Tag Archive for: Mobile App

How To Create An App Like Instacart For Grocery Shopping

Instacart is a popular service, which offers customers in the United States and Canada grocery shopping and same-day deliveries. Customers can easily and quickly place orders via Instacart’s expertly designed app. Find out how to create such an app right here!

What Is Instacart And Why You Should Care

Instacart is a company based in San Francisco and founded by a former Amazon employee in 2012. It provides shoppers with a convenient grocery delivery service via its mobile app and website. And in the current pandemic era, such an initiative makes good business sense. After all, Instacart serves approximately 500,000 customers and generates an impressive $1.5 billion in revenue. Given that grocery shopping accounts for over $1 trillion in business in the United States, there’s still plenty of room for growth.

But what makes this service invaluable is its customer-centric approach. Customers are assigned personal shoppers to fulfill their orders and expedite deliveries within a given time frame. Furthermore, customers can make payments with Apple Pay, Google Pay, Electronic Benefits Transfer (EBT), credit, or debit card. Instacart charges a delivery fee of $3.99 for orders of $35 or more and an additional 5% service fee. And participating retailers are allowed to set the prices for all the items they list in the Instacart marketplace.

Aim To Make Grocery Delivery Easy

When you sit down with your team to brainstorm ideas for your app, always consider user interaction and engagement. Ideally, you’ll want to plan out an efficient and straightforward pathway for users to follow. Implement UX design principles, such as information architecture, interaction design, usability, prototyping, and visual design, for the best results.

Also, ensure that your user interface (UI) is cohesive across all target platforms. Utilize the same design language on Android, iOS, and the web, and make it easy for users to engage with your app if they decide to switch platforms. And clearly show information, such as the price, manufacturing date, ingredients, and expiry date of each item.

Implement Order Tracking And Multiple Payment Options

The primary reason to develop a grocery delivery app is to save the customer time. So, you’ll need to implement a robust order tracking system that utilizes the GPS in the customer’s smartphone. Thus, your order tracking system should accurately determine the amount of time it will take for items to reach customers based on their location. You can further improve delivery times by analyzing data from the route optimization system used by delivery workers.

Also, don’t forget to implement multiple payment options. Allow customers to pay using their preferred method of payment as quickly as possible. Don’t bog them down with a convoluted payment form or registration process.

Offer A Helping Hand

Most of the best apps make it easy for users to provide feedback and receive help. That’s why you must integrate a feedback system for customers to leave comments about the efficacy of your grocery delivery service. Furthermore, have a help center available to address customer complaints and resolve payment issues.

Final Thoughts

An endeavor such as Instacart requires delivery workers, fulfillment centers, and establishing partnerships with retailers. Moreover, it’s essential to comply with local government guidelines and regulations to remain within the law. But it’s worth the effort if you want to tap into a burgeoning industry that has a bright future ahead. Contact us today to learn how NS804 can help you create powerful apps that facilitate grocery delivery.

Where To Find Innovative Mobile App Design Ideas

Are you struggling to come up with compelling mobile app design ideas that will make your upcoming project stand out? Well, we provide a few handy tips to help you get the ball rolling.

1. Study Trending Mobile App Design Ideas

Coming up with new app design ideas may seem challenging, especially if you’re positioning yourself as a trailblazing appreneur. However, you can take the guesswork out of your brainstorming sessions if you study trending mobile apps. Always keep an eye on the highest-ranking apps in the App Store and Google Play, and closely examine all the elements that make these apps successful.

2. Discover New App Design Ideas Via Reviews

User reviews are a great source of information for just about any app. These reviews will tell you whether the app is engaging users and what features and unique ideas make it stand out. Furthermore, the most ardent users will contribute their own mobile app design ideas, hoping the developer will implement these in future updates. But these ideas could fuel your next project once you’ve determined that these are feasible. 

3. What’s Something You Wish There Was An App For

As an appreneur, you’re likely downloading and evaluating a wide range of apps. Some apps are so indispensable that you can’t live without them, while others leave you wanting. If you find yourself wishing that an app had a particular feature that’s missing in action, then you may have come up with your next big app idea.

4. Find iOS App Design Ideas From iOS Updates

With all the quality apps in the App Store, you’ll want to come up with compelling iOS app design ideas. Look at what updates competitors are rolling out and what unique features they introduce. And given that the most successful apps are constantly updated, it’s essential to implement new ideas at a regular cadence to keep users engaged. 

5. Dive Into Mobile App Discussion Forums

Dissatisfied users are another great source of new app design ideas. These users will often leave behind negative reviews or voice their concerns in forums or social media. So, engage with these users directly and find out what they truly want in an app.

And when you’ve collated all your ideas, seek out a professional studio to help you develop your app. Contact us today to learn how NS804 can turn your mobile app design ideas into reality.

How To Measure App Performance To Release Better App Updates

Anytime you roll out app updates, you should measure your app’s performance. The data you collect will reveal much about your app and whether it’s gaining traction with users. Moreover, you’ll gain greater insight into your app, allowing you to work on more meaningful future updates.

