more and more accepted that people simply want to be heard. When it comes to developing enterprise applications, there is an entire well of value in mining feedback in all its forms. Combing online reviews, soliciting user surveys, and addressing user comments in application updates will show your user base that you hear them, leading to an increase in user-loyalty and app retention.

Finally, if it makes sense for your business model, there are ways you can incentivize remote teams to choose your enterprise application over your competitions.

For more information on app retention in remote teams, or anything else mobile app development, visit NS804 today. NS804 is the mobile app developer of the everyday person.

4 Pre-Launch App Marketing Tips

April 26, 2021/0 Comments/in Blog/by NS804 Content

4 App Marketing Tips for Pre-Launch

History shows that even the best products and services need strong marketing. Simply because without marketing, no one will hear or know about those awesome products. Like with many things in life, there needs to be a balance. A balance between providing an excellent product or service and getting the word out about that product or service. It is the yin and yang of the business world, so to speak. The next question to ask is whether or not you’re ready to begin marketing. Like in many other industries, the marketing efforts for a new product or mobile application start far before the final version of that app is available. Here are four quick app marketing tips to help your team get a jump on spreading the word.

Marketing by itself won’t be enough to sustain the success of your mobile application. However it will certainly help build a loyal userbase and continually attract new users as well.

Develop a Landing Page

Developing a landing page is the simplest and easiest step you can take to begin marketing your new mobile app. A landing page serves as an easy place for your team and managers to point interested parties, investors, and partners. The landing page should be relatively simple, but with a modern design. Most importantly, though, the landing page should contain all of the relevant information an interested person might be looking for.

This could include things like app functionality, a bit about the development team, and maybe even an origin story for the app idea itself.

Create An MVP

As much as we all wish we were playing in the Superbowl, no, we aren’t talking about a most valuable player. The MVP in mobile app development is known as the minimum viable product. This is essentially a framework version of what the ultimate application is designed to be.

MVP’s are a popular tool for pitching and recruiting investors, as well as demonstrating the capabilities of an application. MVP’s also commonly have some design element to them. This is in order to give the onlooker an idea of what the final version will look and feel like.

Utilize Demographics For Ads

Ads are an integral aspect of any app marketing plan. It’s important, however, to get those ads in front of the right eyes. In order to do this many tech companies use demographics in order to point their advertising toward parties who will likely show the most interest. Therefore being the most likely to convert into a paying customer.

Pre-launch, however, app marketing tactics suggest using the demographics of competitors applications to start directing your ads in a more powerful way.

YouTube, Social, and Influencers

Filming a catchy YouTube video or creating a robust social media presence are both other strong (and free) app marketing tactics that your firm can use pre-launch. Utilizing social media marketing is now one of the most popular business practices of the era.

In the same vein, your company can partner with an influencer who already has a robust social media presence and can bring validity to your brand or new application.

For more pre-launch app marketing tips, or anything else related to mobile development, visit NS804 today and get in touch with an expert developer prepared to make your idea into a reality.

“After” COVID-19 – Preparing My Company for The Next Pandemic

November 3, 2020/0 Comments/in Blog/by NS804 Content

Learning From COVID-19

2020, if nothing else, has been a year full of change and lessons. Additionally, 2020 brought about a ton pof changes. Changes that businesses and consumers had to adapt to. Shortly after the onset of the pandemic many companies closed their doors. Other businesses still reduced their capacity significantly. However, the largest trend to emerge from 2020 is the move toward a remote working environment. Some organizations were ahead of the curve with their pandemic prep.

Companies need to prepare for the rest of the pandemic. Not only that, organizations also need to look ahead toward the next pandemic. Taking from the lessons learned from COVID-19.

Looking Beyond The COVID-19 Pandemic

The COVID-19 pandemic is far from over. Companies are still trying to recover from broken supply chains amongst other things. Not only that, but the global market is under an incredible amount of stress. Simultaneously, companies are still coping and managing social distancing practices. Ultimately, that limits the amount of business they can serve at any given time.

However, it’s never too late to prepare for the next storm.

Many companies have had to find new ways to operate. In many instances this has included shifting toward a remote-working environment. Working remotely has become the norm of 2020. As such, companies need to prioritize the various aspects that make it possible for businesses to function remotely.

One of the ways to do this is to equip employees with the proper software and hardware. This allows employees to run modern software and applications. Another vital element is communication. Robust communication channels empower staff members.

Without proper internal communication deadlines are missed, projects fall off track, and collaboration collapses. The result is subpar performance, and a culture that allows for miscommunications regularly.

Going Totally Digital For The Next Pandemic

The customer experience of tomorrow is completely digital. With more businesses transitioning into remote working environments, and turning to custom mobile apps, and AI based solutions for data management and collection, the economy is recognizing the reality of this pandemic, and the next one.

NS804 is the mobile app developer of the everyday person, and is dedicated to making mobile app development services more accessible than ever before. Visit NS804 today to get in touch with a mobile app developer and start turning your idea into reality.

Benefits of Custom Development in Enterprise Apps

September 8, 2020/0 Comments/in Blog, Mobile App Education/by NS804 Content

Custom Development in Enterprise Apps

There are many way s to go about developing an enterprise app. However, there is no one-size-fits all solution. There are pros and cons to each of the different available avenues. Two of the most popular avenues to develop an enterprise app are to commission a custom development team, or to purchase an ‘off-the-shelf’ solution. While a pre-packaged enterprise app can be a quick-fix with a smaller price tag, there are significant benefits to choosing custom development for your enterprise app.

Some ‘off-the-shelf’ solutions include providers of CRM softwares. Plus project management solutions. Lastly, communication solutions, and even marketing automation software. Any vendor that has pre-made applications to address various business needs can be considered ‘off-the-shelf’, pre-made, or non-custom enterprise apps.

There are certain instances that going with a non-custom enterprise app solution makes sense. For companies that are just starting out, or companies that don’t need extensive or unique solutions for their various functions. However, there are some crucial benefits to choosing custom development for enterprise apps.

Unarguable Benefits

Before choosing a premade enterprise app solution, or going with a custom developer, conduct an internal review. It’s important to understand your company’s needs before making a final decision.

You Get What You Pay For –

As is very often the case, “you get what you pay for.” In other words, the amount invested into an enterprise app, is going to reflect the ultimate product that the company receives. Custom enterprise development is likely going to be a larger upfront investment. Yet, the end result will be more powerful. Additionally, the solution will be more to specific to your company, than an out of the box solution.

Not to mention, while the upfront investment for a custom enterprise app to be developed may be hefty, there is likely going to be less year-after-year cost associated with a custom enterprise app. Meanwhile, a premade solution comes with subscription and various other annual fees. In other words, choosing custom enterprise app development could actually save your company volumes in the long run.

More Customizability For Unique Cases –

One of the strongest cases for custom enterprise development is the simple factor of customization. In springing for a custom enterprise app, the company is able to dictate the stipulations and design from top to bottom. This results in a software that more accurately and definitely assists a company in achieving their goals, and covering their needs.

Brand-Specific Experience –

Delivering a unique and stand-out brand experience is growing in importance in today’s market. As the era of information and the age of the appreneur continue to advance, customers and professionals are eager for new experiences that still feel somewhat familiar. A custom enterprise app can deliver this exact experience, and help differentiate your brand from the competition.

NS804 has experience across industries, technologies, and the entire breadth of the app development marketplace. Dedicated to making development services more accessible to the everyday appreneur, and helping companies achieve their biggest and brightest dreams, look no further than NS804 for all your app development needs.

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