Have a Mobile App Idea? 7 Steps to Take First

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Apps represent a big business to most sectors and industries – from healthcare and manufacturing to retail and hospitality. Most apps are continuing to grow by leaps and bounds.

In May 2022, there were approximately 5.6 million apps across Google Play and App store. In addition, consumer spending on mobile apps grew by 19% in 2022 to $170 billion, highlighting the impact and potential of mobile apps in global consumer spending.

Although mobile apps represent a huge potential to enterprises seeking new digital solutions, today, going from app concept to actual implementation is a multi-stage process that requires careful planning.

This post will discuss some of the first steps to take if you have a mobile app idea:

Before we delve deeper, it’s important to note that the app development process is different for each app. This process changes from one app to another. However, although different app verticals present discrete concerns and unique issues, some factors cut across all apps.

This article investigates the critical first-step factors every mobile app developer must consider.

1. Market competition

The first step to conceptualizing and building your mobile app is to do due market research. Not only do you need to understand the app market in general, but you need to understand your niche or target market – also called the app vertical.

For instance, you’ll realize that launching a gaming app is quite a different process than creating a tour and travel app. In addition, developing a hospitality app is different from developing a manufacturing app.

The difference comes because the audiences, preferences, and priorities of the target market are discrete. While healthcare consumers want suggestions on the best healthcare insurance policies, travel and tour users want suggestions to the best destinations – sunny beaches, wildebeest migration, historic sites, and jaw-dropping altitudes.

So, it’s important to examine two factors:

  • Competition. Studying and understanding your competitors helps you know if there’s any room in the market. It helps you know how you can stand out from the competition. Competitive research will highlight what works, what doesn’t, what needs to be done, and where your app can have a meaningful impact.
  • Target market. Which target audience will your app serve? This is the most basic, yet the most foundational factor you need to consider when building your app. Defining your app’s persona is quite integral to your app’s success.

Ensure you have an end-to-end understanding of your market and target audience before proceeding to develop and launch the app.

2. Funding options

Of special concern is understanding your funding options. Try to map out your finances and know which sources of funds will drive your app. It’s important to remember that while financial situations and funding sources differ greatly, you need funds for your app to exist.

While there are various funding options, you must determine which option to select. Will you give part of your equity to investors? Or can you bootstrap the app idea long enough to lift it above the ground? You may also consider whether contests are too risky for your unique app idea.

Some several funding options to consider include:

  • Personal network. It’s advisable to reach out to family and friends to put together money for your initial investment.
  • Private investors. Scrutinize private investors with a vested interest in your app, or look for local enterprises willing to optimize your hyper-local delivery app.
  • Funding contests. If your app’s idea is strong enough, participate in funding contests to win capital and evaluate your app’s feasibility.
  • Venture capital. If your app is in the developmental stages, consider venture capital to give it a lift off the ground.
  • Bank loans. Although banks provide loans, they have stringent funding requirements. You can optimize bank loans if you’re sure your app has a huge success potential.
  • Crowdfunding. If all options fail, turn to the internet to find users or potential people interested in investing small investments in your product.

Knowing how and where to source your funding is a critical first step for your app.

3. Set budget

After weighing potential funding options, it’s time to set your budget. When setting your budget, ask whether you can bootstrap the development process long enough on a tight budget or whether to spend investor money on hiring an app development team.

It’s also important to ask yourself whether you’ll conduct a multipronged marketing campaign or a word-of-mouth campaign. Knowing your budget will help you set realistic goals regarding app development and app implementation.

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4. Monetization options

All apps must have an end goal behind them. For most, boosting sales and creating revenue streams is the main reason most people develop apps.

There are a variety of options to monetize your app. However, understanding the nuances behind every method is the only way to pick the right monetization option.

E-commerce apps have it easy here because selling merchandise is the most obvious monetization option. However, you must know whether you’ll need to run in-app ads or whether you’ll charge for every download.

Will you rely on in-app purchases or will you charge a subscription fee? Exploring all these monetization options is the best way to select an option that best compliments your app’s strategy.

5. App development options

As you consider your monetization strategy, consider the alternatives to app development. Will you hire a professional app developer or outsource a development team for your project?

There are many app development options and each has its advantages and disadvantages. In addition, there’s a budget for every option. For instance, a fully custom development can be expensive and time-consuming while a simple, no-code application can be inexpensive, but it will limit your app’s features and customization capabilities.

6. Minimum viable product (MVP)

Test your app’s feasibility using a minimum viable product (MVP). A minimum viable product helps you gauge your app’s overall capabilities and feasibility without fully developing it.

Think of a minimum viable product as a prototype or a sketch of the end product. An MVP can help you test your app with a small audience and learn what features they’re responding to. In addition, using an MVP may help you know what you need to rethink.

An MVP gives you something to show to potential investors.

7. Protect your app

Last but not least, know how to protect your app long before launching it. Whenever you have a great and unique app idea, the first question that comes to mind is, ‘how will I protect it and keep people from stealing it?’

Frankly, it’s a great question and a reason to consider the following options:

  • Share selectively. It’s imperative not to overshare your app’s idea even if you’re searching for funding. Carefully vet the people you’re planning to work with long before you brief them about your idea. This selective sharing applies to everyone, from investors to programmers.
  • Use NDAs. It’s imperative to deploy non-disclosure agreements (NDAs) whether you’re hiring a programming team or looking for investors. Always use NDA to guard the confidentiality of your app.
  • Trademark your business. It’s advisable to register and trademark both your brand logo and your business name to ensure you legally own both in case of any compromises or intellectual property theft.
  • Copyright. Your trademark is directly related to how your business and brand name are registered; a trademark will protect the intellectual property rights of your business.

As you’re now armed with the right roadmap to follow while creating your app, you can forge your idea into a reality.

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NS804 – Turning Your App’s Idea into a Reality

Always remember to contact NS804 for app development questions and solutions.

NS804 provides end-to-end app development solutions, whether you want an IOS app, an Android, or a hybrid app.

Android vs. iOS: Choosing The Right Mobile App Strategy

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Every development lead must comprehend the pros and cons of the most popular mobile platforms. Therefore, it’s common to engage in lengthy and strenuous deliberations regarding the age-old Android vs. iOS debate. And yes, this may sound passé considering how firmly established both platforms have become and how often the fanboys on both camps have had to eat humble pie. 

