Are You an Appreneur? What Today’s Mobile App Developers Need to Know

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Appreneur is a new concept that refers to individuals and businesses involved in developing apps. Appreneur is responsible for developing mobile applications from inception to completion. Today, more than ever, apps are revolving at a high rate, requiring that app developers keep up with new trends and changes.

So, here are a few things that today’s appreneurs need to know:

1. Coding skills

Appreneurs must be conversant with multiple programming languages. Strong coding and development skills in many languages are a requirement for appreneurs seeking to target a diverse market.

2. Android foundations

Android foundations are a requirement for developers seeking new markets. That’s why appreneurs must hire people with strong skills in either Java or Kotlin. Strong programming and development skills in multiple programming languages let you develop diverse types of apps, thus targeting a larger market than companies with limited programming languages.

 

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3. Touchless interface

One key emerging trend in mobile applications is the touchless interface. Indeed, Gartner predicts that 50% of mobile applications will have at least one touchless experience by 2023.

Today, most users are already familiar with touchless user interfaces. For instance, using biometrics as a double authentication factor will surge in new and upcoming mobile applications. Finance and payment apps will require users to identify themselves with touchless interfaces, providing an enhanced and superior user experience.

4. Virtual and augmented reality

If you’re in the fashion industry, you already know about virtual outfits. Virtualization allows consumers to see exactly how their clothing will turn out immediately after they wear it. So, fashion houses use virtual and augmented reality to improve shopping behavior.

In 2023 and beyond, virtual reality will revolutionize the clothing and fashion industry, opening new markets for appreneurs seeking to leverage this niche. So, appreneurs must embed virtual and augmented capabilities in their apps.

5. Audio-focused social media

Camera and video-focused apps may be the next big thing. However, the traditional audio-based format is getting attention in the social space. One classic example is Clubhouse, an audio-focused social media conversational platform with over 10 million users.

Appreneurs must be privy to this new evolution in audio and video-focused applications. Appreneurs must design apps that answer the most pressing questions like video and camera. They must ensure these new capabilities are well-captured in mobile applications.

6. User-friendliness

The technology adoption model (TAM) identifies that users adopt new technologies for two main reasons: ease of use and perceived usefulness. Appreneurs must be able to create code that’s easy to use while also designing the user interface in a friendly manner.

App adoption and use will directly affect how users interact and use these new forms of technology. In addition, the elderly, children, and disabled populations will rely on user-friendly apps instead of complex and sophisticated applications.

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NS804 – Leverage a Unified App Development Platform

NS804 is a leading and trusted developer of mobile applications. Whether you’re seeking an Android app for a small enterprise or an IOS app for a large organization, NS804 provides solutions tailored to your needs. In addition, NS804 has experience developing hybrid apps that help answer all your digital marketing questions.

Contact NS804 today to take advantage of a unified platform.

6 Ways a Mobile App Can Be an Enterprise Cost-Saving Tool

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Mobile apps are increasing in popularity and adoption. Almost 48% of small businesses have adopted mobile apps, thanks to smartphone adoption and internet penetration rates.

In 2022, almost half of all small enterprises had a mobile application to connect with new and existing customers. This figure represents a 10% jump from the previous year.

In addition, almost 28% of small businesses that did not have a mobile app reported that they had plans to adopt one to support future business growth. These statistics point to the growing popularity of mobile applications in the contemporary business landscape.

Trends in Mobile App Adoption

The rising popularity and the growing adoption of mobile apps come from a combination of factors. For instance, reported findings indicate the following:

  • Mobile apps will generate $935 billion in sales in 2023
  • Apple app store has almost 2 million apps for download
  • There are 3 million apps available for download in Google Play Store
  • 22% of millennials open an app 50 times a day
  • 5 hours are spent opening mobile apps every day

In addition to these statistics, findings show that in 2022, only 13% of businesses did not intend to release a mobile app, compared to 26% in 2021.

 

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Benefits of Mobile Apps

There’s no denying that the increased adoption of mobile apps comes because of several reasons:

  • Faster operation. Mobile apps are way faster than websites and web browsers
  • Personalized experience. Mobile apps have one-on-one support
  • Online and offline. Mobile apps have both online and offline capabilities
  • Instant updates. Mobile apps provide instant updates and notifications
  • Branding possibilities. Mobile apps have a huge potential for branding
  • User interaction. Mobile apps extend enhanced user interaction
  • Robust features. Mobile apps embed many features that enhance their usability

Despite the far-reaching implications of mobile apps in the contemporary business landscape, a key reason enterprises adopt mobile apps is due to their cost-cutting capabilities.

6 Ways a Mobile App can be a Cost-saving Tool

1. Inventory management, control, and tracking

Published statistics note that the inventory carrying costs will total approximately 20% to 30% of the total inventory value. Essentially, inventory carrying costs are calculated as a percentage of a business’s total inventory at a specific time and in a particular period.

Mobile apps make it easy to track inventory costs. Mobile apps make it easy for shop floor managers to check inventory levels, process payments, and analyze daily activities. In addition, mobile apps help organizations check the day-to-day inventory activities in real time.

2. Employee visibility

Employee costs are a critical expenditure. Employee costs cover salaries, overheads, recruiting, equipment, pensions, and employer national insurance contributions. Managing and monitoring your employee costs can help you achieve cost-saving opportunities.

