Why Mobile App Development

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Mobile devices have evolved from just a means of communication into highly versatile business tools. As technology advances by the day, so do users get addicted to their mobile devices and spend more time on these devices. According to a 2017 survey by a media marketing and analytics firm, an average American spends around 3 hours every day on mobile devices.

When the above estimate compounds over a month, it adds up to half the total time they spend on a full-time job during the same period. It’s emerging that the core functionality of mobile devices, other than making phone calls, is to run a whole suite of applications that serve unimaginable purposes.

Enterprises from all corners of the world offering a ridiculous range of services and products have begun transitioning from the physical world of printing leaflets, hanging billboards, and printing advertisements, to the mobile and digital realm. Most people think their businesses do not need a mobile app to sell products to their loyal customers simply because that’s been the case in the past.

However, if you want to prepare for the future and start seeing the benefits of going digital, you’ll need a mobile app. Are you still not convinced? Here are the top reasons how your business will reap by creating a mobile app for your customers.

Benefits of Mobile App Development

  1. Strengthens Customer Engagement

This is one of the most important benefits of mobile app development for individuals, brands, and businesses. A mobile app provides a direct marketing channel between your business and your customers, allowing effective communication. With a mobile app, you can communicate and send in-app and push notifications to as many clients as possible. If your notifications contain valuable and relevant information, customers will be attached and become loyal and opt for your offerings whenever they need them.

  1. Direct Communication

One of the reasons your business needs an app is to improve direct communication with your customers. With instant access to a wide array of information, business mobile application development has opened doors to a direct and clear communication channel between enterprises and customers. The information gathered from customers from these apps is invaluable, with buyer personas and shopping behaviors being incorporated to help with marketing strategies.

  1. Brand Awareness

One of the most crucial things a mobile app offers your customers is awareness of and communication with your brand. With a mobile app, you can foster regular interaction with your target market, thus fostering trust. The more your audience trusts your brand and your enterprise, the more likely they’ll be to listen to your sales pitches and commit to your products. In the same manner as calendars, disturbing fridge magnets, and other random memorabilia, mobile apps strengthen your brand and educate your customers.

  1. Marketing Channel

Custom mobile app development allows information and notifications to be sent to clients in an instant. If the information is relevant to the target market, for instance, containing information about exclusive offers and deals, it can help you market to loyal clients who value the app. The fact that information and notifications can be sent instantly implies that you can communicate to your clients anytime, thus fostering brand loyalty through targeted communication.

  1. Customer Connections

Customer service is no longer about face-to-face interactions between customers and smiling associates. Since 6.378 billion people currently have high-powered smartphone devices at an arm’s reach at all times, the ultimate game-changer in customer relationship management is mobile apps. Mobile phone ownership has escalated to 80.76% of the world’s population, meaning that businesses are restructuring how they approach customer service.

  1. Business Profitability

Apps increase sales by alerting customers about products and services they were not previously aware of and keeping connections with prospects while ultimately driving sales and increasing revenues. In a report by Flurry, revenues collected from mobile apps were estimated to be $25 billion by 2013. A study published by the research firm Deloitte found out that customers use shopping apps before and after shopping trips. Twenty-two of surveyed respondents acknowledged that they spent more money on shopping trips because of the information supplied by retailers via mobile applications. When business apps are integrated with social media applications like Instagram, Pinterest, Twitter, and Facebook, the amplifier effect can reach new clients.

  1. Attracting Customers

Integrating mobile applications in your existing applications allows you to meet and connect with customers on channels they already use. Mobile users spend a substantial amount of time on social networking sites, so interfacing your company’s mobile application with existing social networking channels has the potential to reach out to a large audience. By creating a mobile application for your business, you can control the environment of how the user learns and interacts with your product.

  1. Customer Service

Providing relevant content and empowering your customers to engage with your firm via mobile apps can free you labor to focus on other mission-critical activities. Since companies expect customers to be able to interact with products, it’s crucial to ensure that your organization’s mobile apps allow them to engage in ways they expect. Giving customers easy-to-find information and answers enables them to trace the information they require at their own time. While many businesses already have self-service features embedded in their websites, these same features do not translate to mobile devices. For these features to be seamless across mobile and web platforms, it’s necessary to develop custom mobile apps.

  1. Transforming Retail Experience

Mobile applications transform the retail experience, enabling retailers to remain ahead of customer expectations by delivering superior customer experiences. In addition, mobile apps drive the digital process and digital model that would ultimately cut down on storage costs and increase profitability. For instance, Walmart has bolstered its retail experience following the Covid-19 pandemic by offering seamless mobile shopping experiences. Customers presently identify this shift as a superior retail solution to the otherwise time-consuming and strenuous on-premise shopping. There are many retail stores built mainly on mobile applications. Transitioning from physical, on-store shopping reduces the overhead costs associated with typical brick-and-mortar retailers.

  1. Unique Payment Services

Mobile applications come with different features that match various sectors and industries. For example, if you’re in the service industry – healthcare, beauty, spa, salon, or online food retail – your app can be helpful for your target audience to book an appointment. The push notifications can be vital to update them on their appointment. There’s no doubt that mobile payment has become a powerful and popular means of making payments nowadays. Both small and large enterprises can integrate payment options in mobile applications that would be possible to receive payments from credit cards and debit cards. Mobile integrated payment platforms are fast, secure, and user-friendly.

