Everything You Need To Know About Agency Development Practices

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A Quick and Comprehensive Rundown of Agency Development Practices

Risk is an aspect of everyday life because it’s always present. In other words, there’s no way to completely eliminate risk. However, there is a way to manage risk. This is the goal that many businesses and enterprises aim for. By balancing risk on a large scale, businesses can make huge profits and huge progress. The other side of this coin is quality control. Without quality control, risk can quickly get out of hand. Agency development practices bridge the gap between risk and quality control, allowing for the highest quality, lowest-risk results.

Of course, agency development practices often require more than a single developer or programmer. This level of scale comes with a cost, which can elevate the service’s cost as a whole. Breaking the cost down further though, agency development fees prove well worth their salt.

A Look At Agency Fees

When considering agency development vs freelancer development, the upfront cost of freelancers is certainly appealing. There are a variety of factors that bring the cost of a freelance developer down, but choosing the freelance development route for a large-scale project, comes with a hefty set of risks. Some of the risks associated with freelancers include looser timelines, less experienced development skills, and oftentimes, a lack of quality guarantee. These are major risks to take with a professional-grade project. Not only that, but some freelance developers will present a finished project that’s dysfunctional and riddled with bugs. Finally, some freelancers charge so little that in turn, they take on more projects than they can handle.

There’s an age-old phrase that goes, “you get what you pay for.” And that sentiment is no truer than it is when it comes to app development. Agency development practices aim to address the gaps that many freelancers cannot. This is also where the price starts to climb. First of all, agency development practices normally assign a full team of developers to any single project. This not only creates efficiency but also weaves a natural quality control into the process. Additionally, each of the team members assigned to a project typically has a certain specialty that they’re contributing. However, the presence of more manpower also creates a higher cost.

Not only are there more people working on the project, but those professionals are specialists, as mentioned above, which means they have a higher level of training, education, and experience than the average freelance developer; this too, adds cost. Finally, both the quality and the timeline of the project are guaranteed when it’s brought to an agency developer.

Final Thoughts

The costs associated with agency development are often higher than going through a freelance developer. However, those costs contribute directly to the quality and care with which your application is built and delivered. There’s no reason to take unbalanced risks with your application. Instead, trust true professionals, and go with an agency, it’s often the right choice.

For more information on agency development practices or anything else related to app development, keep browsing NS804’s content library. NS804 is the app developer of the everyday appreneur.

Why Android App Development is Becoming More Popular for Businesses

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Taking a Closer Look at the Rise of Android App Development

There’s no such thing as a strictly domestic economy anymore. Rather, domestic economies are now a part of the international economy. In other words, in thinking about business internationally, one must consider a multitude of perspectives. While iOS systems are name brand, if you will, that doesn’t mean there isn’t value in Android systems. In fact, Android systems are more popular on a worldwide basis for business purposes than iOS systems. There are a few factors that play into this. However, with the current rise of Android business applications, it’s important to consider why there’s been a rise in Android app development.

Factors Behind the Rise of Android App Development

First and foremost, one of the most appealing traits of Android app programming is the flexibility. While iOS systems are well known for their robust security programs, sophisticated aesthetics, and proprietary software; Android applications give the creator much more flexibility and versatility. This allows designers and developers to be more creative in the solutions they create and the applications they deliver. In turn, this also brings about a more unique user experience to various applications and systems built to run Android.

Additionally, Android applications are typically cheaper to develop. This is because of two main reasons. The first is that Android applications use multiple languages; unlike iOS systems that solely read python. Beyond the accessibility of development, however, Android app development is also generally cheaper because of the required expertise and the devices that normally utilize Android. In other words, cheaper equipment leads to lower costs.

However, saving money isn’t the only reason that businesses are choosing Android systems over iOS. Between the heightened flexibility of Android development and the lower costs involved, this makes it even easier to customize Android applications. Since the programming is slightly easier, and the expertise is lower, it often gives designers more time to run trials and truly pinpoint the end result they want.

Finally, there’s the global factor. As mentioned above, there’s no such thing as a domestic economy anymore, and this means that, to some extent, the majority rules. More precisely, this just refers to the concept of accessibility. Businesses and organizations want to be accessible to the people who rely on them. This not only means the stakeholders and consumers, but also the workers, employees, and staff. One way to boost accessibility, especially to a global audience, is by being available on the most globally popular operating system that exists: Android.

Wrapping Up With Final Thoughts

There are a lot of reasons that businesses are choosing Android app development over iOS. From the flexibility that Android offers both designers and developers, to the less expensive costs associated with Android development, and the unbeatable accessibility; it makes sense that organizations all over the world are choosing Android.

Join the modern era and prepare your organization for the coming wave of digitalization. For more information on Android app development, or anything else app development-related, keep browsing NS804. NS804 is the mobile app developer of the everyday appreneur.

