Tag Archive for: customers

Why Today’s Companies Need the Right App Developers to Scale

With everyone owning smartphone devices, mobile apps have become increasingly crucial in navigating the online space. Most consumers, especially Millennials and Gen Z, are experiencing the internet using mobile devices, making mobile apps significant in navigating the internet.

So, even though many of us can still experience the internet using our computers and laptops, mobile apps provide leverage in navigating the online space and reinforcing relationships between brands and their target markets.

Truth be told, you’re likely to interact more with your favorite brand using mobile phones than any other device. That’s because mobile devices or smartphones are portable, accessible, and cheaper to maintain than any other endpoint device.

That’s precisely why most enterprises are migrating to smartphone-oriented marketing and advertising. Today, more than ever, companies urgently seek mobile apps to strengthen and reinforce their online presence.

And this is precisely why your company needs the right mobile app developers to scale. Other reasons you need the right mobile app developer to scale are discussed below.

1. Customer Loyalty

Enterprises or brands that operate in highly competitive marketplaces need an extra advantage to scale. Enterprises in highly saturated marketplaces must inject extra effort to scale and cultivate customer loyalty.

Mobile apps offer this advantage: they help increase repeat business by improving referral rates. With a mobile app, it’s possible to cultivate customer loyalty in discrete ways. You can send referrals, you can initiate a subscription-based model whereby promotions and offers are sent to customers in real time.

Further, mobile apps offer convenient two-way communication between SMEs and their target customers. With mobile apps, it’s possible to receive customer feedback in real-time and send information or responses using the apps. This communication advantage makes mobile apps classic alternatives to traditional business-to-customer communications.

2. Revenue Windows

Traditionally, the avenues for revenues were offices and physical stores. With time, revenue windows transitioned to websites and online stores whereby businesses could scan product and service information online. However, today, accessing customers doesn’t mean door-to-door access. Rather, it means availing product and service details in a predefined workflow using a mobile app.

Mobile apps offer an incredible, yet convenient medium to access customers, whether online or offline. There are mobile apps that can function with an internet connection, and others can send notifications about promotions, product offers, and referrals offline.

So, enterprises seeking additional revenue windows are nowadays leveraging mobile apps. And that’s why you need the right mobile app developers to scale.

3. Consumer Insight

Today, getting to know your customers’ shopping habits, sketching their preference personas, and obtaining feedback is a passive task. It’s time-consuming, tedious, and has overhead costs for companies.

So, obtaining customer feedback is either disregarded or considered an explicit task by companies and brands. Luckily, with the right mobile app developers, you can collect, collate, and even leverage this big data to make informed business decisions.

The right mobile app developers enable you to design tools that will collect big data, including customer shopping habits, referral rates, personas, expectations, and pricing options. And anytime, tailor this data to suit your business needs and market expectations.

4. Customer Service

Today, more than ever, companies are using mobile apps to tailor positive customer experiences. Mobile apps enable companies to obtain meaningful data to improve customer communication and address customer disgruntlement.

With a mobile app, you can access customers’ shopping habits, build rapport, and even tailor your business practices according to customers’ expectations. Mobile apps provide a medium for reinforcing your customer service simply because you can rely on these apps to boost conversion rates and positively impact your customer relationships.

5. Brand Positioning

Today, when you launch a new product or business, you want your target customers to follow it by hearing its name and associated product line. This expectation was the same for enterprises that launched before the advent of technology.

It’s the wish of every company to build a positive brand experience seamlessly. Mobile apps satisfy this simple expectation. Companies seeking to strengthen their brand positioning are seeking new, innovative ways of doing so.

Mobile apps provide increased visibility. Everyone with a smartphone can go to the app store or play store and download your app. Previously, this was not possible. As a company, you had to pay marketing and advertising agencies thousands and sometimes millions to get this much-desired visibility.

Traditionally, companies relied on different types of referrals to gain visibility: word-of-mouth referrals, email referrals, and social media referrals. Online reviews also stood as a classic way to refer clients. Today, you can reinforce your brand positioning by simply building a responsive mobile app that answers your customers’ most pressing needs – cost, quality, price, or even convenience.

6. Convenient Shopping

A mobile app allows customers to shop and place all their products in an online cart. The right mobile app developers can help you develop an app that will answer your customers’ online shopping needs and questions.

The convenience of comparing different products in a one-stop shop, making purchases, and tracking the delivery of the purchased product is an unmatched shopping capability. Luckily, mobile apps provide this convenience.