Mobile Apps – The Next Frontier in Online Shopping

If these benefits have not yet solidified the importance of a mobile app, there are still more reasons to consider adopting a mobile app strategy to encourage more customer satisfaction and engagement. With mobile app development, you achieve the following for your business and your brand:

  • Inform prospects of new products, services, and exclusive deals
  • Stand out from your competitors who are yet to adopt mobile solutions
  • Reach out to younger and mobile-oriented demographics
  • Synch users’ social media accounts and emails

And if you structure your mobile integration carefully, you receive a ton of analytics on exactly how users interact with your app. These analytics range from how much time a user spends looking at your app to the amount of money you make from each online purchase. You can contact NS804 for any questions about mobile app development.

Why Developing A Camera App For Android Makes Sense

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Have you thought about developing a camera app recently? If that’s a yes, then you may be on the right path to creating your next killer app. And yes, we’re well aware that there’s plenty of competition in this space. We only have to take a quick look at the growing number of excellent camera apps for Android to confirm this.

But this is also a space that doesn’t stay static for too long. With constant smartphone camera innovations combined with the proliferation of content creation and social media use, there’s always a need for camera apps to evolve. So, if you plan on creating the next Android app that will drive strong user engagement, consider taking advantage of the camera.

1. Smartphone Manufacturers Are Constantly Improving Their Cameras

The Android smartphone market is rich and diverse. With vendors such as Google, Huawei, Motorola, Nokia, Oppo, Samsung, Sony, Vivo, and Xiaomi servicing a global market, consumers have plenty of options. Unlike Apple, which serves a predominantly higher-end market, Android devices do incredibly well in lower-income territories. However, many Android smartphone manufacturers also target well-heeled consumers with their flagship phones. 

And one area that manufacturers are continuously improving is the camera functionality of their smartphones. Lately, they’re implementing depth sensors, monochrome sensors, macro cameras, telephoto zooming, periscope cameras, and ultra-wide lenses. Thus, allowing users to take phenomenal snapshots at almost any angle, distance, and light condition. It’s also possible to shoot 4K videos with many higher-end Android smartphones, making them ideal for content creators.

2. Why Google Camera Is A Game Changer

As impressive as all this hardware is, it’s only one piece of the puzzle. The other piece is the software, which makes all the difference in the world. We’re living in the age of computational photography, and that relies heavily on digital processing techniques. And these techniques are equally, if not more important, than what happens inside the camera lens.

Take Google’s Pixel line of phones, for example. These are neither the most expensive nor technically advanced smartphones on the market. However, they’re capable of capturing the most incredible pictures due to the processing initiated by the Google Camera app. And these post-processing algorithms are so good that ports of Google Camera have been made available for non-Pixel devices.

3. Every Content Creator Needs A Good Camera App

The average user will likely stick to the pre-installed camera app that comes with their smartphone. It may not necessarily be the best choice for taking breathtaking photos, but most users are only concerned about taking a selfie, at best. But there’s another type of user that cares about image fidelity, and that’s the content creator.

Popular platforms such as Instagram, TikTok, Twitch, and YouTube, have given rise to a new generation of content creators. And these content creators rely on high-quality video and digital photography to engage their audiences. Moreover, many of these creators are incredibly tech-savvy and always on the lookout for a good camera app that will give them an edge.

These are the types of users that regularly trawl Google Play to find an Android app that fulfills their needs. It could be an AI-powered camera app that automatically applies image filters. Or it could have improved UX design that makes it easier for the user to identify and adjust shutter speeds. The possibilities are almost endless! And with this growing demand from content creators, developers will need to rise to the occasion.

The Bottom Line

Developing an Android app that will take the world by storm is a challenging but not impossible endeavor. Luckily, smartphone manufacturers and content creators play a crucial role in driving forth innovation. Not only that, but they open up several opportunities that are worth pursuing, such as evolving the camera app. Contact us today to learn how NS804 can help you develop your upcoming Android app with trailblazing camera functionality.

How to Develop a Fitness App

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The fitness app market is set to hit $14.7 billion in value by 2026. The market is currently seeing a Cumulative Annual Growth Rate of 23%. Although there are quite some big players in the market, there is still room for competitors to enter the market with a different value proposition. Customers in the market are open to a subscription model if they feel that they are getting premium features from an app. The development costs for a fitness app can be quite steep given the advanced features now present in the most popular apps. If you are planning to develop a fitness app for the mass market, here are a few basic steps you will follow.

Researching the Fitness App Market

The fitness market is filled with apps that offer different value points for users. Activity apps monitor all the physical activity a user engages in during the day and aggregates it. It can track progress over time and generate reports. The user can see improvements made in lengths of physical activity, body measurements and so on.

There are diet and nutrition apps to help users monitor their food habits. Users can use such apps to monitor calorie intake as they try to hit weight loss or weight gain goals. The apps can help users develop meal plans and grocery shopping lists so that they add variety to their healthy diets.

Finally, there are workout apps, mostly developed by trainers. These apps have a variety of curated workouts that a user can access from anywhere. The app acts as a personal trainer and helps users progress over time to longer and more complex workouts.

What’s the Goal of Market Research?

The goal of market research is to help decide the kind of fitness app you’d like to develop. For instance, if you want to develop a diet and nutrition app, you must conduct an analysis of the existing solutions in the market. Make a list of at least a dozen of such apps that are in the market. On a spreadsheet, list their monetization model, their user numbers on both Android and iOS and average ratings. Read through their reviews and find what users like most for each app and what they complain most about. This analysis will help you decide what gap your app will seek to fill in the market.