But we’re not talking about fanboyism here, as that’s detrimental for any app developer. After all, the best app developers and publishers don’t pick favorites but focus on tangible results. And there’s no point in favoring Android over iOS, or vice versa, in an era when both platforms satisfy billions of users globally. 

Therefore, the wisest option is to target both platforms if that fits the budget and capabilities of the development team. But we do want to stress that it’s crucial to implement a different strategy for each platform. And that’s because Android and iOS each serve specific markets and demographics better than others. 

For example, Android is the mobile gaming heavyweight and has a far larger global audience. Thus, it makes good business sense for game developers to focus their efforts more on Android vs. iOS in most cases. These efforts could involve the game assets, code, testing, marketing, and ad campaigns. 

On the flip side, iOS users love apps that enhance their photos or help them edit videos. That makes sense, considering that iOS devices are known for their excellent cameras and are used extensively by content creators and social media influencers. Understanding these differences allows every development lead to stay on top of the Android vs. iOS discussion and even steer it toward a fruitful direction.

But What Is A Mobile App Strategy?

A mobile app strategy encompasses the early planning stages, development phase, marketing efforts, and release. Ultimately, it serves as a roadmap for bringing your app to fruition. Without a mobile app strategy, your team will have scattered goals and priorities, and your project will fail.

And this is a problem because too many small indie developers treat mobile app development as a feel-good endeavor. They watch several YouTube videos, then read some articles and Reddit posts, which convince them that app development is fun. 

And while app development is indeed fun, professional studios always focus on delivering results. That means the fun and excitement of app development take a back seat to work within the parameters of a carefully conceived plan instead. Clients who partner with studios such as NS804 expect high-quality apps that meet their requirements. Therefore, there’s no room for aimless “what if” scenarios or raw experimentation, which indie and freelance developers may embrace.

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Android vs. iOS: A Mobile App Strategy That Applies To Both

As we mentioned earlier, you’ll likely target both Android and iOS platforms for your apps. Therefore, when you start putting together your mobile app strategy, you’ll have to consider the following for both platforms: 

  • Research the marketplace to determine whether other apps already solve this problem. And if they do, can you implement a feature that innovates or improves on what existing competing apps offer users? If you cannot forge ahead with a better alternative, reconsider your app idea before entering a market with an oversupply of similar apps.
  • Conduct a SWOT analysis to identify the strengths, weaknesses, opportunities, and threats your app business will likely face.
  • Draw up user profiles of the types of users who will likely embrace your app. Consider several demographic examples about these users, such as their age, sex, location, occupation, education, salary, and interests.
  • Define the capabilities of your app in detail, even if some of these don’t make it into the end product. Also, create a wireframe to prototype the user interface (UI) to show all stakeholders involved in the project.
  • Document all the data accessibility and management systems you’ll use for your app. And don’t forget to design your privacy and security protocols early on. Moreover, be sure your team’s up to speed with the General Data Protection Regulation (GDPR) if you’re releasing your app in Europe.

Android vs. iOS: When Your Mobile App Strategy Will Differ

The primary areas that impact your mobile app strategy for each platform relate to the app stores, marketing, monetization, and tech stacks. Let’s take a more detailed look at these factors below:

  • App stores: The App Store (iOS) and Google Play (Android) are where most users will download their apps. But given Android’s more open philosophy and a wider variety of device manufacturers, there are way more stores to download Android apps. However, all these stores have their own app store optimization (ASO) requirements and user expectations that developers and publishers must meet. A one-size-fits-all approach won’t work, but a different strategy for each app store leads to success.
  • Marketing: Brand positioning, public relations (PR), outreach programs, pre-launch promotions, sales offers, and even post-release strategies will impact the success or failure of your app. Also, ensure you tailor your marketing messaging specifically for Android and iOS users and your app’s potential user demographics.
  • Monetization: iOS attracts more affluent users, and they’re more likely to spend money on apps than their Android counterparts. Therefore, an iOS app can make money with in-app purchases, subscriptions, or even as a paid app. But an Android app will likely generate more income via advertisements. So, a completely different monetization strategy for each platform will work best.
  • Tech stacks: Apple provides its proprietary Xcode integrated development environment (IDE), the Swift programming language, and platform-specific application programming interfaces (APIs). And Google offers its Android Studio IDE & App Tools and the Kotlin programming language. Developers should use these two tech stacks, especially if they develop native apps for each platform.

Additional Mobile App Strategy Considerations

It’s not uncommon for app developers to utilize cross-platform tools and other handy tools that aid productivity. For example, a developer may use the Visual Studio IDE, the C# programming language, and Xamarin for cross-platform development. And such a tool allows the developer to focus on a single codebase while enjoying the benefits of native performance. 

But what would this do for the mobile app strategy? It would simplify it somewhat, as the developer won’t have to deal with the complexities and costs of maintaining two codebases. But the developer should still consider a contingency plan in case Xamarin is sunset during development or any similar scenario, even if it seems unlikely.  

Another factor that will seriously impact productivity and development costs is cloud infrastructure. It may save company resources to use a cloud-based testing service to run unit tests, especially for a startup. And even a more established developer may benefit from additional security and scalability offered by a good cloud service. 

Understanding the pros and cons and associated costs of all tooling ahead of time is a huge boon. But it’s equally important to document all these within the mobile app strategy from the get-go. Furthermore, it’s essential to detail when Android and iOS strategies will be similar or different.

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The Bottom Line

The days of getting into heated Android vs. iOS debates should hopefully be over. But that doesn’t mean that the development lead should ignore the core differences between these two platforms. In fact, it’s essential to understand these differences intimately and draft a mobile app strategy that works flawlessly for Android and iOS specifically. Contact NS804 today to learn how we’ll help you craft a strategy to bring your best app ideas to the market! 

5 Actions You Should Perform to Be Effective

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Productivity and effectiveness at work are the most sought-after quality in employees. Productivity is strongly anchored on how effectively you work. Effectiveness is about doing what matters. To be effective means that you maximize the time you spend working on something to achieve the desired goal. Not working longer or harder, just smarter.