Increase App Retention: Why Users Abandon Apps

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Every appreneur wants to increase app retention, especially in today’s highly competitive environment. And with more users becoming disenchanted with apps, no appreneur can rest easy. After all, it doesn’t take much for users to abandon apps, even moments after downloading them. Glitches, mandatory logins, and poor UX design can dissuade users from continuing their journey. Below are several things that can make your app unappealing.

1. How Poor UX Design Ruins A Great App

One of the fastest ways to lose users is with poor user experience (UX) design choices. After all, users have access to many slick and responsive apps with excellent UX. Thus, they don’t want to waste their time on any app that doesn’t deliver these expected features. 

But let’s take a deeper look at what poor UX design is and how it hurts an app, even if it seems promising. When users launch an app for the first time, they expect a simple onboarding process. A complex and obtuse UX doesn’t facilitate such an outcome and will only hinder users from proceeding. Furthermore, users shouldn’t be exposed to any unnecessary information, as this only confuses them.

Also, UX designers should avoid implementing buttons and icons meant for the desktop on a mobile app. That’s because these aren’t sized correctly or have the correct design language for mobile devices. And a poorly organized user interface (UI) with low-quality images will put off even the most patient users. Ultimately, an effective UX minimizes the amount of data users need to input to proceed. Every appreneur and UX designer should always be thinking about how to increase app retention with great UX.

2. Why Mobile App User Retention Falls With App Glitches

Have you ever used a bug-ridden application that frustrated you so much that you uninstalled it from your device immediately? If that’s a yes, then you’re well aware of how a couple of glitches can completely ruin an app. And glitches only make an app look unprofessional, especially when compared to more polished alternatives.

As an appreneur, your reputation is largely dependent on the quality of your apps. That’s why you should quash as many bugs and glitches before shipping. And when users do discover a glitch, make sure that you respond quickly with updates and fixes. The more you approach development in this manner, the more likely you’ll increase mobile app retention.

3. How Focusing On The User Helps Increase Mobile App Retention

While a mobile app can help you achieve specific business goals, don’t do this at the expense of your users. For example, you may create an app that promotes a new clothing line with its unique augmented reality (AR) component. And your marketing team may want to capitalize on the wow factor of this technology to attract users. Yet only a small percentile of your users care about this when they’re clamoring for instant checkout within your e-commerce app.

Mobile app user retention is all about listening to user feedback and responding to their needs. Moreover, delve deeper into your analytics pipeline and carefully study user data. With a more user-centric approach, you’ll roll out the features and improvements that users want and won’t waste resources on anything unnecessary.

4. Why Users Hate Mandatory Logins

When users launch your app for the first time, they don’t want to see a login screen. Worse still, they don’t want to deal with mandatory or social logins. Users don’t want to feel compelled to use an app by signing in, as they may not commit to its long-term use. Furthermore, they may not wish to share their social data with you or don’t have a social media account. 

And even if they have social media accounts, they may not have the same ones that you’re accepting. Since you want to increase app retention, you should always decrease the barriers to entry. Therefore, ensure that logins are optional and not mandatory and rigorously address security concerns.

5. Why Pestering Users Is Never A Good Idea

Today’s users are neither patient nor forgiving. They’ve downloaded a ton of apps and subsequently seen their fair share of ads and notifications. And the situation is so concerning that app fatigue has become a real problem. Users are no longer excited about the latest apps, and many no longer want to download apps.  

Thus, if developers want to increase mobile app retention, they should stop pestering users with ads and notifications. Don’t inundate them with anything that wastes their time or uses up bandwidth, or you risk losing these users.  

6. Are You Giving Users A Reason To Come Back

Users can quickly become bored with your app and eventually abandon it. Of course, you want to avoid such a scenario by giving users a reason to come back. Depending on your business model, it may be feasible to offer an incentivization or loyalty program. Alternatively, you could implement a robust communication system, making it easy for users to connect with your brand in a meaningful way.

7. Why You Should Always Listen To Feedback

Another good reason to have a robust communication system is that it allows you to receive user feedback constantly. However, you must respond to this feedback immediately and never leave your users in a lurch. And if you can’t roll out updates and fixes within a short amount of time, do notify users that you’ve listened to their feedback and provide them with a roadmap. Ultimately, they need assurance that you’ll provide the necessary support so that they won’t abandon your app.

8. Is Your Mobile App Too Innovative

Users have become accustomed to the UX and workflow set by the most popular apps. Now, you may want your app to stand out by implementing innovative features that competing apps don’t have. However, this isn’t necessarily a good idea because too much innovation can be counter-productive. You risk intimidating and scaring off users with features that seem too unfamiliar. Therefore, if you don’t want to negatively impact mobile app user retention, it’s better to play it safe!