The right mobile app developers will integrate all your product details and avail a provision for credit card billing, dispatching, and tracking the dispatched products. The right mobile app provides the convenience and accessibility needed to shop for products and services anywhere in the world.

And as a company, scaling means allowing your customers to shop wherever and whenever they want. Whether vacationing outside town, working in their offices, or just sitting at home, a mobile app can actualize all their shopping needs.

Your target customers can access their products and services in the comfort of their homes or office just with a click of a button.

7. Loyalty Programs

If you believe in the saying, ‘once a customer, always a customer,’ you’re better off with a mobile app for your company. Companies that trust in return business invest in tools and solutions that guarantee return business.

So, mobile apps provide better, more improved capabilities for return business. Retaining your target customers and giving them a reason to return is the key to creating brand loyalty and customer loyalty.

Therefore, a mobile app that facilitates and manages customer and business loyalty will help you scale beyond expectations. And enterprises that are willing to invest in a one-time solution can unlock countless possibilities.

How to Find the Right Mobile App Developer?

Finding the right mobile app developer is not an easy task. So, here’s a brief guide to identifying and seizing the right developer for the job.

  • Interest. Find a developer interested in your company and your brand, not just in mobile development. You must identify a company and a developer willing to sit down with you and map a development strategy that resonates with your business goals and expectations.
  • Portfolio. Find a developer who has credibility and reliability in their respective industry. To do this, evaluate their portfolio and identify whether they’ve worked on similar projects previously. In addition, have a look at customer testimonials and see what brands and companies say about them.
  • Design-orientedness. It’s advisable that you make the design your priority. When selecting the right mobile app developer, ensure they are app design and deployment experts. Usually, it’s important that you ask for a minimum viable product MVP which is a reflection of the actual product. Most trusted and reliable developers will offer an MVP to ascertain their ability to accomplish the job and meet the client’s expectations.
  • Relationship-centred. Remember that mobile app development is not a one-stop project. The app will need to be designed, deployed, and monitored. Your app will often need marketing and advertising to ensure it reaches the target audience. So, when selecting the right mobile app developer, choose someone you can build a relationship with.

The communication process is also a critical factor to consider when selecting your developer. Ensure that your mobile app developer has constant and reliable communication channels, including phone numbers, website chats, and email communication.

NS804 – Maestros in Mobile App Development

NS804 has cultivated a strong brand in mobile app development. NS804 provides superior mobile app development solutions tailored to your individual needs and requirements.

Contact NS804 to scale your company with a superior mobile app.

How the Right Mobile App Development Can Improve Productivity

Mobile apps have emerged as innovative solutions in enterprise management. Organizational leaders view mobile apps as classic solutions for solving long-standing, traditional management problems.

The right mobile app can save you costs in personnel management, simplify business process development, and streamline organizational operations. In addition, mobile apps can help you keep in touch with your customers and reinforce your brand positioning.

However, of all the advantages achieved by innovative mobile app solutions, productivity is the most critical. Organizations are now tapping into mobile apps to bolster their organizational efficiency and productivity.

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So, how can the right mobile app development improve your productivity? Below we discuss some ways mobile apps are helping bolster organizational effectiveness and productivity.

1. Deadlines

Mobile app solutions provide alerts and notifications, helping you keep track of deadline-centric projects. Embedding alerts and notifications in your mobile apps will help employees keep deadlines and stick to set schedules.

Mobile apps will notify all your shop floor employees of due projects, thus keeping track of project milestones. In projects that require tracking such as construction, real estate, and manufacturing, having the right mobile apps will foster productivity by notifying and alerting employees on upcoming deadlines.

2. Monitoring

Monitoring your employees is critical in ensuring efficiency and overall workplace productivity. When not monitored, employees can fail to meet set expectations, leading to a loss of client trust and reduced productivity.

The right mobile app development guarantees better employee monitoring. Managers nowadays are adopting productivity suites like Windows 11, Slack, Teams, and Google Docs to keep track of their employees’ work.

Productivity apps enable employers and managers to monitor their employees. Constant monitoring ensures that managers focus on individual employees and can keep track of teams.

3. Security

Productivity can be impaired without the right security protocols. Lack of security measures and guidelines leads to potential threats that affect completed works. In addition, security loopholes affect mission-critical data, leading to delays in project deliverables.

Mobile apps are embedded with the right security infrastructure, allowing you to monitor and track important information and mission-critical data. In addition, mobile apps keep consumers safe and secure by guaranteeing data integrity and improving business process outcomes.

4. Visibility

Research shows app users spend an average of three hours on their mobile phones daily. That means that gaining the visibility of your potential clients is a critical aspect of being productive. So, mobile apps provide enterprises with the potential to capture and retain existing customers.