Therefore, effectiveness in everything you do is important not just for your profession but also for your personal, mental, and overall well-being.

Some individuals may measure productivity by the number of hours that go into work. However, research shows that the productivity of an individual decreases after a 50-hour work week. The productivity past the 50 hours is minimal and even none at all. So, it is better to focus on what is your work or get whatever matters done than work for long hours.

Here are some things you can do to be more effective at what you do.

1. Have a short to-do list

What’s the first thing you do when you get to work or start your day? Create a to-do list, right? This can be done mentally or have them jotted down. Sometimes it is difficult to get started on the actual task because we have a massive to-do list such that it becomes overwhelming.

This is also a reason why we also procrastinate. It is advisable to have a short to-do list with the most urgent and important things. Your list can have 3 to 5 tasks that you need to accomplish by the end of your work day.

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2. Prioritize tasks

Now that you already have a list of what you need to get accomplished in the set time it is important to give priority to the tasks. We’re all different, hence what works for your colleague may not work for you.

You know what tasks need more concentration and time and the lighter tasks. Hence, prioritize your tasks in a way that works for you, whether it’s urgency or concentration, or time it takes. Whatever will help you be productive at the end of the day.

3. Develop good communication and collaboration skills

Regardless of whether you work remotely or in an office setup, you will have colleagues. You can’t work alone. Hence it is vital to develop strong and effective communication and collaboration skills to be effective in your work.

Proper communication will ensure that there are no miscommunications and misunderstandings. This will save you and your colleagues time and redoing tasks. Be brief and to the point when addressing matters and remember to always stay on the topic.

4. Create a routine

According to Hallie Crawford, a certified career coach, creating routines can help one carry out tasks faster because you don’t have to think about what to do or need to prepare for the task. Having a routine reduces the decisions you have to make hence saving you time to work on things that need more time and preparation. Now, you can guess why Steve Jobs wore the same outfit every day.

5. Plan for The next day

Not knowing where to start is the reason for failing to start at all. Hence, it is important to set a headstart for the next day as you wrap up at night. With such a plan you will hit the ground running and avoid time wastage and procrastination. Planning will make you more effective at your work.

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NS804 – Powering productivity at the workplace

NS804 is a well-established mobile app development company with highly skilled developers. At NS804 you can get a productivity mobile application designed and tailored to boost your effectiveness at your work.

Reach out to NS804 to get your mobile application solutions.

3 Ways Internal Mobile Apps Can Improve Company Culture

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Every business leader must improve company culture to retain valuable employees and increase efficiency. While this sounds challenging, it’s an achievable goal with the right internal mobile apps. Furthermore, there’s hardly an enterprise that wouldn’t benefit from deploying business apps that streamline several crucial business processes. 

But what business processes can internal mobile apps actually improve? Well, it’s not uncommon for companies to struggle with internal communication between employees, especially with the prevalence of remote work nowadays. How does any company get its onsite employees to collaborate efficiently with remote workers? While several solutions exist, mobile apps offer the most optimal pathway.

And that’s due to the wide adoption of mobile devices throughout all levels of the business hierarchy. It’s hard to imagine any company employee without a smartphone or tablet or not using these for completing vital tasks. Thus, the implementation of these devices no longer has to be ambiguous but work in tandem with company goals. Now, let’s take a more detailed look at several ways these apps can improve company culture.

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Improve Company Culture With Onboarding And Training Apps

It’s expensive and challenging to hire, onboard, and train employees. Moreover, it’s all too easy to get these procedures wrong — and ultimately — demoralize new hires or cause them to leave within days or weeks.

But internal mobile apps can handle these procedures efficiently, especially those aimed at onboarding and training. Onboarding apps can provide new hires with all the information they need, such as the code of conduct, company expectations, and a description of the company culture. 

To further engage the new hires, onboarding apps should provide demos of a company’s flagship products or services and mini-games or quizzes related to the company’s products, services, and mission statement.

Training apps should offer relevant training programs to new hires according to their job positions. These programs may include PDF files, multiple choice quizzes, videos, augmented reality (AR), and virtual reality (VR) training. Moreover, new hires should be able to contact a mentor or trainer and be encouraged to embark on ongoing learning.

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Internal Mobile Apps Make Communications Truly Internal

Nowadays, employees use all kinds of communications and messaging apps from multiple vendors. Some employees may use Skype, others WhatsApp, and several others Zoom. But there are problems with this approach related to the security and long-term sustainability of using these platforms.

While all these platforms offer convenience, they’re easy to hack, may sometimes go down, and their pricing model may not suit your budget. Fortunately, you can avoid all this via a custom-developed internal communications app for all your employees. You can homogenize your communications channel and make it even more secure than commercial alternatives.

Implement The Ultimate Collaboration Tools

However, your communications app should also make it easy for all your employees to collaborate on projects. All your onsite and offsite staff, and even remote staff, should have tools that facilitate collaboration across various locations and time zones.

The most basic tools should allow for the easy sharing of files and media, while the more complex tools should allow for real-time editing of documents, spreadsheets, images, sketches, or even 3D models. Whether staff prepare a presentation or design a logo, your collaboration tools should make all this possible. As they complete projects successfully using these tools, it will increase employee morale and improve company culture.

The Bottom Line

Internal mobile apps not only improve company culture but help streamline many vital business processes. And several key areas that benefit from these apps are communication, collaboration, and employee training. Contact NS804 to learn how we’ll help you build custom mobile apps for all your internal business needs.

Solving Consumer Problems With The Right Mobile App

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Many of the most popular apps in the App Store and Google Play do a great job of solving consumer problems. They make it easy for users to connect with companies and purchase goods and services. And the right mobile apps allow users to launch inquiries and receive the necessary feedback quickly and efficiently. Undoubtedly, this is great for retaining users as long-term clients and for those companies that offer aftermarket services. 

Furthermore, there is hardly a business or market segment that doesn’t benefit from mobile apps aimed at solving consumer problems. Whether it’s a booking app for a restaurant, a makeup app for a beauty store, or a car listing app for a dealership — the mobile app plays a profound role in boosting business. 

But what does this mean for your business — can the right mobile app make a difference? We’re willing to bet that it can, but we’ll delve deeper and give you some examples of known problems that an app can solve effectively.

