Tag Archive for: mobile app marketing

Mobile App Marketing Guide

Whenever planning to launch a new app in the market, chances are that a few dozen apps already exist providing similar services. Therefore, a meticulous marketing strategy is important to ensure you can carve out a market for your intended app. The marketing process begins even before the first line of code is written and continues even after you hit the targeted number of downloads. Here is a brief marketing guide for a mobile app.

Pre-Development Activities

The business intending to create a mobile app must have a clear picture of how they intend to position themselves in the market. The first step involves carrying out proper market research to understand the variables involved and the players already there. Your app must address a specific pain point for customers. It must give something different or offer a better solution than what is already in the market.

One way to find customer pain points is to read comments on forums, blogs, and pages where your target market visits regularly. Identify the chief complaints about the existing apps. It could be the user interfaces, cost, speed, or even reliability. You should then build your app to address these problems.

Market research will also help you build a user persona that will inform your marketing activities during the building and after the launch. What’s the content they identify with? What tone is best to interact with them? Which pricing model will appeal to them? Can they make in-app purchases?

Pre-Launch Activities

Once the development work nears completion, the business should begin creating awareness about the app. A standard practice is to have a website from where users can find useful information. A teaser video explaining how the app will look like and the launch date should be on the pre-launch website. Adding more content on the website, such as blog posts will help build the domain authority of the site.

Some apps opt for a soft or beta launch where a select number of users are invited to test the app. These include journalists and influencers in the niche. These early testers can then publish sincere reviews on their own platforms, which then creates further publicity for the app. Once the business sets a release date, it should be publicized on social media, the pre-launch website, and mainstream media.

Mobile App Store Optimization

Publishing an app in major stores is a delicate process that must be handled carefully. Some stores, such as the App Store, review all apps thoroughly before publishing them. The app should have a proper description that includes the important keywords. There should also be screenshots to enable users to see what the UI looks like before download. The app should also be titled and categorized correctly. The App Store Optimization process helps users find the app easily in a crowded market.

Mobile App Marketing After Launch

Once the app has launched, the business must continue putting out content on its blog and social media. The download links should be widely available. The business must decide whether to pursue a paid marketing strategy. If so, they should use the channels informed by the target users’ persona. The business should also establish two-way communication channels with users to collect feedback on user experiences. Push notifications are a great way to continue nudging users to interact with the app. They increase user retention by up to 180%

 

An Appreneur Guide To The App Store

Understanding The App Store Leads To Stronger Appreneur Performance

In every industry, there are techniques, tools, and tactics that form the foundation of operations within that industry. Therefore, any professionals starting a journey into a new career need to learn the applicable fundamentals. For instance; in the world of app development, the app stores and various markets that connect developers to users are beyond vital.  The app stores are important for an aspiring appreneur to understand because it’s where users find your app. Even apps with the strongest designs need to be positioned properly, and if they aren’t, users simply won’t find them.

This is important to realize because of the simple truth that no matter how good your app is; it still needs users to thrive. By understanding the app stores you, as an appreneur, can leverage stronger marketing techniques, speak directly to user needs, and ultimately climb the metaphorical leaderboard.

Key Distinctions To Note Between the Apple Store and Google Play

Now, before moving too far along, it’s important to know the differences between the Apple app store and the Google Play store. These two marketplaces have a lot of the same offerings to present to appreneurs. However, they also differ in distinct ways that alter the strategies and tactics successful appreneurs apply.

One of the most important differences between these two markets is the programming languages. In the Apple app store, applications run on a programming language, Python. Python is the language of the Apple operating system and is most well known for its rigid rules and strength in security. By creating an entire app store with a universal coding language; the applications that exist within that market come with a bolstered level of security. Additionally, this makes it easier for users to get an idea of the function and feel of your apps before they’re even downloaded. By standardizing the programming language, developers also benefit.

Developers benefit from the standard programming language because it creates universal understanding. In other words, programmers and developers working in the Apple app store have a slight advantage as they only need to learn and work with one programming language.

Getting Into Google Play

The Google play store comes with its own set of advantages as well, though. For instance, while the defining feature of the Apple app store is a universal coding language; the exact opposite is true of the Google Play store. The Google Play store thrives on creativity and flexibility. While this is often positive, it also brings with it a few drawbacks. One drawback in particular when it comes to the Google Play store and its flexibility in the programming language is that it opens up the door for a much higher percentage of faulty, bug-ridden, and less secure applications.

Since the coding is so much more flexible in the Google Play store, appreneurs don’t have to follow as rigid of programming rules. While this acts as a catalyst for innovation, technological exploration, and creativity in design; it also opens the door to higher security threats and a higher rate of finished apps that are full of bugs.

The App Store and Niche Markets As an Appreneur

The Apple app store and the Google Play store both represent app markets. By that, these are full marketplaces with a wide spectrum of industries and fields of practice. Think for a second about the wide range of apps that are available; from health and wellness applications to budgeting apps, to apps for pure entertainment, there’s an app for almost everyone doing almost anything. This means that as these markets continue to grow, advance, and evolve, applications will emerge for every niche market available.

