The 3 Reasons You Need A Professional To Design An App

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If you need to design an app and do it right, you should hire a professional app developer. But you may be thinking that hiring a professional is too expensive. Or you’d prefer to go at it alone, thinking that designing an app is a simple process. After all, how hard could it be, as script kiddies on YouTube seem to pull it off — right?

As an established professional developer, we do understand the concerns about costs. Designing and developing a polished mobile app isn’t cheap. But can you afford to cut corners when hundreds of expertly crafted apps appear in app stores daily? And do you have what it takes to maintain and update your app consistently?

Furthermore, let’s consider the ever-changing landscape surrounding mobile devices. With the recent introduction of foldable devices, app developers must get to grips with responsive and adaptive design. How would you respond to this? Would you be able to innovate and design an app that runs well on older and newer foldable devices concurrently? Or would you need to compromise and only support one or the other?

As Apple, Google, and various hardware manufacturers bring new operating systems and devices to the market, developers need to keep up. Thus, when you design an app, you also need to think long-term about what changes and roadblocks you’ll likely encounter. So, do you want to handle these alone or let a professional studio such as NS804 deal with them instead?

These are some of the questions you should be asking when opting to design an app. But there are many good reasons why you’ll need to work with a professional developer, which we’ll cover in more detail below.

1. A Professional Developer Adheres To Best Practices

Let’s go back to the YouTube script kiddie example and how it pertains to app design. That young, wide-eyed YouTuber may come across as incredibly smart and knowledgeable and seemingly knows everything about the latest programming languages, frameworks, and mobile app development techniques. And his well-made videos and many positive viewer comments lend him an air of credibility.

Now, you begin to trust him as an expert in his field and decide to follow his video tutorials for your upcoming app. Everything goes smoothly — and in a matter of weeks — you have an app ready to submit to the app stores. You’re excited and wait in anticipation for your app to be approved. But that excitement soon turns to astonishment as both the App Store and Google Play reject your app.

Well, that’s a dreadful outcome but not surprising. It turns out that trusting that young YouTuber was a big mistake! While he was very convincing, he typically didn’t follow best practices, a matter seldom addressed by most content creators that position themselves as so-called experts.

The sad news is that these tech-related content creators have created the myth that anyone can design an app. However, that’s not true, as the mobile app development process is complex, challenging, and highly technical, which is the domain of the professional developer.

And given that both Apple and Google expect developers to adhere to their guidelines, app development is not the space for frivolous content creators that care more about their view counts. The same applies to freelance developers that see app development as a way to make a quick buck rather than creating apps that meet quality standards.

2. It Takes A Team Of Experts To Design An App

You may have many cool ideas that you want to make their way into your upcoming app. But cool ideas are not necessarily good ideas. For example, you may want your app to stand out and envision it having a visually striking 3D user interface (UI). You also want plenty of intricate animations and visual effects to spice things up further. Ultimately, you want your app to look like the best Pixar films — and then some!

While all that sounds great, have you asked yourself if it’s practical or feasible? And if not, wouldn’t it be wiser to consult a team of professionals to help you make the right decisions? After all, it’s all too easy to trip up and make mistakes when trying to design an app on your own.

If you were to approach a professional developer and present those ideas, you would quickly learn whether or not these ideas make sense. A professional developer would also have experienced UI/UX designers on hand to recommend better approaches and design an app with usability in mind.

They may recommend a cleaner-looking and more snappy UI that uses a bare minimum of 3D and effects. Not only will this help with user accessibility, but it would also run smoother on low-end devices. And even after you release your app, this team of experts will know how to respond to user feedback by implementing changes and improvements where necessary.

3. Dealing With The Intricacies Of Mobile Game Design

While a mobile app presents many challenges, things become considerably more onerous when dealing with mobile games. And that’s because mobile games are technically more demanding to make and require a multidisciplinary approach. Furthermore, the game loop must update every time the screen refreshes, which is usually 60 times a second on most mobile devices. Newer phones have higher refresh rates, which only ups the ante for developers.

Not only must developers design mobile games that run smoothly, but they must look, sound, and play great. Imagine if a single individual or freelance developer has to create the next hit mobile game — is it even possible? Well, it’s doable if it’s a simple arcade or puzzle game with little content. But those are seldom the types of games that engage today’s gamers and become massive hits.

The hard truth is that modern gamers expect content-rich experiences with dazzling 3D graphics. And this not only costs a lot of money, but it’s also something only a professional developer can deliver. And by professional developer, we mean a studio that consists of talented individuals with specialized skills.

We mentioned earlier that games require a multidisciplinary approach, which means you’ll need those with varied skill sets. Therefore, you’ll need a game designer, character designer, level designer, UI/UX designer, sound designer, lead animator, lead programmer, and writer. And you’ll also need several 3D modelers, animators, texture artists, motion capture actors, voice actors, programmers, and game testers to complete your game.

Depending on the size and scope of your game, you may need to work with freelancers. It’s common for game studios to work with established freelance game composers. Furthermore, you may need the services of brand identity, marketing, and localization teams.

The Bottom Line

It’s exciting sitting down with a pen and paper to write down a list of ideas and draw a wireframe of your app. And that’s a good starting point, as it will give you a basic idea of what form your app will take. However, it’s even better if you consult a professional developer to make your ideas fly.

When you design an app with the help of a professional, things will turn out differently. You’ll no longer need to guesstimate whether you’re on the right path. And that’s because the professional studio will act as a wise partner offering recommendations and solutions leading to an expertly designed app.

Contact NS804 today to learn how we’ll help you design an app that’s not only professional but also engaging!

Building Your Online Gambling App: What to Prioritize

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Are you interested in building your own online gambling app or website? What should you be aware of? Many online gambling apps offer similar content in terms of what users can bet on. For instance, one can bet on one sport from multiple websites. The differences that make users prefer one app over the other are mainly about quality. This explains why you need to work with a world-class developer who will give much thought to the user experience and the need to localize the product for different markets.