An example of an area where apps compete is the level of integration with other apps, especially social ones. While some apps try to build a community of fitness enthusiasts within the app’s ecosystem, others make it easy to share activities with people away from the app.

Minimum Viable Product

The product of your market research will be a list of your proposed app’s main features and business case. What should your app offer to users? Which monetization model will you use? What is the persona of your target audience?

At this stage, you can engage a business analyst to help review your proposal and see whether your idea can withstand scrutiny from a business expert. Such analysis is important before committing money into the development phase. Internal enthusiasm about a project can often lead to confirmation bias whereby you look just for evidence that suggests your idea will work. Getting an external party to review helps provide a more balanced analysis of the idea.

Hiring a Development Team

The developer costs will form the bulk of the app’s development budget. Developer costs vary with the location of the development team. Software engineers in North America charge upwards of $100 per hour, while Asian developers can charge four times less. However, you must be careful about hiring an experienced team. You might prefer hiring an external project manager to help recruit the team as well as track the progress.

Inception Phase

Once the team is in place, the first step of development will be determining the scope of work in detail. This will help develop a project roadmap and an expected date of completion. At this point, you will be able to estimate the development budget based on hours of work.

A technical writer will put down the project’s scope of work against which the work will be reviewed upon completion. This includes how each page should look and work.

Design and Coding

Your business analyst should help prepare the technical documentation to hand to the project team with the scope of work well recorded. The development team will begin with developing UI/UX wireframes for review. This could take several weeks up to a month to complete. Wireframing is important to ensure that the UI/UX is consistent with the brand’s colors and fonts. Once these are ready, the coding can begin.

The coding involves the development of the app’s frontend as well as backend. The backend carries the functionalities of the app including user logins, payments processing, geolocation tracking, notifications and more. This could take months although there should be weekly or check-ins with the project manager to give updates on development progress.

Testing and Debugging your Fitness App

A fitness app is complex owing to the numerous features it normally has. The testing phase is thus important and could take several weeks. Performance testing is necessary to ensure the app does not drain battery inefficiently across the various devices users will install it. The app should also pass a memory analysis test so that it does not crash by being unable to clear heap memory. Security vulnerability tests are also necessary to ensure the app can withstand brute force attacks and that there is no data leakage. Functional testing of the app checks whether all features are working correctly across all hardware devices where the app might be used. The app should be able to do all that it should, but it should not do what it is not designed to do.

Publicity, Reviews, and Marketing

It’s important to have a marketing plan for your fitness app. One way to do this is to invite opinion leaders in the fitness app to test the app before launch. You should also have a website from where people can visit and read up on expected app features and pricing. You can also share thoughts that informed the development process, including the gap it seeks to fall.

App Store Listing and Categorization

Publishing your app in various stores is an intricate process that should be approached carefully. You should include proper descriptions, categorization, and screenshots when submitting it for publishing. Proper information is important for App Store Optimization to enable users to find your app easily. Apple Store has a long review process before approving the app for publishing. Account for this in time planning.

Once the app is available for download, make sure to have download links available everywhere, including on your social media handles and your website’s landing page.

Conclusion

Developing a fitness app should be the result of deep research and identification of a gap to fill in the market. The development should begin only after a business case for your app has been justified by an analyst. You must pick the right development team based on your budget but also their experience. An external project manager might help track the project progress better than you can internally. Once the coding is done, the app must be tested for both performance and functionality. It’s important to have an elaborate roadmap of the publishing and marketing process for the app.

If would like assistance in developing an app for your business, check out NS804. We’ve partnered with clients for over 6 years to help them make the best development decisions for their businesses.

Intro to Android App Development

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Android is a reputable computing platform that is based on the popular Linux operating system. The initial android version hit the market in 2008 in the form of a mobile phone platform, at a time when the most popular mobile phone was a Blackberry, when Apple was making waves across different sectors.

For over ten years since it was first released, Android has effectively earned the most popular operating system by several measures. Despite the flashy brand and unmatched capabilities of the popular iPhone platform, Android global shipments meaningfully outpace Apple’s offerings – a clear indication of the potential of Android in the OS market.

Learning Android app development may seem like a daunting undertaking, but it can bring a world of possibilities, especially if done well and diligently. You can create the next “hit app” that will change the way we interact or work. By learning android app development, you could gain some skills that could land you a great job, or develop a tool that you can use to improve your workflow.

So, let’s jump right in on how you can develop an Android app.

  1. Download the tools you need for android app development

Firstly, you need to create your development environment. This is to ensure your desktop and workstation set-up support your android app development goals. For that, you will require Android SDK and Android Studio. Luckily, the two come packaged as a single download, and you can always access it anytime.

Android Studio is an integrated development environment IDE. This is essentially a platform where you can enter your code (primarily Kotlin or Java). It’s where you access all the necessary tools for development. Android Studio allows you to access APIs and libraries from the Android SDK, thereby giving you unlimited access to native development functions of the Android OS.

  1. Start a new project

Once you have successfully installed Android Studio on your desktop, now it’s time to initiate a new project. While this is a straightforward process, you will need to make some serious decisions that will impact your android app development journey going forward.

Go to File>New>New Project you will select a Project Template. The template defines the UI elements and the code present in your application when it loads.