1. How To Track App Usage Growth

As an appreneur, you’re not only concerned with releasing a quality app but also measuring its performance. You’ll want to keep tabs on app usage growth by implementing analytics and checking all relevant data points regularly. For example, you’ll need to know how many downloads you’re getting on a daily, weekly, and monthly basis. And, also keep an eye on any sharp spikes or declines and quickly ascertain why these occur.

There are several powerful analytics tools that you can use, such as App Annie, Apple App Analytics, and Google Analytics. These will give you insight into how well your application is performing in the app stores. Of course, the more well-versed you’re in understanding this data and utilizing these analytics tools, the more likely you’ll improve app user acquisition. But if this seems intimidating, it’s best to work with a professional studio, such as NS804, to help you with your App Store Optimization (ASO) strategy.

2. Why You Should Track Feedback After App Updates

Users can potentially become your biggest fans but also your staunchest critics. The latter may not be fun to deal with, as nobody wants to hear that their app isn’t meeting expectations. However, you must set up a robust pipeline to gather and keep track of all user feedback, especially after rolling out app updates.

After all, a big part of maintaining a mobile app involves listening and responding to user feedback consistently. Your pipeline should allow you to comb through and respond to feedback as quickly as possible. Positive feedback means that you’re on the right track, but negative feedback reveals issues with your app that you need to address. If you do listen to feedback and address these issues, then you’ll increase app usage growth. But if you choose to ignore your users, you risk losing them and having your app stagnate. 

3. Why You Should Measure App User Acquisition Type

Many of the best analytics tools allow for greater granularity, allowing you to look at user data in detail. And this data can help you determine whether app user acquisition is either paid or organic. But you should also be measuring whether app updates spur further growth of your app. You may have added new features and made changes to the UI/UX to improve user retention, but you’ll never know for sure until you start measuring these data points.

4. How To Track Overall Engagement

You can track the overall engagement of your app by measuring average session length, daily active users (DAU), monthly active users (MAU), retention rate, exit rate, churn rate, and stickiness ratio. Here’s a quick breakdown of these and their respective formulas:

  • Average session length –  Amount of time users spend on your app: Total duration of all sessions in seconds during a set time frame / total number of sessions during that time frame 
  • Daily Active Users (DAU) & Monthly Active Users (MAU) –  The number of users who use your app: The number of DAU or MAU
  • Retention Rate – The number of users who use your app during a given time frame: Number of users at the end of a period – number of users acquired during this period / number of users at the beginning of this period x 100
  • Exit Rate – The number of users who leave specific screens: Total number of visits to a screen / total number of exits from a specific screen
  • Churn Rate – The rate at which users uninstall the app: 1 – Retention Rate
  • Stickiness Ratio – The number of users who return to the app monthly: DAU / MAU x 100

In Conclusion

Measuring app user growth should always be a top priority for any budding or experienced appreneur. Contact us today to learn how NS804 can help you with your app user acquisition strategy.

What Are The Top Enterprise App Development Challenges In 2021?

Developing an enterprise app in 2021 presents several challenges that you need to know. App security vulnerabilities have become a cause of concern, and delivering a great user experience (UX) has become paramount. We take a deep dive into what enterprise app development looks like in the foreseeable future.

1. How To Decide The Enterprise App Type

When embarking on enterprise app development, you should carefully consider what tasks your application should handle. Start by looking at what processes require improvements at your company. Then, determine if these processes affect the entire company or are limited to a specific department. Moreover, pinpoint any tasks that your upcoming app should address, such as facilitating communication or stocktaking, as examples.

And even having already implemented several solutions, continue taking a holistic view of your company. As we enter a period of rapid digitalization, companies will need to enhance their business processes or be left behind. Thus, it’s wise to take a hard look at whether you’ve already implemented the following systems successfully: 

  • Automated billing and payment process
  • Business Continuity Planning (BCP)
  • Business Intelligence (BI)
  • Call center and customer support
  • Content management 
  • Customer Relationship Management (CRM)
  • Enterprise Application Integration (EAI) 
  • Enterprise Management Systems (EMS) 
  • HR management
  • Enterprise Resource Planning (ERP) 
  • Social media management

All these systems should work flawlessly with each other and improve staff productivity. Also, upgrade outdated systems as quickly as these often cause bottlenecks and security vulnerabilities.

2. How To Ensure A Worthwhile ROI

Ideally, your enterprise app should make completing specific tasks far easier and quicker than before. And do so consistently and effectively so that it pays for itself in the long run. But how do you go about developing an app that does indeed deliver ROI? Well, you should ensure that your enterprise app development efforts produce a solution that offers several benefits.

Firstly, your app should improve productivity and empower staff by ensuring they have access to the most up-to-date data. By implementing business intelligence (BI) together with a robust cloud solution, staff members can complete mission-critical tasks at all times, even when out of the office. Secondly, your app should reduce running costs and speed up all relevant business processes. Thirdly, it should give your company a competitive edge by improving the customer experience and help you stay ahead of market trends.