Regulations

The biggest hurdle for many gambling apps is the need to be aware of and operate within the law in different markets. This often means having product managers working in concert with legal experts to ensure adherence to changes in regulation. More importantly, the development team should create features in a manner that can be adapted for different markets. There should be a core product and auxiliary features to pick from depending on the market.

Localization of your Online Gambling App

Localization therefore goes beyond just the language. Your product team should understand the law as well as people’s culture and preferences. The culture will inform the content for your app in that market. In some markets, customers may already have interacted with products similar to yours because a competitor has already set up shop there. In other markets, you might have to do the groundwork of introducing the product and slowly building the market from scratch. The amount of resources to invest in the latter market will be different.

Reach out to NS804 for your online gambling app development needs. We will help you prioritize features to include in your MVP and adapt it for different markets. Our team will ensure that important factors such as quick navigation and ease of use are prioritized to help onboard and keep new customers.

App Commerce Trends of the Future

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The mobile app industry is thriving due to the high uptake of smartphone technology. The increased consumption of smartphone devices alongside higher internet penetration rates leads to a corresponding growth in mobile apps.

According to published statistics, there are 6.3 billion smartphone users globally. And if you factor in the 1.14 billion tablet users globally which are growing exponentially at a rate of 26%, you realize just how reputable and promising the mobile app market is.

In 2022 alone e-commerce sales are slated to exceed $430 billion. The e-commerce sector is growing as retailers respond to consumers’ increased uptake of smartphone devices and mobile apps.

So, retailers that want to maintain a competitive advantage must watch out for new trends that will define and shape the mobile app landscape.

Let’s take a look at some app commerce trends of the future.

1. Shopping via mobile apps

Credible statistics show that 72% of e-commerce sales happen on mobile devices, with 85% of customers opting for mobile apps for their day-to-day shopping. Evidence has shown that the continued adoption and the rising preference for mobile app shopping are due to the speed these apps function. Already, consumers are finding mobile apps speedier, agile, robust, and ultimately convenient.

2. One-click purchasing

One-click is a term first postulated by the world’s leading retail giant Amazon to mean ‘making all purchases with one click. One-click purchasing allows consumers to buy all products from a store without necessarily having to key in their personal or purchasing information.

You only have to click and all information keyed in including:

  • Billing address
  • Shipping address
  • Credit card number
  • Email address
  • Card verification number
  • Customer name

Retail outlets that use one-click purchase options allow customers to complete all purchases using data from previous purchases. So, you don’t have to key in all the personal and credit card information anytime you make a purchase.

Point to note: Although the one-click app commerce trend is a convenient option with many benefits, the biggest question is security. Consumers must remember that the one-click drift relies on an intermediary getaway payment system.

This intermediary getaway is PCI-certified, so your information is safe and secure. So, you don’t have to worry because there are sufficient security configurations to protect your personal and credit card information.

3. Social commerce

Customers are converging on social networking channels now more than ever before. Your customers, too, are always on social media – Facebook, Instagram, Twitter, LinkedIn, and many more. So, it’s easier for your product (or service) to catch their eyes on social media sites than on your website.

One of 2022 leading mobile commerce trends is using social media for mobile commerce. Brands and businesses are increasingly converting their social media following into actual sales by reinventing how they communicate to this social audience.

While many e-commerce enterprises have tried and succeeded, most enterprises find that converting social traffic into product sales is a conundrum. Navigating from a social media conversation or post to product sales appears an uphill task that requires remediation processes.

Luckily, the social commerce trend has come to solve this challenge.

4. Augmented reality

Augmented reality is one of the latest kids on the block in technology and user experience. Augmented reality continues to elevate the mobile commerce market by giving it a complete sensory experience.

Augmented reality allows users or viewers to virtually try on, personalize, and even fit products at the convenience of their homes or offices. In addition, consumers can augment the real world using real products while seated back at home.

The four key strategic benefits of augmented reality in shaping app commerce include:

  • Unique customer experiences. The first benefit of augmented reality in transforming mobile commerce is that it provides the best customer experience by blending both the physical and virtual worlds.
  • Eliminates cognitive overload. Have you ever tried repairing something by referring to a manual? Well, the process can be tedious and mind-boggling, especially considering that you have to refer to technical drawings or specifications to arrive at the desired outcome. Augmented reality presents information in easy-to-process digital snippets, sparing the user from processing complex pieces of information or data.
  • Heightens user engagement. When augmented reality first became popular, it was confined to gaming and entertainment. However, today, augmented reality has extended its use to many other applications that add tangible business value.
  • Competitive differentiation. It’s critical to differentiate yourself in a market where every seller offers the same products or a homogenous line of products at the same price band. Augmented reality lets mobile apps set themselves apart with creative campaigns and attractive snippets. The 360-degree visual and sensory experience offered by augmented reality sets most apps aside from their competitors.

There’s no denying that recent developments have revealed something exciting about us as humans. As a human race, we spend more time immersing ourselves in screens.

And so with time, our realities become deeply integrated or ingrained with digital experiences. Indeed, we tend to see a product as superior or inferior based on its ability to indulge or conform to our digital experiences.

As a result, building your app by considering this aspect of human nature may help you achieve the desired results, especially when embedding augmented reality in your m-commerce app.

5. M-Commerce

Aside from e-commerce, there’s a corresponding growth in m-commerce. M-commerce refers to buying using smartphone or tablet devices. M-commerce has grown because of the growth and uptake of smartphone devices or endpoints.

As a result, with 6.3 billion smartphone users globally, it’s now possible to understand why mobile commerce is the new frontier in a world with a web of heavily interconnected endpoints – mobile phones, laptops, tablets, computers, and even wearables.

