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Incorporating User Testing Into Custom Mobile Apps

Creating compelling custom mobile apps is only possible when incorporating an effective Beta Testing program. It’s a difficult but necessary step that will help you retain users and further grow your app in a competitive marketplace.

1. What Is Beta Testing And Why It Matters

Whether you’re specializing in consumer or custom enterprise apps, you want to release quality products. But how do you know that you’re achieving this goal? Well, you’ll know if your app is truly high-quality when your users download it, evaluate it, and give you positive feedback. However, a rigorous Beta Testing process is essential to reach this point.

So what is Beta Testing, and how does it benefit the development process? Firstly, it allows you to gain an understanding of the user experience before releasing the final product. Secondly, you can test your app’s compatibility across browsers, devices, and operating systems. Thirdly, you can quash bugs and fix any issues that testers find before making your app available to end-users. Finally, Beta Testing commences soon after the Alpha Testing phase, and the app should be stable and at least 90% complete.

2. How To Test Custom Mobile Apps Remotely

You may have an in-house group that handles Beta Testing. But you may not have the office space and resources available to have in-house testers. Furthermore, you’ll likely not have access to the wide range of devices to test your app on, especially when dealing with the Android platform.

But you can solve some of these problems by recruiting remote users that can test your app. And you’ll need to incentivize these users with money, gift cards, or freebies to make it worth their while. Ensure that you’ve defined your goals and all actionable tasks, and communicate these clearly to your testers. Moreover, regularly hold video meetings with all remote testers to discuss their user experience in depth.

3. How To Choose Testers For Customer Mobile Apps

Ideally, you’ll want to build a community of beta testers loyal to your brand and excited to help improve your products. And you’ll find many capable testers on social media and software collaboration platforms, such as GitHub. You’ll also need to decide whether to run a public or private beta program, with the latter better suited for custom enterprise apps.

Make sure to create a beta page where testers can learn more about your beta program. Let them know what type of app they’ll be testing, the duration of the test, what you’ll require of testers, what types of tasks you’ll assign, how they’ll submit bug reports and feedback, and what will happen when the beta test ends.

4. How To Gather And Analyze User Feedback

Use Google Forms or Survey Monkey to draw up surveys and Q&As for your testers to complete. If you need to beta test multiple custom mobile apps, create a beta program for each with an accompanying survey form. Then, ask your testers to fill the relevant forms after completing specific tasks.

You may also want to set up a Slack workspace, which will serve as your central feedback channel for all testers. Here, you can collate and analyze user feedback and manage your beta community.

5. How Often Should You Test Custom Enterprise Apps

Depending on the complexity of your app, the test period can range from two to twelve weeks. But even if you’re building a simple minimum viable product (MVP), make sure not to go below two weeks, as this won’t be a sufficient amount of time for Beta Testing. And the frequency of tests will depend on how often you release builds introducing new features that require testing.

Developing custom enterprise apps is a long and complex process. Contact us today to learn how NS804 can help with your mobile development and Beta Testing needs.

How To Start Your Own SaaS Business

If you’ve been planning on starting a SaaS business, then there’s never been a better time in embarking on such an endeavor. Many SaaS (Software as a Service) enterprises have emerged in the past decade and have successfully left their mark in the industry.

Established tech giants such as Amazon, Google, and Microsoft have made available their own SaaS offerings. And users have been reaping the benefits of accessing these cloud-based applications cheaply and easily. Now, we’ll look further into what it takes to start your own Saas enterprise.

1. The Rise Of The SaaS Enterprise

The internet has radically transformed the way we do business and consume. Enterprises can release powerful apps far quicker than before, while users can access these applications almost effortlessly. And digital distribution has played a vital role in making this possible over the past two decades.

But even digital distribution has its fair share of bottlenecks that impedes the accessibility and evolution of software. In many cases, users have to pay a steep upfront cost and download and install files on their computers. And in the case of freemium or mobile apps, users may not have to pay a cent, but they’ll likely have to watch ads or whip out a credit card to access certain functionality.

Nowadays, users don’t have to relegate themselves to any digital distribution platform to access powerful and useful apps. With the rise of the SaaS enterprise, users can try out web-based solutions directly from their browsers.

So, what exactly is a SaaS enterprise? Well, it’s a company that develops an application or a series of applications meant to solve specific problems. These applications are hosted on a cloud service either by a third-party or on the company’s own servers. In the latter case, the company needs to update and maintain its SaaS applications and hardware. But that’s a boon for end-users since they don’t have to worry about updating their apps. And they no longer have to trawl forums or contact support when an update or installation goes wrong.

We’ve seen that this SaaS business model has been gaining traction in recent years. If you’ve used MailChimp, Slack, or Zoom, then you’ve used a SaaS product. But it won’t end there, as we’re bound to see many trailblazing SaaS enterprises emerge in the coming years.

2. Why You Should Consider Starting A SaaS Business

Whether you’re an appreneur or leading an enterprise, you’re likely coming up with cool and unique ideas. A few of these ideas could be solutions to problems that most people encounter in their day-to-day lives or enhance existing business processes. Either way, for these ideas to come to fruition, they’ll need the right vehicle to drive them forward.

One of the best ways to do this is by starting your own SaaS enterprise. And the good news is that it’s entirely possible with a small investment and a bit of sweat equity. Online marketing expert, Neil Patel, managed to launch his SaaS business based on a call-tracking idea for under $ 40,000. With his organized approach to building web-based businesses, Neil found a designer and a developer, built his product, and then focused on marketing and sales.

While we’re not insinuating that building a SaaS is easy, it’s doable with the right approach. Furthermore, you’ll benefit by establishing an enterprise that’s entirely your own without requiring a substantial investment. And, if your SaaS proves popular, it won’t be difficult sourcing venture capital (VC) to grow your enterprise further.