  1. Kotlin vs. Java

One of the critical decisions you’re going to make as an android app developer is whether you will learn Java or Kotlin. Both languages are officially supported by Android and Google Studio, but they have some distinct variations. Google has supported Java for the longest time. It’s what developers have been leveraging to craft Android apps for decades.

  1. Minimum SDK

Additionally, you will need to consider your minimum SDK. This refers to the lowest version of Android that you want your app to support. The lower the SDK, the highest number of audiences or users that your app will target. Kindly keep in mind that there is a relatively lower adoption rate for the latest Android versions, so sticking to the latest Android version will prevent many users from trying your android creation.

  1. Familiarize yourself with the files

You’ll be baffled by the large number of files when you try android development. When you load Android Studio, you will be surprised at just how many different types of files there are. There are different files, multiple code layers, folders, and many more. This new realization would be miles away from the single blank file you’re used to working with QBasic or Python.

  1. Test your app

The first thing to do when familiarizing yourself with any new programming language is to create an application that says, “Hello World.” Thankfully, this is an easy step in any development exercise. If you look at the XML, you’ll notice a small label that reads: Hello World!

Learning Android App Development

When embarking on your first android app development project, remember that the key is not to learn all of Android app development but to set your sights on a realistic first app development project. You will keep learning as you add new features and as you try new things. Having a goal will keep your learning process focused and structured. And before you know it, you’re an expert.

Which Programming Language Is Right For Your iOS App?

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Choosing a programming language for your upcoming iOS project may be an easy or difficult decision. If your team already has a tried and true workflow using one or more programming languages, then it’s a no-brainer. For example, your team develops exclusively for Apple devices and uses Swift and Objective-C on an ongoing basis. And since they’re so experienced in these languages and deeply embedded in Apple’s ecosystem, they may have little need to explore alternatives.

But what if your team wishes to target multiple platforms or develop mobile games? Well, it’s possible to do this using Swift or Objective-C, but it’s not an ideal solution. You’ll need to use cross-compilers and translation tools to target non-Apple platforms. Furthermore, there are few game development engines and tools that support both these languages.

So if you want to forge ahead with iOS app development without these limitations, you do have plenty of good options available. A quick look at the TIOBE Index reveals a plethora of languages that are way more popular than either Swift or Objective-C. And while you should never judge a programming language by its popularity, it’s still important to ascertain how well it’s adopted and supported by the industry. Below, we reveal the languages that you should consider and their use case.

1. Swift

The development of the Swift programming language is a collaboration between Apple and various open-source contributors. It’s a powerful multi-paradigm language that’s block-structured, functional, declarative, and object-oriented. Introduced in 2014 as an alternative to Objective-C, Swift has gradually surpassed its predecessor in popularity. And unlike Objective-C, the primary focus of Swift is on safety and a dot-notation style using namespaces, bringing it closer to other object-oriented languages such as C# and Java.

While Swift massively improves on Objective-C while retaining its core concepts, it’s not without its shortcomings. As stated earlier, it’s an excellent language for iOS app development. But game developers will feel limited with the frameworks and tools available for Swift. Apple’s SpriteKit may be handy but not on par with tools available for other languages. 

2. C#

Introduced by Microsoft in 2000, C# was designed by Anders Hejlsberg, the original author of Turbo Pascal and chief architect of Delphi. C# shares many similarities with those two languages and also closely resembles Java. To run, it requires Microsoft’s .NET that consists of a rather elaborate series of frameworks, runtimes, and SDKs. For newer developers, the .NET ecosystem is undoubtedly complex, with a steep learning curve. Furthermore, C# programmers must learn to tame the .NET garbage collector (GC) for optimal results.

Over the past decade, C# has become the darling of indie and mobile game developers. Several excellent cross-platform game engines and frameworks, such as Unity, Godot, MonoGame, OpenTK, Stride, and Wave Engine support C#. Another good framework for cross-platform development is Xamarin, which offers near-native performance even when targeting iOS.

3. Java

Java is one of the most mature and battle-tested object-oriented languages out there. Designed by Jamie Gosling and introduced in 1995, Java has become a stalwart for enterprise developers worldwide. It’s also widely used by Android developers, even though Google is moving ahead with its successor — Kotlin. And as of September 2021, the language comes third in the TIOBE Index rankings, which is a testament to its popularity.

Moreover, Java is renowned for its verbosity, which may dissuade developers accustomed to more streamlined languages. But that doesn’t stop it from being a good option for Android-first developers that also wish to target iOS. It’s a more convoluted process since Apple doesn’t allow for dynamic code generation, which Java outputs via its just-in-time (JIT) compiler. Thus, developers will require several tools, such as a Mac build system, Xcode, OpenJDK, Zero interpreter, libffi, and libfreetype, to support iOS devices.

4. C++

First appearing in 1985, C++ quickly became adopted by programmers requiring a powerful language for creating resource-intensive applications. It was created by Bjarne Stroustrup, primarily as an expansion to the C programming language with the addition of classes. And similarly to Java and Swift, C++ is multi-paradigm and object-oriented, meant for several use cases. 

But where it truly shines is in its performance, which is second to none given the language’s close-to-the-metal approach. Unlike other languages that require an interpreter or virtual machine (VM), C++ interacts directly with the hardware, giving it a tremendous speed advantage. While it’s not necessary or advisable to develop an ordinary iOS app using C++, it’s ideal for developing games. It’s possible to create impressive 3D mobile games and virtual reality (VR) experiences with Unreal Engine, which utilizes a C++ scripting component.