6. Voice shopping

Voice apps like Alexa and Siri have been growing over the last decade, thanks to massive improvements in artificial intelligence and machine learning. In addition, how voice search is used and applied in different contexts has changed drastically.

Today, home appliances are utilizing voice search in day-to-day tasks like changing channels using remotes, switching lights, and controlling entry points like gates, doors, and entrances.

People also use voice search to check weather conditions and to tell their audio systems to stream music.

However, today, voice search has gradually penetrated the e-commerce market. Indeed, credible research shows that the voice market is expected to reach $40 billion by 2023, up from $2 billion less than half a decade ago. This growth represents a 1000% increase in just four years.

So, it’s possible to see that voice search and personalization, in general, are critical trends in the mobile commerce market.

7. Mobile chatbots

Chatbots have existed for decades. And perhaps you’ve ever interacted with a chatbot at some point in your life. In fact, we are already interacting with chatbots anytime we order from our favorite restaurants or even speak with an agent for a TV or cable company.

And while chatbots have become a common scenario in our day-to-day lives, these bots have not fully penetrated the mobile commerce market. However, this is likely to change in 2022 and beyond.

Just think about all the benefits of chatbots. Imagine if you can integrate chatbots with mobile apps to help improve the customers’ shopping experience.

So, in 2022, e-commerce stores will be embedding chatbot features in smartphone apps. This new trend will revolutionize e-commerce, making bots the center of focus in consumer interactions and customer support in general.

NS804 – Futuristic Approach to Mobile App Commerce

NS804 is a leading provider of mobile app solutions. NS804 provides mobile app design and development solutions – from inception to completion.

Today, NS804 believes that the mobile commerce market is changing, and businesses must adopt new trends in app adoption and use.

So, at NS804, we believe the best way for businesses and brands to grow and evolve is by adopting a futuristic mindset to app commerce.

Contact NS804 for mobile app design and development solutions.

 

Best Programming Languages For App Development — Our Top 10 List

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Every developer wants to know what the best programming languages are for a number of reasons. Firstly, it’s always interesting learning about the languages that rank high on GitHub, Stack Overflow, and TIOBE Index. Secondly, high adoption rates of a particular language impact how easy it’s to find and hire skilled developers. And thirdly, knowing which languages are most suitable for specific market segments, helps us make better decisions.

Below, we’ve compiled a handy list that pinpoints the best-in-class programming languages for app development. A few of these choices may surprise you, but we laser-focused on the languages that are the most useful and relevant.

1. Kotlin

In 2017, Google announced that Kotlin would become a first-class citizen for developing Android apps. And during these past five years, Kotlin has become the preferred language for Android mobile app development. But what does this mean for Java — is it still relevant? Yes, many developers still use Java, and it’s still possible to develop Android apps using this language.  

However, Kotlin is modern and offers several time-saving features that help developers be more productive. And coupled with Google’s Jetpack libraries and easy-to-implement Kotlin APIs, there’s never been a better time to develop for Android. 

Given the popularity of Android on a global scale and its proliferation on a wide range of devices, it’s a platform that no app developer can ignore. Therefore, if there’s one programming language that will open many doors, it’s Kotlin. And that’s why Kotlin is in our number one spot in our epic list of best programming languages for app development!

2. Swift

Similar to how Google is replacing Java with Kotlin, Apple has a similar strategy. The company is heavily promoting Swift as its flagship programming language, even though it’s possible to develop for iOS using Objective-C. And that’s a good thing, as Objective-C is a dated language that not every programmer enjoys using. 

What Swift brings to the table is a cleaner and simpler syntax, which allows developers to enjoy substantial productivity gains. Therefore, if you were to start developing for iOS today, you’re better off choosing Swift over Objective-C. Not only will you complete your projects faster, but your code will be more readable and maintainable. 

Another advantage of Swift is that it’s native to iOS, which means it’s more performant than third-party languages. Generally, always opt for a programming language native to the target platform unless this isn’t financially feasible or there isn’t anyone on your team that’s skilled in the language.

3. C#

Microsoft may not have made a significant impact in the mobile space. After all, they failed to respond quickly to the rise of smartphones, and their Windows Phone failed miserably. But where Microsoft does shine is in their development tools and releasing the powerful and versatile programming language — C# (pronounced C Sharp and not C Hash).

Designed by Anders Hejlsberg — the author of Turbo Pascal and lead architect of Delphi — C# closely resembles Java but has more quality of life features. And similar to C++ and Java, it’s also an object-oriented programming (OOP) language, ideally suited for business applications and games. 

C# programmers that want to develop for Android and iOS can do so with the Xamarin framework. And it’s possible to achieve near-native performance on both platforms, as long as these programmers are skilled at taming the rather complex .NET garbage collector (GC). Mobile game developers can also use C# together with Unity to create stunning-looking 3D games.

4. C++

C++ is one of those languages many developers prefer to avoid using whenever possible. And that’s because it’s incredibly complex and hard to master. However, C++ is the lingua franca of the game development world. So, if you’re developing a game engine or using Unreal Engine for your next mobile game, you’ll need to know C++. 

And while Unreal Engine has the Blueprints Visual Scripting language, it has a steep learning curve and doesn’t offer the same level of performance as C++. But it doesn’t end there; Google recently released the Android Game Development Kit (AGDK), which allows developers to code in C++ while taking advantage of the Jetpack libraries. 

Another area where knowing C++ comes in handy in dealing with application programming interfaces (APIs). You’ll find a large number of APIs written in C++, and these can range from networking to app monetization modules.