3. Choose The Right Funding Model

If you want to have maximum control of your SaaS enterprise, you should consider personally funding the entire endeavor. But if bootstrapping isn’t possible, then you could borrow money from friends and family. A word of warning, if you haven’t planned and validated your SaaS idea, you’ll be risking these funds on a project that could potentially fail.

However, if you’ve done your homework by conducting a competitive analysis, creating detailed financial forecasts, writing a lean plan, and validating your idea, then your funding options widen. Now, you’ll be in a position to seek funding from financial institutions, angel investors, and venture capitalists. But you’ll be giving up some control, and your business decisions will have to line up with requirements set by these entities.

4. A SaaS Business Starts With Proper Planning

Every serious entrepreneur draws up a business plan from day one. After all, no financial institution or angel investor will lend money to an enterprise without a business plan. And when building a SaaS, it’s essential to get your ideas on paper as quickly as possible.

However, it’s not necessary to draft a long and complex document initially. Start with a one-page pitch that briefly describes your business, unique value proposition, competitors, target market, sales forecast, expenses, milestones, and schedule. You can go into more detail once you’ve solidified your business model and SaaS proposition.

5. Creating A Minimum Viable Product (MVP)

Determine whether or not users have an interest in your SaaS. Moreover, validate if these users are willing to pay to use your app. Without releasing a full-fledged product, you’ll never know for sure. But by creating an MVP, you’ll be able to quickly gauge if users are genuinely interested in your offering before building a SaaS.

6. Building A SaaS

Ideally, you’ll have talented developers on your team that will help bring your SaaS ideas to life. While you’ll probably do most of your development in-house, you may need to outsource some work. For a smooth collaborative process, it’s always better to work with experienced developers such as NS804.

Be sure to start small and choose the right software development methodology for your project. Then, get a beta version of your SaaS out the door as quickly as possible, and don’t add any unnecessary features before launch.

7. Employing Good UX Design

It’s just as important to have one or more competent designers on your team. After all, your SaaS shouldn’t only run well, but it must also look great! Users expect good UX design from their apps, and you must meet their expectations if your SaaS is to succeed. Your designers will need to have a solid grasp of the five key elements of UX designs, namely: information architecture, interaction design, usability, prototyping, and visual design.

8. Don’t Ignore Custom Development

While your SaaS enterprise may function amazingly on the cloud, this doesn’t mean that you should ignore custom development. Many users will appreciate accessing an offline version of your SaaS that runs natively on their computers or mobile devices. Furthermore, you can provide users with additional features, extended business functions, and improved security with a custom-developed app.

9. Should A SaaS Business Incorporate Custom Development?

Yes, every SaaS enterprise benefits from incorporating custom development. Many business processes require the speed, stability, and security that only a custom-developed native app can provide. And certain visually intensive apps only run well if they have direct access to a device’s CPU and GPU, which may require a custom solution.

In Conclusion

Every appreneur and enterprise should consider building a SaaS if they want to reach new users. While there’ll always be a market for native applications, many users enjoy the accessibility and convenience of today’s SaaS offerings. Contact us today to learn how NS804 can help you get your SaaS business off the ground.

COVID-19 and The Rise of Custom Mobile Apps in Business

The Rise of Custom Business Mobile Apps During COVID-19

COVID-19 has drastically changed the world. From simple things like social distancing and eating out. To a much larger scale like international travel bans, and broken supply chains. Simply put, COVID-19 has had a massive impact across the globe. In order to adjust to the new normals, companies and organizations have had to be agile and innovative. As a result, there has been a higher priority placed on the development of custom mobile apps.

Business leaders across the globe recognize the long-lasting impact of COVID-19. Plus, the shift to a fully-remote work environment brings its fair share of challenges. In order to help smooth the transition to fully-remote work environments, while maintaining efficiency, businesses have started to use custom mobile apps.

These apps range in functionality. From real-time data presented through an AR lense, to simple communication solutions. In fact, TechCrunch reports that mobile app spending is to double by 2024 despite the effects of COVID. While the entire economy got hit hard by the pandemic, mobile app use soared.

Mobile App Resilience

There are many reasons that mobile apps and mobile app technology have been so resilient to the pandemic. While COVID wreaked havoc on society, society turned to technology. As the travel bans, and stay-at-home orders rolled out nationwide, more and more people turned to mobile apps for any number of reasons. Mobile apps like Tik Tok and Zoom saw a massive boom in usership, and revenue growth, but existing mobile apps weren’t the only beneficiary.

One of the driving growth-factors in the mobile app market during COVID is the need and desire for human connection. The need for human connection coupled with a major reduction in recreational activities, made the perfect storm so to speak. This put the market in a unique position. A position in which entertainment and human connectivity were more valuable than ever before.

As more and more companies turn to mobile apps for solutions, the industry surge might last longer than first expected. Companies are turning to mobile apps for all sorts of solutions. From solving communication issues, adding layers of additional data, to making operations more agile. Mobile apps have a wide range of real practicality.

To maintain a competitive edge, companies need to adjust for a post-COVID economy. This is where custom mobile app development comes in. Investing in a custom mobile app is becoming a standard practice among industry leaders.

Go Mobile Now

Companies with their own custom mobile app see a myriad of benefits from the venture. One of the benefits companies see is the formation of custom solutions for custom problems. On top of this, organizations with a custom mobile app have their own dedicated user base. This in turn leads to higher conversion rates, and more loyal customers.

To learn about more of the benefits a custom mobile app could offer your company, visit NS804 today. Get in touch, and watch the dedicated NS804 mobile app development team turn your mobile app dream, into a reality.