9. Are You Offering Anything New

You should have a long-term strategy to increase mobile app retention. Look at how game developers implement season passes, in-game events, loot boxes, and prizes to keep their games fresh and relevant. By offering something new at regular intervals, users will keep coming back to your app. Furthermore, you’re showing your users that you’re still committed and invested in your app and care about the end-user experience.

But also introduce something new when the latest devices launch. Your app may work great on current smartphones but doesn’t take advantage of the extra screen real estate found on foldable devices. Inevitably, you’ll need to release an updated version of your app with an enhanced UX and additional features to keep the next generation of users satisfied.

The Bottom Line

As we’ve already revealed, there are several ways to increase app retention and keep users glued to your app. Nowadays, users have become increasingly disenchanted with applications because of mistakes that could’ve been avoided. Contact us today to learn how NS804 can help you develop brilliant apps the right way.

How To Become The Next Big Appreneur

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Steps To Take Toward Becoming The Next Big Appreneur

The next big idea is already out there. However, that doesn’t mean it’s realized yet. Rather, just that it exists. And with the right home, it could blossom into a world-changing concept. Innovators, inventors, and appreneurs alike dream big, and reach for the stars. Don’t lose hope, though. On the contrary, this should inspire you, push you to join the statement-makers and trend-setters and leave your mark on the world in the form of the next game-changing application as the next big appreneur.

Most of the greats start from humble beginnings. This is the same for mobile app developers and programmers as well, and to become the next great appreneur, it serves well to start at the very beginning: research. Research and data are two of the strongest tools in the toolbox of an appreneur. No matter the development phase. To get get on the right track to becoming the next big appreneur, here are some tricks of the trade to master.

Developing Effective MVP’s Quickly and Efficiently

Developing an MVP should be one of the first app development phases that you study and work to master. Unlike in sports, MVP in the world of application development stands for Minimum Viable Product. MVP’s are undoubtedly one of the most integral ingredients to recruiting interest in an application, and securing funding. As such, having a process in place to develop MVP’s quickly and efficiently will lead to a higher percentage of your application development projects taking off.

MVP’s are the first comprehensive representation of what an application will be. Therefore, they’re essentially responsible for the first impression that your application leaves on potential partners and other interested parties.

Be a Wise Appreneur – Only Work With Trusted Agencies

While some development firms take on the entirety of a development project, it isn’t often the case. More common, though, is the combination of internal and external developers working in concert. With that level of collaboration on development projects, trust is absolutely vital. Surely, trust is vital in any relationship, but this is especially true when it comes to business partnerships.

Working with trusted agencies for external development purposes protects your firm from a slew of liability. Shady development firms could leave you with an application that’s simply riddled with bugs. Furthermore, freelancers or under-reviewed development agencies may even falsely advertise the level of their programming and application development skills, wasting valuable time and resources both.

Know The In’s and Out’s of The App-Stores

Research, research, research. It was already mentioned earlier that data and research are two of a developers best friends. This is certainly the case when it comes to understanding the app-stores and your applications placement within them. The app-stores are real-time marketplaces that almost live in a bubble outside the rest of the economy. Operating with a completely different set of metrics and KPI’s than would be seen in certain more traditional markets.

Therefore, dedicating time and committing to learning the in’s and out’s of the app-store in depth will help you in placing and marketing your application. Ultimately, helping you climb the ranks as one of the influential appreneurs of today. Beyond understanding some of the current trends of the users in the app-stores, there are other metrics to look for as well when conducting app-store research.

Importantly, developers want to pay attention to the algorithms that app-stores are using. Now, these algorithms are hardly ever going to be publicly available, but if your development team can find some patterns, this too will lead to a higher rate of success on building the popularity of your applications in the app-stores, and therefore the popularity of your brand and development firm.

Be An Original Appreneur Or Risk Bad Press

As a true inventor, innovator, or appreneur, it takes more than just regurgitating what already works and what’s already popular. Rather, it takes a new and fresh approach to things. A re-invention of current technology or a spark of imagination that leads to something entirely brand new. While it makes sense that a lot of mobile app developers and appreneurs would seek to recreate the success of others. Afterall, thi is often how companies are built in other industries as well; one business person sees a way to improve upon something another business is doing and alters the methodology or the business model, and voila.

As an appreneur, however, the market is too saturated for this, and rather than helping build your reputation as the next great appreneur, it could lead to a slight setback in your path toward successful apprenurship. Especially if it’s viewed as a simple copy-and-paste approach.

Pay a Close Watch to New Mobile App Development Trends

This goes hand-in-hand with the earlier section about conducting in depth research into the mobile app-stores. While earlier we discussed the benefit of watching the mobile-app stores and letting your team attempt to decipher the algorithm, here we delve into users. Understanding the users that make up the mobile app store communities will yield impactful insights that are sure to help you and your firm market applications more successfully.