3. Why The Enterprise App UI Matters So Much

When people think of enterprise apps, they picture dull and ugly-looking WinForms applications. Fortunately, that period in business computing is steadily coming to a close. Businesses no longer rely on desktop-only solutions, especially with the growing popularity of cloud-based web apps. Moreover, Windows desktops are no longer the only game in town, with Apple Macs and Linux desktops gaining traction. Not to forget about Android and iOS devices, which have gradually become powerful productivity tools in many organizations.

With this gradual shift, there has been a steady revolution in User Interface (UI) design. And with the increased use of mobile devices in enterprises, it’s crucial to deliver an optimal User Experience (UX). After all, a well-implemented UI/UX goes a long way in improving conversion and retainment rates. Company staff can fulfill their duties effectively while customers can complete registrations, purchases, and bookings in a frictionless manner.

Thus, it’s paramount that you always consider the UI/UX when embarking on enterprise app development. In many cases, errors and flaws could be due to the interface instead of any underlying issues. Utilize user testing and web analytics, and give this data to your designers to initiate improvements where necessary. Furthermore, a great UI/UX will help boost search engine rank, enhance customer loyalty, and promote your self-service channels.

4. How Can You Keep Enterprise Apps Secure

Your enterprise app shouldn’t only look good, but it must also be secure. And the security of your app should be a top priority, especially if you’re developing for smartphones. According to a report by the Synopsys Cybersecurity Research Center (CyRC), approximately 63% of Android apps contain open source components that contain security vulnerabilities. These vulnerabilities expose sensitive data and utilize an excessive amount of device permissions.

What’s even more concerning about these findings is that 94% of these vulnerabilities have security patches available. And most developers are ignoring or failing to secure the components they use to build their apps. Therefore, whether you’re developing a mobile, web, or hybrid app, you must regularly conduct vulnerability tests. For example, if you’re developing a mobile app, make sure to test for the following:

  • Client-side injection
  • Dangerous third-party code
  • Data storage issues
  • Detecting insecure communication
  • Exposed authentication
  • Failure to encrypt data over a web service
  • Server-side control failures
  • The exploitation of the device’s permissions and operating system (OS)

5. Why You Should Invest In Regular App Updates

It’s vital to look at your enterprise app as an ongoing project and not a one-off. Why this is so important is because your app will become outdated after some time. So you’ll need to roll out updates at regular intervals to introduce new features and patch up security vulnerabilities. And every update presents a golden opportunity to receive employee feedback to see how they’re finding the latest iteration of your app. 

6. How Should You Manage Your App’s Data

Users have become increasingly concerned about how their data is collected and used. And given the growing number of security breaches as of late, this is a valid concern. That’s why you should pay more attention to how you manage your app’s data. Ideally, you want to limit the amount of data usage and bandwidth of your app, as long as it doesn’t impact productivity negatively. But you should also encrypt this data, as you don’t want malicious parties to gain access to sensitive information.

Furthermore, analyze how your app stores data, especially in mobile devices with limited storage space. Ensure that the app isn’t storing unnecessary or unwanted data, which can rapidly eat up the available storage. And limit the number of app permissions, as it’s seldom necessary to share information with too many apps.

7. How Much Does Enterprise App Development Cost?

Applications vary in complexity, and that directly correlates with the cost of development. Succinctly, a simple app costs approximately $ 37,500, an app with medium complexity costs up to $ 150,000, and a highly complex app can reach $ 750,000. A low-cost app developer, such as a freelancer, may charge between $ 85 – $ 105 per hour. While this may seem reasonable, do check if this also includes back-end integrations, graphic design, cross-platform support, and additional features.

In most cases, a freelancer or cheaper developer won’t be able to deliver all of these. That means that you’ll have to hire an additional graphic designer, developer, and back-end expert to complete your project, which will drive up costs more than expected. However, if you work with an experienced agency, you can have your app developed on time and within budget.

The Bottom Line

Enterprise app development is a long and complex process that requires the expertise of seasoned professionals. Ideally, you’ll be working with an agency that understands the needs of your company. Contact us today to learn how NS804 can help you create an enterprise app that takes your business to the next level.

Is It Still Possible To Develop Innovative Enterprise Apps?

Creating innovative enterprise apps seems like a monumental task. And you’re not wrong if that’s what you’re thinking? However, all the best apps have something in common, which involves solving a pain point exceptionally well. So yes, it’s still possible to develop innovative apps for enterprises, provided you spot a gap in the market.

1. Innovative Enterprise Apps Help Deliver Business Value

With behemoths such as Microsoft, Salesforce, and SAP, delivering high-quality enterprise apps, it’s easy to become intimidated by these strong competitors. But as an appreneur or lean startup, you can make a dent in the market by developing innovative enterprise apps. After all, there’s bound to be a gap in the market that the big players aren’t servicing yet. 