5. OpenGL ES Shading Language (GLSL)

OpenGL ES is a free-to-use cross-platform API owned by the Khronos Group. Also, it’s one of the most indispensable APIs any Android developer will use, as this handles 2D and 3D rendering. That’s why having sufficient know-how of GLSL not only comes in handy; it’s essential for any graphically intensive apps. 

But what exactly is GLSL, and how does it work? GLSL is a programming language resembling C (a low-level language that precedes C++). Furthermore, GLSL commands will execute on the graphics processing unit (GPU) instead of the central processing unit (CPU).

6. Metal Shading Language (MSL)

Not to be outdone by its rivals, Apple has created a proprietary API for hardware-accelerated graphics for its platforms. Known as Metal, this API only works on Apple’s devices, unlike the OpenGL standard, which is cross-platform. But it’s possible to cross-compile GLSL to Apple’s MSL standard via the SPIR-V transpiler. 

MSL allows Apple developers to achieve similar results to what their Android counterparts can do with GLSL. And thanks to the Metal-cpp interface, C++ programmers can easily code for Metal or port apps and games from other platforms. Developers accustomed to Microsoft’s DirectX API and High-Level Shader Language (HLSL) shouldn’t find it difficult to adopt or transition to MSL.

7. Java

Java is a language that remains useful for Android and enterprise developers. And knowing the ins and outs of Java is still helpful for those getting to grips with Kotlin and even C#. Furthermore, developers may need to maintain existing Java apps or port these over to a more modern language, such as Kotlin. 

And surprisingly, Java is a decent language for mobile app development coupled with a good framework. The open-source libGDX game development framework is lightweight and versatile, making it relatively easy to develop 2D and 3D cross-platform games. However, libGDX also works with Kotlin, which is likely the better choice for newer projects overall. 

8. Structured Query Language (SQL)

Now, SQL may not seem like the most interesting of languages. And some may think that it should never have made it to our best programming languages list. However, if your app uses a database extensively — and most do — then knowing SQL makes sense.

The language is powerful and versatile enough to handle large amounts of data and complex queries. But it should be coupled with the framework that best suits your needs. And that’s the tricky part, as there are many flavors of SQL and NoSQL (not only SQL) databases out there, such as Amazon DynamoDB, Cassandra, MySQL, PostgreSQL, and SQLite, to name a few.

9. JavaScript 

Over 16 million developers use JavaScript, which often ranks as one of the world’s most popular programming languages. So why does it rank so low here? Well, JavaScript is a web-based language designed primarily for client-side web pages and never meant for mobile apps.

But that doesn’t mean you can’t use JavaScript, as long as you don’t mind creating a hybrid app instead of a native one. You’ll need to use a framework such as React Native or Ionic Framework. And while these frameworks promise amazing results, it’s unlikely they can perform as well as native apps developed by professional studios such as NS804.

10. Python

Many newbie developers and script kiddies probably consider Python one of the best programming languages for app development. And there’s no shortage of YouTube tutorial channels that have generated much hype for Python. But it’s not the be-all and end-all of programming languages, not even close. 

Unfortunately, the fanboyism surrounding Python may cause some developers to opt for this language instead of more appropriate alternatives. And while often touted for its machine learning (ML) capabilities and ease of use, Python seldom matches the performance, look, and feel of native apps made with Kotlin and Swift.

But it’s not all bad, as Python is still a good choice for creating prototypes and minimum viable products (MVPs). And it’s possible to complete smaller projects using frameworks such as BeeWare or Kivy relatively quickly.

In Conclusion

Our top 10 list of best programming languages for app development was carefully considered. Mainstream popularity and hype didn’t affect our choices, as we focused exclusively on the languages that truly facilitate the app development process. And we placed languages native to a platform or offer near-native performance right at the top, and the least performant languages at the bottom. 

Contact NS804 to learn how we’ll help you create native apps with the best-in-class programming languages and tools!

10 Reasons Why Your Restaurant Needs a Mobile App

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The ability to view, click, and order is on the rise. The ‘click’ trend is slowly taking a toll on almost every enterprise – from retailers to hoteliers. Today, restaurants are looking for ways to differentiate themselves, thanks to new mobile capabilities like online ordering and delivery.

The hotel industry has experienced a boom over the last decade due to a corresponding growth and uptake of technology. For instance, mobile apps are helping restaurants grow their brands in almost unimaginable ways.

In addition, e-commerce capabilities enable hotels to access fresh produce, thus powering up vital operations in traditional hotels and restaurants – from sourcing products to delivering them to consumers.

Reasons Your Restaurant Needs an App

So, whether running a small food kiosk at the corner of a busy city or handling multiple hotel chains across different geographies, having an app is mandatory.

So, here are ten reasons your restaurant needs a mobile app.

1. Online slot reservation

Today, mobile apps connect clients to their desired restaurants and provide adequate information to make a reservation. Restaurants are leveraging online forms to enable clients and customers to make reservation requests.

In addition, smartphone apps allow your customers to book reservations and identify whether there’s a slot or not. So, instead of traveling miles only to miss a seat, restaurants can inform potential guests of any available seats.

2. Digital menu card

Do you know that most customers wouldn’t mind accessing the menu digitally, especially when it’s easily accessible and with a good interface? Well, if you don’t know, consider making your digital menu card as appealing and attractive as possible.

Today, most restaurants (like Foodlitter) allow customers to place orders using digital menu cards. This capability enables users to make their orders online without much hassle and with just a few clicks on their phones.

Digital menu cards provide end-users with immense accessibility and a convenient experience. And while many restaurants have menus in their mobile apps, few have digital menus uploaded to these apps.

So, your restaurant needs a mobile app to enable digital menu capabilities.

3. Ordering online

Mobile apps are indispensable for restaurants that offer online ordering and online delivery options. For instance, fast-food chains like Mcdonald’s, Subway, Wendy’s, Taco Bell, and Checkers provide online ordering capabilities, filling hunger bites when they occur.