Gaining insight into the latest mobile app development trends will help your team in many ways. One way is by ensuring you’re building apps with features and designs to which users respond positively. Another way this helps is by reducing the bounce rate of users in your app. That’s an important metric, because it speaks to the sustainability and loyalty of your user base.

New Device Features

Each year our smart-devices are getting smarter. As an application-developer then, it’s vital to make sure you’re aware of all the latest device features. Since new features on the smart-devices themselves often lead to interesting, unique, and innovative new ideas for applications. Therefore, make sure your programming and development teams are all up to speed when it comes to what’s available on the latest smart-applications.

Take this a step further and encourage your team to start working on pitches for new applications based on new device features as soon as they’re reported.

App Review Research – In Your Niche Market

It really can’t be stressed enough how important accurate and current research is to app developers. Going back once again to understanding how to leverage the app-store, development firms can learn a lot from app-reviews on other applications in their same niche. This activity offers double-the-insight as well, since most of the applications in your niche market will also be direct competitors.

In other words, by actively researching reviews on applications in your niche market, your team can gain valuable insight. Insights such as, mistakes that competitors are making, what features customers are asking for, and what users like about existing apps.

Master Marketing – Pre-Launch, Launch, and Post Launch

Marketing has long been the pillar of a strong company. Understanding how to position products or services among the competition is an art. For an appreneur, this means learning how to market your application from concept to launch, and beyond. No matter the industry, marketing is truly a skill, and market trends are in constant flux. Become a master of marketing, and it’ll only be a matter of time until you’re the next big appreneur.

For more information on how to become the next appreneur, keep browsing the library of NS804. NS804 is the mobile app developer of the everyday person.

Pros and Cons of Freelance Development

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Taking a Closer Look at Freelance Development

Despite the past year, our economy still retains pockets and niche markets that are extremely active and lucrative. One of these markets, for instance, is the app market and mobile app market. Since our economy, and our whole society, is becoming more and more virtual by the day, applications present a rich opportunity. In a world where more and more people are working from home and connecting with one another through smart devices; strong applications that users love find booming success. As such, many first-time appreneurs are entering the marketplace, making this an extremely exciting time. However, first-time appreneurs should be cautious in building and launching their first app, specifically in deciding whether to choose agency or freelance development.

Deciding between agency and freelance development is one of the first decisions you’ll make after fine-tuning your app concept, and it’s an important decision to make. Freelance developers are often attractive to appreneurs on a budget, as they often have lower rates. On the other hand, agencies often have a whole team of designers and developers with professional resumes and expertise. Understanding the differences and pros and cons will help you make the choice that’s right for your app.

Opening The Curtain of The Agency

There are a lot of misconceptions when it comes to agency development. For instance, it’s often misconceived that an agency might not be as flexible in designing and developing your application as a freelancer. However, that simply isn’t true. Contrary to this belief, most agencies have a wider range of flexibility with access to more resources and a wider breadth of personnel and professionals.

Additionally, another popular misconception of an agency development team is that there’s no value in the higher cost. While it’s true that an agency may cost more upfront, building an application is an investment. As such, you can still apply the age-old principle, “you get out what you put in.” Where an agency costs more upfront, the yield on that cost is a quality guarantee, projected deliverables, and an assured project completion timeline.

The True Cost of Freelance Development

Similar to the above, the true cost of a freelancer is higher than their upfront rate. Since freelancers generally cost less to hire than an agency or firm; they also bring with them a myriad of potential red flags. With a lower hourly rate, there’s a chance that a freelance developer takes on more projects than they can realistically complete to make up that wage difference.

In another example of poor freelance management, a freelance developer may exaggerate their experience and technical expertise. This could lead to a ‘finished product’ that is riddled with bugs, errors, and other technical issues.

A Quick Summary

There are a lot of considerations to make before choosing an agency or freelance development route. With an agency, your project has a quality guarantee; plus you can rest assured that your project will be finished and delivered on time. For more information on agency vs. freelance development, or anything else mobile app development, keep browsing NS804. NS804 is the proud mobile app designer for the everyday appreneur.

An Appreneur Guide To The App Store

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Understanding The App Store Leads To Stronger Appreneur Performance

In every industry, there are techniques, tools, and tactics that form the foundation of operations within that industry. Therefore, any professionals starting a journey into a new career need to learn the applicable fundamentals. For instance; in the world of app development, the app stores and various markets that connect developers to users are beyond vital.  The app stores are important for an aspiring appreneur to understand because it’s where users find your app. Even apps with the strongest designs need to be positioned properly, and if they aren’t, users simply won’t find them.

This is important to realize because of the simple truth that no matter how good your app is; it still needs users to thrive. By understanding the app stores you, as an appreneur, can leverage stronger marketing techniques, speak directly to user needs, and ultimately climb the metaphorical leaderboard.