Some of the most indispensable apps that businesses use are those that facilitate communication internally and externally. And this has become even more important in the COVID-19 era, as more company staff work remotely. But even in a post-pandemic age, businesses will still seek out the most effective communication solutions. Thus, there will be many opportunities to innovate on the cloud but also with business mobile apps.

2. Four Things Your Enterprise App Should Have

With a plethora of excellent enterprise apps in the marketplace, user expectations have risen considerably. The days when business applications would only run on desktops and thin clients are long gone. Business mobile apps have grown in popularity as company staff make greater use of smartphones. And apps with complex, inconsistent, and unresponsive user interfaces (UI) are also being shunned in the enterprise space.

The most successful enterprise apps all have these four elements: good visual design, full integration with a company’s systems, compatibility across devices, and robust offline capabilities. Company staff and remote workers love using apps that encapsulate all these elements since they facilitate productivity.

3. Identify A Gap In The Market

Before commencing with development, you’ll need to discover what pain point your app is trying to solve. What problem are you regularly experiencing, which can be solved by a well-conceived application? And does this problem also affect people within an enterprise environment? If you can provide an answer to both questions, then you may have discovered a gap in the market.

However, don’t rush into development without conducting a market opportunity analysis beforehand. It will help you identify customer needs, competitors, and risks that you may face. Thus, you’ll be more informed and better positioned to deliver an innovative enterprise app to users.

3. Business Mobile Apps Are Driving Forth Innovation

While the desktop is the undisputed stalwart of enterprise environments, smartphones have also penetrated this space in recent years. Today, company staff use an average of four apps per day for their work. These business mobile apps keep staff engaged and enhance their well-being and productivity. 

From executives through to sales staff, they now have mission-critical information available to them at all times. Mobile apps diminish the need to be in the office or a specific location to access a PC, saving staff valuable time.

4. Work With An Experienced Developer 

Innovative enterprise apps, such as Flock, Trello, and SurveyMonkey have radically transformed the workflow of modern businesses. These apps came into existence because there was a real need for them. Moreover, the developers behind these apps identified the pain points users were experiencing and responded with powerful and intuitive solutions. 

If you have an app in mind that’s potentially world-changing, then talk to us. As an experienced developer of enterprise and mobile apps, NS804 can help you create the app you’ve always wanted to make.

Bring it Back To Basics: Making a Splash as An Appreneur

Offering Value As an Appreneur

When it comes to app development, it is one of the most supersaturated markets that exist. This is because of its wide accessibility, and the massive audience pool from which to draw. As an appreneur or aspiring appreneur, it’s important to understand how it is that you or your application are providing value. Because app development is such a competitive market that utilizes technology, it goes to reason that it’s a field that sees an above-average amount of technological advances and evolutions.

However, new technology doesn’t always equate to high-quality applications to which users flock. Creating a truly valuable application that attracts a wide range of users takes a comprehensive approach to app development, which includes utilizing new technology, delivering value to users through optimized user experiences, and offering solutions or utility to the end-user.

The Picasso Effect

Picasso is famous for his abstract approach to art. The way that he depicts people and objects is completely surreal. However, Picasso didn’t start his journey creating brilliant works of abstract and surreal art. Rather, his first education in paints was as traditional and classical as it gets. Before he revamped the art world almost single-handedly, he first mastered the traditional fundamentals of the craft. In other words, he learned how to paint a perfect bowl of fruit, before flipping it on its side and making it something else entirely.

This evolution also occurs in application development. Oftentimes, new developers, programmers, and appreneurs want to jump headfirst off the high-dive and right into the deep end. In other words, appreneurs get so excited about the newest technology and newest features that they start sacrificing fundamentals in order to layer more and more features, without doing the due diligence to fully flush out those features.

This leads to a poorly designed application that feels unfocused and clunky. Worse yet, rushing through the integration process of a new sophisticated technology into your existing applications can lead to bug-ridden applications that are faulty, incomplete, or simply non-fucntional altogether.

This is why Picasso mastered classical painting before branching out and evolving into his legacy of abstract art. By fully understanding the concepts and fundamentals of the classical and traditional form; he was then able to evolve the field entirely.

Merging The Old with The New

In integrating these hot new technologies as they emerge, an appreneur needs to have a strong sense of vision. I’m not talking about your prescription glasses, rather, the term vision here indicates an ability to see vertical alignment and synchronization. It’s important, of course, to learn and be aware of the new technologies that hit the market place, but on the other hand, integrating them into your current and future projects is another endeavor completely.

The most successful applications find a hole in any of the existing niche-markets of the application development world. By providing a solution to an existing issue that end-users are experiencing, your application begins its journey with an advantage. Furthermore, by continuing to invest into the time that it takes to develop a comprehensive application, your end result is a more thoroughly thought through application that offers users a direct solution and immediate value.