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Making Mobility More Efficient And Standardized

Consider how companies such as Bolt and Uber have radically transformed mobility. Gone are the days when one had to call a cab or brave dangerous and rainy sidewalks to catch a taxi. The business models and mobile apps that Bolt and Uber have introduced allow users to order a ride whenever and wherever they want. 

All users need to do is open the app, choose a destination, select their preferred ride, and confirm. And if users encounter any issues, it’s just as easy to submit a report and have it resolved by the relevant support team. A hassle-free approach to solving consumer problems is one of the cornerstones of these services. 

However, these services come into their own when one travels to a foreign country. And that’s because both Bolt and Uber have specific guidelines and standards that drivers must meet — regardless of the country they operate in — even if it’s one with an incompetent local taxi industry. Thus, in most cases, travelers won’t experience dangerous driving, rude behavior, or unroadworthy vehicles.

Bringing Online Shopping To The Masses 

While the internet may have introduced online shopping to an unsuspecting public — this had limited impact. And that’s because only those that owned a computer or had access to one could order online. Furthermore, many people, particularly the elderly, were rarely computer literate.

But the introduction of smartphones opened the floodgates to online shopping. And with the proliferation of user-friendly apps covering every shopping niche imaginable, anyone could order online with a few swipes and taps. Moreover, these mobile apps alleviate the need to use web browsers, which often have security issues that place less-experienced users in danger. 

Selling Digital Products And Subscriptions

Digital products such as audiobooks, ebooks, games, printables, software, and web courses are ideal for distributing and selling via a mobile app. The mobile app can serve as the primary digital store portal for any brand that wants to sell directly to clients. 

And while it’s possible to sell digital products via a website, the mobile app has tangible benefits. The app can act as a client that enforces digital rights management (DRM) on all downloadable digital products. Thus, users can only access this content via the app and a registered account, which diminishes piracy drastically.  

It’s also easy to upsell other products and subscriptions via notifications and popup messages. And since users will always need to have the app available to access content, they’re likely to read most incoming messages. However, that’s not the case with a website they’ll only access periodically or only once.

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The Bottom Line

Solving consumer problems is almost always a satisfying experience for savvy entrepreneurs. But solving these problems with a mobile app is beyond satisfying — it’s the smartest and most efficient way to serve customers. Contact NS804 today to learn how we’ll help you build the right mobile app for your business!

6 Ways a Mobile App Can Be an Enterprise Cost-Saving Tool

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Mobile apps are increasing in popularity and adoption. Almost 48% of small businesses have adopted mobile apps, thanks to smartphone adoption and internet penetration rates.

In 2022, almost half of all small enterprises had a mobile application to connect with new and existing customers. This figure represents a 10% jump from the previous year.

In addition, almost 28% of small businesses that did not have a mobile app reported that they had plans to adopt one to support future business growth. These statistics point to the growing popularity of mobile applications in the contemporary business landscape.

Trends in Mobile App Adoption

The rising popularity and the growing adoption of mobile apps come from a combination of factors. For instance, reported findings indicate the following:

  • Mobile apps will generate $935 billion in sales in 2023
  • Apple app store has almost 2 million apps for download
  • There are 3 million apps available for download in Google Play Store
  • 22% of millennials open an app 50 times a day
  • 5 hours are spent opening mobile apps every day

In addition to these statistics, findings show that in 2022, only 13% of businesses did not intend to release a mobile app, compared to 26% in 2021.

 

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Benefits of Mobile Apps

There’s no denying that the increased adoption of mobile apps comes because of several reasons:

  • Faster operation. Mobile apps are way faster than websites and web browsers
  • Personalized experience. Mobile apps have one-on-one support
  • Online and offline. Mobile apps have both online and offline capabilities
  • Instant updates. Mobile apps provide instant updates and notifications
  • Branding possibilities. Mobile apps have a huge potential for branding
  • User interaction. Mobile apps extend enhanced user interaction
  • Robust features. Mobile apps embed many features that enhance their usability

Despite the far-reaching implications of mobile apps in the contemporary business landscape, a key reason enterprises adopt mobile apps is due to their cost-cutting capabilities.

6 Ways a Mobile App can be a Cost-saving Tool

1. Inventory management, control, and tracking

Published statistics note that the inventory carrying costs will total approximately 20% to 30% of the total inventory value. Essentially, inventory carrying costs are calculated as a percentage of a business’s total inventory at a specific time and in a particular period.

Mobile apps make it easy to track inventory costs. Mobile apps make it easy for shop floor managers to check inventory levels, process payments, and analyze daily activities. In addition, mobile apps help organizations check the day-to-day inventory activities in real time.

2. Employee visibility

Employee costs are a critical expenditure. Employee costs cover salaries, overheads, recruiting, equipment, pensions, and employer national insurance contributions. Managing and monitoring your employee costs can help you achieve cost-saving opportunities.

Mobile apps facilitate employee tracking and help in team management. Mobile apps help managers to get the most appropriate worker to the job in real time. In addition, it helps managers to know an employee’s whereabouts in case of a disaster – and track time accurately.

3. Shipment and logistics tracking

Shipment issues are bound to occur in any organization. Items are likely to be damaged or destroyed during a shipment. Shipping costs are sometimes unreasonably high, and lacking knowledge about international shipping continues to take a toll on most companies.

In addition, shipping route disruptions and the stress of route disruptions continue to affect organizations of different sizes and scales. Harsh environmental conditions and lost items further derail the free movement of goods and deliveries. Luckily, mobile apps offset some (if not all) of these challenges.

GPS tracking apps allow visualization, optimization, and updating of routes, saving shipping time and fuel costs. Real-time visualization helps trucks and shipments to avoid challenges related to route disruptions and costly damages.

4. Measuring asset performance

A popular saying states that what cannot be measured cannot be improved. Measuring is a critical part of improvement and service performance cannot be achieved if it can’t be measured.

Luckily, mobile apps provide more opportunities to evaluate asset performance. Mobile apps ensure that assets run at full performance through shorter maintenance and shorter response times. Mobile apps further provide visibility in machine and plant performance, helping shop floor managers monitor plant health through predictive maintenance.

5. Mobile CRM

Customer relationships are the lifeblood of any successful enterprise. Successful organizations are anchored on superior customer service, allowing organizations to be at the forefront of customer adoption and retention.

