What is Rapid Application Deployment?

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Today’s digital landscape is ever-changing, and with innovation and speed being at the forefront of most digital developments, organizations are seeking innovative ways to boost their software development and deployment processes. The ever-changing digital landscape has seen software developers being more creative in accelerating their software and deployment processes. One area that has gained significant traction in propelling organizations to be steadfast in application development is rapid application deployment.

Essentially, rapid application deployment refers to a set of processes, practices, and techniques intended to increase the speed at which applications are designed, developed, tested, and deployed in marketplaces. Rapid application development harnesses proven techniques and sure-fire practices to propel the software development processes, from conception to completion.

This blog post explores the concept of rapid application deployment to provide business stakeholders, development teams, and potential clients with insights needed to adopt and master rapid application deployment. Adopting these practices and principles will help organizations upscale their application development while enjoying quality software solutions.

 

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Understanding Rapid Application Deployment

Rapid application development is a streamlined approach to software development. Rapid application development emphasizes speed and responsiveness. Development teams who leverage rapid application deployment will be more adaptable to disruptive technological trends. Likewise, they’re better suited to providing quality software solutions to their clients and end users. Therefore, by adopting the principles and practices of rapid application development, you stand to provide scalable, adaptable, and flexible software solutions while remaining within the boundaries of budget and timeline.

Key Features of Rapid Application Deployment

  • Speed. Rapid application deployment provides faster and more timely software solutions. This concept ensures that development teams reduce time-to-market timeframes, enabling businesses to respond faster to market opportunities.
  • Scalability. The rapid application deployment framework embraces an agile mindset. It fosters adaptability and flexibility. Agile principles such as customer collaboration and continuous improvement are central to rapid application deployment.
  • Iterative development. Rapid application deployment takes advantage of iteration. It divides tasks into smaller but more manageable increments. A large and complex configuration or programming task can be segmented into smaller workloads less prone to risk and more cost-efficient.
  • Continuous integration and deployments. Continuous integration and deployment cannot be disentangled from the entire concept of rapid application development. Continuous integration ensures the continuous integration of codes into a shared repository. Continuously integrating code changes to a shared repository prevents recurring mistakes or errors in codes and enhances the quality and adaptability of software development processes. On the other hand, continuous deployment refers to automating the deployment process so that software updates are deployed rapidly and more reliably.

Evolution and Significance of Rapid Application Development

Rapid application development has emerged as a response to key changes to the software development environment. Traditional processes and approaches like the waterfall model resulted in lengthy development processes and late launch dates. Rapid application deployment has emerged as a solution to overcome the demand for faster software deployment.

 

The Benefits of Rapid Application Deployment

Rapid application deployment holds several benefits in the software development environment.

1. Market responsiveness

Companies must constantly evolve and adapt to shifting consumer and market demand in today’s competitive market landscape. Customers need innovative solutions that are paired with cost-cutting measures. Markets demand more responsiveness, agility, and scalability. Rapid application deployment enables organizations to be more agile in their technology uptake. Companies leveraging this concept are more innovative and adaptive, providing less-to-market time for new software solutions.

2. Iterative improvement

Iterative improvement creates room for collecting feedback, validating, assumptions, and integrating suggestions into consequent parts of the project. In software development, feedback must be taken into consideration for quality and reliable outcomes. Interactive improvement leads to continuous learning and adaptability to evolving requirements. Development teams who adopt rapid application development can continuously integrate improvements into their processes. This eventually leads to quality and reliable software solutions.

3. Risk mitigation

The rapid application deployment approach takes into account the risk-mitigation factor. RAD approach continuously tests applications early enough to identify and mitigate unprecedented risks. Early and continuous testing ensures that errors are detected and mitigated early on in the development lifecycle. One technology used in risk mitigation is predictive maintenance. In predictive maintenance, detection bots are used to detect errors in every development cycle, providing insight into small technical issues before escalating to costly problems later on.

4. Enhanced collaboration

Rapid application deployment encourages cross-functional teams to deliberate on issues. Most importantly, this approach is anchored on frequent communication, ensuring that stakeholders can clearly define their project expectations. Frequent communication and cross-functional teams yield the integration required to develop applications that respond to existing problems. In addition, this collaboration leads to a shared understanding of project goals, facilitating knowledge-sharing in different stakeholder groups.

5. Customer-centricity

Rapid application deployment is feedback-driven, placing a central emphasis on customer satisfaction. Its iterative approach to design, development, and testing ensures that feedback is collected and shared. This iterative approach further prevents errors or mistakes from reaching the consequent stages of the project, leading to quality and reliable project outcomes. By integrating customer feedback, software development teams can build reliable software that responds to the needs of markets and customers.

Steps for Successful Rapid Application Deployment

1. Project planning and gathering requirements

A successful first-step approach for rapid application deployment is conducting project planning. The first step of conducting the project planning is defining your project goals.

  • Define your project goals. You must set out your project goals and objectives. Clearly defining your vision and goals helps you to align your development efforts with defined business goals. For instance, if you want to increase your client base by 30% in two years, your application deployment must guarantee this outcome.
  •  Identify your project requirements. You must meet with different stakeholders to identify any prevailing requirements. Prioritize all requirements based on their value and feasibility. Your plan must focus on core functionality and project outcomes in early iterations.

Successful project planning ensures that the consequent stages of the project proceed as planned.

2. Iterative development and release management

The rapid application deployment uses iterative development. This type of deployment delivers iterative deployment cycles. Each cycle leads to a deployable and manageable software increment. This process involves the following two steps.

  • Breaking down the development into smaller sprints. Typically, break down the project into smaller, manageable cycles that run between two to four weeks. Each iteration involves developing a testable and almost deployable software increment.
  • Prioritizing features and release plan. This step involves collaborating with stakeholders to comprehensively understand the project. Reiterate goals and project expectations. Reiteration ensures that the application or software developed meets the client’s needs.

Iterative development provides room for collaboration and information-sharing. This ensures that the project meets the needs of both the developers and the clients.

3. Test automation and continuous testing

Test automation ensures that any deployable increments are tested for quality outcomes. Each code that’s continuously integrated must be tested before deployment. Test automation is critical in rapid application deployment because it provides timely and accurate feedback on software quality.

Test automation involves the following two steps;

  • Identifying test cases. This step involves identifying test cases for automation. Test cases involve selecting areas that are critical for validating the security, performance, and functionality of an application. After identifying areas critical for a software’s performance and functionality, you can automate the test of these areas in a repeatable manner.
  • Deploy continuous testing. Now it’s time to implement continuous testing. Three types of tests must be deployed regularly to ensure that errors and mistakes in codes and executable or deployable increments are detected early in the software lifecycle development stages. These tests include automated tests, acceptance tests, and integration tests.