Key Distinctions To Note Between the Apple Store and Google Play

Now, before moving too far along, it’s important to know the differences between the Apple app store and the Google Play store. These two marketplaces have a lot of the same offerings to present to appreneurs. However, they also differ in distinct ways that alter the strategies and tactics successful appreneurs apply.

One of the most important differences between these two markets is the programming languages. In the Apple app store, applications run on a programming language, Python. Python is the language of the Apple operating system and is most well known for its rigid rules and strength in security. By creating an entire app store with a universal coding language; the applications that exist within that market come with a bolstered level of security. Additionally, this makes it easier for users to get an idea of the function and feel of your apps before they’re even downloaded. By standardizing the programming language, developers also benefit.

Developers benefit from the standard programming language because it creates universal understanding. In other words, programmers and developers working in the Apple app store have a slight advantage as they only need to learn and work with one programming language.

Getting Into Google Play

The Google play store comes with its own set of advantages as well, though. For instance, while the defining feature of the Apple app store is a universal coding language; the exact opposite is true of the Google Play store. The Google Play store thrives on creativity and flexibility. While this is often positive, it also brings with it a few drawbacks. One drawback in particular when it comes to the Google Play store and its flexibility in the programming language is that it opens up the door for a much higher percentage of faulty, bug-ridden, and less secure applications.

Since the coding is so much more flexible in the Google Play store, appreneurs don’t have to follow as rigid of programming rules. While this acts as a catalyst for innovation, technological exploration, and creativity in design; it also opens the door to higher security threats and a higher rate of finished apps that are full of bugs.

The App Store and Niche Markets As an Appreneur

The Apple app store and the Google Play store both represent app markets. By that, these are full marketplaces with a wide spectrum of industries and fields of practice. Think for a second about the wide range of apps that are available; from health and wellness applications to budgeting apps, to apps for pure entertainment, there’s an app for almost everyone doing almost anything. This means that as these markets continue to grow, advance, and evolve, applications will emerge for every niche market available.

For an appreneur, this is great news. As society further integrates technology into more and more aspects of everyday life, more and more opportunities for appreneurs will exist. However, it’s important to realize that, just like with traditional stores; the game changes completely when it comes to niche markets in mobile app stores.

When it comes to marketing your application in a niche market; it’s absolutely vital to conduct your due diligence in order to gain some insight on successful trends that already exist within that niche market. By discovering and implementing successful marketing tactics for your niche market application you’ll put yourself a step above the competition before you even launch.

Learning From The Competition

Watch, listen, and learn. This is a basic principle that applies to almost every aspect of life. By being still and observing carefully, you can learn mountains of helpful information without the risk of making mistakes yourself. Learning from the competition isn’t a new concept, not by any means. It’s a long-standing strategy that business professionals and innovators use to re-create success seen by other entrepreneurs.  By borrowing successful tactics and strategies from a wide range of sources you and your team have the ability to create a comprehensive launch and marketing plan that’s fast-tracked toward success.

Address App-Store Reviews

In the same vein as learning from the competition, another huge resource pool for appreneurs is app-store reviews. In today’s virtual world, consumers have more access to better information all-around. This puts a lot more pressure on sellers because consumers hold such a low tolerance for negative experiences. In other words, after a single negative experience with a company or application, most users are more likely to switch providers or companies altogether, rather than give them a chance to make it right.

As such, app store reviews are a rich reservoir of consumer insights: both good and bad. As a crafty appreneur, then, you can mine app store reviews for potent insights to apply to your own applications under development. You can see what features excite users about applications they love, and reviews will also pinpoint areas of failure and aspects desperate for improvement. All-in-all leading you down a pre-paved path straight to the top of the app store.

App Stores, Appreneurs, and Algorithms

It’s no secret that app stores run algorithms constantly. These algorithms, while seemingly random, are actually extremely precise. However, even the algorithms that the app stores themselves are using undergo rapid evolutions and reiterations. As such, it’s incredibly difficult to get an accurate reading of how these algorithms are built and run. However, you and your team can track patterns.  The patterns illuminate what types of apps are continually reaching the top of the charts. This information can then be used to inform the development process of applications you and your firm are working on launching.

A Brief Overview of An Appreneur Guide To The App Store

The world of application development is busy and bustling. Over the past year specifically, our society rapidly advanced into an era dictated by technological integration. Each and every day there is new technology and new innovation happening all around us. As a determined appreneur, understanding the app stores, how they function, and how to make them work for you will bring you a significant advantage in building and delivering top applications across markets.

For more information on app development or mobile app development specifically, keep browsing the NS804 content library. NS804 is the one and only proud application developer for the everyday appreneur.