5. JavaScript

If there’s one language that’s impacted web development, then it’s none other than JavaScript. Introduced in 1995 and created by Brendan Eich, JavaScript is an event-driven, high-level, and multi-paradigm language. Furthermore, it’s part of the C-family of programming languages and uses a curly-bracket syntax. Many browsers come equipped with a JavaScript engine, allowing code to run on a user’s PC or smartphone. 

Initially, JavaScript served as a client-side and website programming language but eventually became adopted as a server-side language after the introduction of Node.js. And with the advent of frameworks such as Apache Cordova, NativeScript, and React Native, JavaScript programmers can target mobile devices too. So, if your team has a web development background, nothing is holding them back from developing an iOS app. But you’ll unlikely achieve equivalent results to a natively developed app from a performance and UX design perspective.

6. Python

Designed as a beginner-friendly language and released in 1991, Python was the brainchild of Guido van Rossum. And while it enjoyed minimal fanfare upon release, it currently ranks second place in the TIOBE Index. The language utilizes an interpreter and relies on indentation for easier readability. Thus, it’s a good option for Rapid Application Development (RAD) and smaller projects. And in recent years, data analysts and scientists have adopted Python for its excellent machine learning (ML) capabilities.

But the question you should be asking is — is Python a good choice for iOS app development? Well, that largely depends on the type of app you want to make. If you set out to create a minimum viable product (MVP), you’ll benefit from the quick turnaround that Python facilitates. And cross-platform frameworks such as BeeWare and Kivy make such an outcome possible. Also, Python is an excellent choice if you plan on implementing machine learning in your upcoming app.

However, it may not be the right choice for creating a complex app or an intense 3D mobile game. While Python has many positives, it’s not as performant and robust as Swift, Java, and C#. And many frameworks and tools for the language come from the open-source community. That’s not entirely a bad thing, but it’s more reassuring to receive support for your development tools from a reliable and registered company.

Always Choose The Programming Language That Best Fits Your Needs

No programming language is a silver bullet. Your team may have a favorite language, but that doesn’t mean it’s right for every type of application. That’s why it’s crucial to have exposure to a wide range of programming languages and tools. And then, choose those that best fit the criteria for your upcoming project.

Apple’s development tools are great and should be your first port of call when targeting iOS. But never ignore the many excellent programming languages, tools, and frameworks available elsewhere. Contact us today to learn how NS804 can help you create phenomenal iOS apps with the most up-to-date technologies.

Android App Development Without Programming

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Android app development can be challenging, especially for developers with limited experience in Java or Kotlin. However, it’s not all doom and gloom, as it’s possible to create phenomenal apps with no coding. Below, we unveil several handy tools that will let you complete your apps quickly and easily. 

1. Choosing An App Builder For Your Next Project

Perhaps you’re a novice developer or don’t have team members proficient in programming languages, such as Java or Kotlin. But you have a ton of great app ideas that you want to see come to fruition. So what do you do? Well, you could seek the services of a professional development studio to help you complete your project. But if that’s not an option, then you could consider using an app builder.

Nowadays, there are a plethora of app builders available that make Android app development a breeze. They make it easy for cash-strapped or non-technical appreneurs to create apps without typing a single line of code. Here’s a list of several popular solutions for developing Android apps on the fly:

  • AppMachine – Slick and powerful, AppMachine utilizes several pre-coded building blocks that help simplify the development process. More advanced users can integrate JavaScript and web services that further extend the features of this app builder.
  • Appy Pie – It’s a cloud-based development suite that allows non-technical developers to create chatbots, mobile apps, and websites. The company has introduced Android App Maker, a drag and drop solution integrating analytics without requiring Google SDK kits.
  • GoodBarber – GoodBarber offers either a content management system (CMS) or shopping app solutions. Using its drag and drop interface, non-technical developers can easily target Android, iOS, and the web.

2. No Coding Solutions For Mobile Game Developers

If you’re a mobile game developer, then you’re spoiled for choice as far as game engines and tools are concerned. And that’s due to the rise of indie and mobile gaming over the past decade. Thus, creating fertile ground for a variety of developer-friendly solutions that democratize game development.

While it’s possible to develop rudimentary games using an app builder, it’s not the wisest choice. And the reason for this is that modern game engines come with all the necessary tools geared almost exclusively for game development purposes. Here’s a shortlist of commercial game engines that allow you to complete projects with no coding at all:

  • Construct 3 – An easy-to-use web-based game development suite that’s ideal for making 2D arcade-style games. It uses a visual scripting system consisting of an event sheet with optional JavaScript integration.
  • GameMaker Studio 2 – It’s the grandaddy of user-friendly game engines, which helped bring game development to masses of hobbyists. Nowadays, it’s a professional suite renowned for its proprietary Drag and Drop™ system that facilitates rapid development.
  • Unity – Boasting an excellent editor and powerful tools, Unity has become the world’s most popular game engine. Developers gain access to several indispensable tools, such as Bolt, a node-based visual scripting asset.
  • Unreal Engine – As the most powerful tool on this list, it is the best choice for projects requiring high-fidelity visuals. Thus, the engine is incredibly complex but features its proprietary Blueprint visual scripting system, allowing designers and non-technical staff to create gameplay systems quickly.