Test automation ensures reliable and accurate reporting of software quality, ensuring that teams proceed with information on the development lifecycle.

4. Continuous monitoring

Feedback loops and continuous monitoring are important in ensuring customer satisfaction, reliability, and performance of the application. Achieving continuous monitoring and feedback loops involves the following steps.

  • Application monitoring. Development teams use applications that track and evaluate key performance indicators. Monitoring tools are used to track KPIs such as response time, resource utilization, and error rates. Monitoring tools collect user feedback, identify improvement areas, and prioritize developments.
  •  Integrating feedback into development cycles. Collaboration with stakeholders helps to gather feedback. This feedback is injected into the development pipeline, ensuring that every iterative cycle captures the intended needs of customers and clients alike. In addition, this iterative feedback is shared in the development pipeline to ensure continuous improvement.

Providing continuous monitoring is a critical element of rapid application development. Continuously monitoring ensures that every deployable increment meets and exceeds the needs of the application development project.

Challenges of Rapid Application Deployment

Although rapid application deployment provides numerous benefits, there are various challenges that you must overcome to ensure successful implementation. Overcoming these glaring challenges is critical to meeting the needs of reliability, flexibility, and quality related to rapid application deployment.

1. Managing technical debt

Technical debt refers to the costs or losses incurred while taking suboptimal solutions in software development. Technical debt can impair future development. So, it’s crucial to take measures to mitigate technical debt. Some of the steps taken to manage technical debts include;

  • Regular refactoring. Regular refactoring is allocating sufficient time and resources to a code to improve its structure. This approach helps reduce technical debt, by ensuring that the code base is always clean and adaptable.
  • Prioritize technical debt reduction. Integrate efforts to reduce technical debt at every development lifecycle. Integrate efforts, systems, and processes that detect and mitigate costly risks. In addition, reconcile differences between new feature development and technical debt to ensure that you do not create more but less-likable features against the backdrop of rising debt.

Debt must be mitigated because it represents a risk to future application development.

2. Ensuring quality assurance

Ensuring quality assurance is important in application deployment because the design speed must not inhibit the quality of the end output. In rapid application deployment, experts believe that all steps, although proceeding at a significant pace, must take into account quality requisites. Deployable software increments churned at every iterative cycle must respond to quality requirements set out in that specific developmental cycle or stage. There is a wide range of strategies set to ensure quality assurance.

  • Automated testing. This step involves implementing a comprehensive suite of deployable tests. These tests may include end-to-end tests, integration tests, and unit tests. Automated testing ensures quick and reliable feedback, thus providing opportunities to improve the correctness and stability of an application.
  • Code reviews. Continuous code reviews detect, mitigate, and manage costly errors emanating from flawed code integrations and code deployments. By emphasizing code reviews, organizations can identify potential technical problems early in the development cycle. Peer reviews in code design and deployment ensure adherence to coding stands. Code reviews further help to catch bugs and promote knowledge sharing among peer groups.

Quality assurance is an instrumental challenge in rapid application deployment. Luckily, mitigation steps set to ensure the successful implementation of RAD provide immense solutions.

3. Security considerations

Rapid application deployment doesn’t overlook the vulnerability of attacks. Applications are one of the most targeted platforms, with hackers and attackers looking to exploit vulnerabilities. If financial software is infiltrated by unauthorized users; they will steal millions of credit card numbers. And using bots and iterative software, criminals can match credit card numbers with other user credentials like names, SSNs, and street addresses to gain access to protected information.

  •  Incorporating security practices. The first step taken to ensure maximum security is adherence to coding standards. Vulnerability testing is also incorporated early in the development stages to identify loopholes.
  • Secure deployment practices. The developer must follow established code standards, code configurations, and encryption of sensitive data. Following these secure protocols in code development and design enhances application security, increasing customer trust.

Development teams must provide secure applications prioritizing the customer’s safety, accountability, and security.

4. Continuous monitoring

Continuous monitoring and collecting feedback are critical for ensuring scalable and quality applications. Strategies deployed for effective monitoring and collecting of customer feedback include:

  • Application performance monitoring. The development teams deploy application performance monitoring tools and techniques to track an application’s real-time performance. Application tools report critical metrics on performance like response rate, overall responsiveness, functionality, application, and usability. Application
    performance monitoring helps monitor indicators such as error rates, response time, and resource use. These measures monitor and solve performance bottlenecks.
  • Engagement and user feedback. You must actively solicit user feedback using surveys, direct communication channels, and user testing. In your user engagement journey, prioritize user behavior, preferences, and pain points. Analyzing these trends is crucial in making important decisions about future improvements.

Continuous monitoring is critical for determining what works and what doesn’t. Evaluating feedback provides room for information-sharing, leading to informed decision-making across every stage of the development cycle.

 

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The Outcomes of Successfully Adopting Rapid Application Deployment

Although expensive and time-consuming in some quotas, rapid application deployment provides numerous benefits to enterprises and marketplaces.

  • Reduced time-to-market. Traditional development methods were time-consuming. Rapid application development provides a cohesive model with proven techniques to escalate an application’s development and deployment. Escalating the development process reduces the time-to-market, allowing customers and enterprises to take advantage of emerging opportunities.
  • Customer satisfaction. Customers are satisfied when the products and services meet their immediate needs. To meet your customers’ varied satisfaction levels, you must understand the perceived usefulness of your product. An application’s ‘perceived usefulness’ refers to the collective value of the product. Rapid application deployment provides quality assurance, developing products that meet and exceed expectations.
  • Efficiency and collaboration. Rapid application deployment leverages collaborations among stakeholders. Development teams, customers, and respondents all participate in different iterative stages. Each stage carries the collective feedback of every stakeholder. Iterative development helps deliver a holistic perspective and version of software to everyone.
  • Flexibility and adaptability. Rapid application development underscores the values of flexibility and adaptability. A large and immensely complex project disintegrates into smaller, more manageable deliverables. Each deliverable can be quantified, tested, and even deployed independently. Thus, the end outcome of rapid application deployment is a flexible and adaptable application that can respond, configure and detect changes based on changing user needs and demands.

Ensuring that you leverage the capabilities of rapid application deployment will ensure that you take advantage of emerging changes in the technology landscape.

NS804 – Scaling Heights With Rapid Application Deployment

NS804 works with a multidisciplinary team of professionals to deliver actionable software solutions. NS804 software solutions are scalable, adaptable, secure, and quality. The company has leveraged rapid application development mechanisms to accelerate application design, development, and deployment.

