Tag Archive for: usability

What Makes a Good UI Design

The user experience is the most common front-end, interactive feature in any app, website, or dashboard. The user interface supports all human-computer interactions.

The user interface provides a navigational platform to control software. Think of a user interface as an application programming interface that links users and a computing system, the back-end.

Although a user interface can take many forms, it accomplishes two fundamental purposes:

  • conveying information from users to machines
  • conveying data from machines to users.

The most important features of a great user interface design are:

1. Simplicity

Simplicity is the centerpiece of any navigation. Easy navigation depends on a highly simplistic user interface. So, the user interface design must be succinct: it must communicate the most with the least. The designer must ensure less navigation and fewer mouse clicks to accomplish any app or website task. It’s important to add new features only if they’re essential and bring substantial value to the application.

2. Consistency

Your user interface must deliver consistent browsing and search results. Consistency achieves stability and eliminates ambiguity and information chaos. Designers should apply size, typeface, and style conventions to screen components to improve readability and learning.

3. Intuitiveness

Intuitiveness is the most important detail of a great UI design. Intuitiveness means that users can easily learn your interface and quickly pick it up. Intuitiveness implies the ability to get accustomed to your app’s interface, element spacing, and overall layout. Intuitiveness means something that can be understood easily and applied with ease.

4. Familiarity

Familiarity is a critical feature of a great UI design. While many designers aim to create intuitive designs, few stop to ask themselves what does an intuitive design mean? Well, intuitiveness means making things understandable and easy to remember. Creating a great user interface concerns familiarity. Designers must aim to create apps that deliver personalized user experiences. Aiming for familiarity will reinforce your app design.

5. Responsiveness

A great user experience must be responsive to users’ needs. Today, most website visits come from mobile endpoints, which is surprising given that it’s convenient to leverage an Android or an iPhone. You encourage users to visit your website frequently and stay longer by having a mobile-responsive interface. Responsiveness is about reducing the latency time and offering a rewarding experience.

6. Clarity

Clarity is an important element in the user interface design process. Clarity signifies that you know what you’re doing and that the interface or platform your users leverage is trustworthy. Achieving clarity in user interface design involves consistency, truth, and simplicity in your messaging. If you aim for consistency, it’ll be simple for users. In addition, if you eliminate ambiguity and incorporate only relevant elements, your interface will be rewarding.

7. Attractiveness

Attraction is about aesthetic appeal. Attraction concerns making elements and layout appealing for prospective and existing users. Attractiveness aims to make the site enjoyable and thrilling to navigate. You can make your site or app efficient, simple, easy to use, and concise – but it will only do well by making it attractive. Your clients or prospective users will not only use a stirring interface; they will look forward to using it once again.

Contact NS804 to achieve a great UI design.

What Makes a Good UX Design? 6 Features

User experience UX is the cornerstone and the lifeblood of any successful venture and brand. The user experience determines how users, mostly customers or prospects, view or interact with your product, app, or enterprise. That’s why UX is evolving as a prominent design feature in mobile app development processes.

Mobile commerce platforms are growing exponentially, owing to the growing need for enterprises and brands to tap into the web to bolster sales and improve revenues. New applications have provided entrepreneurs with opportunities to tap into online marketplaces. But, only a few enterprises are acing online marketplaces; these are brands accelerating their tech efforts and brands with creative UX solutions.

For instance, Amazon’s UI gives users an instant view and access to all categories and product sub-categories, streamlining the buying process and providing a flawless fly-out interaction with clients and prospects.

So, what elements make a great UX design?

1. Usable

The user experience design must reflect usability, which means that users must find your interface easy-to-use, rewarding, and friendly to interact with. While it may sound obvious, your product, brand, or enterprise must fulfill a particular need for your target audience. That means that usability must be integrated into the user experience overall design to achieve its desired purpose.

2. Learnable

Another great feature or element of your UX design is learnability. Users must find your platform, app, interface, or product faster and easier to learn. There’s clear evidence that no matter how good a match is if the audience doesn’t understand the rules, it won’t work. Your app’s functionality must be understood and learnable to make sense to the target audience.

3. Memorable

Users shouldn’t re-learn your app’s interface anytime they return. The design features must be explicit or laid out in a way that they’re memorable to users. By creating a memorable layout, you provide users with incentives to locate different features in your app, increasing usability and reliability.

4. Effective

Always ask yourself whether the user experience gets the job done. At the beginning of the app design project, you probably had some goals laid out. Your product, application, and service must be tested and evaluated vis a vis the set goals to ensure optimum effectiveness. Testing can be done through surveys, analytics, and structured interviews. Identifying and collating response patterns may help developers identify the right app features.

5. Desirable

Your UX must be desirable so that users cannot replace it. For instance, take supermarkets like Waitrose and Asda, while both sell the same products, Waitrose is desirable. Desirability is influenced by the marketing pitch, brand image, and the emotional response it evokes from customers.

6. Delightful

Using the app must be delightful and fun. Successful products usually have fun and amusing detail that excites users by evoking a positive emotional response. That should be the case with your UX design. It should be fun and exhilarating that users want to come back for more. Delight can emanate from the usability and functionality of the app, and other times it may be the quirky feature that makes your product phase out the competition.

Contact NS804 to tap into the best UX design features.