Going beyond the value-proposition and the solutions that applications offer, the next level is both design and user experience based. It’sp important to note that the user experience is often regarded as the most important aspect of any application. Mainly due to the supersaturation of the application markets and the hyper competition that accompanies them.

A Look At The Newest Technology

When it comes to the new technology of applications, the choices range far and wide. One of the fastest growing technologies over the past decade is VR, or virtual reality. Some of the first iterations of VR came through gaming systems, like PS4, or Google Oculus. However, VR has a much deeper practicality than merely the video game market. Virtual reality technology has real life practicality in massive industries like healthcare, mental health, sporting, and even fashion.

By taking the time to learn the ins and outs of VR programming, your team will not only be able to build a quality VR system, but further, they’ll be able to construct a high-quality VR system that offers genuine practicality.

AR, or augmented reality, is next on the list. AR is a type of application that overlays additional imagery or visuals over physical locations. As you can imagine, this type of technology has a ton of potential. However, AR is still even a bit newer than VR, so many developers and programmers are still finding avenues through which to integrate and make use of AR in their application designs.

Finally, another technology that’s generating an incredible amount of buzz is facial recognition software. This software has quite swiftly become a popular feature. Think about the new Iphones and the ability to unlock your screen with a facial scan. On the flip side of this, however, is the dangers that facial recognition software poses to individual privacy. Many are weary that military and police institutions will leverage sophisticated facial recognition software inappropriately.

Value Versus Flash

When you boil it all down, successful applications have one thing in common: a strong and practical value proposition. This value proposition is then flushed out, developed, and used to inspire and create an MVP, or minimum viable product. The MVP leads to investments, funding, and partnership, which leads to a finished application, and finally your product launch.

Keeping that progression in mind, it’s rather clear that an application stuffed full of sophisticated technology is not guaranteed to be a success, nor even fully functional. It’s much more important in application development to focus on a fluid user experience, a strong value proposition, and aligned technology. By focusing on integrating only the modern technology that will benefit or elevate your specific value-propoisition, your application will stay much simpler and much more user-firendly.

Implementing User Feedback as An Appreneur

Once you’ve identified the value proposition and built the app, it’s time for an app launch. This is like cutting the big red ribbon on opening day, and it’s extremely exciting. Yet, the work is far from over. At this point in an applications life, your team needs to ensure that it remains relevant, updated, bug-free, and offers value to the user.

One of the most helpful strategies that appreneurs use is the user feedback in the app store. Paying attention to the app store reviews, and user feedback in general, brings your team better understanding of where they hit the nail on the head; and where their application could use some work.

A Brief Overview On What it Takes To Be an Appreneur

Noone said that being an apprenuer would be easy. And if they did, they lied. However, for the dedicated and committed appreneur, there are resources to help guide you. Do your due diligence, and conduct plenty of market research before jumping down the rabbit hole of your newest application, and consider the Picasso effect before attempting to tackle sophisticated application technologies like AR, VR, and Facial recognition.

For more information on successful appreneurship, or anything app development related, keep browsing NS804. NS804 is the application developer of the everyday appreneur.

Why You Need A Digital Marketing Plan To Promote Your App

Digital marketing is one of the most effective ways to promote your app in a crowded market. And it starts with a carefully drawn-up plan that contains all the strategies to help you reach your audience. Below, we provide a few handy tips to help you build your brand the right way.

1. Have A Digital Marketing Plan From Day 1

Months of hard work creating your app should eventually lead to returns that justify its development. But how certain are you that this will happen? If you’ve developed your app without a marketing strategy, then your chances of success are murky. After all, the app stores have a plethora of quality apps in almost every genre and niche imaginable.

But if you’ve drafted a digital marketing plan at the start of the development cycle, you’ll likely release an app that gains traction with its target audience. The marketing plan will help you attract, convince, and convert customers. Furthermore, it will contain all the strategies to attract these customers and how you’ll segment your marketing campaigns.

2. A Digital Marketer Will Identify The Best Ways To Reach Your Target Audience

If you’re an appreneur that wants to build your brand, you’ll need to work with the right people. Ideally, you’ll either have a digital marketer on your team or work with a company that offers marketing services. The marketer will draft a document that outlines your marketing plan in detail and contain the following:

  • List all relevant business goals
  • Detail the strategies to achieve these goals
  • Digital channels to use to reach your audience
  • A comprehensive plan of the development cycle
  • Budget considerations
  • Milestones and roadmap

Furthermore, the marketer will conduct a SWOT analysis of your company relative to its competitors and the overall market. This process will help identify the strengths, weaknesses, opportunities, and threats that your company faces.

3. Don’t Neglect App Store Optimization (ASO)

Your digital marketer may have suggested that you produce YouTube videos and do content marketing to reach your audience. However, this doesn’t mean that you should neglect app store optimization (ASO). Why this is so important is because the app stores are where your audience is.

For the best results, compile an app store optimization checklist, utilize app store SEO tools, focus on top keywords, and study your competitors. And don’t forget to design an engaging icon, use stunning screenshots, showcase your app with videos, pick a catchy app name, and encourage user reviews.