In addition, mobile apps enable organizational leaders to gain visibility on work progress. Projects, schedules, and management sheets need to be constantly fast-tracked. The right mobile app is a source of enterprise visibility, enabling you to take control of all your due projects – anytime and anywhere.

Gaining visibility of your enterprise operations is critical to being and remaining productive.

5. Personalization

Did you know that personalization is the next frontier of productivity? Well, mobile apps allow you to engage with your suppliers, managers, customers, and other stakeholders one-on-one.

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This narrowed interaction provides better management and fast-tracking of your business supplies and overall operations. Being in control means personalizing your mobile app so you can communicate and interact with your business stakeholders more closely. Mobile apps allow businesses to be more agile and flexible by personalizing customer interactions.

6. Branding

Reinforcing your brand enables you to take control of your marketing and seize new markets. Organizations view mobile apps as classic opportunities to foster their brands in new market segments.

The fact that young consumers, particularly millennials and Gen Z, are adopting mobile apps at a rapid rate means that businesses can be more productive when they target emerging consumer niches.

That means organizations will spend less time and less money targeting emerging markets; and thus optimize their marketing spending. In addition, building your brand by targeting an emerging group of consumers allows you to save money while creating value.

7. Communication

A critical part of remaining productive is improving your internal and external communication. For instance, the emergence of new communication apps such as Slack, Google Chat, and Microsoft Teams helps managers to reinforce internal communications with their workforces.

In addition, these apps provide senior managerial leaders with the ability to fast-track schedules. The right mobile app development can help reinforce your internal communication, especially when monitoring progress and fast-tracking deadlines.

Communication is undoubtedly the secret ingredient of efficiency and productivity in any project lifecycle process.

8. Scheduling

Organizations and enterprises that work on fast-turnaround projects need efficient scheduling to meet project deliverables. For instance, original equipment manufacturers (OEM) sub-contract electrical manufacturing contractors to keep track of part components.

So, to sustain component demand from OEMs, electrical sub-contractors rely on strict schedules. Scheduling apps like Skedulo streamline the efficiency and productivity of teams and individual workers, helping organizations meet project deliverables promptly.

The right mobile app development can help you achieve optimal productivity levels solely by helping you build and maintain strict schedules. In addition, the right mobile app development can save you from the problem of missed deadlines and failed work.

9. Portability

Wireless devices enable employees to move around and work remotely without carrying bulky documents and paperwork. Organizations embracing new technologies such as big data, virtualization, and cloud are slowly enhancing operational efficiency.

The right mobile app development can help you to be more agile; because data can be transferred and processes automated. In addition, workflows can be delegated to the right parties and fast-tracked with ease.

The right mobile app development provides capabilities in remote working, helping your organization to be more efficient, transparent, and obviously, more productive than your competitors who rely on manual processes and paperwork.

10. Availability

Improved worker availability improves overall workplace productivity because employees are connected every time, regardless of where they’re. The right mobile app development can uphold your organizational data and make it available anytime when needed.

Ensuring data and employee availability guarantees better workflow. In addition, creating an accessible computing environment for all your employees ensures that deadlines can be met and projects tracked in real time. Faster tracking and accessibility of enterprise-critical resources guarantee improved productivity.

11. Performance

Did you know that the right mobile app development can help you track employee performance? Mobile tracking guarantees better team management because performance lets you know whom to keep and whom to let go.

The right mobile development can help you track key metrics – response time, maintenance, and costs. In addition, you know what specifically to improve and what to cut down.

Mobile apps rely exclusively on big data, making improved decisions based on real-time, actionable data. Performance measurement is important for organizations looking forward to tracking workforce performance. And organizations cannot accurately track performance without the right tools and technologies.

The right mobile app development can improve your workplace productivity in the following ways:

  • Customer relationship management
  • Inventory control and management
  • Vehicle and shipment tracking
  • Competitive positioning

The right mobile app development unlocks limitless opportunities for productivity, allowing your workplace to remain prepared even during unprecedented emergencies.

NS804 – A Potent Cocktail of Workplace Efficiency and Productivity

NS804 provides superior apps that help employer organizations schedule and track projects. NS804 works with a pool of software developers and engineers to deliver classic mobile app development solutions.

Organizations that seek to improve workplace efficiency and overall productivity can rely on tested-and-proven app development solutions. At NS804, we believe that gaining an edge in a highly competitive and saturated marketplace demands leveraging the right tools, including mobile app solutions.

Contact NS804 for innovative mobile app solutions needed to bolster your productivity.