Mobile apps facilitate employee tracking and help in team management. Mobile apps help managers to get the most appropriate worker to the job in real time. In addition, it helps managers to know an employee’s whereabouts in case of a disaster – and track time accurately.

3. Shipment and logistics tracking

Shipment issues are bound to occur in any organization. Items are likely to be damaged or destroyed during a shipment. Shipping costs are sometimes unreasonably high, and lacking knowledge about international shipping continues to take a toll on most companies.

In addition, shipping route disruptions and the stress of route disruptions continue to affect organizations of different sizes and scales. Harsh environmental conditions and lost items further derail the free movement of goods and deliveries. Luckily, mobile apps offset some (if not all) of these challenges.

GPS tracking apps allow visualization, optimization, and updating of routes, saving shipping time and fuel costs. Real-time visualization helps trucks and shipments to avoid challenges related to route disruptions and costly damages.

4. Measuring asset performance

A popular saying states that what cannot be measured cannot be improved. Measuring is a critical part of improvement and service performance cannot be achieved if it can’t be measured.

Luckily, mobile apps provide more opportunities to evaluate asset performance. Mobile apps ensure that assets run at full performance through shorter maintenance and shorter response times. Mobile apps further provide visibility in machine and plant performance, helping shop floor managers monitor plant health through predictive maintenance.

5. Mobile CRM

Customer relationships are the lifeblood of any successful enterprise. Successful organizations are anchored on superior customer service, allowing organizations to be at the forefront of customer adoption and retention.

Mobile apps have bridged the gap between customers and support. Today, more than ever, organizations are connecting more with consumers, thanks to mobile apps. One way that mobile apps help to reduce customer contact time is through real-time chat support.

Mobile apps allow enterprises to collect and process meaningful information. Customer feedback can be collected and processed in real time. In addition, mobile apps help to address customer disgruntlement since concerns can be received and processed without wasting time.

6. Replace manual processes

Did you know that mobile apps have reduced labor-intensive business processes? Going paperless helps with environmental responsibility and conservation and opens cost-cutting opportunities, allowing enterprises to invest their money in more meaningful business processes.

Mobile apps provide automation capabilities, reducing manual processes to cut costs and save time. In addition, going paperless not only reduces the often paper-oriented tasks, it significantly reduces the risks associated with manual entries.

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How Mobile Apps Transform Business Processes

Against the backdrop of business process improvement are huge obstacles and customer-facing challenges that must be solved. Luckily, mobile apps have helped offset most of these challenges through better and more improved digital capabilities.

Mobile apps help with systematic data processing and management. Today, organizations collect and analyze significant amounts of data in real-time and use this data to make improved business decisions.

In addition, mobile apps provide improved marketing of new product offerings. Before, organizations used offline media to reach their target audience. Traditional offline media included newspaper ads, mail advertising, billboards, and TV advertisement.

Today, mobile apps have reduced traditional advertising costs with new and improved marketing models. Mobile apps have increased customer reach because over 6.8 billion users have smartphone devices. In addition, approximately 5.1 billion people globally have an internet connection.

If you consider the growth of remote working, you realize just how important mobile apps are in this transformation. Work-from-home is a new standard for most countries and across diverse industries.

The U.S. Congress adopted a new directive that shifted the standard work week from 40 hours to 32-hour work-week, providing room for an efficient workforce. Achieving work-life balance has been a pressing issue for most workers. However, with the rising adoption of smartphone devices and the infiltration of mobile apps, organizations are today achieving work-life balance and creating efficient workforces.

Therefore, looking at mobile apps, you realize the cost-saving opportunities they have provided to individuals and organizations. From digital marketing to remote working, mobile apps continue to free e-commerce and revolutionize the digital marketplace.

NS804 – Reliable Mobile App Development Partner

NS804 supports organizations throughout the different lifecycle stages of mobile development. NS804 works closely with many stakeholders (app developers, business owners, and marketers) to develop highly customized apps. Our vision is to bridge gaps in mobile app adoption by businesses and customers.

Reach out to us for mobile app development solutions.

Every Mobile App Development Strategy Should Have These 6 Things

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Today, the number of smartphone users surpasses 6 billion. Indeed, this number will increase by several hundred million in the coming years. Further statistics predict a drastic growth in interconnected devices, with a speculated 7.4 million households in the United States alone expected to have interconnected devices like smartphones, wearables, and tablets by 2025.

It’s not a surprise that most homes, offices, and commercial establishments have started responding to this growth, with most enterprises seeking to reinforce their brands with a mobile app. Soon, most people will shop entirely using mobile phones.

Already, online carts have taken over as the next frontier for shopping. More and more retail outlets are seeking to leverage online shopping trends. Today, there are more than 3 billion shoppers, a significant increase in the last few years. Indeed, reliable statistics show that today, 29% of the world’s population are digital buyers.

Although enterprises, mostly brick-and-mortar stores are turning digital, a successful transition demands a digital transformation strategy. They understand that developing a mobile app is not enough, a mobile app development activity must be accompanied by a development strategy that responds favorably to existing market needs and fulfills customer purchasing habits.

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Here are six things every mobile app development strategy must have;

1. Target audience

Although your business already has its target customers or market, your mobile app must also know who precisely to target. You cannot simply develop a mobile app without your customers in mind. Your customer-facing app must have an ideal user in mind.

And your mobile strategy must incorporate this particular element of any mobile app. Defining your user profile as part of your mobile app development strategy helps you to know their buying habits, their shopping patterns as well as their pain points.