4. Build Your Brand On All Relevant Platforms

It’s always a good idea to push your app to as many platforms as possible. While the mobile app market is large and lucrative, don’t focus on Android and iOS exclusively. Try and build your brand on all platforms where your app can potentially find an audience.

The web offers budding appreneurs new opportunities, especially with the growing popularity of progressive web apps (PWAs). Furthermore, Apple’s M1 and Microsoft’s SQ2 processors are gradually transforming the desktop space and creating demand for apps that take advantage of these ARM-based systems.

5. Digital Marketing Can Also Benefit Your MVP 

Conducting market research is usually the first step before commencing with a minimum viable product (MVP). You’ll want to identify the pain points that users experience and provide them with a solution that solves these. Thus, a digital marketing plan covers these pain points in detail so that the MVP developers can comprehend them. Contact us today to learn how NS804 can help your development and marketing endeavors for a successful app launch.

App Store Optimization Checklist: 10 Things To Do For Success

Having an App Store Optimization checklist in place should be a top priority for every appreneur. The App Store, and even Google Play, require that developers closely follow their guidelines. When developers fail to do this, their apps will inevitably languish in store rank. Furthermore, this checklist breaks down all actionable steps we can take to ensure our app’s success.

1. Why Do You Need An App Store Optimization Checklist?

It’s easy to get caught up in the development process and forget about App Store optimization. And App Store optimization is itself an involved process that many appreneurs prefer to put off, to their detriment. However, keeping an App Store optimization checklist handy gives appreneurs and marketing staff a bird’s eye view of the entire process. By breaking things down into 10 simple steps, we replace unnecessary guesswork with a winning strategy.  

2. What Are The Best App Store SEO Tools?

For favorable results, always use the best app marketing tools available. And when you’re targeting the App Store, then there are three excellent tools that you should consider using. We’re listing these below with a brief description of what makes them so great: 

App Annie – An App Store Optimization (ASO) tool, offering marketers a wide range of data at their fingertips. It’s worth investing in the premium plan since it features detailed user behavior, demographics, download estimations, and retention. If you’re unsure about App Annie’s effectiveness, you can always start with their free plan to test the waters. 

Gummicube – A comprehensive tool that covers the entire marketing funnel, from searches to conversion. It features powerful A/B testing tools and live user feedback groups to test your store assets on the App Store and Google Play. Do keep in mind that this is a paid tool with no free plan. 

StoreMaven – StoreMaven makes ASO as painless as possible by offering accurate and quick metrics. Their built-in StoreIQ algorithm gives precise data points from a smaller sample pool than alternative methods. Furthermore, you’ll have access to a design studio for effectively designing all your store pages. They offer a 30-day trial before you’re required to switch over to one of their paid products.

3. Focus On Top Keywords

Nothing’s worse than releasing your app on the App Store, only for it to languish in obscurity. And this can happen if you don’t implement the top keywords. Start researching for high-ranking keywords by using the App Store’s search bar. For example, if you’re developing a music app, enter the word ‘music’ in the search bar. The store’s search algorithm will offer several suggestions, such as ‘music maker,’ ‘music editor,’ ‘music downloaders,’ and many others. 

These suggestions are exactly what users are searching for in high volumes, making good keyword ideas that you should explore further. Also, consider using TheTool for searching and optimizing keywords and tracking the visibility of your store page.

4. Master App Marketing By Checking Out The Competition

There’s no shortage of App Store SEO tools that offer additional features useful to marketers looking for an edge. MobileAction provides a wide range of tools, ranging from ASO to keyword discovery, which allows you to spy on competitor keywords. Moreover, it’s possible to conduct an app competitor analysis, giving you a clear picture of your rivals’ performance.

5. Make Your Icon Simple And Engaging

Your app’s icon is the first thing users will notice when browsing through the App Store. A bland, busy, or unprofessional design will put users off, and they won’t bother installing your app. Instead, make sure that your icon’s design is clean and engaging with a focus on simplicity. Draw inspiration from popular apps, such as Discord, Flipboard, and TikTok, which showcase good design. If you don’t have the necessary skills, then hire a designer to make your icon, as it’s worth the investment for such a critical visual element.

6. Capture Incredible Screenshots

When users discover your store page, the first thing that they look for is screenshots of your app. That’s why it’s vital to capture visually stunning screenshots that will wow your audience. If your app’s user interface (UI) already looks great, it should be relatively easy to take snapshots that look appealing. But if your app isn’t much of a looker, you should still capture crisp and high-resolution screenshots that depict what your app is about.

7. Show Your App In Action

Accompanying your screenshots, you should have at least one video showcasing your app. Show your users how smooth and responsive your app’s user interface is while highlighting its key features. And given that many users have low attention spans keep the duration of your video at under two minutes. Ultimately, your video should be short and concise while avoiding any fluff that will lessen its impact.