So, whether you’re a medium-sized e-commerce enterprise seeking rapid software solutions, or a large hospice seeking leverage in emerging e-health technologies, we are here to power your dream. We help all enterprises, small and large, simple or complex, reach the apex of transformative technology.

Reach out to NS804 for quality and reliable solutions in rapid application development.

Why Charlotte App Developers Should Care About UI/UX Design

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Mobile app development is taking a new turn as individuals and enterprises seek to revamp their digital outreach. The significance of mobile apps cannot be overstated. Mobile apps allow enterprises to access new customers, particularly tech-savvy consumers.

This is precisely why it’s important to care about the user interface and user experience. The user interface affects how customers view and interact with your mobile application. On the other hand, the user experience impacts the experience your customers receive when interacting with your app.

So, why should Charlotte app developers care about UX/UI design?

Below we take a closer look at the significance or criticality of UX/UI design.

 

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1. Simplicity and usability

A product’s simple information presentation and its overall ease of use define its relevance and adoption. The UI/UX design ensures that customers can easily interact with an app. It also ensures that customers’ problems can be solved with ease. Charlotte app developers should care about UI/UX design because it enables customers to use the app in a meaningful way.

2. Accessibility and availability

The user interface and user experience affect how accessible and available your app is to your customers. An app that has a complex design means that it’s not accessible to a large demographic of users, particularly young people, old people, and those with disabilities. So, your app’s overall design defines how accessible it is to different demographics of users.

3. Customer-centricity

How your app is designed affects how it responds to your customers’ needs. Hard, complex applications deter potential users and affect how your customers interact with your brand. However, a simple, well-designed app with a clear interface is easily adaptable, meaning that customers will respond to your brand and message better. Therefore, an app’s overall design impacts its customer-centricity, providing better and more enhanced interaction solutions to your perceived customers.

4. Customer retention

Documented statistics show that businesses lose about 10% to 15% of customers every year due to poor customer retention. Indeed, the average customer retention rate across all industries is about 75.5%. So, how can businesses attract and at the same time retain their clients? Well, the answer is simple: customer engagement. The user interface and user experience play a pivotal role in engaging your customers. So, if you’re an enterprise that is struggling with customer retention, your UI/UX design can help solve this glaring challenge through customer engagement.

5. Trust

Trust emanates from transparency and accountability. Your app can communicate a lot about your brand, thus helping to build meaningful engagement with your target market. An easy-to-use and navigable app platform assures your customers that you are a trusted dealer and that your products and services can be trusted. This is precisely why Charlotte app developers should care about UX/UI design.

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Why Charlotte Developers Must Take UI/UX Design Seriously

Here are a few reasons UI/UX design helps Charlotte businesses:

  • Creates a positive impression on a business or product.
  • Attracts and retains a customer because of usability.
  •  Ensures customer trust through a seamless design.
  •  Enables businesses to convert prospective customers into loyal customers.
  • Ultimately, it improves a product’s usability and responsiveness.

In short, the relationship between a product’s digital success and UX/UI literacy is closely intertwined.

Contact NS804 to discover more about user experience and user interface design.

 

Videos – A Notable Trailblazer in Online Dating

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The mobile app revolution has taken the world by storm – from e-commerce apps that embrace realistic virtual and augmented reality shopping capabilities to video-based dating apps.

Recent developments in mobile apps show that the digital world will embrace a paradigm shift, making apps the next big thing after the internet. Already, the metaverse defined the limits of virtual spaces, signaling a new awakening in how we use and interact with the internet.

Today, video-based dating apps have defined a new frontier, eliminating the barriers set in previous dating apps. Traditionally, the online dating scene was a scam zone characterized by fake profiles and unrealistic characters.

However, today, this is about to change with new video-based, next-generation apps like PreVue Dating.

Here’s what we should expect with video-based, next-generation dating apps:

1. More authenticity

Documented evidence shows that there are many benefits to using a dating app with a video as opposed to one with just images. The first advantage is more authenticity. Videos allow users to showcase their personality, tone, and body language in ways that mere pictures cannot.

Videos give users a more personalized and accurate presentation of themselves, which helps create trust and increase the likelihood of a successful match. So, new dating apps that embrace the video-based capability will ensure more users and personalized experiences than dating apps without this new capability.

 

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2. Better communication

Truth be told: videos provide better communication and more personalized interaction than mere images or pictures. Precisely, videos allow users to exchange information and talk more realistically, ensuring that users can hear and respond to one another in real time. This capability can lead to more meaningful communication and deeper connections which is a critical element in online dating.

3. Improved safety

Videos can help improve the safety of users by allowing users to verify that those they are talking to are the people they’re claiming to be. Videos can also help users feel more comfortable meeting in person as they’ve already seen and talked to each other via video.

Let’s consider the following statistics:

  • One in every seven dating profiles may be fake
  • Of all 3.5 million profiles created every month, 500,000 may be fake
  • Romance scams resulted in losses of over $1.3 billion in the US in 2022
  • Canadian romance scam victims lost over $50 million in 2021
  • Australians lost at least $568 million in online dating scams in 2021
  • Social media remains a fundamental attack vector in online dating scams

So, video-based dating sites are gradually providing safety nets to most users in online dating sites.

4. User experience

There’s no denying that video-based dating apps are realistic and provide a better user experience. A dating app with a video feature can provide a more meaningful conversation and deeper connections and interactions. Users can share videos of themselves and others, making the app more meaningful and entertaining.

Already, a Forbes publication showed that video communication is being optimized to further physical distance and allow for social distancing – in both work and dating spheres.

So, when you combine this capability with the risk of physical communication in the wake of the Covid-19 pandemic, you realize that video-based communication is gaining momentum in bridging glaring gaps in physical communication.

5. Mutual attraction

Sharing videos with interesting captions on social media is nothing new. Facebook first launched its video function in 2007. YouTube began in 2005. And Snap Chat exploded after adding a 10-second video capability to its platform. TikTok is currently the new frontier in marketing, and it utilizes live and recorded videos of users.

There’s no denying that the short-form video model became a striking feature of most online applications – and this trend will grow. Despite this development, it has taken a few years for dating apps to adopt this feature.

But why the delay?

The prevailing theory is that it’s scary to show more online. Everyone has great photos and excellent captions depicting their ‘best angle’ and ‘their good side’ which provides psychological protection.

However, with platforms such as PreVue Dating taking video-form elements in their models, it shows just how videos are harder to fake and how the dating landscape is changing.