Identifying your target users helps you to know what app your customers will not only find useful but equally irresistible. However, remember that if you’re developing an employee-facing app, you must identify which employees are interacting with the app. Ask yourself what features this app will incorporate to allow your employees to work away from their desks.

What type of an app will your employees find to be both a time-saver and a productivity booster? Identifying what precisely defines a great app in terms of user profiling is a key metric for any mobile app development strategy.

2. Market research

Scanning your market to identify your competitors, their advantages, prices, and products is a key element of your overall mobile app development strategy. Conduct a market scan to know what exactly to capture in your new digital solution.

Always remember that no action is without research and no research without action. With this mantra in mind, you’ll be able to develop an app that best answers your customers’ concerns and fills critical gaps in the market.

Perform thorough market research before your coders start laying down your app’s foundation. In addition, ensure you scrutinize your market before your mobile app development partner embarks on the process of coding.

The importance of conducting market research is to mitigate any risks. It helps you know what features your product needs to help satisfy customers’ needs. In addition, it helps you know what problem you’re solving and how to get there.

Here are the steps to conduct market research:

  • Define your opportunity and problem
  • Develop your marketing research plan
  • Collect relevant data
  • Analyze data and findings
  • Put your research into action

You can leverage many tools like Google trends, social mentions, and Attest, and answer your public to get a good grip on your market and your customers. Your primary goal should be solving glaring problems using your app.

3. Customer experience

Most people develop an app without customers in mind. Remember that your customers come first in any mobile app development strategy. They are the focal point of your mobile app development strategy.

Ensure that your mobile app has a superior customer experience and an intuitive interface. In addition, target to render a flawless user experience that expands your market reach by making the app easy and fast to use.

Customers should not struggle with primary features such as search, shopping, messaging, customer support, and offline capabilities. Ensure that you develop both a seamless interaction and a superior user interface and user experience.

Some steps to develop a superior interface include:

  • Keep your interface simple
  • Create consistency using simple UI elements
  • Be objective in page layout
  • Use colors and text strategically
  • Use typography for hierarchy and clarity
  • Think about potential defaults
  • Ensure the system communicates what’s happening

The mobile app must have intuitive navigation for a superior customer experience.

4. App development approach

Having a superior user experience is a key element. However, the mobile app development approach is of paramount importance. Ensure that your app is easy to use and can allure different classes and categories of users.

Your mobile app development approach comes first. You must select an experienced and seasoned team to do the job. Your mobile app development team will know what needs to be done, how, and why.

However, remember that you can either build the app yourself (in-house) or outsource the app development efforts. An analysis of over 200 studies found that 85 of these studies talk about outsourcing as an effective method to reduce costs.

The benefits of outsourcing mobile app development include;

  • Helps achieve a high level of security
  • There’s a smooth workflow
  • Round-the-clock services
  • Better productivity
  • Innovative ideas
  • Speeds up the development
  • Reduces costs
  • A talented pool of specialists

In addition, you access the latest tools and technologies, ensuring that you enjoy the best-in-class app development.

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5. Monetization scheme

Remember that the end goal of any mobile app is to monetize your products and offerings. Enterprises are rapidly endorsing mobile app development solutions to increase their revenues and profits.

Brick-and-mortar enterprises are seeking digitization to maximize the many opportunities that come with going digital. Therefore, your mobile app development strategy must have monetization in place to yield the best results.

That’s why it’s advisable before launching your mobile app, to do thorough marketing and advertising to ensure it’s well-known by those it targets to reach. Understanding the where and when of pay thresholds is a critical component of your mobile app development strategy.

A well-developed app strategy sets the correct benchmarks that will help you estimate and zero in on the targeted number of downloads. That’s why mobile app marketing can significantly and directly affect your revenues, allowing you to generate leads and close sales.

Framing your app’s monetization scheme and developing a monetization framework will ensure that your app effectively reaches out to new customers and generates the desired sales.

6. Data security

Last but not least, define your data security protocols. Data is the new engine because it helps enterprises understand customers’ shopping habits and make meaningful decisions from collected insights.

However, you cannot understand your app’s reach, overall potential, and future capabilities without basing these evaluation decisions on data. So, ensure that your app has the relevant features to collect and analyze data, including click-through rates, customer conversion rates, download rates, and purchase numbers.

Alongside data capabilities lies a fundamental question of data integrity and customer privacy. As you embark on your app development you must remember that privacy and confidentiality are at the center of successful app adoption and use.

Your app development strategy must capture the right protocol to protect data and ensure maximum privacy and confidentiality. Security is a fundamental consideration for your app.

Define how your data will be protected. How will customers know that their data is in safe hands? How will they be assured that their credit and financial information is protected?

NS804 – Bridging Gaps in Mobile App Development Strategy

At NS804, we are seasoned developers of superior mobile app solutions. Whether you’re looking for an Android app for a small enterprise or seeking a robust iOS app for a large multi-international, we have all it takes to design, develop, and maintain an app for businesses of different sizes and scale.

So, whether you need an Android, iOS, or hybrid app, whether it’s customer-facing or employee-facing, we have you covered.

Contact NS804 for questions and solutions on mobile app development strategy.

Discover New Ways to Tap Into Your Company’s Mobile App

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A company mobile app is a great investment when looking to improve efficiency.  Mobile apps meant to improve customer service enable the company to understand individual customers by tracking the way they interact with the app. Besides showing a catalog of products, there are numerous other ways to improve the utility of a company’s mobile app. Here are new ways to utilize your company mobile app.