8. Pick The Perfect App Name

Believe it or not, your app’s name plays a significant role in whether it succeeds. Come up with a catchy, distinctive, and memorable name that best represents your app. Ensure that your title isn’t longer than 30 characters to keep in line with Apple’s regulations. Furthermore, use App Store SEO tools to research keywords that you can implement in your app’s name. App names that incorporate top keywords tend to rank higher in the App Store. 

9. Consistently Update Your App Description

Every time you update your app, you have a golden opportunity to change your app description. And so you should! Your app description should always be clear, concise, and informative. Take the time to craft the first sentence so that it’s impactful and avoid unnecessary buzzwords and keywords. And, we do want to stress that you should be regularly updating your app. After all, you want your app to run well on the latest devices, enhance its security, and continue your marketing endeavors.

10. Add Local Keywords If Applicable

If you’re targeting foreign markets, you’re probably investing in translation services to localize your app. But consider researching and adding local keywords for every region that you’re targeting. It’s a big world out there, and users prefer to conduct searches in their home language. So, put yourself in the shoes of a foreign user and how they’d go about searching for your app.

11. Understand Your Audience

One of the most important aspects of app marketing is understanding your audience. If you don’t know who you’re targeting, then your app won’t succeed. However, it’s relatively easy to ascertain if your app’s appealing to a specific audience through beta testing, focus groups, and outreach initiatives. 

You may even run low budget ad campaigns to see how users of a certain age, gender, demographics, and location respond. The better you understand your audience, the better you can set up your store page.

12. Encourage Reviews

Ensure that you’re providing users with a fantastic app experience. And, if you’re working with an experienced developer, such as NS804, then you’ll be able to deliver an app that will impress them. But that’s not enough, as you’ll need to encourage users to review your app so that it ranks higher in the App Store. Prompt them, through your app, to leave a review and rating on your store page. And utilize App Store Connect to respond directly to any feedback and questions your users may have.

In Conclusion

An App Store optimization checklist is a necessity since it keeps app marketers on track. Working down this list of 10 things to do will radically enhance your App Store page and help you acquire new users organically. Contact NS804 today to learn how our App Store Optimization (ASO) services can make your app stand out. 

COVID Shows Every Restaurant Needs A Mobile App

The Time Has Come: Every Restaurant Needs A Mobile App

COVID-19 changed a lot. Importantly, however, it also illuminated a lot. In other words, COVID-19 uncovered some truths. One of those truths is that restaurants need their own mobile app. While many industries struggled through the COVID-19 lockdowns, restaurants have been hit especially hard. With limitations on sit-down meals many restaurants aren’t even allowing sit-down customers. On the flip side of that, the mobile app industry is one of the very few that have thrived through the duration of the COVID-19 pandemic.

Keep in mind that it’s far from over for the restaurant industry. A small hiccup in supply chains, and limitations on sit-down customers are merely roadblocks. While the restaurant and service industries might be in a small period of downturn, there’s always a path forward for the innovative, the brave, and the inventive. The restaurant industry is not dying. Rather, it’s shifting. Restaurants are now catering to curb-side-pick-up orders and delivery orders like they have never had to before. However, the environment dictates, to a certain degree, our operations, and the times have called for stronger remote service; even from restaurants. The way to provide this is through a custom app.

Developing A Mobile App For Your Restaurant

As a restaurant there are plenty of options outside of developing your own mobile app. For instance there are services like Ubereats and GrubHub. However, these 3rd party services cut into your profits from delivery and pick-up orders. Not only that, but with their umbrella-service business model, customers can become frustrated as they attempt to get updates about their order. The problems only get worse if something with the order is wrong. On top of that, with these services you don’t have dedicated drivers; meaning food can show up late and cold – reflecting poorly on your restaurant.

Those are just some of the reasons looking into developing your own mobile app for your restaurant is a wise business move. However, that doesn’t even begin to cover the major benefits that developing an app for your restaurant provides. Profit was mentioned briefly in the context that 3rd party delivery services cut into your profits from curb-side and delivery-services. The boost in profit is influenced by more than this factor alone though. By developing your own mobile app for the restaurant you’ve now created a tool to service all of your loyal customers directly.

This is beneficial not only to the restaurant, but for the customers as well. The custom app also provides your marketing team with a whole new platform they can leverage in marketing opportunities to encourage customer downloads. Additionally, this is great for struggling restaurants used to serving a full-house every weekend night. As we all work to maintain our own safety and the safety of others; it’s the simple truth that it is safer for some people to stay inside as much as possible. Developing a custom mobile app for your restaurant allows you to service this community without putting them at risk.

Even More Benefits

Improving the customer experience is the main focal point of nearly every business operating. The customer experience has become one of the vital elements to running a successful business, and therefore it makes sense that companies are emphasizing it so strongly. Developing a custom mobile app for your restaurant provides your company a platform capable of elevating your customer experience.

