The global mobile app market is on a rising trajectory and will continue to boom in the years to come. According to Statista, global revenues from mobile applications will reach $613 billion before 2025, up from $316 billion in 2020.
With this development and projected growth comes plenty of opportunities for developers to optimize their app development efforts by delivering the best to the end-users. As 2022 unfolds, it’s critical to look at trends that will dominate the app development marketplace.
Why Cast Sight into the Future?
Software development personnel play a central role in driving revenues for their companies. Apps that fulfill a specific need, are unique in fulfilling particular goals, and extend a superior user experience will see the highest levels of adoption and retention. Simply, the more the users, the more the revenues.
You need to understand and adopt the latest trends in mobile app development to ensure your app ticks these boxes of usability, adoption, and retention. The better you translate these app trends into your app, the more users your app can attract.
2022 Mobile App Development Trends
2020 is undoubtedly the year that the more fringe applications will become more mainstream – artificial intelligence, 5G, augmented reality, virtual reality VR, and machine learning will see increased adoption to meet the evolving needs of the modern consumer.
As peoples’ lives become increasingly sophisticated, this complexity extends to how they shop, communicate, and access information. Below, we discuss crucial trends that will define the mobile app marketplace in 2022.
1. 5G Technology
5G technology is on track to becoming the gold standard for mobile communication, even though it’s not presently mainstream. The 5G technology market is poised to reach $620 billion by 2030. And with user-friendly benefits like low latency, faster data transfer, and increased performance speeds, the time for your app to support 5G is now. The 5G technology will change the way we build and use apps, efficiency and speed will substantially improve, and here are a few more things to expect:
- 5G will be up 100 times faster than 4G
- Latency will reduce from 50 milliseconds to 1 millisecond
- With less latency, higher resolution, and superior performance – video apps will improve significantly.
- Data transfer between devices will be faster and more fulfilling
- 5G will allow developers to build superior features
- Mobile payments will be more secure because of the faster processing of biometric data
Overall, 5G will make apps smoother, faster, and more efficient in their operation.
2. IoT and Cloud Technology
Mobile-connected endpoint devices and the internet of things (IoT) technology have been there for years, but their market is projected to grow to $1 trillion by 2023. The biggest drivers behind cloud and IoT adoption are security and increased concerns of business continuity processes. Indeed, with over $120 billion spent on IT security in 2019 alone, it’s easy to see why enterprises are looking for cloud and IoT as alternative security solutions. Cloud and IoT have other benefits including; improved efficiency, operational efficiency, and interoperability.
3. Blockchain Technology
Blockchain technology has emerged as a powerful force in protecting and safeguarding information, data, and resources. Blockchain is a digitally distributed and decentralized ledger located across a network. Blockchain is immutable, decentralized, and consensual, which means it can achieve faster settlements with enhanced security.
What makes blockchain a forerunner this year is that there has always been a security concern and misuse of data among app developers. Fortunately, blockchain solves security problems with its powerful characteristics – immutability, decentralization, and distribution.
Blockchain allows enterprises and organizations to create decentralized databases; which means that these databases do not need a company or a service provider to act as a gatekeeper. Blockchain solves a long-standing culture of data bureaucracy by bringing data control to the hands of users.
4. Augmented Reality AR and Virtual Reality VR
Pokémon Go was short-lived but it propelled the adoption of AR in mobile app development. Pokémon Go showed the world that we could use virtual reality to offer an immersive experience to viewers.
Today, there are several scenarios of brands using AR and VR to enhance user experience:
- L’Oréal make-up app allows users to see their make-ups before purchase
- IKEA uses augmented reality to let users see how furniture will look in their homes before purchasing
- Lenskart lets buyers virtually experiment with glasses before purchasing them
This year, we will see AR and VR dominating the mobile app market in ways we can never imagine. The AR and VR market will rise from $25 billion in 2018 to $210 billion in 2022. Brands and businesses are expected to see a spike in VR and AR this year.
5. Artificial Intelligence AI and Machine Learning ML
In efforts to deliver personalized experiences to the end users, AI that utilizes predictive analytics algorithms will be an important element to consider. AI is important for speech recognition, navigation, and natural language processing. In addition, behavioral algorithms can improve security by analyzing user behavior and detecting fraud and information breaches.
6. PWAs and Instant Apps
Progressive web apps PWAs are becoming popular because they bridge the gap left by native web pages and apps. Benefits like faster loading time, reduced dependency on internet connections, and automatic updates make PWAs a darling to both consumers and brands.
In addition, instant apps are gaining popularity because they allow users to test the app before downloading it. While it appears that designing a simple app experience may reduce users’ app loyalty, it appears the opposite is true. Instant apps have a higher conversion rate and different testing requirements than native apps.
7. Mobile Commerce
Years ago, platforms like eBay and Amazon took precedence in the mobile commerce marketplace. But with exciting developments, the e-commerce trend has been phased out and substituted by mobile commerce.
As more shoppers prefer online shopping, retailers are adopting progressive web apps PWA (native apps) to improve user experiences. The mobile commerce marketplace is projected to hit $23 billion by the end of 2022 simply because many B2C and B2B companies have seen an increase in user engagement, revenue growth, and conversion rates after building an app for their business.
8. Wearable App Integration
According to Statista, there will be 1.1 billion wearables by 2022, and the most common connections made using connected wearable devices. Wearable app integration is another way to bring convenience to users, with users receiving updates, notifications, and messages about their health and wellbeing.
According to research, the ability to receive messages and notifications is the highest-ranking function of wearables in the United States. In the wearable market, fitness tracking has seen remarkable growth with the rise in health wellness among the general population. So, wearable app integration is likely to dominate most mobile applications as 2022 unfolds.
9. Beacon Technology
Since its inception in 2013, Beacons are gaining relevance among retailers and wholesalers alike. For consumers, Beacon transmitters connect and transmit data to connected devices, making interaction and location-based searching faster and more accurate. The convenience of mobile apps has accelerated the adoption of Beacon technology, making it a win-win for consumers and retailers. For businesses, beacon technology allows them to understand shopping habits – turning this data into a personalized shopping experience.
NS804 – Spearheading Your Mobile App Transformation
With the Covid-19 pandemic accelerating the need for consumers to move online, there is a new demand to deliver personalized and intuitive user experiences to customers. The 2022 mobile app development trends reflect this trajectory and increasingly focus on user satisfaction. Incorporating these trends in your mobile app roadmap will enable you to succeed now and beyond.