How To Create A Better iOS Ecommerce App

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Developing an iOS eCommerce app that keeps users engaged takes time and work. But to achieve desirable results, it’s best to work with an experienced iOS development agency. And if you follow these handy pointers, you’ll increase your chances of releasing an app that truly shines. 

1. Why You Should Study The Competition

For many enthusiasts and tech industry insiders, the Apple Worldwide Developers Conference (WWDC) is a yearly highlight. Developers, in particular, follow this conference to keep updated about the latest developments concerning the iOS app platform. And the media wait with bated breath to hear announcements from keynote speakers, such as Tim Cook and Craig Federighi. These announcements clarify the direction of Apple and how that affects developers in the foreseeable future.

While developers can learn much about the Apple ecosystem by following WWDC, it’s not enough. They must continue researching and studying the market segment they are targeting. If an iOS development agency plans on entering the eCommerce space, then it should study its competitors. After all, this market segment is highly competitive, and developers must do their homework to find success. And with eCommerce app use growing by 36% between April and July 2020, competition will only get tighter.

2. How To Optimize For The iOS App Platform

Apple wants developers to release polished applications that showcase the iOS app platform to existing and potential users. That’s why it’s crucial to optimize your app by closely following Apple’s guidelines.

Your app needs to be lightweight and responsive for the best user experience. Therefore, you should implement the most efficient file and video formats and reduce the size of updates. Then, take things further by leveraging app thinning and utilizing on-demand resources by shipping these as separate asset packs.

However, your work doesn’t end there, as you’ll also need to do App Store Optimization (ASO). Ensure that your store page has the following: app name, subtitle, the app’s URL, all relevant keywords, ratings, reviews, listing CTR, and the category of your app. Furthermore, you should insert high-quality images and videos, an apt description, and design an eye-catching icon. 

3. What Ecommerce App Features Are Most Important

Keep users engaged by providing them with the features they want and a seamless experience. So, ensure that your eCommerce app has the following features: 

  • Hassle-free customization
  • Simple onboarding process
  • Intuitive and responsive design
  • A frictionless process from registration through to checkout 
  • Analytics measuring all applicable user behavior 
  • Push notifications for promotions and call to action (CTA) 
  • Engaging and relevant content

4. Why You Should Hire An iOS Development Agency

It may seem tempting to hire a freelancer to develop your upcoming eCommerce app to save on development costs. However, that may not be the wisest choice, especially with what an iOS development agency brings to the table. An agency is more accountable, likely to stick to deadlines, work within the budget, provide maintenance and support, and stay on top of trends.

5. How To Keep Users Coming Back

You’ve invested heavily into your new eCommerce app and hope that users will keep coming back. But to ensure this happens, your user interface (UI) and user experience (UX) should be excellent. Moreover, prepare a minimum viable product (MVP) and conduct regular testing to determine whether or not your app’s engaging users. And update your app regularly with features that delight your users and help keep it in the spotlight. 

In Conclusion

When targeting the iOS app platform, it’s best to go in prepared with a clear strategy. Start by studying the competition, then optimize your app and add the most important features. And don’t forget to implement great UI/UX design and regularly roll out updates. But to create an outstanding app, work with an experienced iOS development agency, such as NS804 today.

How To Measure App Performance To Release Better App Updates

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Anytime you roll out app updates, you should measure your app’s performance. The data you collect will reveal much about your app and whether it’s gaining traction with users. Moreover, you’ll gain greater insight into your app, allowing you to work on more meaningful future updates.

1. How To Track App Usage Growth

As an appreneur, you’re not only concerned with releasing a quality app but also measuring its performance. You’ll want to keep tabs on app usage growth by implementing analytics and checking all relevant data points regularly. For example, you’ll need to know how many downloads you’re getting on a daily, weekly, and monthly basis. And, also keep an eye on any sharp spikes or declines and quickly ascertain why these occur.

There are several powerful analytics tools that you can use, such as App Annie, Apple App Analytics, and Google Analytics. These will give you insight into how well your application is performing in the app stores. Of course, the more well-versed you’re in understanding this data and utilizing these analytics tools, the more likely you’ll improve app user acquisition. But if this seems intimidating, it’s best to work with a professional studio, such as NS804, to help you with your App Store Optimization (ASO) strategy.

2. Why You Should Track Feedback After App Updates

Users can potentially become your biggest fans but also your staunchest critics. The latter may not be fun to deal with, as nobody wants to hear that their app isn’t meeting expectations. However, you must set up a robust pipeline to gather and keep track of all user feedback, especially after rolling out app updates.

After all, a big part of maintaining a mobile app involves listening and responding to user feedback consistently. Your pipeline should allow you to comb through and respond to feedback as quickly as possible. Positive feedback means that you’re on the right track, but negative feedback reveals issues with your app that you need to address. If you do listen to feedback and address these issues, then you’ll increase app usage growth. But if you choose to ignore your users, you risk losing them and having your app stagnate. 