Adding a Loyalty Program

Integrating a loyalty program for customers who make purchases will not only improve loyalty to your product but will add the frequency of interaction between your customers and the app. In fact, a loyalty program may prompt customers who do not already have the app to get it to track their loyalty points.

Loyalty programs are great sources of data for segmenting customers by demographics, product preferences, and other metrics.

Task Resolution Tracking

What if customers could see the progress of orders and other requests sent to your company? If your company handles issues that take several hours or days to resolve or fulfill, a tracking dashboard would be useful for your customers. For instance, when a customer makes an order, they would be able to see the steps involved as well as an estimated time of fulfillment.

Such transparency is great for your company’s reputation.

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Chatbot for Your Company App

AI-powered chatbots are not a preserve of websites. They too can be integrated into well-built mobile apps. Chatbots mean that your internal customer service department will be less strained while customers get prompt answers to frequently asked questions. Chatbots can be used to book complaints and requests that need an actual person to fulfill. This way, customers need not call during office hours and wait to be served.

Push Notifications

Adding push notifications might require a major update to your already existing app but it is well worth it. Push notifications can be used to nudge customers to get back to abandoned carts. This can significantly impact company revenue positively. Push notifications are said to increase the level of app interaction by over 50%. However, there is a risk of an app becoming too intrusive if they over-use push notifications. There is a need for a strategy to determine the right purpose, timing, and frequency of use.

Blog and Useful Customer Resources

An app is a great channel to avail valuable resources to help customers understand and utilize products better. On the app, you might have a section where customers can read or watch how-to content. You might also include links to long-form articles hosted internally or externally on a blog. Some companies have forums where customers can discuss their experiences and challenges when using a company’s products. Such forums provide feedback that can shape a product’s roadmap.

There are numerous other ways to make the most of your company’s mobile app. Enabling social sharing will create more visibility for your brand. Ensure that your app is well-branded using the correct brand colors, brand fonts, and proper logo placement.

Working with the right app development partner is key to maximizing the ROI of your app. NS804 is a world-class app development company. Discover new ways to get the most out of your app today by scheduling a call with us here.

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IOS Development Denver

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IOS app development is a complicated and sophisticated exercise. However, an IOS app provides many enterprise benefits that a typical Android app cannot. Indeed, published statistics show that 80% of all households in the United States have an Apple device. That means IOS apps have a better chance of adoption than Android apps and are thus well-positioned for adoption by enterprises and organizations.

IOS Development Denver

So, if you’re looking for IOS development solutions in Denver, here are some of the benefits you’ll enjoy:

1. Higher app revenues

IOS apps have a better return on investment than Android apps. That’s because IOS apps have to meet stringent design criteria and fulfill a larger market need than Android apps. However, it’s important to note that to optimize app revenue generation opportunities in IOS, you must keep an eye on the tips, mistakes and tricks of designing IOS apps.

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2. Security of enterprise data

Intruding and compromising on enterprise data is common in Android apps. However, IOS provides stringent technical standards for app design and implementation. When comparing IOS vs. Android on the basis of app security, IOS provides a far better security infrastructure than Android apps.

IOS apps protect enterprise data using numerous security procedures:

  • Measures to prevent data duplication
  • Integrated data handling methods
  • Preventing data encryption

In addition, iPhone users are cushioned against ransomware and malware because users can only download and install verified apps that pass stringent security requirements.

3. Quality standards

IOS app development remains incomplete until it passes the high-quality standards in Apple’s Play Store. You’re assured of superior performance and a flawless browsing experience when downloading IOS apps.

The trust and goodwill bestowed into Apple’s legacy assure customers of a superior browsing experience and quality performance. On the other hand, Android app users dig into public libraries and often follow a non-standardized development approach.

So, when comparing Android and IOS, the latter has indisputably higher levels of quality and performance.

4. Versatility

Businesses of all sizes and scales recognize the significance of a mobile app for business. From manufacturing, retail, healthcare, and hospitality, enterprises require an app that can respond to different customer needs.

Customers further expect responsiveness and mobility in every app they interact with. Responsiveness and mobility are something that is attached to every IOS app. IOS users have superior usability and performance courtesy of the high-operating standards embedded in IOS apps.

IPhone apps, whether off-the-shelf or custom-built, will suit different business needs. So, whether you’re looking for a messaging app, a shopping app, or a marketing app, IOS apps are well-suited to cover these diverse business needs.

Although iPhones are more expensive than Android devices, iPhone apps are more lucrative because of their well-paying customers and their wider market reach.

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5. Tech-readiness

Apple is well-known for its innovation and constant growth. The brand is open-minded to innovation, making IOS apps well-positioned for tech-ready consumers. In addition, iPhone devices are perhaps the edgiest in user experience, making them adaptable for tech-savvy consumers.

NS804 – Improving Your IOS App Development Experience

IPhones have a rich history and a superior user experience, thanks to Apple’s constant innovation and adaptability. In addition, IOS apps are lucrative because they target a higher-spending demographic of consumers.

So, if you want to develop a scalable and superior app for your Denver business, do not worry. Denver’s diversified economy is one of the advantages of living there. The leading sectors in Denver include healthcare and fitness, aerospace, financial services, and energy. IOS development Denver allows you to enjoy superior app development solutions for your Denver business.