3. Take Your Android App Development Endeavors To The Next Level

While app builders and off-the-shelf game engines make life easier, they may not always be the right choice for you. App builders are often limited and not suitable for more complex or specialized projects. Likewise, many popular game engines have certain limitations and are only suitable for specific game genres. Therefore, carefully consider whether your Android app will benefit from a more custom-made approach. 

If that’s the case, then it’s best to seek the services of a professional studio that specializes in Android app development. Contact us today to learn how NS804 can help take your upcoming project to the next level!

Best Language to Develop IOS Apps

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IOS apps are highly renowned, respected, and secure because of the long-standing brand equity of the Apple brand. However, developing a functional, comprehensive, and responsive IOS app is a big deal that needs careful analysis and planning.

App developers and consumers must consider essential elements before starting on their IOS app projects. Firstly, define the main purpose. Then, conduct detailed market research and finally, prepare a detailed plan for your IOS app development. In addition, it’s crucial to take into account the app’s compatibility with other IOS devices. Also, evaluate your internal business capabilities before developing the application.

After you’ve satisfied the above requirements, it’s now time to decide your IOS app development language. But why is language selection important? Well, if your app is successful at its nascent stages, you will want to expand with a new feature set and introduce other devices. Selecting the best language for your IOS app development is crucial for your success.

   1. Swift

Swift is a programming language for developing iOS, macOS, tvOS, and watchOS solutions. Apple created Swift language in 2014 as the immediate successor of Objective-C. Swift integrates with platforms like Cocoa Touch, Cocoa, and the extensive code designed in Objective-C for all Apple products.

The advantage of Swift is that it’s available as an open-source project. It has good scalability, interoperability, is easy to use, and provides regular updates. In addition, Swift provides a faster development process, it’s stable, and provides safety and superior development performance.

   2. Objective-C

Objective-C is a project created as an extension of the C programming language with objective-oriented features and capabilities. In addition, Objective-C is a general-purpose language used for programming Apple operating systems like iOS, OS X, and application programming interfaces: Cocoa Touch and Cocoa. According to a trusted popularity report, Objective-C ranks 20th, falling only three positions below Swift, and it’s used by 4.1% of developers worldwide.

   3. C#

Another programming langugage is C# which is an object-oriented, high-level, general-purpose language created by Microsoft as an upgrade to Java language. The C# language integrates with the .net platform that is both a runtime environment and a framework. Since C# was developed, it has always been applied to write Windows applications. In addition, since the .net came to Mac and Linux systems, it’s possible to create native applications with this language for virtually every platform including IOS.

Swift – The Final Verdict

Swift’s all-in-one solution and its diverse reach on multiple iOS applications – macOS, tvOS, and watchOS – make it a perfect fit for developing iOS applications. Other than having great scalability, Swift is easy-to-use, interoperable, integrated, and provides regular updates. Swift automatic memory counting capability, faster development process, stability, and superior performance makes it a best-in-class programming software for IOS applications. For more inquiries about app development language selection, contact NS804 for time-to-value solutions in all your app development processes.

Understanding App Development Cost in 2021 [Full Guide]

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How much does it cost to develop an app from scratch? Perhaps this is the first question that application brands and app ambassadors ask when launching an app development project. Indeed, the app development cost sits at the very bottom of any mobile application development project. Quite often, a business owner finds himself asking this question – how much does it cost to create an app myself, and how much does it cost to hire a professional agency.

Both approaches have their advantages and disadvantages. So, to cast an eye on how each impacts an app development costs, let’s review the two.

After several years, an app development agency or company develops industry experience on mobile app development for multiple platforms. This industry experience enables them to overcome several bottlenecks especially when app projects become sophisticated, involving machine learning, artificial intelligence, the internet of things IoT – and other advanced mobile technologies.

Being smart, app development enterprises learn from the mistakes that occur in mobile app development projects. Working with such an experienced team saves you a lot of time and protects you from repeating the same mistakes. In addition, app development is a multi-stage process involving careful planning and an appropriate timeline.

If you choose to design your app in-house, you cut on the app development cost, at least initially. However, in the long-term, going through a bug fixing caused by a lack of experience may lead to costs amounting to the price tag of an app development agency. Therefore, in-house app development is less costly in the short term but costly in the long term. This is due to the lack of specialty and experience by in-house development teams.

How Much Does It Cost to Create an App?

Well, how much precisely may an app development project cost you? The typical price of designing an application of good quality ranges from $60,000 to $300,000 per platform. Without a doubt, factors like app number, app type, functionality, complexity, and app design drive developers to influence the app price, sometimes to $40 per hour.

  • Simple app development costs. The simple app starts from $60,000 for each platform (e.g. Camera, calculators, photos etc.)
  • Basic app price. The basic app starts from $50,000 to $100,000 per platform (e.g. MacDonald’s Loyalty)
  • Complex, multi-feature app type. The complex app starts from $200,000 (e.g. Uber, Facebook, Instagram).

The app development timelines range from 2-4 months for a simple app, 4-6 months for an app with a basic feature set, and 9-months for a complex app which is considered an ongoing project of immense complexity. Luckily, our software development firm provides an app development calculator that gives you several options to select from and provides a cost estimate of your app.