Videos indisputably allow users a better gauge of mutual attraction. And as users become more discretionary, videos will gain more momentum in the dating world, signaling a new normal to most users of online dating sites.

6. Increased confidence

Most people turn to online dating because it’s more confidential. Indeed, most online dating users prefer to first match with interested potential matches before meeting them in person. This ultimately provides psychological protection in case things do not go as planned.

The truth is – videos allow users to showcase their personality, tone, interests, and attitudes which can increase their confidence. This may be particularly helpful to those users nervous about meeting new people or people who may struggle with making the first impression.

7. Time-saving

Videos can be a more efficient way to get to know someone without wasting time. Instead of spending hours, days, or sometimes weeks getting to know someone, videos allow users to get a taste of someone’s interests and personality in minutes. Video-based capabilities help users establish compatibility without wasting time exchanging messages and texts.

8. Screening tool

One exhilarating aspect of videos in dating is that they can act as screening tools. Users can screen those they’re interested in before committing to a date or a meet-up. Screening can help reduce the number of mismatches and increase the chances of a successful date.

9. Hobbies and interests

Videos can help users showcase their interests and hobbies in a more meaningful way than written descriptions and images. By showcasing interests and hobbies in a more interactive and meaningful way, videos can help potential matches get a better understanding of what they have in common.

10. Better visibility

Adding a video on one’s dating profile provides better visibility and enables users to stand out from the crowd. This capability is especially important at a time when dating platforms are flooded by fake profiles. Adding a video boosts the number of potential matches, providing a more fulfilling and interactive online dating experience.

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PreVue Dating – A Path to Online Engagement

Online dating apps have been doing a lot of experimentation and innovation in videos. Some of these platforms allow basic features such as pulling and posting a video from your phone. Others offer full-blown video-chatting functionality. Dating apps have adopted various and varying rules and moderation capabilities to improve match quality and dating experiences.

NS804 has worked closely with online dating app players to identify proven strategies for online dating experiences. And with the wake of PreVue Dating, it’s becoming clear that video dating will be a frontier in online dating. However, it’s important to note that as video becomes a trend in online dating, users will have to adopt several safety guidelines.

Some of the main safety cornerstones for videos in online dating include:

  • Platform guidelines. Online dating platforms must be overtly clear about what’s appropriate content.
  • Community feedback. The online dating community must drive the common good with reporting buttons that flag and moderate content.
  • Human moderation. Human moderation is a critical element in reducing technology gaps and human errors. For instance, Facebook has approximately 15,000 reviewers hunting inappropriate content and fake news.
  • AI moderation. Many dating apps take appropriate precautions to protect their women users. AI-powered private detectors scan images for inappropriate content.
  • Privacy functionality. Controls when and how users use the video functionality feature. Some apps, for instance, allow chat users to blur their screens until they feel comfortable.

Contact NS804 to bring video-based capabilities to your online dating platform.

How Béné Developed By NS804 Has Simplified Digital Tipping

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We’re gradually moving towards a cashless society thanks to the help of several cashless tipping app solutions. Enter Béné, an app developed by NS804 that helps hotels compensate their staff as efficiently as possible. And there’s never been a better time for such a solution than now, with many traveling again after the grueling Covid-19 pandemic period.

As an acclaimed development studio with offices in Richmond, Denver, and Charlotte, NS804 worked closely with 3ADVANCE, LLC and Red Canopy Holdings, LLC — to bring Béné to fruition. The first version of this digital tipping app hit the App Store on June 30, 2020, and Google Play on July 1, 2020.

And almost three years later, Béné has received regular updates and has grown in popularity with many favorable reviews. It currently stands with a rating of 4.7 out of 5 on the App Store, making it one of the most highly rated apps in the finance category. Also, Asian Hospitality, Bloomberg Radio, Lodging, The Wall Street Journal, The Washington Post, and several other publications featured Béné.

Having made headway in such a short time has us beaming with pride. But how did this cashless tipping app find its place in a crowded market? After all, the finance category has its fair share of digital tipping apps, even from big players. Read on as we’re about to reveal why Béné is one of the best solutions for the hospitality industry!

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But What Is Digital Tipping?

The core principle of digital tipping is the remuneration of staff, particularly hotel employees, via electronic payment platforms. Thus, customers may offer cashless tips with credit cards, debit cards, digital wallets, and digital tipping apps. Since most customers seldom carry cash on them due to safety and practicality issues, these alternative payment options have become commonplace.

However, credit and debit cards are also gradually falling out of favor, with digital wallets leading the digital tipping revolution. Popular digital wallets include the likes of Apple Pay, Google Pay, PayPal, Samsung Pay, Venmo, Zelle, etc. And they all work remarkably well as digital payment solutions in the general sense. 

Thus, there’s a need for more niche solutions that address issues faced by specific industries. For example, the hospitality industry hires people from around the world and from different demographics. Not all staff own smartphones or have access to the same digital wallets as customers. And they would prefer to receive any tips directly to their bank accounts with as little hassle as possible. 

Moreover, many digital wallets aren’t available in all territories and may not allow customers to transfer funds directly to an employee’s bank account. More often than not, this is due to business and finance legislation in many territories. But a cashless tipping app such as Béné solves these issues by ensuring that tips go straight into an employee’s bank account or payslip.

Why Is Béné The Ideal Cashless Tipping App For Hotel Owners And Customers?

To date, Béné works with over 79 brands, serves over 300 properties, tips over 1,800 employees, and supports five languages. And given the satisfactory experience it offers hotel owners, guests, and staff, it’s bound to expand its reach in years to come. Thus far, Béné has carved its path by simplifying digital tipping as follows:

  • Hotel owners set cards with Béné QR codes in guest rooms or any other area where staff members work. 
  • Customers can scan the QR codes to send digital tips without downloading any apps. 
  • Digital tips will reach the hotel’s bank account (for the payroll) or the employee’s bank account within seconds.  
  • Hotel management will receive reports regarding all digital tips. 
  • Hotels don’t need to pay any transaction, monthly, or licensing fees.

Understanding The Company Registration Process

If you’re a hotel owner, download the Béné app (search ‘Bene tipping’) from the App Store or Google Play. Once installed, click “Sign Up,” select “Company,” and submit company information. Then, choose whether to distribute the tips through the company payroll or directly to employee bank accounts. 

If tip distribution goes through the company payroll, you must connect your Stripe account to the app for secure payments. It’s necessary to provide a mobile number and email for the verification code. And, also provide personal details, such as name, email, date of birth, address, administrator social security number, or tax ID (required by the US Government). 