What mobile apps do is that they eliminate the role of mediator in booking orders and online reservations. So, you can directly go to your app and place an order. And immediately, you’ll receive a call confirming your order details and delivery information – location, address, phone number, recipient(s), and more.

4. Location-based deals

The location-based feature is a relatively new app feature but incredibly satisfying to restaurants that want to close fast deals.

For instance, Apple’s iBeacon uses this particular feature. This feature sends a push notification to a customer near your restaurant.

With this feature, you can tempt your customers by offering unbeatable deals on mouth-watering delicacies they can’t refuse.

5. Customer-friendliness

Perhaps the leading reason behind the adoption of mobile apps is that mobile apps are customer-friendly. Mobile apps offer a superior customer experience making apps a darling to many people.

Online ordering has enabled most restaurants to handle their peak hours efficiently. Online ordering reduces the pressure and queue, assisting restaurants with orders even when customers are seated at home or in offices.

And thanks to online ordering, most people nowadays can avoid the pain of standing in long queues waiting for meals. And with the option of ordering their meals online, they can easily order meals when they’re in traffic or when picking up their children from school.

So, there’s no denying that the customer-friendly nature of mobile apps in online ordering has been a feat to its adoption.

6. Customer outreach

Mobile apps provide ways to connect to new customers. By using mobile apps, restaurants can advise their offerings and reach out to new and existing customers.

And while there’s no proven way to connect to customers, you can always use mobile apps because they’re cheap, customized to customer needs, and less spammy. Mobile apps offer soft push notifications that don’t appear as a bother to consumers.

So, mobile apps remain indispensable in creating targeted communication with customers.

7. Brand positioning

You cannot undermine the power of apps in building a compelling brand image. Mobile apps exist on consumer devices, are easily accessible, and can be customized to address consumer needs using purchase patterns, purchasing behavior, and other operative metrics.

So, restaurants are slowly understanding the potential of mobile apps in building a good brand and image. Mobile apps act as your restaurant’s beacon outside. For instance, if a customer is not ordering directly from your restaurant but has your app installed, they can receive push notifications which ultimately build your brand.

8. Social media presence

No matter what sector your business operates in, it’s critical to have your presence on social channels such as Instagram, Facebook, LinkedIn, Twitter, and WhatsApp.

Declaring your presence in social channels is one way of going with the trends and ensuring you gain a competitive advantage. And provided you give it an effective online marketing campaign, your social media presence will surely attract a large following.

So, restaurants use mobile apps to strengthen their social media presence. Mobile apps can be integrated with social channels and portfolios, reinforcing a brand’s overall digital strategy.

9. Online promotions

There’s no denying that mobile apps have helped restaurants improve their online promotion approaches in numerous ways. For instance, through online promotion programs like ‘check-in’ features, clients or consumers can notify their friends and family about specific restaurants they’re dining in.

The check-in promotion feature helps friends, family, and workmates connect and meet in specific restaurants or locations.

So, if you’re running a restaurant and considering a mobile app, ensure it encompasses the ‘check-in’ feature to enable your restaurant’s clientele to tag in their friends and allies anytime they wish.

You can also use mobile app push notifications to notify customers about new offers and specials. That helps to improve your communication and ultimately increases your chances of improving your ROI on specials.

So, restaurants are now using mobile apps as leverage to improve the return on investment, especially on special treats.

10. Loyalty programs

Loyalty programs provide a win-win situation for the business and the customer. The programs help restaurants target and retain new customers while extending value to clients.

According to a study, 86% of consumers are likely to purchase from you if you provide discounts or offers periodically. To do this, you can give your clients discounts on every 10th or 5th visit, which will help enhance retention.

NS804 – Transforming Your Restaurant’s Digital Posture with an App!

NS804 is a trusted provider of superior and quality mobile apps. We have helped businesses across various sectors – hotels, restaurants, banks, insurance, healthcare, and education – design the best apps that answer their clients’ questions.

At NS804, we can help you identify your restaurant’s needs and design an app that best answers your clients’ questions.

So, do you own a restaurant, and would you like to transform its operations using a mobile app? Well, don’t worry, we have a solution for you!

Contact NS804 for mobile app development solutions – whether you’re running a restaurant or planning to own one.

How Do Free Apps Make Money

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The mobile app market is highly lucrative. In 2021, the mobile app market was estimated to be worth $187.58 billion and is projected to reach $207.53 billion by 2022. According to PRNewswire, the mobile app market witnessed year-over-year growth of 20.45% in 2021 – a clear indication of its potential as an industry.

So, the mobile app market is a productive and high-income sector worth considering. Today, more than ever, people are turning to mobile apps for almost everything – shopping, communicating, gaming, social interactions, chatting, and even trading.

But how do these apps make money given that 97% of Google Android apps were downloaded for free in July 2022? How do free apps make money if most people download these apps for free?

Freemium vs. Free Trial Apps

The free app market is broadly segmented into freemium apps and free trial apps. Freemium apps allow users to access an assorted list of features for free, but the free trial apps let users interact and access the full functionality of all apps for a limited period.

According to reports, freemium apps have an app conversion rate of 30% while free trial apps may attract up to 50% conversion rates. Either way, these apps end up making handsome incomes for their developers and even founders.

So, here’s how publishers monetize free apps.

1. Paid ads

Interestingly, paid ads are among the leading income-generation strategies today. The same is true for most things, including mobile apps. Free mobile apps leverage paid ads in the following ways:

  • CPM – The app developer is paid a certain amount of money for app impressions
  • CPC – Revenue is generated based on the number of clicks achieved in an ad
  • CPV – Revenue is determined by the number of views per app user
  • CPA – This revenue is gained when users directly install the app on their devices or when they purchase products or services directly using links attached or embedded in the app.