3. Why You Should Measure App User Acquisition Type

Many of the best analytics tools allow for greater granularity, allowing you to look at user data in detail. And this data can help you determine whether app user acquisition is either paid or organic. But you should also be measuring whether app updates spur further growth of your app. You may have added new features and made changes to the UI/UX to improve user retention, but you’ll never know for sure until you start measuring these data points.

4. How To Track Overall Engagement

You can track the overall engagement of your app by measuring average session length, daily active users (DAU), monthly active users (MAU), retention rate, exit rate, churn rate, and stickiness ratio. Here’s a quick breakdown of these and their respective formulas:

  • Average session length –  Amount of time users spend on your app: Total duration of all sessions in seconds during a set time frame / total number of sessions during that time frame 
  • Daily Active Users (DAU) & Monthly Active Users (MAU) –  The number of users who use your app: The number of DAU or MAU
  • Retention Rate – The number of users who use your app during a given time frame: Number of users at the end of a period – number of users acquired during this period / number of users at the beginning of this period x 100
  • Exit Rate – The number of users who leave specific screens: Total number of visits to a screen / total number of exits from a specific screen
  • Churn Rate – The rate at which users uninstall the app: 1 – Retention Rate
  • Stickiness Ratio – The number of users who return to the app monthly: DAU / MAU x 100

In Conclusion

Measuring app user growth should always be a top priority for any budding or experienced appreneur. Contact us today to learn how NS804 can help you with your app user acquisition strategy.

Bring it Back To Basics: Making a Splash as An Appreneur

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Offering Value As an Appreneur

When it comes to app development, it is one of the most supersaturated markets that exist. This is because of its wide accessibility, and the massive audience pool from which to draw. As an appreneur or aspiring appreneur, it’s important to understand how it is that you or your application are providing value. Because app development is such a competitive market that utilizes technology, it goes to reason that it’s a field that sees an above-average amount of technological advances and evolutions.

However, new technology doesn’t always equate to high-quality applications to which users flock. Creating a truly valuable application that attracts a wide range of users takes a comprehensive approach to app development, which includes utilizing new technology, delivering value to users through optimized user experiences, and offering solutions or utility to the end-user.

The Picasso Effect

Picasso is famous for his abstract approach to art. The way that he depicts people and objects is completely surreal. However, Picasso didn’t start his journey creating brilliant works of abstract and surreal art. Rather, his first education in paints was as traditional and classical as it gets. Before he revamped the art world almost single-handedly, he first mastered the traditional fundamentals of the craft. In other words, he learned how to paint a perfect bowl of fruit, before flipping it on its side and making it something else entirely.

This evolution also occurs in application development. Oftentimes, new developers, programmers, and appreneurs want to jump headfirst off the high-dive and right into the deep end. In other words, appreneurs get so excited about the newest technology and newest features that they start sacrificing fundamentals in order to layer more and more features, without doing the due diligence to fully flush out those features.

This leads to a poorly designed application that feels unfocused and clunky. Worse yet, rushing through the integration process of a new sophisticated technology into your existing applications can lead to bug-ridden applications that are faulty, incomplete, or simply non-fucntional altogether.

This is why Picasso mastered classical painting before branching out and evolving into his legacy of abstract art. By fully understanding the concepts and fundamentals of the classical and traditional form; he was then able to evolve the field entirely.

Merging The Old with The New

In integrating these hot new technologies as they emerge, an appreneur needs to have a strong sense of vision. I’m not talking about your prescription glasses, rather, the term vision here indicates an ability to see vertical alignment and synchronization. It’s important, of course, to learn and be aware of the new technologies that hit the market place, but on the other hand, integrating them into your current and future projects is another endeavor completely.

The most successful applications find a hole in any of the existing niche-markets of the application development world. By providing a solution to an existing issue that end-users are experiencing, your application begins its journey with an advantage. Furthermore, by continuing to invest into the time that it takes to develop a comprehensive application, your end result is a more thoroughly thought through application that offers users a direct solution and immediate value.

Going beyond the value-proposition and the solutions that applications offer, the next level is both design and user experience based. It’sp important to note that the user experience is often regarded as the most important aspect of any application. Mainly due to the supersaturation of the application markets and the hyper competition that accompanies them.

A Look At The Newest Technology

When it comes to the new technology of applications, the choices range far and wide. One of the fastest growing technologies over the past decade is VR, or virtual reality. Some of the first iterations of VR came through gaming systems, like PS4, or Google Oculus. However, VR has a much deeper practicality than merely the video game market. Virtual reality technology has real life practicality in massive industries like healthcare, mental health, sporting, and even fashion.