Mobile apps have bridged the gap between customers and support. Today, more than ever, organizations are connecting more with consumers, thanks to mobile apps. One way that mobile apps help to reduce customer contact time is through real-time chat support.

Mobile apps allow enterprises to collect and process meaningful information. Customer feedback can be collected and processed in real time. In addition, mobile apps help to address customer disgruntlement since concerns can be received and processed without wasting time.

6. Replace manual processes

Did you know that mobile apps have reduced labor-intensive business processes? Going paperless helps with environmental responsibility and conservation and opens cost-cutting opportunities, allowing enterprises to invest their money in more meaningful business processes.

Mobile apps provide automation capabilities, reducing manual processes to cut costs and save time. In addition, going paperless not only reduces the often paper-oriented tasks, it significantly reduces the risks associated with manual entries.

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How Mobile Apps Transform Business Processes

Against the backdrop of business process improvement are huge obstacles and customer-facing challenges that must be solved. Luckily, mobile apps have helped offset most of these challenges through better and more improved digital capabilities.

Mobile apps help with systematic data processing and management. Today, organizations collect and analyze significant amounts of data in real-time and use this data to make improved business decisions.

In addition, mobile apps provide improved marketing of new product offerings. Before, organizations used offline media to reach their target audience. Traditional offline media included newspaper ads, mail advertising, billboards, and TV advertisement.

Today, mobile apps have reduced traditional advertising costs with new and improved marketing models. Mobile apps have increased customer reach because over 6.8 billion users have smartphone devices. In addition, approximately 5.1 billion people globally have an internet connection.

If you consider the growth of remote working, you realize just how important mobile apps are in this transformation. Work-from-home is a new standard for most countries and across diverse industries.

The U.S. Congress adopted a new directive that shifted the standard work week from 40 hours to 32-hour work-week, providing room for an efficient workforce. Achieving work-life balance has been a pressing issue for most workers. However, with the rising adoption of smartphone devices and the infiltration of mobile apps, organizations are today achieving work-life balance and creating efficient workforces.

Therefore, looking at mobile apps, you realize the cost-saving opportunities they have provided to individuals and organizations. From digital marketing to remote working, mobile apps continue to free e-commerce and revolutionize the digital marketplace.

NS804 – Reliable Mobile App Development Partner

NS804 supports organizations throughout the different lifecycle stages of mobile development. NS804 works closely with many stakeholders (app developers, business owners, and marketers) to develop highly customized apps. Our vision is to bridge gaps in mobile app adoption by businesses and customers.

Reach out to us for mobile app development solutions.

Android Studios: Are There Any Experienced Mobile App Developers In Charlotte?

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If you’ve been feverishly searching for experienced Android studios in Charlotte, North Carolina — you’ve come to the right place! Not only is NS804 one of the leading lights of the mobile app development world in the Queen City, but we’ve also received many accolades. 

And while we pride ourselves on being one of the most prominent Android studios in this dynamic city, we’re experts at cross-platform native app development. That means that we know both Android and iOS platforms intimately and are renowned for creating engaging and performant apps for either platform.

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However, you may not be interested in iOS and only care about targeting Android for your upcoming project. Or you’re thinking of releasing an iOS version of your app at a later stage but want to focus on Android for now. Whatever scenarios you’re currently contemplating, we’re here to help you make the right choices and accomplish your goals.

But now you may be wondering what to expect from one of the most prolific mobile app developers in Charlotte. And if you’re embarking on your first app project, we understand you’ll have many questions. Also, we know there isn’t enough information available about what Android studios can offer their clients. 

So, to make things easy for you, we’ve prepared this in-depth article to demystify a matter that may seem obscure. Read on to learn more about what one of Charlotte’s most talented Android studios can do for you!

The Best Android Studios Go Native 

We’re now living in the era of powerful cross-platform development frameworks. These include the likes of Flutter, Ionic, and Reactive Native. While the latter framework promises native performance, it’s still fundamentally a hybrid development toolkit. Furthermore, it requires a significant degree of optimization to create performant apps. 

Now there’s nothing necessarily wrong with using these platforms, especially for startups on a tight budget. Cross-platform hybrid frameworks make app development cheaper and faster but not necessarily better. And by better, we mean that hybrid-developed apps seldom reach the quality and performance levels of native apps.

However, if you’re targeting a single platform, especially Android, there’s little to no reason to opt for hybrid app development. And the best part is that Google offers exceptional native development tools to create engaging Android apps. 

They offer the Android Studio integrated development environment (IDE) and several robust tools free of charge. Furthermore, these include well-written documentation, tutorials, and even training videos to help anyone commence their app development journey. 

Therefore, there’s no excuse not to take advantage of all these free resources. But if app development seems too complex or beyond your capabilities, consider partnering with NS804 to complete your Android project. Our deep knowledge and expertise of Google’s entire Android development stack put us in a position to deliver apps according to your exact specifications.

Creating The Perfect Android User Interface (UI)

There are considerable differences between the UIs and gesture navigation systems between Android and iOS. Yet many cross-platform mobile app developers attempt to make them similar when targeting both platforms. Unfortunately, this is a massive oversight that worsens the experience for users in the general sense. 

That’s why we continuously stress the importance of native app development, as it impacts the overall quality of an app. It’s not just about performance but also how the app looks and feels. That’s why it’s crucial to have an experienced UI/UX designer on the team with intimate knowledge of Android’s native UI. 

Moreover, this designer should feel at home with Jetpack Compose — the official Android UI development toolkit that integrates fluidly with several Kotlin application programming interfaces (APIs). And what makes Jetpack Compose so powerful is that it helps designers make engaging UIs for small and large screens. 

Let’s not forget that the Android ecosystem is larger and more varied than iOS. When targeting Android, you must consider the multiple screen sizes of smartphones, tablets, foldable devices, smartwatches, smart TVs, notebooks (Google Chromebooks and Windows 11 PCs), and vehicle dashboard systems (Android Auto). 

But the most experienced Android studios know how to create responsive UIs that work with any device flawlessly. They can foresee when and where issues may arise while working on an early wireframe UI or prototype. Then, implement the solutions to deal with any bottlenecks to avoid costly and time-consuming workarounds that may occur later on.