These are The 14 Things Customers Want in an App

Designing a mobile app is not enough. Your mobile app must be able to communicate and interact with customers in meaningful ways. Think of a mobile app as a chatbot that talks to customers, responds to their questions, and executes commands.

So, your mobile app must go beyond physical appeal and encompass deep functionality and usability.

This post looks at several things your customers want in your app.

1. Rich experience

You must offer a unique customer experience for your app to capture the right audience and to be downloaded everywhere. Without thinking carefully about your target audience and their needs, you may duplicate a mobile browsing experience in an e-commerce app.

So, ensure you do thorough research to identify how to offer the best user experience. Look at ways to do things differently and offer unique and rewarding experiences.

2. Intuitive and easy navigation

Your app must be navigable to catch the right audience and retain them. Creating an intuitive and navigable app means incorporating simplicity, eliminating clutter, and being selective about the most crucial features you want to include in the front interface.

Documented research shows the number one reason users gave for deleting an app was that they didn’t use it. But if you find users using your app regularly, that doesn’t guarantee that your app is safe from being deleted.

14% of app users admitted to deleting an app they found hard to use. The overall usability and intuitive navigation are key features users look for in mobile apps. And mobile developers must always be on the lookout for how to deliver superior mobile experiences.

3. Simple check-out

Nothing is more strenuous to online shoppers than the check-out process. Users find check-out processes poorly designed and difficult to navigate. Sometimes, check-out processes threaten to compromise users’ personal and financial information, especially when credit card information is not well-processed or the debit card is debited twice.

So, ensure that you seal all the check-out loopholes and make the check-out process easy and seamless. Indeed, reputable online shopping stores ensure that customers only key in their credit card information once during their first purchase.

The system automatically recognizes this credit card information anytime the user makes future purchases. So, ensure that your customers do not have to key in their credit card details anytime they purchase from your app.

4. Personalized experiences

Everywhere you go, online stores and business organizations strive to make their online customer shopping experiences more personal. So, it should be no surprise that personalization is a critical element of mobile shopping.

In an e-marketing survey, more personalized mobile and mobile app experiences were the leading user expectation for the future. And to stand out in the mobile app space, businesses must put personalization at the center of their mobile app development strategy.

5. Simplicity

You can do many things to your mobile app as part of your mobile app development efforts. However, unless those cool things align with the needs and wants of your target audience, you may end up doing more wrong than good.

So, cramming your mobile app with features that are not important for the end users may end up compromising overall usability and functionality. We all know that users crave intuitive app navigation, which means simplicity is vital in maintaining this simple and navigable capability.

You must make a simple, usable design a key guiding factor of your design.

6. Demo

Although your customers will not tell you, giving demos of products and services in your app will do more good than bad. Often, demos provide solid proof that a product exists and works as demonstrated.

So, ensure that your app can support product demos.

7. Tracking

If your website doesn’t provide order tracking capabilities, ensure that your mobile app has this functionality. Greater transparency and quick shipments are critical for your customers. So, your mobile app must have an order or product tracking feature that allows them to keep track of their products wherever they are.

8. Returns

All customers yearn for a convenient and flexible experience anytime they buy – before, during, and even after buying. Companies like Zappos incorporate easy returns within the app.

9. Reviews

Customer reviews are the epitome of proof, especially in online shopping. Social proof is a great way to boost sales, especially if your customers offer honest, unique, and transparent reviews about your products and services.

So, your customers want social proof that your products are authentic and credible. This certainty comes from giving positive and accurate reviews and integrating these reviews into your mobile apps.

10. Support

If you will offer discounts, demos, and returns in your app, support is not optional – it’s mandatory. Giving support means including direct lines to live chats and customer service to ensure your clients’ experiences remain perfect and untarnished.

The emergence of customer support systems has provided immense capabilities to address most of the recurring customer service issues. However, it’s important to note that offering live support through chats or even phone calls is a good way of keeping in touch with your customers – and ensuring they get the best customer service.

11. Security

Online and data security is a critical element and requirement for every online user. Every user needs online security anytime they want to use a new app. It’s advisable to take verified and prior measures to protect your app from malware attacks and hackers who may want to steal your customers’ information.

Remember that when you’re launching your app and when your app is taking off, hacker attempts and malware attacks may scare away potential users – and fail a promising app.

12. Image resolution

This attribute of a mobile app is overlooked, although it is a critical element of any design work. All your images must be crystal clear and with the perfect resolution.