Benefits of the App Cost Calculator

With our calculator, you will be able to:

  • Effectively track and manage your app development budget
  • Reduce app costs by providing a detailed cost breakdown
  • Pay attention to mobile app cost drivers upfront

Benchmarks of App Development Costs

It makes much sense to launch a mobile app these days because a majority of the population uses apps for their day-to-day activities. Statistics show that 90% of the time on mobile is spent on apps. Messaging and social apps consume 12% of time spent on mobile, YouTube takes 3% of our time on mobile phones, and entertainment apps take approximately 17% of our time. Additionally, gaming is accountable for 15% and utilities 8% of the time spent on mobile.

The most reliable and accurate app development studies provided the following breakdown and quotations of app development costs and their respective timelines:

  • The median app development cost is around $170,400 (at a rate of $150/hour), representing 1145 development hours. According to the 2015 Clutch Survey, this margin could even increase to $727,150 in case of complex app functionality implementation.
  • The average minimum app development project is between $5000 and $10,000. But the typical cost of an app is likely to be higher than this according to a 2017 Clutch Survey.
  • The enterprise mobile app development cost is an average of $150,000 based on the VDC 2017 research.
  • The available app cost calculators quote an average of $267,000 to $350,000 for sophisticated, multi-feature apps.
  • Looking at the app development timeline, 80% of apps take 3+ months to develop; 40% of apps are built-in 6+ months according to the Outsystems Survey.

App Development Cost Drivers

Essentially, your app idea, combined with your functional and business necessities, influences your app development costs. However, the most influential factors that determine the final cost of your app include:

  • Vendor type
  • Vendor location
  • Complexity and number of basic app features
  • Back-end infrastructure and any interconnected application interface APIs
  • The complexity of UI/UX design
  • Inclusion of extra branded visual elements
  • Development approach (mobile web, native, hybrid, etc).
  • The number of platforms to be created or developed (web, android, iOS).

How Much It Cost to Build an App in 2021? The Question Remains

Our question is still open: how much does it cost to create an app in 2021? The key finding shows that the cost of an average app ranges from just $10,000 to $400,000 based on up-to-date industry surveys. Our team has also created a detailed investigation on the cost of app development that lists estimates based on design complexity, widely used app features, and software development stages.

Therefore, our findings support the initial finding regarding the cost of developing an app in 2021. An application with a core set of features costs upwards of $60,000, while a sophisticated app development project costs approximately $300,000. The breakdown below provides a range of costs and timelines for app development.

  • Basic app. A basic app with a core feature set and one platform costs between $60,000 and $150,000 with a development timeline of 2-5 months.
  • Full product. A full product app with a basic feature set, a complex design, and one operating platform costs from $150,000 to $300,000; and has a design timeline of 5-10 months.
  • Large apps. A large app with a complex design, integrated support, and development and features more than one platform (android, web, or iOS) costs from $250,000 and takes a timeframe of 9+ months ongoing.

How is an App Development Cost Estimated?

The main app cost driver is the feature. A feature is a special task or activity which an app should perform and give the expected results. The feature can be a sign-up button on the screen or a more sophisticated aspect like music synchronization or video-streaming integration. The number of features and the complexity of design and implementation directly determine the cost of app development. Thus, the formula used to calculate the cost of an app is provided below:

Total Development Time × Hourly Rate = Cost

Before the app development project begins, the software developers usually provide you with a rough mobile app development estimate. This initial quotation is based on the project description, technical specifications, and business requirements. Finally, this information is collected, compiled, and concluded in a preliminary list of product features.

Usually, companies usually estimate your app development cost using primary drivers:

  • Concepts. This represent a sum of features to be accomplished
  • Stories. List all the features necessary to make a particular concept
  • Story points. Show the app development’s complexity and pace

So, are you ready to start your app development project? Do not worry, contact NS804 for any inquiries and get a free quotation and additional product details about your next app development project.

Mobile App Vs Web App vs Website. Which is Better and Why?

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As more of the global internet traffic continues to flow through mobile devices, organizations are seeking to implement a digital strategy. The development of IoT technology and the rollout of 5G networks will push more businesses to operate digitally only. Such companies will need to decide between a mobile app, a web app, and a website. What’s the difference?

Mobile Websites

A mobile website is responsive so that users with different screen sizes can have an optimal experience. Websites are great because they are accessible from all devices that have a browser. This is unlike mobile apps built for specific operating systems (Android and iOS in most cases). Websites are a great fit when little to no interaction with users is necessary.

A non-profit organization that needs to share information about its activities, its location, and upcoming events would find a website useful. Websites cost little compared to apps. You can build and launch a site within days or weeks.

Web Application

Web apps are websites with more interaction between the users and the user interface. They are great because users can access them on any device. Online banking websites, social media sites, and travel booking sites and great examples of web applications. Users do not have to perform any updates as developers improve upon functionality and appearance.

Mobile Apps

Mobile apps o perform in specific environments and users have to install new updates every so often. These apps are powerful because they allow users to customize their experience. They also track user behavior so that the business can send important custom communication based on profiles from data collected. A great advantage of mobile applications is that they can work offline, something web applications cannot. Mobile apps can take advantage of device capabilities such as camera quality. Monitoring mobile app performance also informs updates.

The Choice Between Mobile App, Website, and Web App

The decision to build a website, web app or mobile app really depends on organizational needs. To offer maximum performance, scalability, user tracking, and the most interactive features, though, a mobile app would be the best solution. 