Required business details include your company’s industry, website or product description, bank routing number, and account number. Finally, it’s necessary to provide primary contact details and accept the “Terms and Conditions” to complete the registration process.

Understanding The Staff Registration Process

Ask all your hotel staff that’s most likely to receive tips to download and install the Béné app. They must click “Sign Up,” choose “Service Provider,” and then add their photo to the profile. A staff member’s photo will appear on the customer’s device once they scan the Béné card with the QR code. Staff must ensure that they look friendly and professional in their photos to make a good impression.

Furthermore, staff will need to provide their full names, emails, physical addresses, mobile numbers, passwords, and company IDs to proceed with registration. To locate the company ID, access the main menu of the company profile. Then, choose the team member position and accept the “Terms and Conditions” to create the account.

Each staff member must check their emails for the Béné verification. If it seems that they haven’t received it yet, they should check their spam filter just to make sure. After the verification process, staff members will have to designate a bank account or a prepaid card to receive tips.

Ordering Cards Featuring The Béné QR Codes

After the staff registration process, it’s time to order the Béné cards that guests will scan. All that’s required is to confirm all available team members and click “Initiate Order” in the “Order Cards” screen. Then, select the card size and quantity, and confirm by submitting the order. Once done, the Béné team will ship the cards to your premises.

Do keep in mind that this order will exclude card stands since most hotels use different kinds of stands. You’ll have to use your existing stands if available or purchase these from another vendor. Furthermore, you’ll have access to a secure portal to view detailed live tip reports for payroll distribution purposes.

How Safe Is The Béné Digital Tipping App?

Having to submit sensitive company and staff data may cause concern. We understand that, as a hotel owner, you require peace of mind regarding your data safety. That’s why we’ve addressed this matter by putting data safety at the forefront. We’ve ensured that the Béné app doesn’t collect user data or share data with third parties. Moreover, all data is encrypted when transmitted over secure networks.

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In Conclusion

Hardly any industry benefits more from a cashless tipping app than the hospitality space. However, Béné successfully streamlines and secures digital tipping, especially for hotel brands of all kinds. And since it allows guests to tip so easily, hotel staff will receive more tips for their efforts and feel more appreciated. Thus, hotel owners will retain their most valuable staff members that maintain high service standards. Contact NS804 to learn how we can help you create a digital tipping solution for your business or target audience. 

3 Ways Internal Mobile Apps Can Improve Company Culture

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Every business leader must improve company culture to retain valuable employees and increase efficiency. While this sounds challenging, it’s an achievable goal with the right internal mobile apps. Furthermore, there’s hardly an enterprise that wouldn’t benefit from deploying business apps that streamline several crucial business processes. 

But what business processes can internal mobile apps actually improve? Well, it’s not uncommon for companies to struggle with internal communication between employees, especially with the prevalence of remote work nowadays. How does any company get its onsite employees to collaborate efficiently with remote workers? While several solutions exist, mobile apps offer the most optimal pathway.

And that’s due to the wide adoption of mobile devices throughout all levels of the business hierarchy. It’s hard to imagine any company employee without a smartphone or tablet or not using these for completing vital tasks. Thus, the implementation of these devices no longer has to be ambiguous but work in tandem with company goals. Now, let’s take a more detailed look at several ways these apps can improve company culture.

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Improve Company Culture With Onboarding And Training Apps

It’s expensive and challenging to hire, onboard, and train employees. Moreover, it’s all too easy to get these procedures wrong — and ultimately — demoralize new hires or cause them to leave within days or weeks.

But internal mobile apps can handle these procedures efficiently, especially those aimed at onboarding and training. Onboarding apps can provide new hires with all the information they need, such as the code of conduct, company expectations, and a description of the company culture. 

To further engage the new hires, onboarding apps should provide demos of a company’s flagship products or services and mini-games or quizzes related to the company’s products, services, and mission statement.

Training apps should offer relevant training programs to new hires according to their job positions. These programs may include PDF files, multiple choice quizzes, videos, augmented reality (AR), and virtual reality (VR) training. Moreover, new hires should be able to contact a mentor or trainer and be encouraged to embark on ongoing learning.

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Internal Mobile Apps Make Communications Truly Internal

Nowadays, employees use all kinds of communications and messaging apps from multiple vendors. Some employees may use Skype, others WhatsApp, and several others Zoom. But there are problems with this approach related to the security and long-term sustainability of using these platforms.

While all these platforms offer convenience, they’re easy to hack, may sometimes go down, and their pricing model may not suit your budget. Fortunately, you can avoid all this via a custom-developed internal communications app for all your employees. You can homogenize your communications channel and make it even more secure than commercial alternatives.

Implement The Ultimate Collaboration Tools

However, your communications app should also make it easy for all your employees to collaborate on projects. All your onsite and offsite staff, and even remote staff, should have tools that facilitate collaboration across various locations and time zones.

The most basic tools should allow for the easy sharing of files and media, while the more complex tools should allow for real-time editing of documents, spreadsheets, images, sketches, or even 3D models. Whether staff prepare a presentation or design a logo, your collaboration tools should make all this possible. As they complete projects successfully using these tools, it will increase employee morale and improve company culture.

The Bottom Line

Internal mobile apps not only improve company culture but help streamline many vital business processes. And several key areas that benefit from these apps are communication, collaboration, and employee training. Contact NS804 to learn how we’ll help you build custom mobile apps for all your internal business needs.

Solving Consumer Problems With The Right Mobile App

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Many of the most popular apps in the App Store and Google Play do a great job of solving consumer problems. They make it easy for users to connect with companies and purchase goods and services. And the right mobile apps allow users to launch inquiries and receive the necessary feedback quickly and efficiently. Undoubtedly, this is great for retaining users as long-term clients and for those companies that offer aftermarket services. 

Furthermore, there is hardly a business or market segment that doesn’t benefit from mobile apps aimed at solving consumer problems. Whether it’s a booking app for a restaurant, a makeup app for a beauty store, or a car listing app for a dealership — the mobile app plays a profound role in boosting business. 

But what does this mean for your business — can the right mobile app make a difference? We’re willing to bet that it can, but we’ll delve deeper and give you some examples of known problems that an app can solve effectively.

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Making Mobility More Efficient And Standardized

Consider how companies such as Bolt and Uber have radically transformed mobility. Gone are the days when one had to call a cab or brave dangerous and rainy sidewalks to catch a taxi. The business models and mobile apps that Bolt and Uber have introduced allow users to order a ride whenever and wherever they want. 