Regardless of the sector – healthcare, aerospace, telecommunication, and energy – having a mobile app for your Denver enterprise will provide numerous benefits.

You can contact NS804 for superior mobile app development solutions in Denver.

What Mobile App Analytics Can Tell You About Your Business

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You probably have heard of the popular adage, ‘what cannot be measured, cannot be improved.’ Well, analytics is a critical component of any improvement effort. For you to improve, you precisely need to know your performance in the areas you’re looking forward to improving.

Mobile app analytics are not different. With a mobile app development project, you access your organization’s most critical areas – call management, tracking, resolution rates, and customer service.

A mobile app allows you to measure your performance across different fronts, and make critical adjustments on areas that need improvement. So, in this post, we will discuss the power of mobile app analytics and tell you what these analytics can tell you about your business.

1. User habits

Did you know organizations and enterprises design mobile apps to know how users interact with their brands? Well, if you didn’t know, Amazon implemented a mobile app solution to examine and evaluate customers’ shopping habits. Amazon wanted to know how many customers interacted with its brand daily.

The retail store wanted to evaluate purchase habits and thus improve customer shopping experiences. So, having a mobile app allows you to track consumers’ usage and shopping habits, giving you a solid knowledge of where to improve.

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2. Customer retention

Acquiring new customers is vital. However, retaining existing clientele proves more important and even difficult for brands. Mobile app analytics allow you to know new visitors, giving better insight into retention tactics.

When you know what type of customers are visiting your online store and interacting with your brand, you can know how best to retain these customers. So, mobile app analytics play a critical role in retaining employees, whether they’re new or existing.

3. Performance of marketing campaigns

Did you know that a significant portion of a company’s expenditure goes into marketing? Well, if you didn’t know, business-to-business companies spend 10% of their budgets on marketing.

This means that you must know the impact of this particular budget on your company’s overall financial health. Well-performing enterprises understand that evaluating their marketing campaigns is part of continuous improvement.

So, mobile app analytics allow you to measure the impact of your marketing campaigns in real time. This way, you can know where to make changes and where to improve.

Without mobile app analytics, your marketing becomes blind to critical areas of improvement. Mobile app analytics provide the much-needed insight to boost your operations and scale.

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4. Identify features that make an app competitive

Finally, there’s no doubt that mobile app analytics allow you to know what features make an app sticky. You can see what features users interact with and what features users do not interact with at all. So, mobile app analytics are critical pointers on what works and what does not.

NS804 – Building Apps that Provide Actionable Insight

NS804 is a leading provider of superior mobile app solutions tailored to individual client needs. NS804 has a specialty in native apps. The company is proficient with Java, Swift, and CSS. The company provides apps with advanced functionality, better user experience, and easy customization. So, whether you’re seeking native apps or hybrid apps, we have you covered.

NS804 provides superior solutions that befit your enterprise needs.

8 Mobile App Development Trends in 2023

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The e-commerce industry ushered in the mobile app development landscape. That’s because consumers were gradually shifting from computer-based interaction to mobile-based buying. In addition, the upsurge in mobile phones and the rising popularity of shopping using smartphones further opened an avenue for mobile commerce.

Mobile app development responds to this drastic change in consumer shopping habits. Mobile apps assist individual consumers shop and pay online while still tracking and receiving products through their smartphones. That’s why leading e-commerce stores such as Amazon, Walmart, Macy’s, Best Buy, Apple, and Target were quick to reinvent their digital strategies.

As we usher in 2023, it’s important to note that several trends will dominate the mobile app development market. In this post, we look at some of the trends that will dominate the mobile app industry, with a closer look at such trends as 5G, IoT, cloud, and artificial intelligence.

Here are 8 Mobile App Development Trends in 2023:

1. Artificial Intelligence and Machine Learning

Artificial intelligence is a new digital technology that’s transforming how customers shop. The infusion of artificial intelligence in digital platforms has helped e-commerce and m-commerce stores to understand consumers and emulate their shopping behaviors.

It’s important to note that to know how artificial intelligence shapes online shopping, it’s equally crucial to understand how machine learning enables machines and endpoints to be more intelligent. Machine learning collects vast amounts of user data, processes this information, and helps these machines to copy or emulate human actions from collected data.

So, a key trend to watch out for is artificial intelligence and machine learning empowering machines to be more innovative, interactive, and agile in communicating and emulating online consumers. This, in turn, will have a catalytic effect on online e-commerce stores, helping these digital shopping outlets personalize their interactions with consumers and make shopping more enjoyable and personalized.

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2. Adoption of Cloud Technology

Cloud technology has transformed how mobile apps are developed and deployed. Cloud technology has revolutionized how apps are used, and this trend will solidify in 2023. The utilization of cloud technology has allowed for greater flexibility, security, and scalability in mobile app development.

Cloud computing has further enabled developers to develop apps quickly and more efficiently. In addition, alongside helping developers create apps faster and more efficiently, cloud technology assists mobile app users in securely storing their information, including credit card information, digital assets, and data. Users can also access this information and data faster and more securely.

3. Metaverse-like Experiences

The metaverse is an app that integrates different online experiences. In 2023, users will see the growth of metaverse-like online experiences within individual apps. Users will move between and among different app experiences. Users will also access a wide range of services and experiences on a single app or platform. In addition, by integrating metaverse-like experiences, users will use their apps to compare different products visually and make informed decisions courtesy of this ‘live’ or realistic interaction with online apps.