So, it’s advisable to subscribe to some paid ads if you’re not charging your app users. However, always remember that when you take the advertising route, you don’t downplay the user experience with excessive ads.

Excessive ads may greatly impair the user experience, thus being counterproductive to your app monetization strategy.

2. Subscriptions

Subscription is the most cost-effective and straightforward way of monetizing an app. Think of any free app, do you pay to access additional features or do you access all features for a limited period? Either way, you end up wanting to pay for a subscription.

An obvious and straightforward approach by app publishers is to give the apps free of charge and then charge subscriptions for users to continue using the service. That means you only get to access the app’s full functionality after you’ve secured a paid subscription.

Tinder, Disney, Pandora, Netflix, Hulu, Twitch, ESPN, and HBO Max are some of the most popular paid app subscriptions globally.

3. Direct selling

Selling merchandise is a proven way of monetizing your app. Most app publishers build or design free versions to sell products such as clothing, apparel, toys, and accessories.

Most of these products are sold through email marketing or sold directly using the app. So, if you’re considering an innovative way to push your new clothing or toy brand, look no further, a free app can be a hidden ingredient to a potent cocktail.

Contact NS804 for inquiries on app costs and app development solutions.

Could Your Teams Really Be More Productive with an App?

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The mobile app revolution has taken the world by storm. Organizations, institutions, governments, and businesses have been forced to adapt to this shift to meet ever-changing productivity needs.

Internet penetration rates coupled with an accelerated uptake of smartphone technologies are some of the forces that have propelled the accelerated adoption of mobile apps. Organizations are shifting their focus to target online consumers.

Brands and business leaders view mobile apps as a new frontier of customer engagement and brand loyalty. However, a key highlight of mobile apps has been their ability to improve customer engagement, leading to improved employee productivity.

Today, more than ever, teams are viewing mobile apps as productivity machines.

Here are some of the ways mobile apps are helping employees and teams work more productively:

1. Mobile apps improve employee engagement

Employees are likely to be engaged when they’re immersed in evolving workplaces that use modern tools to simplify and automate processes. New software, new systems, and hardware upgrades help employees be more engaged with the brand and the workplace, boosting performance and productivity.

Similarly, mobile apps help employees be more engaged by providing new communication avenues. When employees communicate via mobile channels, they feel connected and lively. This ignites them and motivates them to contribute the best and grow with the company.

Mobile app adoption is a clear sign that an organization is growing; this is surely an incentive for employee motivation and engagement.

2. Mobile apps improve efficiency

There’s no doubt that mobile apps improve efficiency by eliminating recurring, mundane tasks. Traditional systems took hours to process documents. Machines took hours to process workloads and handle workflows.

However, today, with mobile apps, manufacturing shop floors are improving their efficiency. Programmed instructions are controlled by mobile apps, helping shop floors become more efficient in handling and processing workloads.

Improved efficiency leads to employee motivation and engagement. Eliminating repetitive and mundane tasks helps employees to focus on other value-adding activities. So, the infusion of mobile apps improves operational efficiency, strengthening bonds between employees and their workplaces.

3. Remote accessibility

Mobile apps enable employees to collaborate on shared tasks and projects, regardless of where they’re. Cloud computing enables easy storage and sharing of files and documents remotely, helping teams to be more agile and efficient. The accessibility achieved by cloud technology enables teams to be more progressive, especially when working on field projects.

So, in industries like research, anthropology, metrology, medicine, and even health sciences, remote data collection and data analysis are made possible and more efficient by the cloud.

The presence of cloud storage and computing technologies streamlines the end-to-end process of collecting and processing field data. These and many other capabilities define new productivity trends in contemporary industries.

4. Connected data

Previously, organizations, institutions, and governments banked on different software solutions to store and manage data on many business functions: payroll, customer transactions, security, inventory, supply chain, and accounting.

However, today, the emergence of custom apps enables organizations to integrate their varied data into a single-source platform. Employees can access different information and data from a single interface, improving their productivity and performance on multiple fronts.

So, the easy accessibility of information and data has eliminated siloed departments. The interoperability of information systems afforded by mobile apps continues to free departments and workforces from siloed systems. This form of liberation has helped teams be more productive and efficient in their routine undertakings.

5. Processing complex workflows

The emergence of mobile apps has helped organizations handle complex workflows. For instance, Huddle mobile app enables your workforce to manage and be in control of all the workflows.

Huddle helps employees understand what tasks are in demand, which projects need to be delegated, which tasks need to be reviewed, and what workflows need to be managed. Mobile apps like Huddle enable business leaders to remain in control of complex workflows without going to their office desks.

6. Work-life balance

Social life plays an important role in keeping people connected. Most importantly, your social life detaches you from everyday work or routine. For employees, working from Monday to Friday can be a pain in the rear, especially when the job involves doing routine tasks.

Mobile apps help employees reignite touches with reality. It helps employees detach from that monotonous cycle of work and connect with the social world. This momentary detachment can prove worthwhile when handling complex projects.

So, mobile apps like Twitter, Facebook, TikTok, and Pinterest can enhance workplace productivity by enhancing employees’ moods and feelings.

7. Education and training

Designing, deploying, monitoring, and measuring the performance of an employee training program is time-consuming and costly. Human resources spend countless hours strategizing on employee training and education programs.

Luckily, employees can tap into mobile apps as potential learning avenues. Mobile apps such as Skill Pill, Udemy, Boost HQ, and Design Jot are all classic e-learning apps your employees can use.

Honing your workforce’s skills through readily available tools gives you competitive positioning in a dynamically changing environment. In addition, using mobile apps for knowledge acquisition and skill development may prove advantageous for gaining a strategic competitive advantage.

8. Reduce errors and improve product quality

It’s time to consider upgrading to an automated processing system if your organization still relies on a manual paper-filing system. Organizations are adopting mobile apps to gain visibility into performance metrics, eliminate errors, and improve product quality.