All users need to do is open the app, choose a destination, select their preferred ride, and confirm. And if users encounter any issues, it’s just as easy to submit a report and have it resolved by the relevant support team. A hassle-free approach to solving consumer problems is one of the cornerstones of these services. 

However, these services come into their own when one travels to a foreign country. And that’s because both Bolt and Uber have specific guidelines and standards that drivers must meet — regardless of the country they operate in — even if it’s one with an incompetent local taxi industry. Thus, in most cases, travelers won’t experience dangerous driving, rude behavior, or unroadworthy vehicles.

Bringing Online Shopping To The Masses 

While the internet may have introduced online shopping to an unsuspecting public — this had limited impact. And that’s because only those that owned a computer or had access to one could order online. Furthermore, many people, particularly the elderly, were rarely computer literate.

But the introduction of smartphones opened the floodgates to online shopping. And with the proliferation of user-friendly apps covering every shopping niche imaginable, anyone could order online with a few swipes and taps. Moreover, these mobile apps alleviate the need to use web browsers, which often have security issues that place less-experienced users in danger. 

Selling Digital Products And Subscriptions

Digital products such as audiobooks, ebooks, games, printables, software, and web courses are ideal for distributing and selling via a mobile app. The mobile app can serve as the primary digital store portal for any brand that wants to sell directly to clients. 

And while it’s possible to sell digital products via a website, the mobile app has tangible benefits. The app can act as a client that enforces digital rights management (DRM) on all downloadable digital products. Thus, users can only access this content via the app and a registered account, which diminishes piracy drastically.  

It’s also easy to upsell other products and subscriptions via notifications and popup messages. And since users will always need to have the app available to access content, they’re likely to read most incoming messages. However, that’s not the case with a website they’ll only access periodically or only once.

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The Bottom Line

Solving consumer problems is almost always a satisfying experience for savvy entrepreneurs. But solving these problems with a mobile app is beyond satisfying — it’s the smartest and most efficient way to serve customers. Contact NS804 today to learn how we’ll help you build the right mobile app for your business!

Lead Generation In 2023: Why App Development Is Mission-Critical

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The overall success of your business-to-business (B2B) endeavors rely heavily on lead generation. But you may have noticed that generating valuable leads is incredibly challenging nowadays. Over a decade ago, you only needed a reasonably presentable website and some social media presence to grow your leads.

But in 2023, a website and social media aren’t enough for lead generation. And the reason this has happened is due to the way the Google Search Algorithm functions, which is complex but impacts whether or not potential clients will find your website. 

Furthermore, social media platforms have become walled gardens that severely limit the amount of traffic leaving these platforms. Instead, they strive to keep users engaged for long durations, causing them to be less interested in visiting websites unless there’s a compelling reason to do so.

But where does that leave your B2B efforts in light of all these developments? Well, you could launch advertising campaigns for the sole purpose of generating leads. Yet this is expensive, with plenty of trial and error involved to achieve optimal results. And while we’d never dissuade you from running ad campaigns if these can help your business — we also want you to consider other options!

Consider that mobile apps still engage users and drive innovation in 2023. A good example is TikTok, which has radically transformed how users consume and interact with video content. It’s had such a huge impact that it forced YouTube to introduce short-form video content via Shorts to remain relevant. That’s a testament to how powerful and mission-critical app development has become, which we’ll discuss in more detail below.

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Mobile App Development Shows You Mean Business

Not every business invests in a mobile app, which will place you in that rarified space of leading brands with their own custom apps. Not only will it increase the prestige of your business, but also its trustworthiness.

And if you’ve created an app with an excellent user interface (UI) & user experience (UX), a well-integrated chatbot to respond to inquiries, and watertight security — lead generation will become significantly easier. Besides, it’s more convenient, personalized, and safer for users to interact with your business via your mobile app than through your website.

Qualify Your Leads

One of the most crucial things about developing and releasing a mobile app is that users will ultimately download it. And while that may seem obvious, it’s one of the most powerful aspects of having a mobile app. Once prospective leads download your app, you’re in a position to take things further.

After all, what’s the point of lead generation if you don’t qualify those leads? You can request their contact information or even for them to create a profile. To reward them for completing these actions, you can give them access to exclusive content or features. Thus, you’ll likely impress them and drive them faster down the lead funnel.

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Automate The Lead Generation Process

It’s likely you’re on a tight budget and must limit the number of staff to interact with prospective leads. And considering that the global economy faces a recession in 2023, it’s wise to streamline business operations. Fortunately, mobile apps are ideal for automating the lead generation process.

A well-implemented app can consistently keep prospective leads interested in your products and services. The app can offer suggestions and special offers based on a lead’s preferences, purchase history (if any), and app usage. It can also send reminders when necessary and commence with the follow-up process. The latter is crucial as leads often turn cold when businesses fail to follow up.

The Bottom Line

Mobile app development facilitates the lead generation process but also supercharges it like no other methodology. And given how it enhances the status of a business, streamlines its business processes, and automates lead generation — it simply can’t be ignored in 2023. Contact NS804 to learn how we can help you build apps that will grow your leads exponentially!

Are There Mobile App Developers In Charlotte?

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If you’re looking for mobile app developers in Charlotte, then you’re in luck! Yes, there are indeed talented developers in North Carolina’s Queen City. And one of the most prominent mobile app development studios is NS804.

But what makes NS804 so special to make it stand out from its peers? As an award-winning and highly-rated developer, according to Clutch, we work tirelessly to deliver quality apps to our clients. Furthermore, we ranked as one of the most reviewed app developers in Denver by The Manifest.

While recognition for our efforts is always appreciated, we strive to improve and stay ahead of the curve. App development continues to evolve, and clients regularly demand outstanding and innovative apps. And that’s why we never rest on our laurels and are always willing to tackle new projects, no matter how challenging or unique these may be.

But what does all this mean, and what can a studio such as NS804 offer you? You’re always welcome to arrange a meeting and visit our Charlotte, Denver, and Richmond offices. And you’ll have the assurance that you’re dealing with an established development studio and not a fly-by-night or freelancer. 

However, there are several other reasons to connect with one of the most notable mobile app developers in Charlotte, NC. We’ll discuss in more detail below what you can expect from NS804 in the long run.

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We’ll Help You Scale As Your Business Grows

Growing a business is challenging but necessary to stay feasible in the long term. Thus, you’ll need to scale at some point and have the right partners to help you out. But are there any mobile app developers in Charlotte that can fill this role? NS804 certainly can, and here’s why we’re the right choice for discerning entrepreneurs:

  • Interested in your business: We care about your business and brand while helping you achieve your goals. 
  • An impressive portfolio: We have a substantial portfolio of completed and successful projects and plenty of happy clients. 
  • A focus on design: We care about all aspects of design, from the user interface (UI) & user experience (UX) to the minimum viable product (MVP) design process. 
  • Building relationships: We’re here to build a long-term relationship with you that’s not limited to designing and developing your app. But also assist you with advertising, marketing, and maintaining your app, even for long durations if necessary.