4. 5G Technology

The 5G technology will satisfy or simply meet users’ need for speed and efficiency. 5G technology will offer increased speed, more latency, and faster data transfer. In addition, we are likely to see mobile app developers optimizing the 5G technology to improve an app’s functionality and inject more efficiency. Developers will leverage the 5G technology, optimizing its strong network to include more features such as augmented and virtual reality experiences. In addition, developers will use 5G technology to provide better cloud experiences and improved live streaming.

5. Gamification of Apps

There’s recently been a fusion between apps and games. Indeed, 2023 will see this line becoming fainter. There’s also an increasing gamification of apps in domains like healthcare and fitness, productivity, and education, providing users with more interactions and engagement. The benefit of gamification is to allow users to meet their goals and complete tasks quickly and efficiently by awarding points or virtual rewards for every milestone completed. For instance, a health and fitness app can encourage users to complete exercises by awarding them virtual gifts for completed milestones.

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6. Integration of Apps

The Internet of Things IoT is here with us, allowing devices such as wearables, computers, and laptops seamlessly integrate and communicate in real-time. There’s no doubt that the growing proliferation of interconnected devices such as voice assistants, wearables, and smartphone devices will spur up opportunities for mobile app integration in 2023 and beyond.

Users will control their computers, phones, laptops, cars, and virtual machines with their smartphone devices, providing seamless experiences and more convenience across their interconnected platforms and devices.

According to documented statistics, the smartphone valuation market will reach $10 billion by 2028, with North America contributing slightly over a third of that valuation. More advanced thermostats, lights, cleaning systems, and security systems will be accessible and remotely controlled by apps. So, residential owners and housing developers must consider the rising possibility of smart homes; a reality that will be predominantly controlled and centered on mobile apps.

7. Beacon Technology

Beacons emerged in 2013, but they’ve become more popular in the mobile app market. The online retail market experienced a 65% revenue increase with the deployment of beacon technology in 2021. Beacon technology is revolutionizing the online retail market because of the propensity of Bluetooth technology to use low energy to transmit signals based on a user’s location.

Beacon Technology allows for location-specific, real-time alerts. The beacon technology enables enterprises, especially e-commerce stores, to understand user shopping habits and spending preferences. Real-time, location-specific alerts benefit enterprises looking forward to optimizing data to suit consumers’ shopping habits.

8. Augmented and Virtual Reality

The emergence of augmented and virtual reality prompts the development of travel, entertainment, gaming, and live-streaming applications. Today, more than ever, virtual reality allows mobile users to see what they’re buying. Augmented reality provides a detailed perspective and a 3-D view of commodities and products, helping buyers make more informed buying decisions.

AR and VR provide immersive experiences, allowing users to try new clothes and see how new furniture will fit in their houses. The challenge for enterprises is creating apps and shaping experiences enjoyable in older mobile versions. Regardless, augmented and virtual reality holds deep promise for app developers in 2023 and beyond.

NS804 – Transcending Modernistic Mobile App Development Trends

NS804 provides innovative mobile app development solutions, allowing enterprises and organizations to transcend this new shift in mobile app development. NS804 designs Android and iOS apps, helping enterprises narrow their preferences depending on their target market and demographics.

Most importantly, NS804 provides hybrid apps to enterprises targeting Android and iOS consumers. So, whether you’re a small and medium-sized enterprise seeking innovative mobile app solutions or a multi-international yearning for a new digital strategy with a hybrid app, we have you covered.

NS804 provides, among many others, a minimum viable product, allowing you to see and experience exactly how a new app will function. We work with talented developers to ensure your mobile app development is superior and excellent. We are also open for consultations when it comes to mobile app integration.

Contact https://www.ns804.com for time-to-value mobile app development services– Android, iOS, or hybrid.

 

What Mobile App Development Can Do for Your Company Bottom Line

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Businesses today create mobile apps to be a hub from where they can serve and interact with their customers better. The app acts as a gateway or a bridge between a brand and its customers. While the investment in a mobile app can be significant, the hope is always that the return on investment will be visible through a growth in the company’s bottom line. So how does it work? What opportunities does mobile app development unlock? How meticulous does an app need to be to impact revenue significantly?

Branding Opportunities

Mobile apps are a major branding opportunity for companies. While the app has to have a unique selling proposition in terms of utility, companies must also think about how the app portrays their brand. Therefore, the design team must integrate the brand logo and colors into the app’s design. The UI/UX must also be top-notch because users will subconsciously use that as an assessment of the brand’s quality.

Therefore, a clean and easy-to-use mobile app that’s always available strengthens brand equity. If users are always coming back to the app, the brand will be able to unlock the revenue potential of the app. 

What your current users say about the app through reviews on app stores matters. If the app has impressive ratings, it will have a strong network effect whereby downloads will automatically increase over time. Building a strong brand takes so much time because so many little things need to come together to create something convincing in the audiences’ minds.

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Premium Mobile Apps

A premium app is an application that customers must pay for in order to download to their devices, or at least to be able to start using it. While some businesses use a one-time fee model, others may go for a subscription model.

Creating a premium app to grow revenue requires that the app provides a unique selling proposition that’s not being offered elsewhere for free or at a lower price. In many cases, USPs include exclusive content, such as on Netflix or Spotify, or access to an exclusive community. This requires investment in research on users’ needs, price sensitivity, competitor actions, app maintenance costs, the roadmap for the app and so much more.