Mobile apps provide transparency helping to identify problems before they occur. In what is known as predictive maintenance, the existence of smart tools that detect inefficiencies, lags, and inaccuracies in machine parts, has helped production workflows be more accurate. So, mobile apps are the new frontier for eliminating errors and improving product quality.

9. Metrics monitoring

There’s a popular saying that states you cannot improve or manage what you cannot measure. This saying is true for most things, business performance, growth, and productivity included.

Business leaders cannot evaluate the progress of their returns, turnovers, and performance without clear and actionable data. In addition, organizations cannot know where to improve without actionable metrics.

Mobile apps collect, collate, process, and report consumer and market data. Some of the datasets that mobile apps can collect and process include but are not limited to: consumer behavior, adoption rates, pricing options, market strategies, and customer and product categorization.

10. Decision-making

Big data has brought intelligence to business decision-making. Organizations are using data to make informed decisions that drive critical business processes.

Case in point, customer behavioral patterns can be used to improve product design processes, especially in clothing, merchandise, and consumer electronics. In addition, procurement patterns drive supply chain decisions, especially on supplier selection and contract management processes.

Mobile apps provide insightful feedback on business processes, helping employees make informed business decisions. Middle-level employees like managers can use mobile app data to obtain meaningful insight into the performance of lower-level employees. So, mobile apps are instrumental in management decision-making.

11. Productivity gains

In a study to analyze the strength of productivity apps, the results showed that mobile apps help improve productivity by helping employees know where they spend their time.

The study notes that recently, productivity apps have become the norm. And while some may feel that these apps work from the placebo effect, productivity apps have three impacts on employees: accountability, improvement, and assessment.

The study found that mobile apps reduced stress and anxiety. In addition, reported evidence has shown that app-based remediation and mindfulness help foster better performance and productivity improvements in employees. This study is evidence that mobile apps provide newer and fresh solutions to performance and productivity in workforces.

You can contact NS804 for mobile app design and development solutions.

Transitioning to Apps? Tips for Training Employees

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The Technology Adoption Model TAM answers perhaps the trickiest question about tech adoption: why are employees reluctant to adopt technology or unwilling to partake in new technologies?

Based on documented research and empirical evidence, two factors propel people to adopt new technology: perceived usefulness and ease of use. People adopt technologies if they perceive them as handy and easy to use. Your employees are likely to adopt mobile apps if they perceive them as useful or easy-to-use.

So, when deploying a new technology that’s complex or sophisticated, you’ll find that your employees are somewhat reluctant to adapt or learn. While the ever-evolving and improving access to new technology, including mobile apps, is critical for businesses, it’s frustrating for employees.

The key is knowing how to train and equip your employees with the right skills. So, if you’re transitioning to mobile apps, here are some tips for training your employees.

Tips for training employees:

1. Trainers need to know the mobile apps themselves

A vital part of successful change management training is equipping trainers with the relevant skills, knowledge, and proficiency. Your employees cannot excel in mobile app training if the trainers are not competent in handling this transition.

So, in conducting an organizational-wide overhaul of mobile app training, ensure that your trainers are competent professionals proficient in high-end software and best-in-class hardware.

2. Make training a priority

A majority of organizations assume that by asking their employees to reserve time off and learn new software, the employees will automatically alter their schedule in favor of education or learning.

The truth is that employees will forgo learning in favor of their daily work. To succeed in a solid change management training plan, you must allocate the resources and time required for employees to learn.

Make learning a priority by ensuring that the training program is carefully packaged, well-designed and comprehensive in its reach and scope. In addition, offer incentives for the training by conducting tests and rewarding the winners. Incentives will encourage active learning and training.

3. Set realistic deadlines and roll-outs

It’s crucial to set clear and realistic deadlines on project deliverables. Ensure that your employees understand the training aims and goals and meet the underlying course objectives.

For instance, if you’re training them on mobile app security, ensure they can spell out mobile security measures and implement security practices around mobile app use.

Engaging your employees to gauge their understanding of mobile apps is crucial in evaluating the impact of the training. In addition, when rolling out a new mobile app, ask your employees to download it and interact with it days before launching it.

4. Improve learner engagement

Last but not least, improve your learner engagement. That will help your employees appreciate your mobile app transition. Your employees don’t want to be stuck for hours learning how to download, deploy, or manage mobile apps.

Instead, they’re interested in what the mobile app can do in real-time. So, request your employees under training to order product(s) from the app directly and schedule deliveries. You can use these deliveries as incentives to reinforce the learning and training. You can introduce creative and exciting ways to learn, including active demonstrations.

NS804 – Transforming Your Mobile App Experience

NS804 offers custom-built mobile apps for businesses of all sizes and sophistication. Inquire from NS804 the solutions and offers they provide if you’re embarking on your next mobile app design project.

NS804 guides clients, organizations, institutions, governments, and businesses on mobile app design and development. We help clients curate the best-of-breed apps for their establishments, regardless of purpose, sector, or size.

And if you’re transitioning to mobile apps, we advise that you equip your workforce with the relevant mobile app training and education. The forever-changing mobile landscape demands that employees remain proactive to new solutions.

Contact NS804 for inquiries and solutions on mobile app design and development.

Engagement and Apps: 5 Reasons Why You Need One

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The mobile app creation journey is a challenging but exciting exercise. Creating a successful mobile app needs talent: it needs you to examine and solve a market need. Successful mobile apps satisfy a specific need; they also have simplicity and customization. Social integration, superior performance, and security are other high-ranking features of a successful mobile app.

It’s important to ask ourselves what makes an app successful. What features, attributes or functions substantiate an app as successful? Well, to answer this question, we must first ask ourselves why apps are designed and why organizations invest thousands (if not millions) in app design, deployments, marketing, and maintenance.

