Mobile app strategy refers to deploying the right mobile app to deal with overarching business challenges. Organizations of all sizes and sophistication look at mobile apps as the next frontier of enterprise innovation. So, mobile apps are being adopted to reach a wider market, achieve customer satisfaction and retention, and of course, respond to competition. […]
Every appreneur or forward-looking business leader wants to know about Android app development. And that’s because Android dominates the mobile OS market, at a whopping 71% as of November 2022. With such a massive market share, it makes good business sense to push your apps onto this vibrant platform. And while Android plays a significant […]
If you’re a registered Apple Developer, you’ll likely want to minimize potential app development mistakes and create profitable apps for iOS. And while that’s a worthwhile goal, it’s also incredibly challenging. Apple may have delivered a phenomenal platform for developers and users, but they don’t make life easy for developers. And that’s because Apple expects […]
After the initial release of an app, developers must realize that the app’s journey has merely begun. The success and longevity of the app depend highly on the team’s ability to follow the app’s roadmap into the future. Feedback from surveys and analytics tools built into the apps highly influences an app’s roadmap. Developers must […]
The Android operating system has over 70% market share worldwide, making it a dominant force in the thriving mobile app market. Google continues to come up with exciting, feature-rich applications, driving entrepreneurs to desire a piece of the Google pie. Today, more than ever, entrepreneurs are looking for enhanced security and scalability, and Android apps […]
The average smartphone user engages with over 27 apps in a year. The competition for user attention is obviously high and push notifications can help boost engagement with users. Push notifications have a click-through rate as high as 80% meaning they are more than an effective way to bring users back to the app. To […]
Smartphones have become an indispensable part of our daily lives. Today, billions of people across the world use their phones for much more than basic tasks such as making phone calls and texting. We use smartphones for navigation, reading books, booking cab rides, monitoring our daily exercise and health, and even monitoring our children’s education […]
Charlotte, in North Carolina, is a populous and exciting city. It currently has a population of approximately 899,000 inhabitants and is ranked as the third fastest-growing city in the United States. Not bad, considering it had little more than 11,500 inhabitants in 1890. But where does this bustling metropolitan area get its name from? Surprisingly, […]
As a business leader, you’ve probably deliberated over the differences between the Agile and Waterfall methodology. And if you’re an app developer, you’ve likely adopted one of these two methodologies to complete your projects. But you’ve probably heard project managers and industry insiders throw the terms ‘Agile’ and ‘Waterfall’ quite liberally. Thus, often giving the […]
The success of a mobile app is heavily dependent on the ability of the owners to respond quickly and effectively to users’ feedback. Hundreds of hours of the development phase will not mean much if a bug is not fixed quickly enough. Setting up mobile surveys within your mobile app makes is user-centric. It allows […]