In-App Purchases

Most apps on stores are free to download and use. However, some applications monetize through in-app purchases in order to unlock premium features. This is a great way to affect a company’s bottom line if they can create good enough features that people would be willing to pay for. The tough balancing act is to determine an appropriate pricing point for the premium features so that the fees do not seem exaggerated. It might require some A/B testing to determine which price point generates the most revenue.

Improving Customer Experience and Service

As pointed out earlier, an app provides a way for a brand to interact with customers better and build a profile that it can use to improve and personalize service offerings to clients. For an e-commerce store for instance, the company can collect data on the products the customer browses even though they do not buy them. This is obviously not possible in a physical store. Data on products browsed might allow the company to then send a personalized offer to the customer (via email or a pop-up) thus prompting them to proceed with the purchase.

It’s also worth mentioning that personalizing the content on the app is crucial today. Recommendation systems are common on content platforms such as Netflix, YouTube, and Twitter. They significantly increase the time users spend consuming content. It’s no different for an e-commerce mobile app. According to Hyperon, who have their own recommendation engine, recommendation systems for e-commerce can boost revenue by over 30%. Therefore, personalizing what each customer sees on the mobile app based on their profile will no doubt have a positive effect on the bottom line.

Mobile App Localization

Creating a mobile app for customers and localizing it for different countries or regions is important in improving your company’s revenue. Experienced brand managers will opine that building an app is often the easy part but adding content and customizing it for different markets is hard work.

App localization starts with translating the content with the help of professionals. The translation should ideally pay attention to local nuances and slang to achieve the desired impact. It’s also important to take note of the unique technical challenges people in certain regions might have. Sometimes, companies have to create a lighter version of their app (strip certain features) because data might be expensive in certain regions or most devices there may not handle the bulky version of their app.

App localization has many advantages. Accessibility to a larger market increases the overall number of downloads. However, by customizing the copy to suit the local context, the brand comes off as more relatable. This increases customer engagement with the app leading to more sales opportunities for the brand. Most brands like to tap into the local pop and sporting culture in the different markets they serve. This explains why they will have social media accounts for different regions or markets- to speak to audiences in their language.

Push Notifications

With the average person having more than 40 apps on their mobile device, there is competition for user attention amongst the apps. Often though, most of the installed apps go unopened for weeks. Push notifications are a great way to nudge users to navigate back to your app and therefore grow engagement.

Push notifications can seem intrusive but you can use them strategically to boost revenue. One way to do this is to ensure each push notification has a call to action. For instance, you could use push notifications to ask customers to grab a personalized discount that expires in the next hour. You can now also add icons to push notifications. Images add the likelihood of people interacting with notifications because visual information is simpler to process.

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Email List

Building up an email list remains an important way to drive up revenue for businesses today. You can collect emails from customers who download and create an account on your mobile app. Email addresses allow you to share more detailed information with customers through newsletters. You can also use an email list to invite a sample of your customers to test out new products that haven’t been launched yet or invite them for exclusive brand experience events.

Emails are also great for retargeting customers who visit your website. Based on their profile and interaction with various pages, you can send personalized offers to them via email. You could also use offers to prompt customers who haven’t used your app in a while to check back in. Integrating email addresses into your CRM tool empowers your marketing team to do so much more they wouldn’t otherwise be able to.

Strategic Execution

There are numerous other ways through which mobile apps can affect a company’s bottom line. However, what’s most important is perhaps that there is congruence in all the app seeks to achieve. The UI/UX design needs to ease customers’ interaction with the app. The branding should be representative of the image the organization wants to portray. The app needs to be localized for the various markets the brand is present.

The product team needs to collect data on how customers are interacting with the app so they can continually improve upon it. All these things need to come together for the app to be successful.

Getting the right app development partner is crucial for the success of an app. At NS804, we specialize in building mobile apps for businesses. Our team will take your organization through conceptualizing, prototyping, building, and launching your mobile app to help drive revenue. Reach out to us for a free consultation today.

What to Look for When Finding an iOS App Developer

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Apple’s iOS is one of the most complex operating systems, not only in terms of usability but equally in terms of design. So, finding an expert IOS developer should be on your priority list if you’re looking to develop an iOS app for personal or business purposes.

Here are some factors to look for when finding an iOS developer.

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1. In-depth Knowledge of Swift 3.0

Swift 3.0 is a powerful programming language for developing iOS apps, whether for Apple Watch, Apple TV, or Mac. Swift 3.0, an excellent programming language created to give developers total freedom and flexibility, has superb syntax and it’s easy to use. Swift 3.0 is considered an intuitive and robust language for developing different sorts of applications for Apple’s diverse platforms – MacOS, TVOS, and watchOS.

Swift is rich and reliable, thus allowing developers to develop feature-rich and vigorous mobile applications efficiently and quickly. So, when searching for an iOS developer, it’s advisable to look for one proficient with Swift 3.0 programming language.

2. XCode IDE

Another factor to consider when hiring an iOS developer is their knowledge and proficiency in XCode IDE. Versatility in XCode is one of the most important qualities to look out for when hiring a developer.

An integrated development environment (IDE) harbors the essential tools required for debugging, interpreting, and compiling codes to simplify the app development process from beginning to end.

So, a comprehensive knowledge of XCode IDE is essential for successful iOS development.