The purpose of any app is customer engagement. All apps aim to connect the target audience to a specific brand, be it the app itself, an organization, a product, or a service – all apps aim at creating reputation and hype around a brand. So, the primary purpose of a mobile app is customer engagement.

So, if you’re one of those people who’re running a start-up, you know just how vital engagement can be, especially when starting. Having a customized mobile for your business helps you reignite touches with clients. A custom-built mobile app lets you access remote markets digitally, connect with customers on social platforms, and build trust with stakeholders.

Here are five reasons you need engagement and apps:

1. Customer visibility

You cannot access customers without mobile apps. That is why top boy retail outlets like Amazon, Costco, Walmart, and Target are utilizing mobile apps to keep up with new customer demands. With mobile apps, your business can access online customers, reignite touches with social media users, and ultimately strengthen its brand through new outreach.

2. Remote accessibility

Mobile apps can be accessed remotely with the help of an internet connection. Easy accessibility to your business merchandise, products, or services via an app is what makes mobile apps a prime highlight of the modern-age business landscape.

Imagine having a catalog of products or services that can be accessed remotely via a mobile phone or a tablet? Your customers, suppliers, employees, and partners can order or receive anything regardless of where they’re.

3. Innovation culture

Engagement apps can positively impact your company’s culture. Employees see it as modernizing the workplace and they will be readily willing to undertake new technologies in the future. The technology acceptance model TAM states that two factors drive people to adapt to new technology: ease of use and perceived usefulness.

So, by introducing engagement apps, you’re essentially setting your employees up for success as far as future technology adoption is concerned. You’re building a culture of innovation and adaptability.

4. Remote metric measurement

Today, most decisions are data-driven. Organizations are relying on readily available data to make marketing, procurement, and hiring decisions. Data runs strategic business functions: marketing, sales, research, operations, and human resources.

An engagement app allows you to collect, collate, analyze, and report critical metrics, including user patterns, product adoption trends, price changes, and customer feedback. Apps provide you access to actionable metrics that you can use to bolster business performance and productivity.

5. Streamlining communication

Mobile apps are robust platforms to support both internal and external communications. Mobile apps can offload the work done by internal email support, including giving feedback, sending guidelines, sharing projects, and clarifying issues.

Mobile apps provide an additional communication channel to organizations struggling with few communication layers. Start-ups especially can use mobile apps to bolster their communication with customers.

Mobile apps are evolving as robust and efficient customer relationship solutions, strengthening bonds between brands and their most valued customers.

NS804 – Leading Mobile App Solution Providers

NS804 is a leading provider of custom-built mobile apps. With years of experience designing, curating, and reviewing mobile apps for individuals and businesses, NS804 is a renowned and reputable service provider.

Contact NS804 to know how to get started with engagement and apps.

Mobile App Upgrade: 5 Signs That Your App Needs Improvements

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A mobile app upgrade may either excite or scare you. It may excite you if you’re eager to introduce new features and enhancements. And scare you if you’re anticipating many issues and roadblocks when upgrading your app.

Now, unless you’re not planning on sunsetting your app, it’s best to forego the fear and forge ahead with the upgrade process. And that’s because you want to keep your app relevant to retain existing users and attract new users.

1. A New Design Requires A Mobile App Upgrade

If you haven’t updated your mobile app in a while, it probably has an outdated user interface (UI). And that’s no good, as users may equate an outdated UI with a low-quality app. Furthermore, users accustomed to modern design conventions may have difficulty navigating your app in its current state. 

So you must have a proficient designer on your team or work with an established studio such as NS804 to refresh your app’s design. And then create an easy-to-navigate and modern UI that even non-tech savvy users can comprehend at a glance.

2. Performance Issues 

Most users won’t put up with a poor-performing app and will eventually uninstall it from their devices if performance issues persist. But how do you determine if your app’s performing poorly?

Firstly, you should be asking users for feedback and collecting and diagnosing your app’s crash logs. And secondly, you should be looking out for the following issues: app runs slower than intended, audio and screen glitches, device overheats when the app runs, memory leaks, ongoing crashes, and storage errors, to name a few.

3. The Codebase Is Outdated And Difficult To Maintain

You should move ahead with a mobile app upgrade if you have an outdated codebase. And the reason for this is that it’s a maintenance nightmare to keep code that’s old. Moreover, you may have difficulty scaling your app and introducing new features with an older codebase.

And then, you should also consider migrating to more modern programming languages. For example, an Android app programmed in Java can become more readable and quicker to type if rewritten in Kotlin, a modern counterpart of Java. The same applies to an iOS app if you plan to migrate from Objective-C to Swift.

4. Support For Additional Platforms And Devices

Perhaps your mobile app only supports Android smartphones and tablets. But recently, some users have requested that you target Android TVs and even the latest generation of flip phones. Furthermore, iOS users have heard of your app and have requested a port for their platform. Under such circumstances, it’s a good idea to move ahead with a mobile app upgrade that properly utilizes this wide range of form factors and screen sizes. 

5. Introduce New Features And Tighten Up Security

Every OS update of Android and iOS presents yet another opportunity to move ahead with a mobile app upgrade. And that’s because newer versions of Android and iOS boast new features and enhanced security. So, users will often upgrade to these versions, especially when they purchase newer devices.

Furthermore, users will expect your app to take advantage of the latest OS features and enhancements. And you’d definitely want to do that, especially if you have a premium or paid app and a user base that quickly migrates to the latest OS.

In Conclusion

It may be time to forge ahead with that all-important mobile app upgrade if you’ve noticed any of the five signs mentioned earlier. Contact NS804 to learn how we’ll help you handle this challenging but incredibly rewarding part of a mobile app’s lifecycle.