Track And Tweak App Performance

You’ll need a team of experts to measure all the key performance indicators (KPIs). NS804 will implement crash analytics, performance monitoring, testing, and in-app feedback. We’ll know how your app is performing every step of the way. And immediately make the necessary improvements to increase your app’s performance.

Also, we’ll look at the number of downloads, active users, frequency of user sessions, reviews, ratings, retention rate, and churn rate of your app. If anything is impacting these KPIs negatively, we’ll be there to offer advice or implement the required changes.

Dealing With The Complexities Of Multi-Platform App Development

You’ll likely want your app to come out on Android, iOS, and possibly the web. But multi-platform app development is challenging as you’ll need to deal with various development environments. This means you’ll need to use an entirely different integrated development environment (IDE) and programming language when targeting Android and iOS.

While many cross-platform tools allow you to target several platforms from a single codebase, these are not ideal. You won’t get native performance and a coherent look and feel. So, it’s better to work with an experienced studio that can deliver quality native apps following best practices.

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Work With One Of The Best Mobile App Developers In Charlotte

Charlotte is a fantastic city for work and play and is home to many talented developers. NS804 stands out from the crowd and will certainly remain one of the most prominent mobile app developers in Charlotte for the foreseeable future. Contact NS804 today to learn how we’ll help you create phenomenal apps, and feel free to arrange a meeting with us in our offices in Charlotte! 

3 Things You Can Improve With A Mobile App Right Now

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As we enter 2023, many appreneurs and captains of industry wonder if there are things they can improve with a mobile app. Yes, there are plenty of things that a mobile app can make better! Yet the longer answer is a bit more complicated, but that shouldn’t dissuade anyone. Just know that mobile apps still present much-untapped potential for those willing to go the extra mile.

In January 2007, the late Steve Jobs introduced the world to the first iPhone. For some, this unassuming mobile device presented the future. And for others, it was seen as nothing more than a fad that would soon pass. 

Finding himself in the latter camp, former Microsoft CEO Steve Ballmer dismissed the iPhone for its high price while Microsoft was already selling millions of phones. But nine years later admitted that he was wrong in a Bloomberg interview. 

So what does this tell us about the state of the tech industry? For one, it’s a very unpredictable industry, even for the most prominent players. And secondly, it’s an industry that often rewards those players willing to push the envelope or gain a first-mover advantage.

But Apple didn’t create the first smartphone since IBM’s Simon previously launched in 1994. Nevertheless, Apple launched the iPhone at a time when digital mobile networks and mobile phones already enjoyed wide availability. And, in a way gained a first-mover advantage in a sector largely ignored by its rivals.

Since the launch of the first iPhone, an entire industry and the world have radically transformed. Over the past 15 years, we’ve experienced innovative and life-changing mobile apps. Now, it’s time to see what we can improve with a mobile app in 2023 and beyond!

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1. Use Augmented Reality (AR) & Virtual Reality (VR) To Enhance Education

While AR & VR are not new technologies, they’re still overwhelmingly ignored by most mobile app developers. Sadly, this is a huge oversight leading to the creation of many underwhelming and knock-off apps in the marketplace. After all, how many to-do list apps and tower-defense mobile games do users need or want? Not that many if you were to practice due diligence and thoroughly research the app marketplace.

However, users want apps to take advantage of additional features and horsepower their newer smartphones offer. And that’s because most current mid-range mobile devices can deliver impressive AR & VR experiences. Moreover, the education sector requires mobile apps that help explain complex subject matter in an approachable manner.

Think of a class of biology students that need to learn the location of each organ in the human body and what function each serves. A 2D diagram or representation of the human body and each organ may serve this purpose adequately. 

But humans and their organs are not flat, so a 2D depiction is never ideal. Instead, it’s better to tap into the 3D power of modern smartphone graphics processing units (GPUs) and depict the human body as realistically as possible.

And with the additional functionality of AR, a student may pass their smartphone over a body part. The app will use the camera to film and detect the body part and then superimpose the innards of this part on the screen.

Furthermore, VR functionality will allow for a full 3D flythrough of the human body while the student controls the entire process. It will feel like playing a game, but the student will gradually learn where each body part is through their spatial awareness, which the VR experience will continue to hone.

2. Business Processes Can Improve With A Mobile App

The business world is undergoing significant change due to current global events. An armed conflict in Europe, supply chain disruptions, global chip shortages, tech layoffs, and a looming recession will make 2023 a challenging year for many. Businesses that haven’t prepared for these scenarios may not make it through this difficult period.

But what can businesses do to improve their survival rate and even thrive in 2023? They need to look at all their business processes and consider how these can improve with a mobile app. 

Since many businesses need to perform many tasks with fewer employees, it’s crucial to look at automation. And mobile apps not only help with automation but can take it to the next level with the correct implementations of artificial intelligence (AI) and machine learning (ML). 

Consider an e-commerce app used by customers that regularly order computer chips. But as mentioned earlier — there’s a global chip shortage — and many customers won’t receive their orders. Or they won’t receive their orders on time, causing them to take their business elsewhere. But it’s possible to get a different result with an AI & ML-powered e-commerce app. 

AI can deliver a human-like response to all customer inquiries through the app’s chat feature. If a chip isn’t available, the built-in AI chatbot will notify the customer and suggest alternatives already in stock. And possibly, offer a discount to entice the customer. Thus, instead of leaving, the customer will likely complete the purchase.

And a well-implemented ML algorithm will learn customer order patterns and analyze these in detail. Then, it can pre-order items that customers will likely want and ensures that the company storeroom always has in-demand products in stock.

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3. Social Media Automation To Allow Staff To Do Their Jobs

While there are several good social media automation apps in the marketplace, you may want to custom-build one for your organization. Perhaps, you don’t want your employees to waste precious company time on Facebook and Twitter. But you don’t mind them engaging with their colleagues and company stakeholders on an internal social platform.

You want staff to freely share crucial information that helps the company reach its goals. And you want them to easily find and contact key people in the company, even if they’re overseas.

However, spending too much time, even on this internal platform — will adversely affect productivity. To counter this problem, you’ll need robust automation features that keep staff focused on their daily tasks.

But what form will these automation features take? Staff should be able to upload and organize all kinds of file formats and media content. And this process should be intuitive with few touch gestures. 