For an appreneur, this is great news. As society further integrates technology into more and more aspects of everyday life, more and more opportunities for appreneurs will exist. However, it’s important to realize that, just like with traditional stores; the game changes completely when it comes to niche markets in mobile app stores.

When it comes to marketing your application in a niche market; it’s absolutely vital to conduct your due diligence in order to gain some insight on successful trends that already exist within that niche market. By discovering and implementing successful marketing tactics for your niche market application you’ll put yourself a step above the competition before you even launch.

Learning From The Competition

Watch, listen, and learn. This is a basic principle that applies to almost every aspect of life. By being still and observing carefully, you can learn mountains of helpful information without the risk of making mistakes yourself. Learning from the competition isn’t a new concept, not by any means. It’s a long-standing strategy that business professionals and innovators use to re-create success seen by other entrepreneurs.  By borrowing successful tactics and strategies from a wide range of sources you and your team have the ability to create a comprehensive launch and marketing plan that’s fast-tracked toward success.

Address App-Store Reviews

In the same vein as learning from the competition, another huge resource pool for appreneurs is app-store reviews. In today’s virtual world, consumers have more access to better information all-around. This puts a lot more pressure on sellers because consumers hold such a low tolerance for negative experiences. In other words, after a single negative experience with a company or application, most users are more likely to switch providers or companies altogether, rather than give them a chance to make it right.

As such, app store reviews are a rich reservoir of consumer insights: both good and bad. As a crafty appreneur, then, you can mine app store reviews for potent insights to apply to your own applications under development. You can see what features excite users about applications they love, and reviews will also pinpoint areas of failure and aspects desperate for improvement. All-in-all leading you down a pre-paved path straight to the top of the app store.

App Stores, Appreneurs, and Algorithms

It’s no secret that app stores run algorithms constantly. These algorithms, while seemingly random, are actually extremely precise. However, even the algorithms that the app stores themselves are using undergo rapid evolutions and reiterations. As such, it’s incredibly difficult to get an accurate reading of how these algorithms are built and run. However, you and your team can track patterns.  The patterns illuminate what types of apps are continually reaching the top of the charts. This information can then be used to inform the development process of applications you and your firm are working on launching.

A Brief Overview of An Appreneur Guide To The App Store

The world of application development is busy and bustling. Over the past year specifically, our society rapidly advanced into an era dictated by technological integration. Each and every day there is new technology and new innovation happening all around us. As a determined appreneur, understanding the app stores, how they function, and how to make them work for you will bring you a significant advantage in building and delivering top applications across markets.

For more information on app development or mobile app development specifically, keep browsing the NS804 content library. NS804 is the one and only proud application developer for the everyday appreneur.

4 Pre-Launch App Marketing Tips

4 App Marketing Tips for Pre-Launch

History shows that even the best products and services need strong marketing. Simply because without marketing, no one will hear or know about those awesome products. Like with many things in life, there needs to be a balance. A balance between providing an excellent product or service and getting the word out about that product or service. It is the yin and yang of the business world, so to speak. The next question to ask is whether or not you’re ready to begin marketing. Like in many other industries, the marketing efforts for a new product or mobile application start far before the final version of that app is available. Here are four quick app marketing tips to help your team get a jump on spreading the word.

Marketing by itself won’t be enough to sustain the success of your mobile application. However it will certainly help build a loyal userbase and continually attract new users as well.

Develop a Landing Page

Developing a landing page is the simplest and easiest step you can take to begin marketing your new mobile app. A landing page serves as an easy place for your team and managers to point interested parties, investors, and partners. The landing page should be relatively simple, but with a modern design. Most importantly, though, the landing page should contain all of the relevant information an interested person might be looking for.

This could include things like app functionality, a bit about the development team, and maybe even an origin story for the app idea itself.

Create An MVP

As much as we all wish we were playing in the Superbowl, no, we aren’t talking about a most valuable player. The MVP in mobile app development is known as the minimum viable product. This is essentially a framework version of what the ultimate application is designed to be.

MVP’s are a popular tool for pitching and recruiting investors, as well as demonstrating the capabilities of an application. MVP’s also commonly have some design element to them. This is in order to give the onlooker an idea of what the final version will look and feel like.

Utilize Demographics For Ads

Ads are an integral aspect of any app marketing plan. It’s important, however, to get those ads in front of the right eyes. In order to do this many tech companies use demographics in order to point their advertising toward parties who will likely show the most interest. Therefore being the most likely to convert into a paying customer.

Pre-launch, however, app marketing tactics suggest using the demographics of competitors applications to start directing your ads in a more powerful way.

YouTube, Social, and Influencers

Filming a catchy YouTube video or creating a robust social media presence are both other strong (and free) app marketing tactics that your firm can use pre-launch. Utilizing social media marketing is now one of the most popular business practices of the era.

In the same vein, your company can partner with an influencer who already has a robust social media presence and can bring validity to your brand or new application.

For more pre-launch app marketing tips, or anything else related to mobile development, visit NS804 today and get in touch with an expert developer prepared to make your idea into a reality.