 

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Working With Firebase

Without any doubt, you’ll likely need a backend developer for your upcoming Android project. You may need to store client credentials on a database, authenticate users, or even keep track of scores on a leaderboard if you’re creating a mobile game. In most cases, you’ll use either an SQLite or NoSQL database and work closely with the backend developer.

But you may want a more elegant cloud-based solution that minimizes the need for a backend developer. In that case, you may opt for Google’s Firebase solution, which includes several powerful analytics tools. Therefore, you can spend most of your resources working on and improving your app without worrying as much about the backend elements. 

Another reason why you’d want to use Firebase is for its Crashlytics feature, as it’s a lightweight crash reporting tool. It will give you real-time reports with in-depth insights into the health of your app. And it’s possible to conduct A/B testing and remote configurations via Firebase, which means you’ll cut down on tools for these additional tasks. 

Of course, if you’ve partnered with one of the leading mobile app developers in Charlotte, you won’t have to go it alone. You can rely on NS804 to integrate Firebase into your app development toolchain.

Making Mobile Games For The Massive Android Market

In 2023, Android ranks as one of the largest and most important gaming platforms. It also overshadows iOS significantly, even though Apple Arcade has made great strides as a game subscription service. Nevertheless, Android dominates, with 75% of all smartphones and tablets in the world powered by this operating system (OS).  

Then, there are Android gaming smartphones available in the marketplace, such as the Asus ROG phones. And devices such as the Nvidia Shield Android TV Pro gives gamers a console-like experience at an affordable price. Moreover, Microsoft’s Windows 11 OS can run Android apps and games from the Amazon Appstore. Thus, there’s no shortage of devices capable of running Android games, making it a truly all-encompassing platform.

And the world’s most popular game engines and tools vendors have responded in kind. Construct, GameMaker, Godot, Unity, and Unreal Engine all offer Android export modules. And Unity takes things several steps further by having the capability to run and export to Chrome OS (Google Chromebooks). A key benefit of Chromebooks is that they can run Android, Linux, and Windows apps and games. 

Making games is hard enough, but supporting all these devices requires the expertise of a professional studio. While an Android game should run on all these devices without issues — this seldom happens. It’s not uncommon for mobile games to run great on specific devices and perform poorly on others. However, the most effective Android studios know how to optimize mobile games for a wide range of devices, even those not commonly used.

In Conclusion

There are several mobile app developers in Charlotte, yet NS804 stands apart due to experience and reputation. Furthermore, we’re one of the top Android studios in Charlotte but also have a notable presence in Denver and Richmond. Contact us today to learn how NS804 can help you create Android apps that engage users on Google Play and beyond!

Every Mobile App Development Strategy Should Have These 6 Things

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Today, the number of smartphone users surpasses 6 billion. Indeed, this number will increase by several hundred million in the coming years. Further statistics predict a drastic growth in interconnected devices, with a speculated 7.4 million households in the United States alone expected to have interconnected devices like smartphones, wearables, and tablets by 2025.

It’s not a surprise that most homes, offices, and commercial establishments have started responding to this growth, with most enterprises seeking to reinforce their brands with a mobile app. Soon, most people will shop entirely using mobile phones.

Already, online carts have taken over as the next frontier for shopping. More and more retail outlets are seeking to leverage online shopping trends. Today, there are more than 3 billion shoppers, a significant increase in the last few years. Indeed, reliable statistics show that today, 29% of the world’s population are digital buyers.

Although enterprises, mostly brick-and-mortar stores are turning digital, a successful transition demands a digital transformation strategy. They understand that developing a mobile app is not enough, a mobile app development activity must be accompanied by a development strategy that responds favorably to existing market needs and fulfills customer purchasing habits.

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Here are six things every mobile app development strategy must have;

1. Target audience

Although your business already has its target customers or market, your mobile app must also know who precisely to target. You cannot simply develop a mobile app without your customers in mind. Your customer-facing app must have an ideal user in mind.

And your mobile strategy must incorporate this particular element of any mobile app. Defining your user profile as part of your mobile app development strategy helps you to know their buying habits, their shopping patterns as well as their pain points.

Identifying your target users helps you to know what app your customers will not only find useful but equally irresistible. However, remember that if you’re developing an employee-facing app, you must identify which employees are interacting with the app. Ask yourself what features this app will incorporate to allow your employees to work away from their desks.

What type of an app will your employees find to be both a time-saver and a productivity booster? Identifying what precisely defines a great app in terms of user profiling is a key metric for any mobile app development strategy.

2. Market research

Scanning your market to identify your competitors, their advantages, prices, and products is a key element of your overall mobile app development strategy. Conduct a market scan to know what exactly to capture in your new digital solution.

Always remember that no action is without research and no research without action. With this mantra in mind, you’ll be able to develop an app that best answers your customers’ concerns and fills critical gaps in the market.

Perform thorough market research before your coders start laying down your app’s foundation. In addition, ensure you scrutinize your market before your mobile app development partner embarks on the process of coding.

The importance of conducting market research is to mitigate any risks. It helps you know what features your product needs to help satisfy customers’ needs. In addition, it helps you know what problem you’re solving and how to get there.

Here are the steps to conduct market research:

  • Define your opportunity and problem
  • Develop your marketing research plan
  • Collect relevant data
  • Analyze data and findings
  • Put your research into action

You can leverage many tools like Google trends, social mentions, and Attest, and answer your public to get a good grip on your market and your customers. Your primary goal should be solving glaring problems using your app.

3. Customer experience

Most people develop an app without customers in mind. Remember that your customers come first in any mobile app development strategy. They are the focal point of your mobile app development strategy.

Ensure that your mobile app has a superior customer experience and an intuitive interface. In addition, target to render a flawless user experience that expands your market reach by making the app easy and fast to use.

Customers should not struggle with primary features such as search, shopping, messaging, customer support, and offline capabilities. Ensure that you develop both a seamless interaction and a superior user interface and user experience.

Some steps to develop a superior interface include:

  • Keep your interface simple
  • Create consistency using simple UI elements
  • Be objective in page layout
  • Use colors and text strategically
  • Use typography for hierarchy and clarity
  • Think about potential defaults
  • Ensure the system communicates what’s happening

The mobile app must have intuitive navigation for a superior customer experience.