There is a myriad of ways that an app is capable of boosting your customer experience. For example, communication. Communication is integral to developing any relationship – especially the one with your customer. Having a mobile app specific for your restaurant provides you and your customers a direct channel to communicate. Beyond that, using a mobile app specific for your company means having a dedicated fleet of delivery drivers as well; ensuring that food arrives timely and piping hot. While it may sound expensive, the costs related to mobile app development are actually relatively low. The costs are far outgained by profits reaped in the first months after developing a custom mobile app.

Centralizing Management Through a Mobile App

There are other ways to make use of a mobile app in the restaurant industry as well. In addition to boosting profits, a mobile app can help you centralize your management of the restaurant. This includes making it easier to manage a limited amount of reservations and cancellations. Not only that, but it provides easier and more convenient ordering options for all of your customers.

Not only that, but you can even use a mobile app to launch a loyalty program for the customers who can’t get enough of your scrumptious food. All-in-all, developing an app for your restaurant makes you a more competitive restaurant amongst your peers. In a market place as fierce as it is today, any advantage helps.

A Recap on Restaurant Apps

There is a whole myriad of reasons to develop a custom mobile app as a restaurant. Rather than just listing your menu on a 3rd party service company like Ubereats or GrubHub, take control of your customer base by investing in a custom mobile app dedicated to your restaurant alone.

Eliminating 3rd party service-fees that eat into your profits, and replacing an undedicated fleet of drivers with a fleet that specifically services your restaurant will immediately boost profits. As well as the customer experience. On top of that, developing a custom mobile app makes ordering much more convenient for your customers. It also helps you manage pick-up, and delivery orders. All while making it easier to manage reservations.

Finally, beyond an increase in profits, and an uptick in the customer experience, developing a custom app is a strategic move for the future. As 2020 and the COVID-19 virus have shown us, the shift to a virtual age is already underway. Developing a mobile app for your restaurant doesn’t only help today. But it helps prepare you for success in the future as well. Providing a centralized place for your customers to reach you. To order from you, to cash in their loyalty points, and to even leave reviews.

There is really no reason to wait on developing an app for your restaurant. As more and more orders become curbside pickup and delivery, customers are looking for ways to support local restaurants while staying safe and staying inside.

Some Final Thoughts

Developing a mobile app for your restaurant helps centralize your activities, communicate with customers, and operate in a more virtual-world. It will give your customers a place to order and communicate with you, while also acting as a management tool for you and your staff. It’s a process, however, developing a mobile app that’s going to be just right for your restaurant, and your customers. For more information on development services, or how to build a mobile app, visit NS804 today.

NS804 is dedicated to delivering top-shelf knowledge and information on app development, mobile app development and trends in app design. Making mobile app development services more accessible to the everyday inventor with a great idea. Visit NS804 today to take the first step on the path toward developing your first app and turning your idea into a reality.

I Want To Build An App

I Want To Build An App – Where To Start and the Process

Now is the time to take chances. With the world where it is, so many unemployed, and so much rapid change, there is also a lot of opportunity. Opportunity for new products, new services, and of course, new mobile applications. The mobile app market is one of the few markets that have faired well during the ongoing pandemic. With so many people staying at home, and so much limited contact with one another, mobile app downloads boomed. Across all genres and markets. From mobile app games, to business and communication applications. The market as a whole saw a significant growth. This is great news for budding developers, and first-time app designers, as the market is flush and full of opportunity. However, much like the gold rush, the competition is intense. To build an app today doesn’t take much time – but being unique and valuable enough is tricky.

As mentioned above, the mobile app market is flourishing. However, this means it’s also more saturated than ever before. This translates to a slightly harder path to being a successful application, only because the competition is so fierce. Therefore, making the details of your idea the most important aspect.

In mobile app development, there are a lot of steps to take, even for the simplest of applications. Making the process as easy as possible on the developer means coming to your pitch meeting prepared and armed with tools.

What To Prepare For Your Presentation

The road to mobile app development is a long one, but it all starts with the precious idea. That’s one of the beautiful things that mobile applications and art share; while almost anyone can learn the technique or the style, it’s truly the muse of inspiration that provides a path to unique remembrance or success.

To get the right eyes on your budding mobile app monalisa, you want to approach the developer with a series of information already laid out so you’re able to answer questions they might have.

One of the first things you need to know is what problem your application is solving, or what value it’s providing to the user. This is essentially your value proposition, and can encompass your differentiation statement as well – which is the aspect that makes your mobile app different from others.

Understanding your value proposition will inform what the MVP (minimum viable product) of your application will look like. Having a process plan for the development of the MVP is a great place to begin. To build that plan, it’s wise to divide the development process of your application into various stages. This will also be a good document to present to the developer as it will help them see the various pieces to the puzzle.

Finally, flowcharts on app-functions, visual mock-ups, and user stories are all great additional materials to include in your developer presentation.

A Final Thought

To build a mobile app takes a lot of work, and as the saying goes, the devil is in the details. It’s integral to differentiate your application from others on the market.

For more information on how to build an app or how to select a mobile app developer, visit NS804 today.