Why Emotional Design Is A Game Changer For App Developers

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Implementing emotional design for your upcoming project can have a far-reaching impact. It can take your project down a path that will set it apart from competing apps. Instead of following the same trends as others, emotional design allows you to create an app that will leave users with a long-lasting positive perception. Below, we unveil what this concept encompasses and how you should apply it.

1. Focus On The User Experience 

As an appreneur, you’re looking at ways to make your app appealing and sticky. And there are several ways to go about this, one of which is focusing on the user experience (UX). But to get this right, you’ll need to grasp what problem you’re trying to solve. 

For example, you could be developing a filter app that automatically touches up users’ selfies. And your target audience consists predominantly of young women who want to snap the most amazing photos of themselves. Furthermore, these women don’t care about the technicalities involved in fixing their selfies and are looking for a quick and easy solution. So, your app’s user interface (UI) should be clean and streamlined while being devoid of any complex features.

But, likely, your closest competitors are also treading a similar path. So what should you do to make your app stand out? Well, many developers are capable of delivering apps, which are slick and minimalistic. Yet, it’s all too easy to follow these common design trends set by popular apps in the marketplace. And thus, you’ll end up in a situation where you’re following the herd instead of being a trailblazer.

Sticking to tried and tested design principles may make sense. After all, your users have become accustomed to navigating apps in a certain way. They also have certain expectations in how an app should look and function, which you can’t ignore. However, having a better understanding of design fundamentals can help you take your app to the next level.

2. Enter Emotional Design

App developers not only need to understand their tools and when to use these, but they also need to broaden their horizons. They need to study human behavior and how people interact with everyday items. Objects such as a doorknob, foldable chair, or a hairdryer and how people engage with these offer many valuable clues into human behavior. Moreover, it’s people’s response to using these common everyday items that app developers need to observe closely.

But why is this so important? Primarily because people usually have an emotional response to their experiences. And these may be positive or negative, and people will inevitably associate their experiences with the respective objects and brands. And while app developers don’t make everyday items, this doesn’t mean that people don’t respond similarly to apps. Therefore, it’s crucial to pay close attention to the app user interface to engage and retain your audience.

And if you manage to drive a strong and positive emotional response in users, then you’re onto a winner. Fortunately, the concept of emotional design can aid you in optimizing the interactions users will have with your upcoming app.

3. Understanding The Three Levels Of Emotional Design

Emotional design is a concept detailed in a book written by Donald Norman. Published in 2003, In Emotional Design: Why We Love (or Hate) Everyday Things, delves into how people interact with everyday items. The author reveals how all items have distinct personalities, even if that wasn’t the original intent of the designers of these items. And the same applies to digital creations such as websites and applications. 

Furthermore, the author reveals the three cognitive levels that designers will need to engage users. These include visceral, behavioral, and reflective, which can evoke positive responses in users if implemented correctly. And while it’s possible to use these three cognitive levels individually, they’re more powerful when used together.

4. Visceral Design

Depending on the visceral design of your app, you can jolt a positive user experience almost immediately. But what exactly is visceral design, and why is it so powerful? In a nutshell, visceral design involves all the visual cues in your app and how they affect the user. Visual elements, such as the colors, graphic design, fonts, and images, will profoundly impact your audience, even if they don’t understand why that’s occurring.

However, the savvy designer knows how to use these visual elements correctly and understands how they evoke a positive response. For example, bright colors and appealing graphic design often make users feel happy. On the flip side, a more subdued color palette and utilitarian design evoke a more serious tone.

5. Behavioral Design 

Unlike visceral design, behavioral design encompasses the value people derive from actually using the product. It encompasses all product functionality, performance, effectiveness, and expected behaviors from users when they complete certain tasks.

It’s possible to deliver a positive user experience if a user’s actions seem enjoyable and rewarding. That’s why your app must be fluid and responsive and make users feel empowered. And this experience needs to be consistent, even after updating your app, to build and retain trust. Moreover, ensure that users can achieve their desired goals with as few steps as possible.

6. Reflective Design

Lastly, we have reflective design, which focuses on users’ feelings after they use your app. Users consciously evaluate your app and try to ascertain all the pros and cons it offers them. And good reflective design will make users think about the app hours after they’ve stopped using it.

But how does one implement good reflective design? By utilizing gamification features that allow users to unlock achievements and attain badges. And while that’s a good starting point, you can further boost engagement and retain users by implementing social features. So make it possible for users to invite friends and share their achievements and experiences with others.

7. Methods To Boost Positive Emotional Responses 

Never lose sight that your audience consists of human beings with real feelings. And no matter how well your app solves a problem, you still want to evoke positive emotional responses in your users. Not only will this make your app more appealing, but more memorable too.

If appropriate, don’t shy away from using humorous elements in your app to make it more enjoyable. Add an Easter egg, which will surprise users since it’s something they didn’t expect. And if you have a knack for writing, add a few interesting story elements that will take your users on a journey. You can further enhance these elements with the inclusion of animations, illustrations, and special effects.

The user interface is yet another area that offers the savvy designer many opportunities to excite users. So add subtle or not-so-subtle cues in your app’s interface, which help improve its usability. And ensure that the design language that you’re using speaks to your target audience. Don’t use a bright and bold style if you’re targeting business users.

In Conclusion

Understanding how emotional design impacts users and how they perceive your app in the long term will only benefit your development efforts. And knowing when and how to implement the three cognitive levels will transform your app into an enjoyable and memorable experience. Contact us today to learn how NS804 can help you create phenomenal apps.