4. App development approach

Having a superior user experience is a key element. However, the mobile app development approach is of paramount importance. Ensure that your app is easy to use and can allure different classes and categories of users.

Your mobile app development approach comes first. You must select an experienced and seasoned team to do the job. Your mobile app development team will know what needs to be done, how, and why.

However, remember that you can either build the app yourself (in-house) or outsource the app development efforts. An analysis of over 200 studies found that 85 of these studies talk about outsourcing as an effective method to reduce costs.

The benefits of outsourcing mobile app development include;

  • Helps achieve a high level of security
  • There’s a smooth workflow
  • Round-the-clock services
  • Better productivity
  • Innovative ideas
  • Speeds up the development
  • Reduces costs
  • A talented pool of specialists

In addition, you access the latest tools and technologies, ensuring that you enjoy the best-in-class app development.

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5. Monetization scheme

Remember that the end goal of any mobile app is to monetize your products and offerings. Enterprises are rapidly endorsing mobile app development solutions to increase their revenues and profits.

Brick-and-mortar enterprises are seeking digitization to maximize the many opportunities that come with going digital. Therefore, your mobile app development strategy must have monetization in place to yield the best results.

That’s why it’s advisable before launching your mobile app, to do thorough marketing and advertising to ensure it’s well-known by those it targets to reach. Understanding the where and when of pay thresholds is a critical component of your mobile app development strategy.

A well-developed app strategy sets the correct benchmarks that will help you estimate and zero in on the targeted number of downloads. That’s why mobile app marketing can significantly and directly affect your revenues, allowing you to generate leads and close sales.

Framing your app’s monetization scheme and developing a monetization framework will ensure that your app effectively reaches out to new customers and generates the desired sales.

6. Data security

Last but not least, define your data security protocols. Data is the new engine because it helps enterprises understand customers’ shopping habits and make meaningful decisions from collected insights.

However, you cannot understand your app’s reach, overall potential, and future capabilities without basing these evaluation decisions on data. So, ensure that your app has the relevant features to collect and analyze data, including click-through rates, customer conversion rates, download rates, and purchase numbers.

Alongside data capabilities lies a fundamental question of data integrity and customer privacy. As you embark on your app development you must remember that privacy and confidentiality are at the center of successful app adoption and use.

Your app development strategy must capture the right protocol to protect data and ensure maximum privacy and confidentiality. Security is a fundamental consideration for your app.

Define how your data will be protected. How will customers know that their data is in safe hands? How will they be assured that their credit and financial information is protected?

NS804 – Bridging Gaps in Mobile App Development Strategy

At NS804, we are seasoned developers of superior mobile app solutions. Whether you’re looking for an Android app for a small enterprise or seeking a robust iOS app for a large multi-international, we have all it takes to design, develop, and maintain an app for businesses of different sizes and scale.

So, whether you need an Android, iOS, or hybrid app, whether it’s customer-facing or employee-facing, we have you covered.

Contact NS804 for questions and solutions on mobile app development strategy.

Mobile App Development Questions: 5 Things You Should Be Asking Before Partnering

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It may seem like a technical matter to ask a professional studio several crucial mobile app development questions. But this is the essential first step that will help you assess whether or not they would make a good development partner. After all, you have specific needs for your upcoming app project and want to know if the studio can complete your project according to spec.

The studio’s portfolio of completed projects will undoubtedly play a role in your decision-making process. Another aspect that will likely affect your decision is the studio’s reputation and accolades. 

For example, NS804 has consistently ranked as one of the top app developers (2018-2022) and B2B companies — according to Clutch. And according to the Manifest, we’re also one of the most reviewed app developers in Denver. Furthermore, we’ve gained the trust of prestigious brands such as Dominion Energy, Luck Stone, and Wells Fargo Advisors, to name a few.

While that may seem like we’re tooting our own horn, we intend to pinpoint what you should look for early on. Does the studio you’re talking to have the ability, reputation, and track record to complete your project satisfactorily? Or are you dealing with freelancers or a fly-by-night studio that may not see your project through to the end? We’re hoping it’s the former scenario and not the latter.

But even if it seems that you’ve found the studio right for you, don’t sign on the dotted line just yet. Ask them the following mobile app development questions before making your decision.

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1. Which Of Your Apps On The App Stores Can I Download?

It’s all well for the studio to show you their portfolio, but that’s not enough. And that’s because you’re never sure if those apps shown in the portfolio function properly. You’ll only see several screenshots with hardly a hint of app functionality. However, more savvy developers will use motion graphics or make demos available.

While that’s a significant improvement from static app screenshots, it’s wise to ask for more. And we recommend that you ask the studio to provide you with download links to their apps in both the App Store and Google Play. Then, take the time to download and install these apps to try them out. Put yourself in the position of a user to see if these apps make good on their promises.

Furthermore, we advise you to read user reviews, view the ratings, and check if these apps receive regular updates. If these apps receive mostly positive reviews with high ratings, it’s already a good sign. But it’s also crucial that these apps aren’t outdated and are still supported, as that shows that the studio is still involved in maintaining them. 

You may also ask to see the studio’s Android apps in other stores (if available), such as the Amazon Appstore, Huawei AppGallery, and Samsung Galaxy Store. Quite often, users will leave reviews and ratings at these stores too. And you can also cross-check to see if the apps on these stores are on the current versions as those on Google Play.

2. Do You Specialize In Native Mobile App Development? 

Undoubtedly, this is one of the most important mobile app development questions you should be asking. But why is native app development so important, especially with the growing popularity of cross-platform frameworks nowadays? While these cross-platform frameworks and tools make development easier when targeting Android, iOS, and other platforms, they come with a performance penalty. 

Whether we like it or not, native app development is the only way to create the most performant apps. That means the studio should use Apple’s development tools and the Swift or Objective-C programming languages for developing iOS apps. And Google’s development tools and the Kotlin or Java programming language for making Android apps. 

Another benefit of native app development is that the studio will follow the best practices and implement user interfaces (UIs) native to the target platforms. Ultimately, your users will appreciate the high performance of your app and that it looks and feels similar to other apps on their respective platforms.