By taking the time to learn the ins and outs of VR programming, your team will not only be able to build a quality VR system, but further, they’ll be able to construct a high-quality VR system that offers genuine practicality.

AR, or augmented reality, is next on the list. AR is a type of application that overlays additional imagery or visuals over physical locations. As you can imagine, this type of technology has a ton of potential. However, AR is still even a bit newer than VR, so many developers and programmers are still finding avenues through which to integrate and make use of AR in their application designs.

Finally, another technology that’s generating an incredible amount of buzz is facial recognition software. This software has quite swiftly become a popular feature. Think about the new Iphones and the ability to unlock your screen with a facial scan. On the flip side of this, however, is the dangers that facial recognition software poses to individual privacy. Many are weary that military and police institutions will leverage sophisticated facial recognition software inappropriately.

Value Versus Flash

When you boil it all down, successful applications have one thing in common: a strong and practical value proposition. This value proposition is then flushed out, developed, and used to inspire and create an MVP, or minimum viable product. The MVP leads to investments, funding, and partnership, which leads to a finished application, and finally your product launch.

Keeping that progression in mind, it’s rather clear that an application stuffed full of sophisticated technology is not guaranteed to be a success, nor even fully functional. It’s much more important in application development to focus on a fluid user experience, a strong value proposition, and aligned technology. By focusing on integrating only the modern technology that will benefit or elevate your specific value-propoisition, your application will stay much simpler and much more user-firendly.

Implementing User Feedback as An Appreneur

Once you’ve identified the value proposition and built the app, it’s time for an app launch. This is like cutting the big red ribbon on opening day, and it’s extremely exciting. Yet, the work is far from over. At this point in an applications life, your team needs to ensure that it remains relevant, updated, bug-free, and offers value to the user.

One of the most helpful strategies that appreneurs use is the user feedback in the app store. Paying attention to the app store reviews, and user feedback in general, brings your team better understanding of where they hit the nail on the head; and where their application could use some work.

A Brief Overview On What it Takes To Be an Appreneur

Noone said that being an apprenuer would be easy. And if they did, they lied. However, for the dedicated and committed appreneur, there are resources to help guide you. Do your due diligence, and conduct plenty of market research before jumping down the rabbit hole of your newest application, and consider the Picasso effect before attempting to tackle sophisticated application technologies like AR, VR, and Facial recognition.

For more information on successful appreneurship, or anything app development related, keep browsing NS804. NS804 is the application developer of the everyday appreneur.

Perfecting Your MVP Pitch

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Crafting The Perfect Pitch For Your MVP

Businesses do not start from nothing. No, rather, a business forms from a thought. Sometimes, a single thought that undergoes nurturing and care until it’s a full-blown business operation. Think about Steve Jobs starting the behemoth that is Apple out of his garage. That’s some all-star thought-nourishment. As with any venture, a vital step is taking that thought, and turning it into a tangible prototype. This is the epicenter of an MVP when it comes to app development.

Designing a prototype that exemplifies the core concepts and values that your idea offers is integral to gaining traction; not only with investors and potential partners but with users as well.

The Ins and Outs of an MVP

MVP stands for minimum viable product. However, an easy way to think about MVPs is like they are the prototype of the application market. In that way, they share many of the same responsibilities and functions that a prototype serves in other industries. For example, MVPs often contain core components of the ultimate design, function, and user experience so that investors and potential partners can get an idea of how your app will deliver its value to the end-user. Now, that’s an extremely important word when it comes to MVPs – ‘value’.

The value-proposition is what should really drive the development of your MVP. When asking yourself or your team which elements need to be included in the MVP, consider which components you would regard as a core aspect of the value proposition. Asking and answering this question acts as a guide that yields a well-crafted MVP that contains the core aspects of your application and demonstrates the value that it will bring to users.

Building Value With Investors and Partners

Investors and potential partners are often akin to NFL coaches in a sense when it comes to “seeing it on the field”. In other words, ideas and potential are just that until they’re proven and tangible. This is what an MVP offers to your investors – the proof they need to sign on the dotted line and hand over the rest of those start-up funds. Plus, by having an MVP to show to interested parties and partners your team will be generating more buzz around the exciting new project that’s being developed.

Doubling down on this point, an MVP should also contain aspects of the user experience and design intentions. This will give investors a more immersive sense of what to expect from the final product, which keeps everyone aligned to the same value proposition and expectations.

Pitch Tips and Tricks

There are many pitching techniques and sales strategies that developers and programmers use. However, the most potent strategy in delivering an impactful MVP pitch is the integrity of the MVP and the value-proposition themselves. A strong MVP speaks for itself.

Wrapping Up on MVPs

The minimum viable product, or MVP, is an extremely important aspect of the application development world to grasp and master. For more information on MVPs or anything else related to app development; continue browsing NS804. NS804 is the proud app developer of the everyday person.