A good image resolution is equally as important as easy and simple navigation. Proper picture display keeps the audience engaged. The quality graphics and fine detailing on your app help bring users closer to your app, making their stay worthwhile

13. Flexibility

All customers want to use your app in virtually all operating systems – be it ios or android. So, ensure that your app can operate in all operating systems and eliminate any restrictions.

That’s because there are many operating systems available for smartphones. So, make your app available on most of these operating systems to maximize your app’s output.

Always remember the different screen sizes and resolutions of different smartphone devices before uploading your app to keep your audience satisfied and engaged.

14. Notifications and updates

Last but not least, your app must contain notifications and updates. Notifications act as information networks that update customers on payment information, new products, demos, offers, and other important information.

In addition, notifications and updates help keep your app more relevant and fresh to your customers. You can keep your target audience engaged and notified of new features using notifications like SMSs, email, and social media.

You will keep your audience engaged and satisfied if you add revisions to your app.

NS804 – Keeping Customers Engaged by Acing Your App’s Performance!

NS804 is the leading provider of custom mobile app design and development. NS804 provides design and development solutions tailored to your unique business needs.

So, whether you’re a start-up, a medium-sized enterprise, or a large corporation, you can rest assured that NS804 will provide superior mobile app design solutions that answer your customers’ more pressing questions.

Contact NS804 for time-to-value mobile app design and development solutions.

Engagement and Apps: 5 Reasons Why You Need One

The mobile app creation journey is a challenging but exciting exercise. Creating a successful mobile app needs talent: it needs you to examine and solve a market need. Successful mobile apps satisfy a specific need; they also have simplicity and customization. Social integration, superior performance, and security are other high-ranking features of a successful mobile app.

It’s important to ask ourselves what makes an app successful. What features, attributes or functions substantiate an app as successful? Well, to answer this question, we must first ask ourselves why apps are designed and why organizations invest thousands (if not millions) in app design, deployments, marketing, and maintenance.

The purpose of any app is customer engagement. All apps aim to connect the target audience to a specific brand, be it the app itself, an organization, a product, or a service – all apps aim at creating reputation and hype around a brand. So, the primary purpose of a mobile app is customer engagement.

So, if you’re one of those people who’re running a start-up, you know just how vital engagement can be, especially when starting. Having a customized mobile for your business helps you reignite touches with clients. A custom-built mobile app lets you access remote markets digitally, connect with customers on social platforms, and build trust with stakeholders.

Here are five reasons you need engagement and apps:

1. Customer visibility

You cannot access customers without mobile apps. That is why top boy retail outlets like Amazon, Costco, Walmart, and Target are utilizing mobile apps to keep up with new customer demands. With mobile apps, your business can access online customers, reignite touches with social media users, and ultimately strengthen its brand through new outreach.

2. Remote accessibility

Mobile apps can be accessed remotely with the help of an internet connection. Easy accessibility to your business merchandise, products, or services via an app is what makes mobile apps a prime highlight of the modern-age business landscape.

Imagine having a catalog of products or services that can be accessed remotely via a mobile phone or a tablet? Your customers, suppliers, employees, and partners can order or receive anything regardless of where they’re.

3. Innovation culture

Engagement apps can positively impact your company’s culture. Employees see it as modernizing the workplace and they will be readily willing to undertake new technologies in the future. The technology acceptance model TAM states that two factors drive people to adapt to new technology: ease of use and perceived usefulness.

So, by introducing engagement apps, you’re essentially setting your employees up for success as far as future technology adoption is concerned. You’re building a culture of innovation and adaptability.

4. Remote metric measurement

Today, most decisions are data-driven. Organizations are relying on readily available data to make marketing, procurement, and hiring decisions. Data runs strategic business functions: marketing, sales, research, operations, and human resources.

An engagement app allows you to collect, collate, analyze, and report critical metrics, including user patterns, product adoption trends, price changes, and customer feedback. Apps provide you access to actionable metrics that you can use to bolster business performance and productivity.

5. Streamlining communication

Mobile apps are robust platforms to support both internal and external communications. Mobile apps can offload the work done by internal email support, including giving feedback, sending guidelines, sharing projects, and clarifying issues.

Mobile apps provide an additional communication channel to organizations struggling with few communication layers. Start-ups especially can use mobile apps to bolster their communication with customers.

Mobile apps are evolving as robust and efficient customer relationship solutions, strengthening bonds between brands and their most valued customers.

NS804 – Leading Mobile App Solution Providers

NS804 is a leading provider of custom-built mobile apps. With years of experience designing, curating, and reviewing mobile apps for individuals and businesses, NS804 is a renowned and reputable service provider.

Contact NS804 to know how to get started with engagement and apps.