3. Can You Help Me With My App’s Monetization Strategy? 

If you want to develop a B2B or internal business application, you probably don’t want to monetize it. But if you’re targeting ordinary iOS and Android users, you’ll want the studio to help you with your monetization strategy. 

Since this will impact an app’s success, you need to know if the studio has the relevant experience to advise you every step of the way. Moreover, it must know as early as the planning stage if you’ll need to implement ads, in-app purchases, pursue a subscription model, or release a paid app.  

But the studio should also have the foresight to propose monetization strategies as you scale your app. For example, you may release a freemium app early on, but once you gain enough users, you’ll need to choose the correct monetization model. 

The studio will have already determined that in-app purchases will be the best way to monetize your app instead of ads. Thus, you’ll have designed your app for this eventuality at an early stage. So you won’t have to waste valuable resources trying different strategies to figure out what works best.

4. Have You Developed Apps For Devices Besides Smartphones And Tablets? 

You likely want to target smartphones, tablets, and possibly desktops. Most studios have the experience to develop apps for these platforms, but little beyond this point. However, you should ask if the studio can bring your app to other platforms, such as Android Auto, smart watches, smart TVs, augmented reality (AR), virtual reality (VR), and mixed reality (MR) devices.

These options will allow you to bring your app to a massive and diverse audience. And while it’s always challenging targeting multiple platforms concurrently, it’s worthwhile for the long-term sustainability of your app. Also, it’s not uncommon for apps to have a lackluster reception on one platform but enjoy phenomenal success on another.

Obviously, practice due diligence and investigate whether a target platform is feasible for your app. Budgetary bottlenecks may prevent you from pushing your app onto multiple platforms. But if the studio has the ability to port your app later on, you may adopt a staggered release schedule instead. This approach will allow you to stay within budget and limit the stress associated with multi-platform releases. 

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5. How Well-Rounded Is Your Team? 

Your list of mobile app development questions should always include questions about the studio’s staff. And you’ll want to know if they have a well-rounded team that can handle all aspects of app development. You don’t want to deal with a studio that will build your app but leave you high and dry when you require App Store Optimization (ASO).  

So, you’ll want to know if they have at least one Android developer, iOS developer, backend developer, mobile app tester, project manager, quality assurance engineer, and UI/UX designer on the team. If the studio is doing work for several clients, then they should have enough staff available to handle multiple projects. Be cautious of partnering with an understaffed studio, as it’s unlikely they’ll complete your project on time or at all.

Asking The Right Mobile App Development Questions Will Yield Favorable Results

Never be afraid to ask a succession of tough questions to any studio competing for your app project. Always remember that you’re in the driver’s seat and intend to partner with a studio that can deliver and not offer hollow promises. 

If you’re undecided or are unconvinced that the studios you’ve already contacted can bring your app to fruition, give NS804 a call today! With our long experience in app development and list of achievements, we’re sure we can develop the phenomenal app you’ve always wanted.  

IOS Development Denver

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IOS app development is a complicated and sophisticated exercise. However, an IOS app provides many enterprise benefits that a typical Android app cannot. Indeed, published statistics show that 80% of all households in the United States have an Apple device. That means IOS apps have a better chance of adoption than Android apps and are thus well-positioned for adoption by enterprises and organizations.

IOS Development Denver

So, if you’re looking for IOS development solutions in Denver, here are some of the benefits you’ll enjoy:

1. Higher app revenues

IOS apps have a better return on investment than Android apps. That’s because IOS apps have to meet stringent design criteria and fulfill a larger market need than Android apps. However, it’s important to note that to optimize app revenue generation opportunities in IOS, you must keep an eye on the tips, mistakes and tricks of designing IOS apps.

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2. Security of enterprise data

Intruding and compromising on enterprise data is common in Android apps. However, IOS provides stringent technical standards for app design and implementation. When comparing IOS vs. Android on the basis of app security, IOS provides a far better security infrastructure than Android apps.

IOS apps protect enterprise data using numerous security procedures:

  • Measures to prevent data duplication
  • Integrated data handling methods
  • Preventing data encryption

In addition, iPhone users are cushioned against ransomware and malware because users can only download and install verified apps that pass stringent security requirements.

3. Quality standards

IOS app development remains incomplete until it passes the high-quality standards in Apple’s Play Store. You’re assured of superior performance and a flawless browsing experience when downloading IOS apps.

The trust and goodwill bestowed into Apple’s legacy assure customers of a superior browsing experience and quality performance. On the other hand, Android app users dig into public libraries and often follow a non-standardized development approach.

So, when comparing Android and IOS, the latter has indisputably higher levels of quality and performance.

4. Versatility

Businesses of all sizes and scales recognize the significance of a mobile app for business. From manufacturing, retail, healthcare, and hospitality, enterprises require an app that can respond to different customer needs.

Customers further expect responsiveness and mobility in every app they interact with. Responsiveness and mobility are something that is attached to every IOS app. IOS users have superior usability and performance courtesy of the high-operating standards embedded in IOS apps.

IPhone apps, whether off-the-shelf or custom-built, will suit different business needs. So, whether you’re looking for a messaging app, a shopping app, or a marketing app, IOS apps are well-suited to cover these diverse business needs.

Although iPhones are more expensive than Android devices, iPhone apps are more lucrative because of their well-paying customers and their wider market reach.

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5. Tech-readiness

Apple is well-known for its innovation and constant growth. The brand is open-minded to innovation, making IOS apps well-positioned for tech-ready consumers. In addition, iPhone devices are perhaps the edgiest in user experience, making them adaptable for tech-savvy consumers.

NS804 – Improving Your IOS App Development Experience

IPhones have a rich history and a superior user experience, thanks to Apple’s constant innovation and adaptability. In addition, IOS apps are lucrative because they target a higher-spending demographic of consumers.

So, if you want to develop a scalable and superior app for your Denver business, do not worry. Denver’s diversified economy is one of the advantages of living there. The leading sectors in Denver include healthcare and fitness, aerospace, financial services, and energy. IOS development Denver allows you to enjoy superior app development solutions for your Denver business.

Regardless of the sector – healthcare, aerospace, telecommunication, and energy – having a mobile app for your Denver enterprise will provide numerous benefits.

You can contact NS804 for superior mobile app development solutions in Denver.