3. Core Data

Apple and iOS users are brand-centric. They trust and are fully loyal to Apple devices and iOS applications. Core Data is essentially a framework that simplifies the development of data-driven apps. Core data simplifies the management of model objects.

An in-depth knowledge of the Core Data framework relieves the developer of routine tasks associated with object lifecycle management. In addition, Core Data significantly reduces the amount of code a developer writes. iOS developers can save data for offline use, save temporary cache datasets, and undo functionality on a single device.

Comprehensive knowledge of Core Data management is a requisite when hiring an iOS developer.

4. Memory Management

Essentially, Apple’s devices are sensitive to storage. That primarily means that an iOS developer must have comprehensive knowledge of memory management. Apple devices’ short-term memories rely on integrated RAM to store and manage data.

Apple’s operating system, iOS, dynamically decides the amount of memory allocated to each application. Any superior or experienced IOS developer must know that an iOS app might stop functioning once the system reaches or exceeds the allotted storage limit. Thus, any experienced iOS developer must know how to fix memory issues when called upon to do so.

5. Unit Testing

Apple has a function that evaluates or assesses how well an app functions. Great ‘unit tests’ are fast, functional, and fully isolated. For instance, when you design a calculator app and want to test the effectiveness of a given function – division, addition, multiplication, or calculus function – you might want to create a unit test function to ensure each feature works as expected.

In addition to verifying the effectiveness of an app’s function, unit tests can help prevent bugs. The ‘unit test’ tests the functionality of a function by using inputs to ensure they generate the correct outputs.

So, it’s critical to contract or hire developers who’re well acquainted with these ‘unit test’ skills to sufficiently test an app’s overall functionality and performance.

Skills to Look Out for in an iOS App Developer

Critical skills and requirements to look out for when hiring an iOS app developer include:

  • Spatial reasoning ability. Spatial reasoning ability is required when hiring an iOS developer. Ensure that your developer has the mental capacity to understand objects at varying scales and manipulate them mentally.
  • UI and UX proficiency. User experience (UX) design experts specialize in the aesthetics of an app, including its overall appearance and feel. UX experts enhance an app’s overall feel, look, and navigation to improve the overall user experience. User interface (UI) experts specialize in the app’s overall usability and functionality. UI experts ensure that your app functions as expected without buffers or delays in processing inputs.

So, an in-depth knowledge of UI and UX elements is necessary when hiring an IOS developer.

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NS804 – Simplifying iOS Design and Deployment

Did you know that NS804 simplifies the process of designing, developing, and deploying iOS apps? At NS804, we pride ourselves in superior IOS development solutions tailored to your individual and business needs.

5 iOS App Development Insights to Consider First

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IOS mobile app development refers to the process of creating applications solely dedicated to Apple’s endpoints – iPhone, iPod Touch, iPad, and Apple’s wearables. Developing for iOS is intended to be an easy and smooth process. That’s because every IOS app must perform and function seamlessly across different Apple endpoints.

So, when embarking on an IOS development exercise, here are some insights to consider first:

1. Programming Languages – Objective-C or Swift

It’s first critical to know that IOS apps are written in a specific programming language, either Swift or Objective C.

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2. Integrated Development Environment (IDE)

Creating applications for the iOS platform typically requires an integrated development environment, mostly the XCode or text editor like Sublime Text. Sublime Text functions similar to an integrated development environment and can be used in IOS app development.

3. Design Blueprint

Before embarking on an iOS mobile app development, you must first create a clickable prototype or an app blueprint. This blueprint can be a wireframe that allows you to see and test interactions, interfaces, and on-screen elements.

Once you create your app’s blueprint, it allows you to carry out value throughout your development process successfully. An app’s blueprint in the form of a wireframe allows you to plan out every aspect of the app’s development. Most importantly, this wireframe will let you see any issues or problems you’ll encounter throughout your development.

The benefits of a design blueprint include the following:

  • It gives you a picture of the app to share with your team and stakeholders (clients, marketing department, design department, etc.).
  • It allows you to share your app idea with potential stakeholders and investors.
  • It saves you costly expenses by allowing you to see and locate possible issues and problems with your app idea.
  • It gives you an accurate estimate of your development expenses before you commit to developing the entire iOS application.

The app blueprint articulates the scope of your mobile app development – from inception to completion.

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4. IOS Development Guidelines

Apple has specific guidelines it requires developers to know and follow before they submit their applications. Make sure you know these exact technical guidelines at the front end of the process before you begin your development.

Key guidelines for iOS development include:

  • Your app names must not be limited to only 30 characters.
  • Your app must not capture or include any objectionable content like offensive, upsetting or insensitive content.
  • Medical apps designed for healthcare must provide verifiable data, and accurate information and use verified or measurable methodologies.
  • iOS apps must meet rigorous safety and security standards.
  • All iOS apps must meet the minimum security and privacy standards to protect users’ information and data.
  • iOS apps must work independently without requiring the installation of other third-party software.

In addition, choose your app’s development method before embarking on any iOS development process or project.

5. Research

Developing for iOS goes beyond just the nuts and bolts of mobile app development, which refers to the nitty gritty of mobile app development. iOS app development demands that you do thorough research to understand your target audience and their most pressing needs. In addition, ensure that you follow the above steps and familiarize yourself with any technical requirements or guidelines before starting on your first iOS app.

Contact NS804 for all your IOS development needs.