Furthermore, staff should be able to schedule when to send files and who should receive them. And receipt notifications should be non-disruptive so that staff members aren’t inclined to look at their phones every time a file reaches a recipient. 

Another area where automation enhances the social media experience is finding vital information quickly. Perhaps, certain staff members took part in a training program and posted this on their timelines. Yet not all staff have added hashtags, so searching for all these posts may prove time-consuming.

But an AI-powered search function will find all these posts in mere seconds. And it’s possible to set it so that it notifies the user whenever other staff members take part in the same training program in the foreseeable future. Knowing which staff members have received training can help with assigning them new assignments.

The Bottom Line

As we’ve already revealed, there are several things one can improve with a mobile app. The education sector and enterprises of all sizes can benefit immensely from the correct mobile app implementation. Contact NS804 to learn how we’ll help you create incredible apps that will empower you in 2023 and beyond!

6 Ways An App Can Improve Your Business Lead Count

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Improving your business lead count should be a top priority. And that’s because you’re likely operating in a competitive environment where only effective organizations survive and thrive. However, it’s never been easier to pump up that business lead count with today’s mobile app technologies.

About a decade ago, you’d rely on your website, blog, social media presence, and marketing outreach to generate leads. While you’ll still need to use these channels, a mobile app can help boost your lead count immensely. But that shouldn’t come as a surprise due to the wide proliferation of mobile devices. Inevitably, most of your clients likely engage with your organization via their smartphones and tablets. 

And this presents a golden opportunity for you to strengthen your relationship with existing clients while also reaching new clients. A quality mobile app designed and coded by a reputable studio, such as NS804, can take your lead count to the next level. But if you’re sitting on the fence, here are several reasons why an app can improve your business lead count.

1. Tap Into A Larger Market

As of January 2023, there are 6.92 billion smartphone users, which make up 86.41% of the global population. When the majority of the world uses smartphones, you must optimize your business for mobile. Failing to do so will be detrimental to your business, as your competitors probably already have front-facing mobile components implemented. 

When these competitors have established a direct relationship with clients via their mobile apps — it’s game over! Clients will remain loyal to these competitors since they’ll enjoy the convenience of having their needs met via a mobile app. They don’t have to waste precious time calling in or visiting an organization’s premises if they make inquiries or have services rendered. 

More importantly, your competitors can keep on generating new leads with their mobile apps. Existing customers will often recommend these apps to their friends and families if they’re satisfied with the user experience (UX). But your competitors can also spread awareness of their app via advertisements, leaflets, flyers, and other marketing materials. All they need to do is place a scannable QR code on these marketing materials, which has a download link to their apps.

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2. Optimize Your Email Campaigns For Mobile

Another way a mobile app can help you is with your email campaigns. First-time users that download your app may need to provide an email address and set up 2-step verification. So, they’ll receive subsequent communications via email, which you should optimize for mobile devices.

However, email is an effective tool for generating and improving your business lead count. You can start by creating several email templates that work well on mobile devices. Then, proceed with A/B testing to optimize these templates and your messaging further. 

Running a lengthy email campaign can be time-consuming, so use an automation email marketing tool. You may use an existing platform or create your own, which integrates with your mobile app for maximum efficiency. Also, ensure that you’ve set up a backend database to store user emails, responses, feedback, and other related information.

3. User Geo-Location Presents Further Business Lead Opportunities

Utilize the built-in GPS of your users’ smartphones to determine the locations of most of your clients. With this information, you can run promotions in your most lucrative markets and do outreach programs in markets where you’re relatively unknown.

But keep in mind that geo-location strategies work best with existing users. For example, a restaurant may use its order-taking app to secure orders. But also use the same app to run promotions via in-app messages when customers are nearby the restaurant. Undoubtedly, this strategy will boost sales but won’t likely lead to additional business leads.

4. Attract B2B Clients Via Sponsored InMail

You’ll find many potential business clients on LinkedIn. And one of the best ways to reach these clients is via sponsored InMail messages. But this feature is only available for premium users, and 50 credits of InMail currently costs $79.99 per month. Yet it could be worthwhile, especially if you’re able to attract quality prospects. 

And the good news is that you can further increase your business lead counts on LinkedIn with the Communication APIs. These APIs include the Invitation API and Messages API, which you may integrate into your app. The side benefit is that your app will become a social hub for clients that use LinkedIn on a regular basis. And potentially bring new clients to your business that you would’ve never been able to reach before.

5. Build A Business Lead And Tracking App

If your company and sales representatives work out in the field, you should consider building a mobile business lead and tracking app. While there are several established platforms available such as Apptivo, Salesforce, and Zoho, you may prefer a tailor-built solution instead. 

The primary advantage is that you can take a mobile-first or mobile-only approach. And even though there’ll be an upfront cost for developing this app, you won’t need to pay an ongoing subscription or deal with changing end-user license agreement (EULA) issues of turnkey solutions.

But why would you want a business lead tracking app when a spreadsheet would suffice? For a small business that’s only just started establishing itself, a spreadsheet may do in the short term. However, for any organization that needs to integrate other components, such as its customer support systems, e-commerce, and email, it’s an absolute necessity.

Ultimately, you’ll need to consider your organization’s growth rate and the complexity of your business processes before developing such an app. And while there’s nothing wrong with using a turnkey solution as a startup, a custom-built and robust solution should always be a long-term goal.

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6. Automate And Monitor Your Business Leads

Make your email campaigns and outreach programs as engaging as possible. You want to impress your prospects early on and keep them interested all the way down the sales funnel. However, you may have generated plenty of leads, so you’ll need to automate the process.

Take the tracking app that we mentioned earlier. One way to improve it is by including the capability of processing a large number of prospects rapidly. And ensure that it keeps log event data, including when a sales representative attains a business lead, the date and time, the value of the lead, and any sales related to this lead. 

Then, implement analytics that keep track of all aspects of your business lead endeavors. These analytics should reveal how successful your efforts have been, the quality of your leads, and insights into all your sales activities. Moreover, you should be able to drill down on the data to a granular level. And compile a detailed report with a single click, which management can access at any time. 

And if you already have a customer relationship manager (CRM), you should allow for easy interoperability with your business lead tracking app. This will make customer acquisition and retaining those customers a more efficient process.

In Conclusion

Mobile apps offer the perfect vehicle for increasing your business lead counts significantly. Not only do they make the process of attaining leads more efficient, but it’s also easier to track results and take the appropriate actions far more quickly. Contact NS804 to learn how we’ll help you develop a business lead app that will boost your business!